Mer, Centre-Val de Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mer, Centre-Val de Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,170 per year — at a $143 nightly rate, 33.8% occupancy, and a $46 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 60 active listings, Mer is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 53.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mer?
In Mer, the headline Airbnb metrics are $11,170 in average annual revenue,33.8% occupancy, $143 ADR, and $46 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mer?
Understanding the monthly revenue variations for Airbnb listings in Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,548+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $979 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mer
What Is the Monthly Airbnb Occupancy Rate in Mer?
Maximize your bookings by understanding the Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mer:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mer
What Is the Average Airbnb Nightly Rate in Mer?
Effective short term rental pricing strategy in Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Mer
What Is the RevPAR for Airbnb in Mer?
RevPAR in Mer is currently $46. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $68 RevPAR.
Average Monthly RevPAR Trend in Mer
RevPAR Insights for Mer
- The average RevPAR in Mer is $46. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($68) and bottom 25% ($22) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mer benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mer?
Mer's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $2,064 per month
- Occupancy rates average 47.1%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,294 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $621 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $140
Seasonality Insights for Mer
- Airbnb seasonality in Mer is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mer's highest earning potential, with monthly revenues climbing to $2,576, occupancy reaching 57.3%, and ADRs peaking at $145.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $573, occupancy could drop to 16.1%, and ADRs may adjust to $125.
- Lower occupancy paired with meaningful seasonality means hosts in Mer need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mer, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mer?
Low regulation and minimal registration activity in Mer, Centre-Val de Loire, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mer to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mer?
Mer is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Château de Chambord | A UNESCO World Heritage site and one of the most recognized châteaux in France, attracting tourists interested in history and architecture. An ideal location for visitors exploring the Loire Valley. | Château de Chambord, Gardens of Chambord, Loire River, Cycling routes, Wine tasting tours |
| Blois | A historic town located on the banks of the Loire, known for its beautiful Château and rich cultural heritage. A perfect base for exploring the surrounding region and enjoying local cuisine. | Blois Castle, Maison de la Magie, Loire River, Grocery market, Saint-Louis Cathedral |
| Amboise | Famous for the Château d'Amboise and its picturesque views over the Loire River. Attracts visitors interested in the royal history of France and beautiful landscapes. | Château d'Amboise, Clos Lucé, Leonardo da Vinci Museum, Loire Valley vineyards, Historic town center |
| Tours | A vibrant city known for its central location in the Loire Valley, rich in history, and a gateway to numerous châteaux and vineyards. Perfect for tourists seeking cultural experiences. | Saint-Gatien Cathedral, Place Plumereau, Museums of Tours, Château de Tours, Local wineries |
| Saint-Aignan | A charming village known for its proximity to the ZooParc de Beauval, one of the best zoos in Europe. Popular with families and animal lovers. | ZooParc de Beauval, Château de Saint-Aignan, Loire Valley nature trails, Local markets, Wine tasting |
| Sancerre | A historic town known for its wine production and stunning views of the Loire Valley. Attracts wine enthusiasts and nature lovers. | Sancerre vineyards, Panoramic viewpoints, Local wine cellars, Historic town center, Hiking trails |
| La Charité-sur-Loire | A historical town along the Loire with beautiful architecture and a relaxed atmosphere, popular with travelers seeking a peaceful getaway. | Saint Etienne Church, Cultural events, Loire River walks, Antique market, Historical sites |
| Chenonceaux | The picturesque village is famous for the Château de Chenonceau, which spans the river. A must-see for anyone interested in French architecture and gardens. | Château de Chenonceau, Gardens of Chenonceau, Cycling along the Loire, Local boutiques, Fine dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mer offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mer
- The Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mer, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Mer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mer
- The dominant room capacity in Mer is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Mer, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mer.
Mer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mer
- The most common guest capacity trend in Mer vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mer STR market, accounting for 43.3% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mer.
- On average, properties in Mer are equipped to host 4.4 guests.
How Do Listings in Mer Compare on Quality?
Listing quality in Mer can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mer
- At 20.2 photos per listing on average, Mer hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mer averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mer?
Amenity Prevalence
Amenity Insights for Mer
- Essential amenities in Mer that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mer: Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mer to stay competitive.
Which Airbnb Amenities Boost Revenue in Mer?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mer, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 91.7% | $11,879 | $3,373 | 252.2% |
Hot water | 85.0% | $12,236 | $5,130 | 138.5% |
Dryer | 10.0% | $23,154 | $9,839 | 135.3% |
Drying rack for clothing | 45.0% | $15,841 | $7,349 | 115.6% |
Clothing storage | 61.7% | $14,033 | $6,566 | 113.7% |
Room-darkening shades | 33.3% | $16,836 | $8,337 | 101.9% |
Baking sheet | 45.0% | $15,331 | $7,766 | 97.4% |
Smoke alarm | 85.0% | $12,060 | $6,131 | 96.7% |
Hair dryer | 75.0% | $12,706 | $6,562 | 93.6% |
Sun loungers | 11.7% | $19,312 | $10,095 | 91.3% |
Revenue Impact Insights for Mer
- Heating tops the revenue impact list with a 252.2% uplift — listings with this amenity earn $11,879 vs. $3,373 without it.
