Uturoa, French Polynesia Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Uturoa, French Polynesia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,158 per year — at a $223 nightly rate, 45.1% occupancy, and a $79 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 65 active listings, Uturoa is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 71.1% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.

Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Uturoa?

In Uturoa, the headline Airbnb metrics are $21,158 in average annual revenue,45.1% occupancy, $223 ADR, and $79 in RevPAR, and guests book about 82 days in advance.

Avg. Daily Rate (ADR)(?)

$223

The average rental revenue earned for an occupied room per day in Uturoa.

Occupancy Rate(?)

45.1%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$21,158

Average annual income for an Airbnb listing in Uturoa. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$79

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

22.5%

Strong growth (22.5%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

82 days

How far in advance guests typically book in Uturoa. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

July

The month with the highest average earnings, indicating peak season in Uturoa.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Uturoa.

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How Much Do Airbnb Hosts Earn Monthly in Uturoa?

Understanding the monthly revenue variations for Airbnb listings in Uturoa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uturoa is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uturoa across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $3,032 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,897 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,114, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Uturoa

What Is the Monthly Airbnb Occupancy Rate in Uturoa?

Maximize your bookings by understanding the Uturoa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uturoa:

Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 51%.
Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Uturoa

What Is the Average Airbnb Nightly Rate in Uturoa?

Effective short term rental pricing strategy in Uturoa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uturoa typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $466+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
Typical properties (Median) charge around $123 per night.
Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Uturoa

What Is the RevPAR for Airbnb in Uturoa?

RevPAR in Uturoa is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $38 RevPAR.
Typical properties (Median) generate $59 RevPAR.
Strong performers (Top 25%) earn $99 RevPAR.
Best-in-class (Top 10%) achieve $175 RevPAR.

Average Monthly RevPAR Trend in Uturoa

RevPAR Insights for Uturoa

The average RevPAR in Uturoa is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($175) and bottom 25% ($38) is $137, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Uturoa benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Uturoa?

Uturoa's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, October)

Revenue averages $3,233 per month
Occupancy rates average 60.4%
Daily rates average $216

Shoulder Season

Revenue averages $2,359 per month
Occupancy maintains around 50.3%
Daily rates hold near $222

Low Season (January, February, March)

Revenue drops to average $1,559 per month
Occupancy decreases to average 32.7%
Daily rates adjust to average $251

Seasonality Insights for Uturoa

Airbnb seasonality in Uturoa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Uturoa's highest earning potential, with monthly revenues climbing to $3,549, occupancy reaching 66.4%, and ADRs peaking at $256.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,301, occupancy could drop to 29.6%, and ADRs may adjust to $200.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uturoa.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Uturoa, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Uturoa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Uturoa?

Yes, Uturoa, French Polynesia, France enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Uturoa to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 97% licensed listings)

What Are the Best Neighborhoods for Airbnb in Uturoa?

Uturoa is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Uturoa
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Cooks Bay	Scenic bay area known for its stunning views and tranquil atmosphere. Popular among visitors looking for relaxation and natural beauty, with access to water activities.	Cooks Bay, Water sports, Scenic hiking trails, Snorkeling and diving spots, Beautiful beaches
Raitea Island	Lovely island known for its lush nature and authentic Polynesian culture. Ideal for those seeking a cultural experience and secluded getaway, close to beautiful sights.	Mount Temehani, Raiatea Huiti, Cultural sites, Hiking trails, Maohi cultural experiences
Apooiti	A quaint coastal area offering a mix of serene beaches and lush greenery. Suitable for families and travelers looking for a peaceful eco-friendly stay.	Apooiti Beach, Waterfront views, Local dining options, Fishing and boating, Scenic walks
Uturoa Town	The main town of Raiatea, bustling with shops, dining, and local culture. Provides an urban experience with easy access to the island's attractions and amenities.	Local markets, Cafes and restaurants, Cultural experiences, Shopping, Transportation hub
Faaroa Bay	A stunning bay on the north coast of Raiatea, perfect for kayaking and exploring the nearby natural beauty. Offers a unique experience for nature lovers and adventurers.	Kayaking, Faaroa River, Tropical surroundings, Wildlife viewing, Scenic boat trips
Tumaraa	A serene area known for its beautiful beaches and quaint atmosphere. Great for those looking for leisure and relaxation in a picturesque setting.	Beautiful beaches, Snorkeling spots, Quiet retreats, Stunning sunsets, Local flora and fauna
Huahine Island	Close to the main island, offers a laid-back vibe with beautiful landscapes and cultural experiences. Perfect for travelers wanting to escape the hustle and bustle.	Historical sites, Untouched beaches, Local markets, Island tours, Cultural events
Taha'a Island	Famous for its vanilla plantations and stunning coral reefs. A top choice for eco-tourists and those interested in agriculture and marine life.	Vanilla farms, Coral gardens, Taha’a tours, Cultural experiences, Scenic views

