Montbrison, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Montbrison, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,209 per year — at a $88 nightly rate, 49.5% occupancy, and a $40 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Montbrison is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 119.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Montbrison?
In Montbrison, the headline Airbnb metrics are $12,209 in average annual revenue,49.5% occupancy, $88 ADR, and $40 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Montbrison?
Understanding the monthly revenue variations for Airbnb listings in Montbrison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montbrison is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montbrison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,948+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,474 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $981 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $608, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montbrison
What Is the Monthly Airbnb Occupancy Rate in Montbrison?
Maximize your bookings by understanding the Montbrison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montbrison:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montbrison
What Is the Average Airbnb Nightly Rate in Montbrison?
Effective short term rental pricing strategy in Montbrison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montbrison typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Montbrison
What Is the RevPAR for Airbnb in Montbrison?
RevPAR in Montbrison is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $43 RevPAR.
- Best-in-class (Top 10%) achieve $61 RevPAR.
Average Monthly RevPAR Trend in Montbrison
RevPAR Insights for Montbrison
- The average RevPAR in Montbrison is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($61) and bottom 25% ($22) is $39, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Montbrison benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $43+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Montbrison?
Montbrison's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,766 per month
- Occupancy rates average 58.2%
- Daily rates average $82
Shoulder Season
- Revenue averages $1,163 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $81
Low Season (January, February, March)
- Revenue drops to average $884 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $81
Seasonality Insights for Montbrison
- Airbnb seasonality in Montbrison is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Montbrison's highest earning potential, with monthly revenues climbing to $1,971, occupancy reaching 59.6%, and ADRs peaking at $86.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $816, occupancy could drop to 40.7%, and ADRs may adjust to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montbrison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Montbrison, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Montbrison?
While Montbrison, Auvergne-Rhône-Alpes, France currently shows low STR regulations, 7% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Montbrison to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 7% licensed listings)
What Are the Best Neighborhoods for Airbnb in Montbrison?
With a compact short-term rental market, Montbrison gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | The heart of Montbrison, offering a mix of historical architecture and modern amenities. Its charm attracts tourists looking for culture and local experiences. | Montbrison Cathedral, Place du Château, Les Petits Puy, local markets, cafés and bistros |
| Parc des Expositions | This area is popular for events and exhibitions, drawing attendees from surrounding regions. Perfect for hosts catering to business travelers and event attendees. | Parc des Expositions Montbrison, exhibition events, local fairs, business centers |
| Monts du Forez | A natural haven offering outdoor activities like hiking and skiing. It's ideal for tourists seeking nature and adventure close to Montbrison. | Forez Mountains, hiking trails, ski resorts, local flora and fauna, scenic viewpoints |
| Lay-Saint-Christophe | A quiet suburb that offers a more laid-back experience. It's great for families and those seeking a peaceful retreat while being close to Montbrison's attractions. | local parks, community events, peaceful neighborhoods |
| Hôpital | This area is well-known for its healthcare facilities and attracts visitors seeking medical tourism, as well as those visiting family and friends. | local hospitals, healthcare facilities, wellness centers |
| Château de Montbrison | The historic castle site attracts visitors interested in history and architecture. A key tourist spot that boosts local economies. | Château de Montbrison, guided tours, historical exhibitions |
| Route de Saint-Étienne | A strategic transport route that connects Montbrison to nearby cities, making it a convenient stop for travelers and tourists. | shopping areas, transport hubs, gastronomic restaurants |
| Cité scolaire | An educational district attracting families and student visitors, ideal for short-term rentals catering to those visiting students or attending events. | local schools, student housing, community activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Montbrison offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Montbrison?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montbrison
- The Montbrison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montbrison, Apartment/Condo properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Montbrison Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montbrison
- The dominant room capacity in Montbrison is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Montbrison, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Montbrison.
Montbrison Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montbrison
- The most common guest capacity trend in Montbrison vacation rentals is listings accommodating 4 guests (41.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Montbrison STR market, accounting for 67.4% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montbrison.
- On average, properties in Montbrison are equipped to host 3.3 guests.
How Do Listings in Montbrison Compare on Quality?
Listing quality in Montbrison can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Montbrison
- The average of 17.1 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 45.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Montbrison averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Montbrison?
Amenity Prevalence
Amenity Insights for Montbrison
- Essential amenities in Montbrison that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montbrison: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montbrison to stay competitive.
Which Airbnb Amenities Boost Revenue in Montbrison?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Montbrison, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 89.1% | $13,378 | $2,624 | 409.8% |
Hot water | 87.0% | $13,569 | $3,141 | 332.0% |
Cooking basics | 84.8% | $13,705 | $3,873 | 253.8% |
Baking sheet | 76.1% | $14,452 | $5,070 | 185.0% |
Hair dryer | 87.0% | $13,307 | $4,886 | 172.4% |
Wifi | 84.8% | $13,485 | $5,100 | 164.4% |
Air conditioning | 23.9% | $22,567 | $8,953 | 152.1% |
Outdoor furniture | 26.1% | $21,300 | $9,000 | 136.7% |
Refrigerator | 84.8% | $13,385 | $5,657 | 136.6% |
Board games | 21.7% | $21,960 | $9,500 | 131.2% |
Revenue Impact Insights for Montbrison
- Dishes and silverware tops the revenue impact list with a 409.8% uplift — listings with this amenity earn $13,378 vs. $2,624 without it.
- Dishes and silverware, Hot water, Cooking basics, Hair dryer, Wifi, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Montbrison STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montbrison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontbrison Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Montbrison
- The typical guest profile for Airbnb in Montbrison consists of primarily domestic travelers (93%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.9% of guests.