- Heating, Hot water, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mer
- The typical guest profile for Airbnb in Mer consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.1% of guests.
- Key international markets include France (80.1%) and Belgium (5.2%).
- Top languages spoken are French (42.1%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mer?
Listings in Mer average 4.76 out of 5 overall, with about 63.3 reviews per active listing and 35.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mer
- An average rating of 4.76 places Mer in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.89), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mer
- The most common availability pattern in Mer falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mer (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mer
- The overall average booking lead time for vacation rentals in Mer is 46 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mer.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Mer averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mer?
Guests in Mer stay about 3.4 nights on average, generating roughly 1,078 reservations and 18 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mer
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mer
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (3.9 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
30% of total
2 Nights
20 listings
33.3% of total
3 Nights
2 listings
3.3% of total
4-6 Nights
2 listings
3.3% of total
30+ Nights
18 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Mer is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Mer hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mer.
Mer Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.7% of total
Flexible
22 listings
36.7% of total
Moderate
28 listings
46.7% of total
Firm
8 listings
13.3% of total
Strict
1 listings
1.7% of total
Cancellation Policy Insights for Mer
- The prevailing Airbnb cancellation policy trend in Mer is Moderate, used by 46.7% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Mer may expect booking flexibility.
- Strict cancellation policies are quite rare (1.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.7% market standard in Mer.
- Using a Strict policy might deter some guests, as only 1.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mer.
How Much Are Airbnb Cleaning Fees in Mer?
Cleaning fees in Mer are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mer
- About 46.7% of Mer listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($69) and median ($43) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mer median of $43. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Warm and quiet house in a wooded park
Entire Place • 6 bedrooms
*TOP Royal Pearls of the 3-Star Castles *
Entire Place • 4 bedrooms
House with indoor pool for 6 people, Châteaux Loire Chambord
Entire Place • 3 bedrooms
Family property in Loire Valley
Entire Place • 6 bedrooms
House with indoor pool for 5 people, Châteaux Loire Chambord
Entire Place • 2 bedrooms
Always Love
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mer?
Learn from the best! This table showcases top-performing Airbnb hosts in Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roby & Maly | 7 | $112,105 | 516 | 4.89/5.0 |
| Céline | 5 | $97,538 | 465 | 4.81/5.0 |
| Fabrice | 1 | $55,719 | 47 | 4.96/5.0 |
| Myriam Thierry | 2 | $36,476 | 129 | 5.00/5.0 |
| Philippe | 1 | $27,558 | 20 | 4.75/5.0 |
| Ursula | 3 | $26,633 | 256 | 4.95/5.0 |
| Valérie | 3 | $24,626 | 59 | 4.95/5.0 |
| La Conciergerie Privée | 1 | $21,518 | 4 | 5.00/5.0 |
| Véronique | 3 | $20,280 | 436 | 4.75/5.0 |
| Jean Christophe | 1 | $19,487 | 20 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mer.
Who Are the Airbnb Hosts in Mer?
Mer is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mer
- With 56.7% Superhosts, Mer has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Mer averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mer's Airbnb Market Compare to Nearby Cities?
How does the Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Thilouze, Mer has 18 percentage points lower occupancy and about $204 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Égreville | 12 | $5,261 | $465.84 | 37% |
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| Menetou-Râtel | 10 | $3,863 | $363.39 | 32% |
| Artannes-sur-Indre | 21 | $3,571 | $403.67 | 35% |
| Thilouze | 10 | $3,295 | $347.23 | 52% |
| Les Bordes | 10 | $3,277 | $393.90 | 43% |
| Achères-la-Forêt | 35 | $3,022 | $356.20 | 44% |
| Maslives | 17 | $3,019 | $345.27 | 39% |
| Paris | 38,314 | $3,011 | $264.33 | 50% |
| Villiers-sur-Loir | 12 | $3,007 | $231.45 | 41% |
Frequently Asked Questions About Airbnb in Mer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mer.
How much do Airbnb hosts make in Mer?
Mer hosts earn about $11,170 per year on average, with an average nightly rate of $143 and RevPAR of $46. Those figures describe the typical revenue environment for active listings in Mer, Centre-Val de Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Mer market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mer?
The average Airbnb occupancy rate in Mer is 33.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mer?
Listings in Mer average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mer?
Mer currently has about 60 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mer?
AirROI currently classifies the short-term rental regulation level in Mer as Low. The dataset also shows about 1.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mer?
RevPAR in Mer is about $46. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mer?
Occupancy of 33.8% means Mer is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,170, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mer?
The average booking lead time in Mer is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mer include Château de Chambord, Blois, Amboise. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mer?
entire_home listings make up 86.7% of the active supply in Mer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mer compare to nearby Airbnb markets?
Among neighboring markets, Égreville posts $63,130 in average annual revenue with 36.8% occupancy, compared to Mer's $11,170 and 33.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mer?
The average Airbnb stay length in Mer is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mer?
Airbnb listings in Mer average 4.76 out of 5 overall. About 35.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mer?
Heating and Hot water are among the strongest revenue-linked amenities in Mer. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mer?
Yes. About 46.7% of active Airbnb listings in Mer charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mer?
A 56.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.