Tours, Centre-Val de Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tours, Centre-Val de Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,009 per year — at a $99 nightly rate, 42.0% occupancy, and a $42 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,150 active listings and moderate demand with room for well-positioned listings to outperform, Tours is an established vacation rental market. Supply grew 76.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Tours?
In Tours, the headline Airbnb metrics are $12,009 in average annual revenue,42.0% occupancy, $99 ADR, and $42 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tours?
Understanding the monthly revenue variations for Airbnb listings in Tours is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tours is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tours across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,657 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,037 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tours
What Is the Monthly Airbnb Occupancy Rate in Tours?
Maximize your bookings by understanding the Tours STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tours:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tours
What Is the Average Airbnb Nightly Rate in Tours?
Effective short term rental pricing strategy in Tours involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tours typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Tours
What Is the RevPAR for Airbnb in Tours?
RevPAR in Tours is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $49 RevPAR.
- Best-in-class (Top 10%) achieve $79 RevPAR.
Average Monthly RevPAR Trend in Tours
RevPAR Insights for Tours
- The average RevPAR in Tours is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($79) and bottom 25% ($21) is $59, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tours benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $49+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tours?
Tours's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $1,622 per month
- Occupancy rates average 49.0%
- Daily rates average $98
Shoulder Season
- Revenue averages $1,383 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $95
Low Season (January, February, March)
- Revenue drops to average $938 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $95
Seasonality Insights for Tours
- The Airbnb seasonality pattern in Tours shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tours's highest earning potential, with monthly revenues climbing to $1,727, occupancy reaching 51.4%, and ADRs peaking at $99.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $854, occupancy could drop to 33.8%, and ADRs may adjust to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tours.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Tours seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Tours?
Tours, Centre-Val de Loire, France currently shows a low regulation profile despite having 1,150 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tours to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 7% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tours?
Tours is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Tours, Centre-Val de Loire.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Tours | Historic area with charming streets and vibrant atmosphere. Perfect for tourists who want to experience the rich history and culture of Tours, with easy access to cafes, shops, and local attractions. | Saint-Gatien Cathedral, Place Plumereau, Musee des Beaux-Arts, Tours Botanical Garden, Chateau de Tours |
| Bordure | A picturesque area located along the river, known for its scenic views and peaceful environment. Attractive for guests looking for a relaxing stay close to nature while still being a short distance from the city center. | Loire River banks, Parc de la Perraudiere, Chateau de Villandry, Giraudiere Park, Parks along the Loire |
| Beaux-Arts | An artsy neighborhood favored by creatives and artists. This area is popular among tourists seeking cultural experiences and art-related activities, with numerous galleries and cultural sites. | Musee des Beaux-Arts, Street art, Local art studios, Château de Tours, Cultural events and exhibitions |
| Saint-Cosme | A charming suburb of Tours with a relaxed atmosphere. It offers a family-friendly environment, and its historical significance makes it appealing to larger groups and families looking for a quiet stay close to the city. | Château de Plessis-lès-Tours, Historical sites, Local parks and gardens, Near the Loire vineyards, Family-friendly ambiance |
| La Riche | A growing area just outside of Tours with excellent amenities and transport links. Ideal for guests who wish to explore both the countryside and the city, with easy accessibility to various commercial services. | Shopping centers, Local restaurants, Parks, Access to transport routes, Community events |
| Tours Nord | A bustling area that attracts business professionals and tourists alike. Known for its proximity to convention centers and business hubs, making it a great location for business travelers and event attendees. | Business districts, Hôtel de Ville, Cultural institutions, Local cuisine, Accessibility to other regions |
| Centre-Ville | The city center of Tours is where most of the action happens. It's filled with restaurants, shopping, and nightlife, making it an ideal choice for guests looking for entertainment and convenience during their stay. | Shopping streets, Restaurants and cafes, Evening events, Cultural landmarks, Tourist information center |
| La Fuye-Velpeau | This residential area provides a homey feel, appealing to visitors seeking a less touristy experience. It's suitable for longer stays and offers a glimpse into daily life in Tours. | Residential charm, Local eateries, Community parks, Market days, Cultural diversity |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tours offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tours?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tours
- The Tours Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 1,150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tours, Apartment/Condo properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 18.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.2%) offer potential for unique stay experiences.