- Key international markets include France (92.9%) and Germany (1.3%).
- Top languages spoken are French (46.1%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Montbrison?
Listings in Montbrison average 4.83 out of 5 overall, with about 63.7 reviews per active listing and 37.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Montbrison
- With an overall rating of 4.83, Montbrison listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Montbrison Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montbrison
- The most common availability pattern in Montbrison falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Montbrison (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Montbrison?
Average Booking Lead Time by Month
Booking Lead Time Insights for Montbrison
- The overall average booking lead time for vacation rentals in Montbrison is 36 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Montbrison.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Montbrison averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Montbrison?
Guests in Montbrison stay about 4.6 nights on average, generating roughly 1,399 reservations and 30.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Montbrison
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Montbrison
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (5.9 nights) and shorten in Mar (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Montbrison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
43.5% of total
2 Nights
11 listings
23.9% of total
3 Nights
2 listings
4.3% of total
30+ Nights
13 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in Montbrison is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Montbrison Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in Montbrison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.5% of Montbrison hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montbrison.
Montbrison Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
19 listings
41.3% of total
Moderate
14 listings
30.4% of total
Firm
13 listings
28.3% of total
Cancellation Policy Insights for Montbrison
- The prevailing Airbnb cancellation policy trend in Montbrison is Flexible, used by 41.3% of listings.
- The market strongly favors guest-friendly terms, with 71.7% of listings offering Flexible or Moderate policies. This suggests guests in Montbrison may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.3% market standard in Montbrison.
- Regularly review your cancellation policy against competitors and market demand shifts in Montbrison.
How Much Are Airbnb Cleaning Fees in Montbrison?
Cleaning fees in Montbrison are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Montbrison
- About 65.2% of Montbrison listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $27 is close to the median ($29), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Montbrison median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Montbrison Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montbrisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Townhouse with garden
Entire Place • 4 bedrooms
Peaceful farm 5 bedrooms 10 people
Entire Place • 5 bedrooms
Contemporary villa with heated pool
Entire Place • 2 bedrooms
Charming apartment with private parking space
Entire Place • 1 bedroom
Montbrison
Entire Place • 4 bedrooms
Lovely apartment with balcony, Quais du Vizézy.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Montbrison?
Learn from the best! This table showcases top-performing Airbnb hosts in Montbrison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hélène | 1 | $63,669 | 33 | 4.94/5.0 |
| Denis | 4 | $59,511 | 194 | 4.70/5.0 |
| Jessy | 1 | $57,392 | 9 | 5.00/5.0 |
| Jeremy | 3 | $39,726 | 305 | 4.78/5.0 |
| Florian | 3 | $34,580 | 275 | 4.60/5.0 |
| Poliana | 2 | $33,844 | 257 | 4.95/5.0 |
| Mathieu | 2 | $24,740 | 124 | 4.82/5.0 |
| Mélissa | 1 | $20,962 | 6 | 5.00/5.0 |
| Michael | 1 | $18,950 | 70 | 4.81/5.0 |
| Béatrice | 1 | $18,646 | 158 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montbrison.
Who Are the Airbnb Hosts in Montbrison?
Montbrison is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Montbrison
- With 58.7% Superhosts, Montbrison has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Montbrison averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Montbrison's Airbnb Market Compare to Nearby Cities?
How does the Montbrison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Montbrison has 1 percentage points higher occupancy and about $261 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 19 | $8,279 | $545.75 | 37% |
| Saint-Trivier-sur-Moignans | 10 | $4,803 | $331.49 | 38% |
| Bligny-lès-Beaune | 23 | $3,127 | $290.03 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Bourdeau | 13 | $3,014 | $260.35 | 46% |
| Romanèche-Thorins | 12 | $2,952 | $326.91 | 37% |
| Suzette | 12 | $2,888 | $424.82 | 39% |
| Puligny-Montrachet | 16 | $2,848 | $382.04 | 34% |
| Travaillan | 11 | $2,819 | $680.68 | 29% |
Frequently Asked Questions About Airbnb in Montbrison
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Montbrison.
How much do Airbnb hosts make in Montbrison?
Montbrison hosts earn about $12,209 per year on average, with an average nightly rate of $88 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Montbrison, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Montbrison market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Montbrison?
The average Airbnb occupancy rate in Montbrison is 49.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Montbrison?
Listings in Montbrison average $88 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Montbrison?
Montbrison currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Montbrison?
AirROI currently classifies the short-term rental regulation level in Montbrison as Low. The dataset also shows about 6.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Montbrison?
RevPAR in Montbrison is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Montbrison?
At 49.5% occupancy, Montbrison can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $12,209, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Montbrison?
The average booking lead time in Montbrison is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Montbrison?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Montbrison include Centre-Ville, Parc des Expositions, Monts du Forez. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Montbrison?
entire_home listings make up 84.8% of the active supply in Montbrison. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Montbrison compare to nearby Airbnb markets?
Among neighboring markets, Épinac posts $99,344 in average annual revenue with 36.8% occupancy, compared to Montbrison's $12,209 and 49.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Montbrison?
The average Airbnb stay length in Montbrison is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Montbrison?
Airbnb listings in Montbrison average 4.83 out of 5 overall. About 37.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Montbrison?
Dishes and silverware and Hot water are among the strongest revenue-linked amenities in Montbrison. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Montbrison?
Yes. About 65.2% of active Airbnb listings in Montbrison charge a cleaning fee, and the average fee is $27. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Montbrison?
A 58.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.