Pierry, Grand Est Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pierry, Grand Est? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $28,681 per year — at a $312 nightly rate, 28.7% occupancy, and a $99 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Pierry is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 33.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Pierry?
In Pierry, the headline Airbnb metrics are $28,681 in average annual revenue,28.7% occupancy, $312 ADR, and $99 in RevPAR, and guests book about 102 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pierry?
Understanding the monthly revenue variations for Airbnb listings in Pierry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierry is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,813+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,785 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $827, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pierry
What Is the Monthly Airbnb Occupancy Rate in Pierry?
Maximize your bookings by understanding the Pierry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierry:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pierry
What Is the Average Airbnb Nightly Rate in Pierry?
Effective short term rental pricing strategy in Pierry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierry typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $732+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $379 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Pierry
What Is the RevPAR for Airbnb in Pierry?
RevPAR in Pierry is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $263 RevPAR.
Average Monthly RevPAR Trend in Pierry
RevPAR Insights for Pierry
- The average RevPAR in Pierry is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($263) and bottom 25% ($26) is $236, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pierry benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Pierry Market Intelligence 👇

Explore Real-time Analytics
When Is the Peak Season for Airbnb in Pierry?
Pierry's peak Airbnb season falls in August, May, July, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, May, July)
- Revenue averages $5,550 per month
- Occupancy rates average 43.2%
- Daily rates average $307
Shoulder Season
- Revenue averages $2,967 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $313
Low Season (January, February, November)
- Revenue drops to average $1,341 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $296
Seasonality Insights for Pierry
- Airbnb seasonality in Pierry is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pierry's highest earning potential, with monthly revenues climbing to $6,925, occupancy reaching 50.6%, and ADRs peaking at $335.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $954, occupancy could drop to 16.1%, and ADRs may adjust to $281.
- Lower occupancy paired with meaningful seasonality means hosts in Pierry need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pierry, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pierry?
While Pierry, Grand Est, France currently shows low STR regulations, 8% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pierry to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 8% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pierry?
With a compact short-term rental market, Pierry gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Épernay | Known as the 'Capital of Champagne', Épernay offers a taste of luxury with its famous Champagne Avenue. It's ideal for tourists seeking vineyard tours and wine tasting experiences. | Champagne Avenue, Mercier Champagne Cellars, Église Notre-Dame, Perrier-Jouët, Champagne tasting tours |
| Reims | A historic city that boasts magnificent Gothic architecture, including the Reims Cathedral. It's a prime location for visitors interested in Champagne and French history. | Reims Cathedral, Palace of Tau, Pommery Champagne Cellars, Basilica of Saint-Remi, Champagne routes |
| Troyes | Famous for its medieval old town with timber-framed houses and rich history. This charming city attracts visitors interested in culture and gastronomy. | Troyes Cathedral, Old Troyes, St. Paul Saint-François Church, Les Halles, Champagne Museum |
| Châlons-en-Champagne | A serene and picturesque town often overlooked, offering beautiful parks and canals. Ideal for tourists wanting to escape the bustling cities and enjoy nature. | Saint-Étienne Cathedral, Chalons en Champagne National Theatre, Canal de la Marne à la Saône, Notre-Dame-en-Vaux Church, Jardin Anglais |
| Bar-le-Duc | Rich in Renaissance architecture and history, Bar-le-Duc is a hidden gem for tourists interested in lesser-known French destinations. | Saint-Étienne Church, Basilica of Saint-Remy, Château de la Couronne, Parc des Jardins de l'Etang, Historical center |
| Verdun | A significant historical site from World War I, offering numerous memorials and historical tours, attracting visitors interested in military history. | Douaumont Ossuary, Fort de Douaumont, Verdun Memorial, Trench of the Bayonets, Battlefield tours |
| Saint-Dizier | An interesting town that hosts various cultural events and festivals, appealing to visitors looking for local experiences and entertainment. | Saint-Dizier City Center, Parc de la Boulangerie, Saint Etienne Church, Local markets, Cultural festivals |
| Nancy | Known for its art nouveau architecture and vibrant street life, Nancy is a cultural hotspot, appealing to tourists interested in art and history. | Place Stanislas, Museum of Fine Arts, Nancy Cathedral, Parc de la Pépinière, Art Nouveau Museum |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pierry offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pierry?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pierry