Because Uturoa has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Uturoa?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Uturoa

The Uturoa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.6% of the 65 active rentals. This indicates strong guest preference for privacy and space.
However, a notable 33.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
Looking at the property type distribution in Uturoa, House properties are the most common (47.7%), reflecting the local real estate landscape.
Houses represent a significant 47.7% portion, catering likely to families or larger groups.
The presence of 38.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like apartment/condo, others (combined 6.1%) offer potential for unique stay experiences.

Uturoa Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Uturoa

The dominant room capacity in Uturoa is 1 bedroom listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 3 bedrooms properties represent 55.3% of the active Airbnb listings in Uturoa, indicating a high concentration in these sizes.
A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Uturoa.

Uturoa Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Uturoa

The most common guest capacity trend in Uturoa vacation rentals is listings accommodating 2 guests (33.8%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 6 guests dominate the Uturoa STR market, accounting for 49.2% of listings.
30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uturoa.
On average, properties in Uturoa are equipped to host 3.5 guests.

How Do Listings in Uturoa Compare on Quality?

Listing quality in Uturoa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

21.1

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.4

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

32.3%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Uturoa

At 21.1 photos per listing on average, Uturoa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
32.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Uturoa averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Uturoa?

Amenity Prevalence

Amenity Insights for Uturoa

Essential amenities in Uturoa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Uturoa: Wifi.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Kitchen or TV to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Uturoa to stay competitive.

Which Airbnb Amenities Boost Revenue in Uturoa?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Uturoa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Wine glasses	29.2%	$37,238	$14,516	156.5%
TV	84.6%	$23,322	$9,255	152.0%
Clothing storage	44.6%	$30,618	$13,537	126.2%
Dishes and silverware	83.1%	$23,341	$10,440	123.6%
Pets allowed	16.9%	$38,092	$17,708	115.1%
Refrigerator	78.5%	$23,741	$11,748	102.1%
Cooking basics	73.8%	$24,361	$12,112	101.1%
Outdoor furniture	38.5%	$30,540	$15,294	99.7%
Gym	12.3%	$36,587	$18,992	92.6%
Ceiling fan	15.4%	$34,451	$18,741	83.8%

Revenue Impact Insights for Uturoa

Wine glasses tops the revenue impact list with a 156.5% uplift — listings with this amenity earn $37,238 vs. $14,516 without it.
TV, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Uturoa STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uturoa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Uturoa Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Uturoa

The typical guest profile for Airbnb in Uturoa consists of a mix of domestic (64%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
Domestic travelers account for 63.7% of guests.
Key international markets include France (63.7%) and United States (9.6%).
Top languages spoken are French (37%) followed by English (37%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Paris and Lyon.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Uturoa?

Listings in Uturoa average 4.79 out of 5 overall, with about 55.4 reviews per active listing and 32.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Uturoa

An average rating of 4.79 places Uturoa in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.89), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
32.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Uturoa Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Uturoa

The most common availability pattern in Uturoa falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 181-270 days range is most frequent in Uturoa (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Uturoa?

Average Booking Lead Time by Month

Booking Lead Time Insights for Uturoa

The overall average booking lead time for vacation rentals in Uturoa is 82 days.
Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Uturoa.
For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
Monitor your own booking lead times against these Uturoa averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Uturoa?

Guests in Uturoa stay about 4.2 nights on average, generating roughly 1,822 reservations and 28 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Uturoa

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Uturoa

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
At 28 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Dec (6.3 nights) and shorten in Oct (3.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Uturoa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.1%)

1 Night

28 listings

43.1% of total

2 Nights (32.3%)

2 Nights

21 listings

32.3% of total

3 Nights (4.6%)

3 Nights

3 listings

4.6% of total

4-6 Nights (1.5%)

4-6 Nights

1 listings

1.5% of total

30+ Nights (18.5%)

30+ Nights

12 listings

18.5% of total

Key Insights

The most prevalent minimum stay requirement in Uturoa is 1 Night, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (75.4%) of the Uturoa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (18.5%) caters to monthly stays (30+ nights) in Uturoa, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 43.1% of Uturoa hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uturoa.

