Mareuil-sur-Cher, Centre-Val de Loire Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Mareuil-sur-Cher, Centre-Val de Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,760 per year — at a $159 nightly rate, 39.0% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 42 active listings, Mareuil-sur-Cher is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 50.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Mareuil-sur-Cher?

In Mareuil-sur-Cher, the headline Airbnb metrics are $17,760 in average annual revenue,39.0% occupancy, $159 ADR, and $63 in RevPAR, and guests book about 47 days in advance.

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Mareuil-sur-Cher.
Occupancy Rate(?)
39.0%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$17,760
Average annual income for an Airbnb listing in Mareuil-sur-Cher. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$63
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-6.6%
Slight decrease (-6.6%) vs. last year.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
47 days
How far in advance guests typically book in Mareuil-sur-Cher. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mareuil-sur-Cher.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mareuil-sur-Cher.
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How Much Do Airbnb Hosts Earn Monthly in Mareuil-sur-Cher?

Understanding the monthly revenue variations for Airbnb listings in Mareuil-sur-Cher is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mareuil-sur-Cher is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mareuil-sur-Cher across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,454+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,084 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,391 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $809, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mareuil-sur-Cher

What Is the Monthly Airbnb Occupancy Rate in Mareuil-sur-Cher?

Maximize your bookings by understanding the Mareuil-sur-Cher STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mareuil-sur-Cher:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mareuil-sur-Cher

What Is the Average Airbnb Nightly Rate in Mareuil-sur-Cher?

Effective short term rental pricing strategy in Mareuil-sur-Cher involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mareuil-sur-Cher typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
  • Typical properties (Median) charge around $125 per night.
  • Entry-level properties (Bottom 25%) earn around $99 per night.

Average Daily Rate (ADR) Trend by Month in Mareuil-sur-Cher

What Is the RevPAR for Airbnb in Mareuil-sur-Cher?

RevPAR in Mareuil-sur-Cher is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $34 RevPAR.
  • Typical properties (Median) generate $50 RevPAR.
  • Strong performers (Top 25%) earn $69 RevPAR.
  • Best-in-class (Top 10%) achieve $113 RevPAR.

Average Monthly RevPAR Trend in Mareuil-sur-Cher

RevPAR Insights for Mareuil-sur-Cher

  • The average RevPAR in Mareuil-sur-Cher is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($113) and bottom 25% ($34) is $79, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Mareuil-sur-Cher benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Mareuil-sur-Cher?

Mareuil-sur-Cher's peak Airbnb season falls in August, July, April, while the softest stretch is January, March, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, April)
  • Revenue averages $2,976 per month
  • Occupancy rates average 55.9%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $1,843 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $156
Low Season (January, March, September)
  • Revenue drops to average $1,109 per month
  • Occupancy decreases to average 23.2%
  • Daily rates adjust to average $147

Seasonality Insights for Mareuil-sur-Cher

  • Airbnb seasonality in Mareuil-sur-Cher is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Mareuil-sur-Cher's highest earning potential, with monthly revenues climbing to $3,847, occupancy reaching 62.6%, and ADRs peaking at $170.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $892, occupancy could drop to 16.9%, and ADRs may adjust to $142.
  • Lower occupancy paired with meaningful seasonality means hosts in Mareuil-sur-Cher need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Mareuil-sur-Cher, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Mareuil-sur-Cher?

With 17% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Mareuil-sur-Cher. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mareuil-sur-Cher to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 17% licensed listings)

What Are the Best Neighborhoods for Airbnb in Mareuil-sur-Cher?

