Massiac, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Massiac, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,446 per year — at a $75 nightly rate, 29.1% occupancy, and a $23 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Massiac is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 53.8% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Massiac?
In Massiac, the headline Airbnb metrics are $6,446 in average annual revenue,29.1% occupancy, $75 ADR, and $23 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Massiac?
Understanding the monthly revenue variations for Airbnb listings in Massiac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massiac is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massiac across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $914 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massiac
What Is the Monthly Airbnb Occupancy Rate in Massiac?
Maximize your bookings by understanding the Massiac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massiac:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massiac
What Is the Average Airbnb Nightly Rate in Massiac?
Effective short term rental pricing strategy in Massiac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massiac typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $117+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Massiac
What Is the RevPAR for Airbnb in Massiac?
RevPAR in Massiac is currently $23. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $25 RevPAR.
- Best-in-class (Top 10%) achieve $32 RevPAR.
Average Monthly RevPAR Trend in Massiac
RevPAR Insights for Massiac
- The average RevPAR in Massiac is $23. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($32) and bottom 25% ($11) is $21, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Massiac benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $25+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Massiac?
Massiac's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,177 per month
- Occupancy rates average 45.3%
- Daily rates average $83
Shoulder Season
- Revenue averages $637 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $79
Low Season (January, February, March)
- Revenue drops to average $431 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $80
Seasonality Insights for Massiac
- Airbnb seasonality in Massiac is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Massiac's highest earning potential, with monthly revenues climbing to $1,508, occupancy reaching 55.1%, and ADRs peaking at $83.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $323, occupancy could drop to 15.4%, and ADRs may adjust to $75.
- Lower occupancy paired with meaningful seasonality means hosts in Massiac need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Massiac, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Massiac?
Low regulation and minimal registration activity in Massiac, Auvergne-Rhône-Alpes, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Massiac to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Massiac?
With a compact short-term rental market, Massiac gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massiac Center | The central hub of Massiac, offering local shops, restaurants, and a charming French village atmosphere. Ideal for tourists looking for an authentic experience and convenient access to amenities. | Church of Saint Mary, Chateau de Massiac, Local markets, Village festivals, Nearby hiking trails |
| Chaleyssin | A picturesque village near Massiac, known for its stunning natural surroundings and tranquility. Perfect for nature lovers seeking a peaceful retreat. | Chaleyssin hiking paths, Scenic viewpoints, Natural parks, Historical sites, Fishing spots |
| Saint-Flour | Nearby town famous for its medieval architecture and vibrant cultural scene. It appeals to visitors interested in history and local events. | Saint-Flour Cathedral, Castle of Saint-Flour, Local museums, Cultural festivals, Artisan shops |
| Parc Naturel Régional des Volcans d'Auvergne | A UNESCO World Heritage site with breathtaking landscapes and outdoor activities. Ideal for adventurous guests who enjoy hiking and exploring nature. | Hiking trails, Volcanic landscapes, Nature reserves, Scenic drives, Wildlife watching |
| Langogne | A historical town with charming streets and proximity to hiking and outdoor sports. Great for families and adventure seekers. | Historic buildings, Local restaurants, Lakeside activities, Cycling paths, Craft shops |
| Allanche | A small town renowned for its local food and traditional markets. Attracts culinary tourists and those seeking to immerse themselves in local culture. | Local food markets, Cheese producers, Culinary workshops, Scenic countryside, Traditional festivals |
| Brioude | Known for its Viaduc de Garabit and historical significance. A great stop for tourists exploring the wider Auvergne region. | Viaduc de Garabit, Historical district, Local museums, Cultural events, Craft shops |
| Saint-George d'Aurac | A tranquil spot popular among families and groups looking for a quiet stay with options for hiking and sightseeing. | Hiking trails, Local parks, Charming streets, Cultural heritage sites, Family-friendly activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Massiac offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Massiac?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massiac
- The Massiac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Massiac, Apartment/Condo properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Massiac Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massiac
- The dominant room capacity in Massiac is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Massiac, indicating a high concentration in these sizes.
Massiac Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massiac
- The most common guest capacity trend in Massiac vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Massiac STR market, accounting for 50.0% of listings.
- On average, properties in Massiac are equipped to host 2.1 guests.
How Do Listings in Massiac Compare on Quality?
Listing quality in Massiac can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Massiac
- The average of 13.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Massiac averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Massiac?
Amenity Prevalence
Amenity Insights for Massiac
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massiac to stay competitive.