Tours Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tours
- The dominant room capacity in Tours is 1 bedroom listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Tours, indicating a high concentration in these sizes.
Tours Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tours
- The most common guest capacity trend in Tours vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tours STR market, accounting for 64.5% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tours.
- On average, properties in Tours are equipped to host 3.3 guests.
How Do Listings in Tours Compare on Quality?
Listing quality in Tours can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tours
- The average of 19 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 35.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tours averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tours?
Amenity Prevalence
Amenity Insights for Tours
- Essential amenities in Tours that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tours: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tours to stay competitive.
Which Airbnb Amenities Boost Revenue in Tours?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tours, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.4% | $12,390 | $1,704 | 627.1% |
Theme roomHigh opportunity | 0.4% | $82,233 | $11,703 | 602.7% |
Pool tableHigh opportunity | 0.4% | $73,748 | $11,740 | 528.2% |
Arcade gamesHigh opportunity | 0.5% | $73,168 | $11,689 | 526.0% |
PianoHigh opportunity | 1.8% | $36,607 | $11,552 | 216.9% |
Window guardsHigh opportunity | 1.2% | $36,932 | $11,702 | 215.6% |
Movie theaterHigh opportunity | 2.1% | $34,950 | $11,520 | 203.4% |
Table corner guardsHigh opportunity | 0.6% | $33,279 | $11,879 | 180.1% |
Game consoleHigh opportunity | 1.9% | $31,927 | $11,621 | 174.7% |
Exercise equipmentHigh opportunity | 1.7% | $30,376 | $11,701 | 159.6% |
Revenue Impact Insights for Tours
- Heating tops the revenue impact list with a 627.1% uplift — listings with this amenity earn $12,390 vs. $1,704 without it.
- High-opportunity amenities — Theme room, Pool table, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Tours.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tours STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tours. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTours Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tours
- The typical guest profile for Airbnb in Tours consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.1% of guests.
- Key international markets include France (75.1%) and United States (4.6%).
- Top languages spoken are French (39.8%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Tours.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tours?
Listings in Tours average 4.73 out of 5 overall, with about 88.1 reviews per active listing and 30.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tours
- An average rating of 4.73 places Tours in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tours Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tours
- The most common availability pattern in Tours falls within the 271-366 days range, representing 43% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tours (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tours?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tours
- The overall average booking lead time for vacation rentals in Tours is 37 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Tours.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Tours averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tours?
Guests in Tours stay about 4.6 nights on average, generating roughly 29,937 reservations and 26.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tours
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tours
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (4.3 nights) and shorten in Feb (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tours Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
351 listings
30.5% of total
2 Nights
346 listings
30.1% of total
3 Nights
39 listings
3.4% of total
4-6 Nights
42 listings
3.7% of total
7-29 Nights
21 listings
1.8% of total
30+ Nights
351 listings
30.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tours is 1 Night, adopted by 30.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.6%) of the Tours Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.5%) caters to monthly stays (30+ nights) in Tours, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.5% of Tours hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tours.
Tours Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
0.4% of total
Limited
9 listings
0.8% of total
Flexible
379 listings
33% of total
Moderate
456 listings
39.8% of total
Firm
256 listings
22.3% of total
Strict
42 listings
3.7% of total
Cancellation Policy Insights for Tours
- The prevailing Airbnb cancellation policy trend in Tours is Moderate, used by 39.8% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Tours may expect booking flexibility.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.8% market standard in Tours.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tours.
How Much Are Airbnb Cleaning Fees in Tours?
Cleaning fees in Tours are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tours
- 72.3% of listings charge a cleaning fee, making it standard practice in Tours. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $53 is close to the median ($36), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tours median of $36. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tours Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toursbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Escale Idéale® Gite Gaming Seminar Team Building
Entire Place • 8 bedrooms
Escale Idéale® Gites Gaming 12 Players since 2016
Entire Place • 4 bedrooms
Grande Maison familiale proche centre historique.
Entire Place • 6 bedrooms
The Three Swans • By PrestiPlace
Entire Place • 6 bedrooms
Let’s GLOW !
Entire Place • 7 bedrooms
Maison Bourgeoise, in the center of Tours. Loire bike
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tours?