With a compact short-term rental market, Mareuil-sur-Cher gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Mareuil-sur-Cher
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Château de Chenonceau
A stunning castle spanning the Cher River, it draws visitors eager to explore its beautiful gardens and rich history. An essential destination for tourists seeking culture and beauty.
Château de Chenonceau, Gardens of Chenonceau, Chenonceau Village, Domaine de Chaumont-sur-Loire, Sixth Generation Apiculture Museum
Zoological Park of Beauval
One of the top zoos in France, Beauval Zoo attracts families and wildlife enthusiasts. The extensive collection of animals and exhibits makes it a top spot for visitors.
Zoological Park of Beauval, Panda exhibit, Aquarium, Wildlife shows, Children's play areas
Amboise
A charming town with rich historical ties to the Renaissance and Leonardo da Vinci. It offers picturesque views and is a magnetic spot for those exploring the Loire Valley.
Château d'Amboise, Le Clos Luce, Amboise Market, Loire River scenery, Renaissance tours
Montlouis-sur-Loire
This region is known for its beautiful landscapes and famous vineyards, making it ideal for wine enthusiasts and tourists looking to experience Loire Valley wines.
Wine tours, Vineyard tastings, Loire River trails, Historic churches, Local cuisine
Sivry-Courtry
A quaint village offering a glimpse into rural French life, perfect for tourists seeking tranquility and authenticity.
Local markets, Countryside walks, Traditional French cafes, Cultural festivals, Scenic views
Chaumont-sur-Loire
Famous for its festival of gardens and charming chateau, this area targets nature lovers and those interested in garden design and historical architecture.
Château de Chaumont, Festival des Jardins, Loire River views, Art exhibitions, Picnic areas
Touraine
Known for its scenic landscapes and historical sites, Touraine is an attractive location for those exploring the wonders of the Loire Valley.
Historical châteaux, Nature parks, Riverside activities, Cultural festivals, Gastronomy
Villandry
Home to the famous Château de Villandry and its exquisite gardens, this area draws in tourists interested in horticulture and Renaissance architecture.
Château de Villandry, Gardens of Villandry, Local artisan shops, Cycling paths, Cooking classes

With 8 distinct neighborhoods showing meaningful short-term rental activity, Mareuil-sur-Cher offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Mareuil-sur-Cher?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mareuil-sur-Cher

  • The Mareuil-sur-Cher Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mareuil-sur-Cher, House properties are the most common (78.6%), reflecting the local real estate landscape.
  • Houses represent a significant 78.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.

Mareuil-sur-Cher Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mareuil-sur-Cher

  • The dominant room capacity in Mareuil-sur-Cher is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Mareuil-sur-Cher, indicating a high concentration in these sizes.
  • A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mareuil-sur-Cher.

Mareuil-sur-Cher Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mareuil-sur-Cher

  • The most common guest capacity trend in Mareuil-sur-Cher vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Mareuil-sur-Cher STR market, accounting for 54.8% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mareuil-sur-Cher.
  • On average, properties in Mareuil-sur-Cher are equipped to host 5.1 guests.

How Do Listings in Mareuil-sur-Cher Compare on Quality?

Listing quality in Mareuil-sur-Cher can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
24.4
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
23.8%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Mareuil-sur-Cher

  • At 24.4 photos per listing on average, Mareuil-sur-Cher hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 23.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Mareuil-sur-Cher averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Mareuil-sur-Cher?

Amenity Prevalence

Amenity Insights for Mareuil-sur-Cher

  • Essential amenities in Mareuil-sur-Cher that guests expect include: Free parking on premises, Heating, TV, Microwave, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mareuil-sur-Cher: Free parking on premises, Heating, TV, Microwave, Hot water, Kitchen.
  • Prioritize adding missing essentials: Free parking on premises, Heating, TV, Microwave, Hot water, Kitchen.
  • Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mareuil-sur-Cher to stay competitive.

Which Airbnb Amenities Boost Revenue in Mareuil-sur-Cher?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mareuil-sur-Cher, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Portable fans
19.0%$42,016$12,053248.6%
Outdoor playground
16.7%$41,294$13,053216.3%
Sun loungers
19.0%$36,749$13,292176.5%
Board games
23.8%$32,648$13,107149.1%
Indoor fireplace
14.3%$35,083$14,873135.9%
Smoke alarm
83.3%$19,580$8,661126.1%
Pack ’n play/Travel crib
76.2%$20,429$9,219121.6%
Patio or balcony
28.6%$29,026$13,254119.0%
Washer
61.9%$22,280$10,414113.9%
Hot water kettle
78.6%$20,024$9,458111.7%

Revenue Impact Insights for Mareuil-sur-Cher

  • Portable fans tops the revenue impact list with a 248.6% uplift — listings with this amenity earn $42,016 vs. $12,053 without it.
  • Smoke alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Mareuil-sur-Cher STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mareuil-sur-Cher. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mareuil-sur-Cher Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mareuil-sur-Cher

  • The typical guest profile for Airbnb in Mareuil-sur-Cher consists of primarily domestic travelers (97%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 97.1% of guests.
  • Key international markets include France (97.1%) and Belgium (1%).
  • Top languages spoken are French (54.5%) followed by English (28.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Mareuil-sur-Cher?