Uturoa Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

2 listings

3.1% of total

Limited

3 listings

4.6% of total

Flexible (36.9%)

Flexible

24 listings

36.9% of total

Moderate (30.8%)

Moderate

20 listings

30.8% of total

Firm (20%)

Firm

13 listings

20% of total

Strict

3 listings

4.6% of total

Cancellation Policy Insights for Uturoa

The prevailing Airbnb cancellation policy trend in Uturoa is Flexible, used by 36.9% of listings.
There's a relatively balanced mix between guest-friendly (67.7%) and stricter (24.6%) policies, offering choices for different guest needs.
Strict cancellation policies are quite rare (4.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 36.9% market standard in Uturoa.
Using a Strict policy might deter some guests, as only 4.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Uturoa.

How Much Are Airbnb Cleaning Fees in Uturoa?

Cleaning fees in Uturoa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$65

Median Cleaning Fee

$46

Listings Charging a Fee

56.9%

Fee as Revenue Share

6.5%

Cleaning Fee Insights for Uturoa

About 56.9% of Uturoa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $65 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Uturoa median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$142.44

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Uturoa?

Learn from the best! This table showcases top-performing Airbnb hosts in Uturoa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Uturoa by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Fare Tepua Lodge	12	$190,923	850	4.68/5.0
Tekauhivai	3	$164,918	89	4.90/5.0
Sandrine	2	$94,943	130	5.00/5.0
Maï	1	$77,117	8	5.00/5.0
Martine	2	$69,431	294	4.70/5.0
Jean-Marie	1	$63,706	9	5.00/5.0
Cathy	1	$55,657	100	4.85/5.0
Olivia	2	$50,242	39	4.92/5.0
Meherio	3	$41,901	69	4.95/5.0
Christian	1	$41,469	100	4.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uturoa.

Who Are the Airbnb Hosts in Uturoa?

Uturoa is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

60.0%

Professional Management

3.1%

Cohosted Listings

10.8%

Instant Book Enabled

6.2%

Simplified Pricing

66.2%

Host Profile Insights for Uturoa

With 60.0% Superhosts, Uturoa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
3.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
6.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
66.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 10.8% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Uturoa averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Uturoa

These are the highest-grossing professional property management operations in Uturoa, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Uturoa
Company	Listings	Revenue	ADR	Occ.	Rating
Tahiti Reva	2	$37,117	$151	51.2%	4.41/5
Baptiste	1	$18,624	$90	51.6%	4.76/5

Management Company Insights for Uturoa

The leading management company, Tahiti Reva, operates 2 listings with $37,117 in gross revenue — a useful benchmark for what scale looks like in Uturoa.
Top managers average 2 properties each, suggesting professional management in Uturoa still operates at a relatively boutique scale.
Professionally managed listings in the top tier average 4.58/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

With only 3.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Uturoa's Airbnb Market Compare to Nearby Cities?

How does the Uturoa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Maupiti, Uturoa has 8 percentage points lower occupancy and about $115 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Uturoa — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Bora-Bora	195	$3,619	$331.30	45%
Bora-Bora	13	$3,502	$444.54	48%
Tumaraa	48	$2,315	$193.75	47%
Huahine	143	$2,090	$206.39	44%
Taputapuatea	49	$1,991	$188.52	45%
Taha’a	61	$1,710	$162.40	36%
Maupiti	26	$1,666	$108.41	53%

Frequently Asked Questions About Airbnb in Uturoa

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Uturoa.

How much do Airbnb hosts make in Uturoa?

Uturoa hosts earn about $21,158 per year on average, with an average nightly rate of $223 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in Uturoa, French Polynesia, not the ceiling for the best operators. Source: AirROI 2026 data, Uturoa market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Uturoa?

The average Airbnb occupancy rate in Uturoa is 45.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Uturoa?

Listings in Uturoa average $223 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Uturoa?

Uturoa currently has about 65 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Uturoa?

AirROI currently classifies the short-term rental regulation level in Uturoa as High. The dataset also shows about 96.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Uturoa?

RevPAR in Uturoa is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Uturoa?

At 45.1% occupancy, Uturoa can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,158, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Uturoa?

The average booking lead time in Uturoa is about 82 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Uturoa?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Uturoa include Cooks Bay, Raitea Island, Apooiti. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Uturoa?

entire_home listings make up 64.6% of the active supply in Uturoa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Uturoa compare to nearby Airbnb markets?

Among neighboring markets, Bora-Bora posts $43,432 in average annual revenue with 44.7% occupancy, compared to Uturoa's $21,158 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Uturoa?

The average Airbnb stay length in Uturoa is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Uturoa?

Airbnb listings in Uturoa average 4.79 out of 5 overall. About 32.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Uturoa?

Wine glasses and TV are among the strongest revenue-linked amenities in Uturoa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Uturoa?

Yes. About 56.9% of active Airbnb listings in Uturoa charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Uturoa?

A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.