Mur-de-Sologne, Centre-Val de Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mur-de-Sologne, Centre-Val de Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,721 per year — at a $227 nightly rate, 27.6% occupancy, and a $52 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 18 active listings, Mur-de-Sologne is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Mur-de-Sologne?
In Mur-de-Sologne, the headline Airbnb metrics are $10,721 in average annual revenue,27.6% occupancy, $227 ADR, and $52 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mur-de-Sologne?
Understanding the monthly revenue variations for Airbnb listings in Mur-de-Sologne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mur-de-Sologne is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mur-de-Sologne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,266 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mur-de-Sologne
What Is the Monthly Airbnb Occupancy Rate in Mur-de-Sologne?
Maximize your bookings by understanding the Mur-de-Sologne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mur-de-Sologne:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mur-de-Sologne
What Is the Average Airbnb Nightly Rate in Mur-de-Sologne?
Effective short term rental pricing strategy in Mur-de-Sologne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mur-de-Sologne typically peaks in April and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Mur-de-Sologne
What Is the RevPAR for Airbnb in Mur-de-Sologne?
RevPAR in Mur-de-Sologne is currently $52. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $58 RevPAR.
Average Monthly RevPAR Trend in Mur-de-Sologne
RevPAR Insights for Mur-de-Sologne
- The average RevPAR in Mur-de-Sologne is $52. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($58) and bottom 25% ($19) is $39, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mur-de-Sologne benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Mur-de-Sologne Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Mur-de-Sologne?
Mur-de-Sologne's peak Airbnb season falls in August, July, May, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $2,531 per month
- Occupancy rates average 40.1%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,168 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $231
Low Season (January, March, November)
- Revenue drops to average $453 per month
- Occupancy decreases to average 16.1%
- Daily rates adjust to average $243
Seasonality Insights for Mur-de-Sologne
- Airbnb seasonality in Mur-de-Sologne is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mur-de-Sologne's highest earning potential, with monthly revenues climbing to $3,011, occupancy reaching 49.9%, and ADRs peaking at $273.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $260, occupancy could drop to 9.7%, and ADRs may adjust to $139.
- Lower occupancy paired with meaningful seasonality means hosts in Mur-de-Sologne need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mur-de-Sologne, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mur-de-Sologne?
Low regulation and minimal registration activity in Mur-de-Sologne, Centre-Val de Loire, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mur-de-Sologne to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mur-de-Sologne?
With a compact short-term rental market, Mur-de-Sologne gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mur-de-Sologne Village | A charming village known for its peaceful atmosphere and proximity to natural parks. Ideal for travelers seeking tranquility and nature. | Château de Chambord, Sologne Nature Park, Local markets, Bicycle routes, Fishing spots, Cultural heritage sites |
| Lake of Bouget | A tranquil lake area perfect for outdoor enthusiasts. Attracts visitors for water activities and scenic landscapes. | Lake Bouget recreational area, Hiking trails, Fishing opportunities, Picnic spots, Wildlife watching, Water sports activities |
| Saint-Viâtre | A small town within reach of major attractions in the region. Great for travelers looking for a rural escape close to urban amenities. | Church of Saint-Viâtre, Local wine trails, Nature hikes, Quaint cafes, Heritage sites |
| Romorantin-Lanthenay | As the closest city, it offers urban amenities and is a great base for exploring the Sologne region. Appeals to city dwellers and tourists alike. | Museum of Sologne, Botanical gardens, Historic city center, Local shops and restaurants, Cultural events |
| Château de la Ferté | A historic castle with beautiful gardens, attracting both history lovers and couples looking for romantic getaways. | Château de la Ferté, Gardens of the château, Historical tours, Picnic areas, Photography spots |
| Sologne Wildlife Reserve | A large natural reserve, perfect for nature lovers and wildlife enthusiasts. Offers unique experiences for travelers looking to connect with nature. | Wildlife watching, Birdwatching trails, Nature walks, Photography opportunities, Educational tours |
| Valencay | Famous for its château, this area attracts visitors interested in culture and history, making it a prime spot for Airbnb hosting. | Château de Valençay, Botanical gardens, Local gastronomy, Wine tasting, Historic tours |
| Cheverny | Known for its magnificent château and beautiful surroundings, Cheverny is popular among tourists and offers great potential for vacation rentals. | Château de Cheverny, Vineyards, Rose gardens, Local markets, Hiking paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mur-de-Sologne offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mur-de-Sologne?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mur-de-Sologne
- The Mur-de-Sologne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mur-de-Sologne, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 38.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mur-de-Sologne Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mur-de-Sologne
- The dominant room capacity in Mur-de-Sologne is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Mur-de-Sologne, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mur-de-Sologne.
