Hirel, Brittany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hirel, Brittany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,195 per year — at a $137 nightly rate, 40.8% occupancy, and a $54 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Hirel is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hirel?
In Hirel, the headline Airbnb metrics are $14,195 in average annual revenue,40.8% occupancy, $137 ADR, and $54 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hirel?
Understanding the monthly revenue variations for Airbnb listings in Hirel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hirel is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hirel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,190 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,523 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $770, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hirel
What Is the Monthly Airbnb Occupancy Rate in Hirel?
Maximize your bookings by understanding the Hirel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hirel:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hirel
What Is the Average Airbnb Nightly Rate in Hirel?
Effective short term rental pricing strategy in Hirel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hirel typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Hirel
What Is the RevPAR for Airbnb in Hirel?
RevPAR in Hirel is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $90 RevPAR.
Average Monthly RevPAR Trend in Hirel
RevPAR Insights for Hirel
- The average RevPAR in Hirel is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($90) and bottom 25% ($34) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hirel benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hirel?
Hirel's peak Airbnb season falls in August, July, April, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $2,562 per month
- Occupancy rates average 63.1%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,581 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $936 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $138
Seasonality Insights for Hirel
- Airbnb seasonality in Hirel is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hirel's highest earning potential, with monthly revenues climbing to $3,059, occupancy reaching 71.3%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $844, occupancy could drop to 21.8%, and ADRs may adjust to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hirel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hirel, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hirel?
With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Hirel. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hirel to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 13% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hirel?
With a compact short-term rental market, Hirel gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hirel Beach | A picturesque spot that offers a beautiful sandy beach and several water sports activities. It's appealing to families and beachgoers seeking a relaxing seaside getaway. | Hirel Beach, Water sports activities, Local fish restaurants, Scenic walking trails, Nearby Mont Saint-Michel |
| Historic Hirel Village | The charming village center contains traditional Breton architecture and a cozy atmosphere. Perfect for visitors wanting to experience the local culture and history of Brittany. | Local market, Saint-Sampson Church, Brittany's architectural heritage, Village festivals, Artisan shops |
| Saint-Malo Nearby | Just a short drive away, Saint-Malo is a fortified town with stunning coastal views. Attracts tourists looking for both beach activities and historical sites. | Saint-Malo ramparts, Beaches of Saint-Malo, Dinan nearby, Fort National, Grand Aquarium |
| Dinan | A medieval town located a little inland, known for its historic buildings and vibrant arts scene. It attracts visitors interested in history and culture. | Dinan Castle, Rance River, Art galleries, Medieval streets, Local craft shops |
| Cancale | Famous for its oysters and coastal beauty, Cancale is a foodie destination that draws culinary enthusiasts and tourists alike. | Oyster farms, Seaside promenade, Markets and restaurants, Côte d'Émeraude, Hiking trails |
| Combourg Lake | A tranquil area featuring a large lake popular for outdoor activities. Ideal for nature lovers and those looking for a peaceful retreat. | Combourg Castle, Picnic areas, Walking and cycling trails, Water activities, Surrounding nature parks |
| Bécherel | Known as a book village, Bécherel is a unique destination for literature lovers and offers a relaxed, scenic experience. | Bookshops, Literary festivals, Artisan crafts, Historical buildings, Beautiful countryside |
| Rance Valley | Stunning views and opportunities for outdoor adventures attract visitors seeking nature and tranquility in a serene environment. | Rance River, Hiking trails, Biking routes, Small villages, Historic sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hirel offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hirel?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hirel
- The Hirel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hirel, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Hirel Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hirel
- The dominant room capacity in Hirel is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.7% of the active Airbnb listings in Hirel, indicating a high concentration in these sizes.
- A significant 41.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hirel.
Hirel Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hirel
- The most common guest capacity trend in Hirel vacation rentals is listings accommodating 6 guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Hirel STR market, accounting for 56.5% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hirel.
- On average, properties in Hirel are equipped to host 4.6 guests.
How Do Listings in Hirel Compare on Quality?
Listing quality in Hirel can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hirel
- At 23.8 photos per listing on average, Hirel hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hirel averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hirel?
Amenity Prevalence
Amenity Insights for Hirel
- Essential amenities in Hirel that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hirel: TV, Heating.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Hangers or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hirel to stay competitive.
Which Airbnb Amenities Boost Revenue in Hirel?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hirel, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 84.8% | $15,910 | $4,640 | 242.9% |
BBQ grill | 76.1% | $16,600 | $6,542 | 153.7% |
Dishes and silverware | 87.0% | $15,377 | $6,314 | 143.5% |
Washer | 80.4% | $16,007 | $6,746 | 137.3% |
Baking sheet | 52.2% | $19,570 | $8,331 | 134.9% |
Dryer | 15.2% | $27,345 | $11,834 | 131.1% |
Hot water kettle | 71.7% | $16,874 | $7,393 | 128.2% |
Clothing storage | 67.4% | $17,307 | $7,762 | 123.0% |
Microwave | 80.4% | $15,886 | $7,243 | 119.3% |
Dishwasher | 60.9% | $17,948 | $8,357 | 114.8% |
Revenue Impact Insights for Hirel
- Coffee maker tops the revenue impact list with a 242.9% uplift — listings with this amenity earn $15,910 vs. $4,640 without it.
- Coffee maker, Dishes and silverware, Washer, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hirel STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hirel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHirel Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hirel
- The typical guest profile for Airbnb in Hirel consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.0% of guests.
- Key international markets include France (79%) and Germany (4.5%).
- Top languages spoken are French (43.8%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hirel?