Listings in Mareuil-sur-Cher average 4.79 out of 5 overall, with about 88.3 reviews per active listing and 26.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Mareuil-sur-Cher

  • An average rating of 4.79 places Mareuil-sur-Cher in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.89), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 26.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 26.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Mareuil-sur-Cher Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mareuil-sur-Cher

  • The most common availability pattern in Mareuil-sur-Cher falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Mareuil-sur-Cher (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Mareuil-sur-Cher?

Average Booking Lead Time by Month

Booking Lead Time Insights for Mareuil-sur-Cher

  • The overall average booking lead time for vacation rentals in Mareuil-sur-Cher is 47 days.
  • Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Mareuil-sur-Cher.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Mareuil-sur-Cher averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Mareuil-sur-Cher?

Guests in Mareuil-sur-Cher stay about 2.7 nights on average, generating roughly 1,170 reservations and 27.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Mareuil-sur-Cher

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Mareuil-sur-Cher

  • Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
  • At 27.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jan (5.8 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Mareuil-sur-Cher Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.5%)

1 Night

17 listings

40.5% of total

2 Nights (11.9%)

2 Nights

5 listings

11.9% of total

30+ Nights (47.6%)

30+ Nights

20 listings

47.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Mareuil-sur-Cher is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (47.6%) caters to monthly stays (30+ nights) in Mareuil-sur-Cher, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 47.6% of Mareuil-sur-Cher hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mareuil-sur-Cher.

Mareuil-sur-Cher Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (14.3%)

Flexible

6 listings

14.3% of total

Moderate (42.9%)

Moderate

18 listings

42.9% of total

Firm (28.6%)

Firm

12 listings

28.6% of total

Strict (14.3%)

Strict

6 listings

14.3% of total

Cancellation Policy Insights for Mareuil-sur-Cher

  • The prevailing Airbnb cancellation policy trend in Mareuil-sur-Cher is Moderate, used by 42.9% of listings.
  • There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.9% market standard in Mareuil-sur-Cher.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mareuil-sur-Cher.

How Much Are Airbnb Cleaning Fees in Mareuil-sur-Cher?

Cleaning fees in Mareuil-sur-Cher are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$48
Median Cleaning Fee
$35
Listings Charging a Fee
54.8%
Fee as Revenue Share
8.0%

Cleaning Fee Insights for Mareuil-sur-Cher

  • About 54.8% of Mareuil-sur-Cher listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The average cleaning fee of $48 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Mareuil-sur-Cher median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Mareuil-sur-Cher Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mareuil-sur-Cherbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exceptional estate with swimming pool and reception

Exceptional estate with swimming pool and reception

Entire Place • 8 bedrooms

$148,593
Revenue
41.2%
Occupancy
$828.08
Daily Rate
The aviary

The aviary

Entire Place • 5 bedrooms

$40,356
Revenue
30.9%
Occupancy
$391.11
Daily Rate
Les Coquelicots - Swimming pool, close to Beauval Zoo

Les Coquelicots - Swimming pool, close to Beauval Zoo

Entire Place • 4 bedrooms

$38,094
Revenue
42.4%
Occupancy
$270.57
Daily Rate
Magnificent family property, near Beauval Zoo

Magnificent family property, near Beauval Zoo

Entire Place • 4 bedrooms

$37,143
Revenue
25.4%
Occupancy
$473.90
Daily Rate
Gîte du Petit Ruisseau 6, 5 km from the zoo

Gîte du Petit Ruisseau 6, 5 km from the zoo

Entire Place • 5 bedrooms

$33,622
Revenue
36.1%
Occupancy
$294.57
Daily Rate
Gite du Renard 5 minutes from the zoo

Gite du Renard 5 minutes from the zoo

Entire Place • 2 bedrooms

$29,108
Revenue
73.2%
Occupancy
$106.18
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Mareuil-sur-Cher?