- The Pierry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pierry, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Pierry Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pierry
- The dominant room capacity in Pierry is 1 bedroom listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 45.9% of the active Airbnb listings in Pierry, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pierry.
Pierry Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pierry
- The most common guest capacity trend in Pierry vacation rentals is listings accommodating 8+ guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Pierry STR market, accounting for 54.2% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierry.
- On average, properties in Pierry are equipped to host 4.8 guests.
How Do Listings in Pierry Compare on Quality?
Listing quality in Pierry can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pierry
- At 21.5 photos per listing on average, Pierry hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pierry averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pierry?
Amenity Prevalence
Amenity Insights for Pierry
- Essential amenities in Pierry that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pierry: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pierry to stay competitive.
Which Airbnb Amenities Boost Revenue in Pierry?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pierry, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 79.2% | $35,199 | $3,911 | 800.0% |
Microwave | 70.8% | $37,650 | $6,897 | 445.9% |
Dishes and silverware | 70.8% | $37,650 | $6,897 | 445.9% |
Hot water | 75.0% | $35,846 | $7,183 | 399.0% |
Baby bath | 20.8% | $77,986 | $15,705 | 396.6% |
Coffee maker | 70.8% | $37,368 | $7,583 | 392.8% |
Oven | 62.5% | $40,334 | $9,259 | 335.6% |
Barbecue utensils | 29.2% | $63,058 | $14,525 | 334.1% |
Essentials | 70.8% | $36,974 | $8,540 | 332.9% |
Bathtub | 25.0% | $67,295 | $15,809 | 325.7% |
Revenue Impact Insights for Pierry
- Kitchen tops the revenue impact list with a 800.0% uplift — listings with this amenity earn $35,199 vs. $3,911 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pierry STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPierry Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pierry
- The typical guest profile for Airbnb in Pierry consists of predominantly international visitors (69%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 30.9% of guests.
- Key international markets include France (30.9%) and United Kingdom (19.1%).
- Top languages spoken are English (35.4%) followed by French (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pierry?
Listings in Pierry average 4.69 out of 5 overall, with about 41.1 reviews per active listing and 12.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pierry
- An average rating of 4.69 places Pierry in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Pierry Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pierry
- The most common availability pattern in Pierry falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pierry (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Pierry?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pierry
- The overall average booking lead time for vacation rentals in Pierry is 102 days.
- Guests book furthest in advance for stays during June (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Fall (82 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (102 days) as a baseline for your pricing and availability strategy in Pierry.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Pierry averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pierry?
Guests in Pierry stay about 2.7 nights on average, generating roughly 509 reservations and 21.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Pierry
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pierry
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 21.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.9 nights) and shorten in Nov (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pierry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
62.5% of total
2 Nights
3 listings
12.5% of total
30+ Nights
6 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Pierry is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Pierry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Pierry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Pierry hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierry.
Pierry Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
41.7% of total
Moderate
7 listings
29.2% of total
Firm
7 listings
29.2% of total
Cancellation Policy Insights for Pierry
- The prevailing Airbnb cancellation policy trend in Pierry is Flexible, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Pierry may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Pierry.
- Regularly review your cancellation policy against competitors and market demand shifts in Pierry.
How Much Are Airbnb Cleaning Fees in Pierry?
Cleaning fees in Pierry are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pierry
- About 62.5% of Pierry listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $76 is close to the median ($64), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pierry median of $64. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pierry Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

villa with pool / 8 bedrooms: 9 double beds
Entire Place • 8 bedrooms

House with wooded park in Epernay, Champagne
Entire Place • 5 bedrooms

Villa Lilly: 10 bedrooms – private pool – garden
Entire Place • 10 bedrooms

La Villa Champenoise 15 people
Entire Place • 6 bedrooms

Lilly Bubbles: 12-person house with pool
Entire Place • 4 bedrooms