Learn from the best! This table showcases top-performing Airbnb hosts in Tours based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 43 | $468,927 | 1015 | 4.38/5.0 |
| Christophe Et Anne-Sophie | 4 | $445,901 | 235 | 4.97/5.0 |
| Kahina | 35 | $408,276 | 832 | 4.48/5.0 |
| Gaspard | 7 | $345,256 | 275 | 4.99/5.0 |
| Bastien | 24 | $333,070 | 2116 | 4.77/5.0 |
| PrestiPlace | 8 | $313,576 | 455 | 4.96/5.0 |
| Magali | 4 | $216,308 | 279 | 4.83/5.0 |
| Carole VILLEGIATOURS | 13 | $215,629 | 465 | 4.78/5.0 |
| Conciergerie LES CLES DE TOURA | 8 | $206,203 | 264 | 4.85/5.0 |
| Nicolas | 20 | $195,853 | 1446 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tours.
Who Are the Airbnb Hosts in Tours?
Tours has a relatively balanced host base.
Host Profile Insights for Tours
- A 39.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tours averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tours
These are the highest-grossing professional property management operations in Tours, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kahina | 35 | $408,276 | $118 | 29.1% | 4.48/5 |
| Bastien | 24 | $333,070 | $71 | 58.6% | 4.77/5 |
| Philippe | 10 | $94,374 | $68 | 47.4% | 4.73/5 |
| Sarah | 12 | $91,748 | $84 | 39.0% | 4.74/5 |
| Nathanael | 5 | $78,384 | $81 | 51.9% | 4.64/5 |
| Loic | 1 | $39,517 | $182 | 57.6% | 4.68/5 |
| Estelle | 5 | $30,740 | $103 | 20.5% | 4.54/5 |
| Pauline | 6 | $30,248 | $86 | 31.6% | 4.52/5 |
| Fred | 3 | $27,645 | $119 | 30.3% | 4.69/5 |
| Lionel | 1 | $21,663 | $98 | 57.2% | 4.88/5 |
Management Company Insights for Tours
- The leading management company, Kahina, operates 35 listings with $408,276 in gross revenue — a useful benchmark for what scale looks like in Tours.
- Top managers average 10 properties each, suggesting professional management in Tours still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tours's Airbnb Market Compare to Nearby Cities?
How does the Tours Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Thilouze, Tours has 10 percentage points lower occupancy and about $249 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| Briollay | 12 | $3,790 | $228.13 | 44% |
| Artannes-sur-Indre | 21 | $3,571 | $403.67 | 35% |
| Thilouze | 10 | $3,295 | $347.23 | 52% |
| Maslives | 17 | $3,019 | $345.27 | 39% |
| Villiers-sur-Loir | 12 | $3,007 | $231.45 | 41% |
| Charencey | 11 | $2,996 | $256.28 | 40% |
| Tourouvre au Perche | 31 | $2,955 | $260.60 | 39% |
| Bourneau | 11 | $2,944 | $398.38 | 34% |
| Mesnils-sur-Iton | 24 | $2,892 | $357.98 | 38% |
Frequently Asked Questions About Airbnb in Tours
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tours.
How much do Airbnb hosts make in Tours?
Tours hosts earn about $12,009 per year on average, with an average nightly rate of $99 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Tours, Centre-Val de Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Tours market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tours?
The average Airbnb occupancy rate in Tours is 42.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tours?
Listings in Tours average $99 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tours?
Tours currently has about 1,150 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tours?
AirROI currently classifies the short-term rental regulation level in Tours as Low. The dataset also shows about 6.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tours?
RevPAR in Tours is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tours?
At 42.0% occupancy, Tours can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $12,009, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tours?
The average booking lead time in Tours is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tours?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tours include Old Town Tours, Bordure, Beaux-Arts. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tours?
entire_home listings make up 89.0% of the active supply in Tours. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tours compare to nearby Airbnb markets?
Among neighboring markets, La Couture-Boussey posts $49,558 in average annual revenue with 28.9% occupancy, compared to Tours's $12,009 and 42.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tours?
The average Airbnb stay length in Tours is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tours?
Airbnb listings in Tours average 4.73 out of 5 overall. About 30.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tours?
Heating and Theme room are among the strongest revenue-linked amenities in Tours. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tours?
Yes. About 72.3% of active Airbnb listings in Tours charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tours?
At 39.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.