Learn from the best! This table showcases top-performing Airbnb hosts in Mareuil-sur-Cher based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Mareuil-sur-Cher by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aurelie8$273,6736314.75/5.0
Sébastien KM4$53,9382794.76/5.0
Anita2$52,0351234.85/5.0
Anthony2$51,4344904.70/5.0
Élodie&Hugues1$37,143184.94/5.0
Christophe2$35,8523644.60/5.0
Christelle1$26,394934.94/5.0
Martine2$25,2371924.96/5.0
David1$21,6522844.80/5.0
Damien1$21,302774.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mareuil-sur-Cher.

Who Are the Airbnb Hosts in Mareuil-sur-Cher?

Mareuil-sur-Cher is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
52.4%
Professional Management
2.4%
Cohosted Listings
31.0%
Instant Book Enabled
4.8%
Simplified Pricing
81.0%

Host Profile Insights for Mareuil-sur-Cher

  • With 52.4% Superhosts, Mareuil-sur-Cher has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 2.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 81.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 31.0% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Mareuil-sur-Cher averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Mareuil-sur-Cher

These are the highest-grossing professional property management operations in Mareuil-sur-Cher, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Mareuil-sur-Cher
CompanyListingsRevenueADROcc.Rating
Sébastien KM4$53,938$16729.0%4.76/5

Management Company Insights for Mareuil-sur-Cher

  • The leading management company, Sébastien KM, operates 4 listings with $53,938 in gross revenue — a useful benchmark for what scale looks like in Mareuil-sur-Cher.
  • Top managers average 4 properties each, suggesting professional management in Mareuil-sur-Cher still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 2.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Mareuil-sur-Cher's Airbnb Market Compare to Nearby Cities?

How does the Mareuil-sur-Cher Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Thilouze, Mareuil-sur-Cher has 13 percentage points lower occupancy and about $188 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Mareuil-sur-Cher — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Égreville12$5,261$465.8437%
La Couture-Boussey11$4,130$470.5529%
Menetou-Râtel10$3,863$363.3932%
Artannes-sur-Indre21$3,571$403.6735%
Thilouze10$3,295$347.2352%
Les Bordes10$3,277$393.9043%
Achères-la-Forêt35$3,022$356.2044%
Maslives17$3,019$345.2739%
Paris38,314$3,011$264.3350%
Villiers-sur-Loir12$3,007$231.4541%

Frequently Asked Questions About Airbnb in Mareuil-sur-Cher

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mareuil-sur-Cher.

How much do Airbnb hosts make in Mareuil-sur-Cher?

Mareuil-sur-Cher hosts earn about $17,760 per year on average, with an average nightly rate of $159 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Mareuil-sur-Cher, Centre-Val de Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Mareuil-sur-Cher market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Mareuil-sur-Cher?

The average Airbnb occupancy rate in Mareuil-sur-Cher is 39.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Mareuil-sur-Cher?

Listings in Mareuil-sur-Cher average $159 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Mareuil-sur-Cher?

Mareuil-sur-Cher currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Mareuil-sur-Cher?

AirROI currently classifies the short-term rental regulation level in Mareuil-sur-Cher as Moderate. The dataset also shows about 16.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Mareuil-sur-Cher?

RevPAR in Mareuil-sur-Cher is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Mareuil-sur-Cher?

Occupancy of 39.0% means Mareuil-sur-Cher is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,760, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Mareuil-sur-Cher?

The average booking lead time in Mareuil-sur-Cher is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Mareuil-sur-Cher?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mareuil-sur-Cher include Château de Chenonceau, Zoological Park of Beauval, Amboise. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Mareuil-sur-Cher?

entire_home listings make up 85.7% of the active supply in Mareuil-sur-Cher. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Mareuil-sur-Cher compare to nearby Airbnb markets?

Among neighboring markets, Égreville posts $63,130 in average annual revenue with 36.8% occupancy, compared to Mareuil-sur-Cher's $17,760 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Mareuil-sur-Cher?

The average Airbnb stay length in Mareuil-sur-Cher is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Mareuil-sur-Cher?

Airbnb listings in Mareuil-sur-Cher average 4.79 out of 5 overall. About 26.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Mareuil-sur-Cher?

Portable fans and Outdoor playground are among the strongest revenue-linked amenities in Mareuil-sur-Cher. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Mareuil-sur-Cher?

Yes. About 54.8% of active Airbnb listings in Mareuil-sur-Cher charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Mareuil-sur-Cher?

A 52.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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