Mur-de-Sologne Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mur-de-Sologne
- The most common guest capacity trend in Mur-de-Sologne vacation rentals is listings accommodating 6 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Mur-de-Sologne STR market, accounting for 50.0% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mur-de-Sologne.
- On average, properties in Mur-de-Sologne are equipped to host 3.7 guests.
How Do Listings in Mur-de-Sologne Compare on Quality?
Listing quality in Mur-de-Sologne can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mur-de-Sologne
- At 29.6 photos per listing on average, Mur-de-Sologne hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mur-de-Sologne averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mur-de-Sologne?
Amenity Prevalence
Amenity Insights for Mur-de-Sologne
- Essential amenities in Mur-de-Sologne that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mur-de-Sologne: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mur-de-Sologne to stay competitive.
Which Airbnb Amenities Boost Revenue in Mur-de-Sologne?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mur-de-Sologne, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Toaster | 27.8% | $27,660 | $4,206 | 557.6% |
Hot water kettle | 55.6% | $16,255 | $3,804 | 327.3% |
Dishwasher | 27.8% | $23,901 | $5,652 | 322.9% |
Coffee maker | 55.6% | $16,180 | $3,897 | 315.2% |
Microwave | 55.6% | $16,180 | $3,897 | 315.2% |
Oven | 38.9% | $19,160 | $5,351 | 258.0% |
Kitchen | 66.7% | $14,101 | $3,962 | 255.9% |
Washer | 55.6% | $15,735 | $4,454 | 253.3% |
Dishes and silverware | 50.0% | $16,366 | $5,077 | 222.4% |
Dining table | 50.0% | $16,366 | $5,077 | 222.4% |
Revenue Impact Insights for Mur-de-Sologne
- Toaster tops the revenue impact list with a 557.6% uplift — listings with this amenity earn $27,660 vs. $4,206 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mur-de-Sologne STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mur-de-Sologne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMur-de-Sologne Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mur-de-Sologne
- The typical guest profile for Airbnb in Mur-de-Sologne consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.3% of guests.
- Key international markets include France (90.3%) and Belgium (2.9%).
- Top languages spoken are French (50%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Limoges.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mur-de-Sologne?
Listings in Mur-de-Sologne average 4.89 out of 5 overall, with about 34.9 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mur-de-Sologne
- With an overall rating of 4.89, Mur-de-Sologne listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mur-de-Sologne Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mur-de-Sologne
- The most common availability pattern in Mur-de-Sologne falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mur-de-Sologne (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mur-de-Sologne?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mur-de-Sologne
- The overall average booking lead time for vacation rentals in Mur-de-Sologne is 46 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mur-de-Sologne.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Mur-de-Sologne averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mur-de-Sologne?
Guests in Mur-de-Sologne stay about 2.8 nights on average, generating roughly 279 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mur-de-Sologne
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mur-de-Sologne
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (6 nights) and shorten in Jan (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mur-de-Sologne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
4 listings
22.2% of total
30+ Nights
6 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mur-de-Sologne is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Mur-de-Sologne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Mur-de-Sologne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Mur-de-Sologne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mur-de-Sologne.
Mur-de-Sologne Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
61.1% of total
Moderate
2 listings
11.1% of total
Firm
5 listings
27.8% of total
Cancellation Policy Insights for Mur-de-Sologne
- The prevailing Airbnb cancellation policy trend in Mur-de-Sologne is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Mur-de-Sologne may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Mur-de-Sologne.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Mur-de-Sologne.
How Much Are Airbnb Cleaning Fees in Mur-de-Sologne?
Cleaning fees in Mur-de-Sologne are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mur-de-Sologne
- About 50.0% of Mur-de-Sologne listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($230) and median ($46) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mur-de-Sologne median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mur-de-Sologne Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mur-de-Solognebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxation and recreation in Sologne / Swimming pool Tennis
Entire Place • 5 bedrooms
House capacity 6 people in Sologne
Entire Place • 3 bedrooms
Quiet accommodation at a local's home
Entire Place • 2 bedrooms
Air-conditioned house, 6 people, near Beauval Zoo, castles
Entire Place • 3 bedrooms
Le Bercail gîte in the heart of Sologne
Entire Place • 2 bedrooms
Salamander Estate Gîte à la ferme
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mur-de-Sologne?