Listings in Hirel average 4.8 out of 5 overall, with about 60.7 reviews per active listing and 37.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hirel
- With an overall rating of 4.8, Hirel listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hirel Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hirel
- The most common availability pattern in Hirel falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hirel (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hirel?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hirel
- The overall average booking lead time for vacation rentals in Hirel is 61 days.
- Guests book furthest in advance for stays during August (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Spring (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Hirel.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Hirel averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hirel?
Guests in Hirel stay about 5 nights on average, generating roughly 909 reservations and 19.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hirel
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hirel
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (6.4 nights) and shorten in Jan (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hirel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.9% of total
2 Nights
7 listings
15.2% of total
3 Nights
8 listings
17.4% of total
4-6 Nights
5 listings
10.9% of total
7-29 Nights
3 listings
6.5% of total
30+ Nights
18 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hirel is 30+ Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.1%) caters to monthly stays (30+ nights) in Hirel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.1% of Hirel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hirel.
Hirel Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.2% of total
Super Strict 60 Days
3 listings
6.5% of total
Flexible
18 listings
39.1% of total
Moderate
14 listings
30.4% of total
Firm
10 listings
21.7% of total
Cancellation Policy Insights for Hirel
- The prevailing Airbnb cancellation policy trend in Hirel is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (21.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Hirel.
- Regularly review your cancellation policy against competitors and market demand shifts in Hirel.
How Much Are Airbnb Cleaning Fees in Hirel?
Cleaning fees in Hirel are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hirel
- About 63.0% of Hirel listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($113) and median ($81) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hirel median of $81. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hirel Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hirelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea 300 m away: Between St-Malo and Mont-Saint-Michel
Entire Place • 4 bedrooms
La Botte à l'eau: direct beach access, 12 people
Entire Place • 6 bedrooms
House with garden in Mont St Michel Bay
Entire Place • 3 bedrooms
Renovated beachfront house, PMR access. Parking
Entire Place • 3 bedrooms
CAP Baie Malo
Entire Place • 3 bedrooms
Vildé la marine: cozy home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hirel?
Learn from the best! This table showcases top-performing Airbnb hosts in Hirel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgane | 2 | $68,948 | 111 | 4.93/5.0 |
| Sonia | 3 | $42,243 | 31 | 4.83/5.0 |
| Karine Et Jean-Charles | 1 | $38,965 | 49 | 4.88/5.0 |
| Tiphaine | 2 | $37,605 | 108 | 4.92/5.0 |
| Mireille | 2 | $28,841 | 439 | 4.94/5.0 |
| Vanessa | 2 | $28,035 | 131 | 4.58/5.0 |
| Christophe | 1 | $26,203 | 13 | 4.92/5.0 |
| Brigitte | 1 | $25,239 | 73 | 4.86/5.0 |
| Émilie | 1 | $25,129 | 44 | 4.95/5.0 |
| Gabriel | 1 | $24,918 | 18 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hirel.
Who Are the Airbnb Hosts in Hirel?
Hirel has a relatively balanced host base.
Host Profile Insights for Hirel
- A 45.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hirel averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hirel
These are the highest-grossing professional property management operations in Hirel, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $20,062 | $291 | 35.8% | 4.80/5 |
| Novasol | 1 | $12,608 | $170 | 34.8% | 4.38/5 |
| Novasol | 1 | $6,270 | $139 | 26.6% | 4.33/5 |
Management Company Insights for Hirel
- The leading management company, Novasol, operates 1 listings with $20,062 in gross revenue — a useful benchmark for what scale looks like in Hirel.
- Top managers average 1 properties each, suggesting professional management in Hirel still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.5/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hirel's Airbnb Market Compare to Nearby Cities?
How does the Hirel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with St Clement, Hirel has 17 percentage points lower occupancy and about $122 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,264 | $356.54 | 40% |
| St Martin | 13 | $4,106 | $507.04 | 46% |
| Briollay | 12 | $3,790 | $228.13 | 44% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Dozulé | 12 | $3,140 | $241.52 | 46% |
| St Clement | 16 | $2,851 | $259.22 | 58% |
| Laillé | 10 | $2,656 | $154.92 | 45% |
| Grouville | 19 | $2,617 | $240.81 | 56% |
| Troarn | 13 | $2,614 | $216.41 | 53% |
| Gonneville-en-Auge | 14 | $2,611 | $273.44 | 33% |
Frequently Asked Questions About Airbnb in Hirel
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hirel.
How much do Airbnb hosts make in Hirel?
Hirel hosts earn about $14,195 per year on average, with an average nightly rate of $137 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Hirel, Brittany, not the ceiling for the best operators. Source: AirROI 2026 data, Hirel market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hirel?
The average Airbnb occupancy rate in Hirel is 40.8%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hirel?
Listings in Hirel average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hirel?
Hirel currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hirel?
AirROI currently classifies the short-term rental regulation level in Hirel as Moderate. The dataset also shows about 13.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hirel?
RevPAR in Hirel is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hirel?
At 40.8% occupancy, Hirel can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,195, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hirel?
The average booking lead time in Hirel is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hirel?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hirel include Hirel Beach, Historic Hirel Village, Saint-Malo Nearby. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hirel?
entire_home listings make up 84.8% of the active supply in Hirel. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hirel compare to nearby Airbnb markets?
Among neighboring markets, Donges posts $51,169 in average annual revenue with 39.8% occupancy, compared to Hirel's $14,195 and 40.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hirel?
The average Airbnb stay length in Hirel is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hirel?
Airbnb listings in Hirel average 4.8 out of 5 overall. About 37.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hirel?
Coffee maker and BBQ grill are among the strongest revenue-linked amenities in Hirel. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hirel?
Yes. About 63.0% of active Airbnb listings in Hirel charge a cleaning fee, and the average fee is $113. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hirel?
A 45.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.