Learn from the best! This table showcases top-performing Airbnb hosts in Mur-de-Sologne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maxime | 1 | $86,658 | 23 | 4.96/5.0 |
| Katia | 2 | $16,173 | 48 | 4.78/5.0 |
| Gautier | 2 | $15,777 | 21 | 4.82/5.0 |
| M.Francoise | 1 | $15,722 | 141 | 4.97/5.0 |
| Séverine | 1 | $14,511 | 89 | 4.90/5.0 |
| Sandrine Et Cyril | 1 | $12,006 | 110 | 4.92/5.0 |
| Christel | 1 | $11,436 | 77 | 4.91/5.0 |
| Isabelle | 3 | $7,968 | 7 | 5.00/5.0 |
| Isabelle | 3 | $7,434 | 5 | Not Rated |
| Lionel | 1 | $3,480 | 32 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mur-de-Sologne.
Who Are the Airbnb Hosts in Mur-de-Sologne?
Mur-de-Sologne has a relatively balanced host base.
Host Profile Insights for Mur-de-Sologne
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 16.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mur-de-Sologne averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mur-de-Sologne
These are the highest-grossing professional property management operations in Mur-de-Sologne, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Isabelle | 3 | $7,968 | $183 | 12.1% | 5.00/5 |
Management Company Insights for Mur-de-Sologne
- The leading management company, Isabelle, operates 3 listings with $7,968 in gross revenue — a useful benchmark for what scale looks like in Mur-de-Sologne.
- Top managers average 3 properties each, suggesting professional management in Mur-de-Sologne still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mur-de-Sologne's Airbnb Market Compare to Nearby Cities?
How does the Mur-de-Sologne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Thilouze, Mur-de-Sologne has 24 percentage points lower occupancy and about $120 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Égreville | 12 | $5,261 | $465.84 | 37% |
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| Menetou-Râtel | 10 | $3,863 | $363.39 | 32% |
| Artannes-sur-Indre | 21 | $3,571 | $403.67 | 35% |
| Thilouze | 10 | $3,295 | $347.23 | 52% |
| Les Bordes | 10 | $3,277 | $393.90 | 43% |
| Achères-la-Forêt | 35 | $3,022 | $356.20 | 44% |
| Maslives | 17 | $3,019 | $345.27 | 39% |
| Paris | 38,314 | $3,011 | $264.33 | 50% |
| Villiers-sur-Loir | 12 | $3,007 | $231.45 | 41% |
Frequently Asked Questions About Airbnb in Mur-de-Sologne
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mur-de-Sologne.
How much do Airbnb hosts make in Mur-de-Sologne?
Mur-de-Sologne hosts earn about $10,721 per year on average, with an average nightly rate of $227 and RevPAR of $52. Those figures describe the typical revenue environment for active listings in Mur-de-Sologne, Centre-Val de Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Mur-de-Sologne market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mur-de-Sologne?
The average Airbnb occupancy rate in Mur-de-Sologne is 27.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mur-de-Sologne?
Listings in Mur-de-Sologne average $227 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mur-de-Sologne?
Mur-de-Sologne currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mur-de-Sologne?
AirROI currently classifies the short-term rental regulation level in Mur-de-Sologne as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mur-de-Sologne?
RevPAR in Mur-de-Sologne is about $52. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mur-de-Sologne?
Occupancy of 27.6% means Mur-de-Sologne is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,721, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mur-de-Sologne?
The average booking lead time in Mur-de-Sologne is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mur-de-Sologne?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mur-de-Sologne include Mur-de-Sologne Village, Lake of Bouget, Saint-Viâtre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mur-de-Sologne?
entire_home listings make up 55.6% of the active supply in Mur-de-Sologne. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mur-de-Sologne compare to nearby Airbnb markets?
Among neighboring markets, Égreville posts $63,130 in average annual revenue with 36.8% occupancy, compared to Mur-de-Sologne's $10,721 and 27.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mur-de-Sologne?
The average Airbnb stay length in Mur-de-Sologne is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mur-de-Sologne?
Airbnb listings in Mur-de-Sologne average 4.89 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mur-de-Sologne?
Toaster and Hot water kettle are among the strongest revenue-linked amenities in Mur-de-Sologne. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mur-de-Sologne?
Yes. About 50.0% of active Airbnb listings in Mur-de-Sologne charge a cleaning fee, and the average fee is $230. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mur-de-Sologne?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.