Which Airbnb Amenities Boost Revenue in Massiac?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Massiac, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 75.0% | $7,545 | $3,149 | 139.6% |
Pets allowed | 50.0% | $8,703 | $4,189 | 107.8% |
Cooking basics | 70.0% | $7,422 | $4,169 | 78.0% |
Backyard | 35.0% | $8,884 | $5,133 | 73.1% |
Refrigerator | 65.0% | $7,384 | $4,703 | 57.0% |
Dishes and silverware | 75.0% | $7,071 | $4,569 | 54.8% |
Hair dryer | 60.0% | $7,442 | $4,952 | 50.3% |
Free parking on premises | 75.0% | $6,996 | $4,795 | 45.9% |
Cleaning products | 45.0% | $7,590 | $5,510 | 37.8% |
Shower gel | 30.0% | $7,854 | $5,842 | 34.4% |
Revenue Impact Insights for Massiac
- Coffee maker tops the revenue impact list with a 139.6% uplift — listings with this amenity earn $7,545 vs. $3,149 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Massiac STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massiac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassiac Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Massiac
- The typical guest profile for Airbnb in Massiac consists of primarily domestic travelers (93%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.5% of guests.
- Key international markets include France (92.5%) and United Kingdom (2.2%).
- Top languages spoken are French (47.1%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Massiac?
Listings in Massiac average 4.77 out of 5 overall, with about 57.2 reviews per active listing and 45.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Massiac
- An average rating of 4.77 places Massiac in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Massiac Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massiac
- The most common availability pattern in Massiac falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Massiac (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Massiac?
Average Booking Lead Time by Month
Booking Lead Time Insights for Massiac
- The overall average booking lead time for vacation rentals in Massiac is 47 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Massiac.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Massiac averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Massiac?
Guests in Massiac stay about 4.2 nights on average, generating roughly 298 reservations and 14.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Massiac
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Massiac
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (8.3 nights) and shorten in May (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Massiac Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
75% of total
2 Nights
1 listings
5% of total
3 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Massiac is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Massiac Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Massiac hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massiac.
Massiac Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
50% of total
Moderate
10 listings
50% of total
Cancellation Policy Insights for Massiac
- The prevailing Airbnb cancellation policy trend in Massiac is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Massiac may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Massiac.
- Regularly review your cancellation policy against competitors and market demand shifts in Massiac.
How Much Are Airbnb Cleaning Fees in Massiac?
Cleaning fees in Massiac are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Massiac
- About 40.0% of Massiac listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $13 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Massiac median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Massiac Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massiacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hermine Gîte
Entire Place • 2 bedrooms
Charming caravan in Auvergne
Entire Place • 1 bedroom
Le gîte Rural Chalet Gîte
Entire Place • 1 bedroom
BEDROOM IN HOUSE IN VILLAGE OF CANTAL
Private Room • N/A
The stage
Entire Place • N/A
La cave rural Chalet gîte
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Massiac?
Learn from the best! This table showcases top-performing Airbnb hosts in Massiac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kimberley | 2 | $26,861 | 7 | 5.00/5.0 |
| Agnes | 3 | $22,052 | 398 | 4.88/5.0 |
| Régine | 1 | $18,135 | 42 | 5.00/5.0 |
| Manon | 2 | $14,662 | 93 | 4.34/5.0 |
| Nadege | 3 | $10,698 | 107 | 4.91/5.0 |
| Sylvie | 1 | $8,952 | 329 | 4.87/5.0 |
| Pascale | 1 | $6,814 | 32 | 4.94/5.0 |
| Anne | 1 | $6,761 | 17 | 4.76/5.0 |
| Bruno | 1 | $4,269 | 52 | 4.58/5.0 |
| Cedric | 2 | $3,754 | 30 | 4.30/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massiac.
Who Are the Airbnb Hosts in Massiac?
Massiac has a relatively balanced host base.
Host Profile Insights for Massiac
- A 45.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Massiac averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Massiac
These are the highest-grossing professional property management operations in Massiac, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kimberley | 2 | $26,861 | $144 | 27.0% | 5.00/5 |
Management Company Insights for Massiac
- The leading management company, Kimberley, operates 2 listings with $26,861 in gross revenue — a useful benchmark for what scale looks like in Massiac.
- Top managers average 2 properties each, suggesting professional management in Massiac still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Massiac's Airbnb Market Compare to Nearby Cities?
How does the Massiac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Massiac has 19 percentage points lower occupancy and about $274 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 19 | $8,279 | $545.75 | 37% |
| Saint-Trivier-sur-Moignans | 10 | $4,803 | $331.49 | 38% |
| Bligny-lès-Beaune | 23 | $3,127 | $290.03 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Romanèche-Thorins | 12 | $2,952 | $326.91 | 37% |
| Puligny-Montrachet | 16 | $2,848 | $382.04 | 34% |
| Travaillan | 11 | $2,819 | $680.68 | 29% |
| Juliénas | 17 | $2,787 | $250.75 | 38% |
| Lamotte-du-Rhône | 12 | $2,629 | $317.39 | 32% |
Frequently Asked Questions About Airbnb in Massiac
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Massiac.
How much do Airbnb hosts make in Massiac?
Massiac hosts earn about $6,446 per year on average, with an average nightly rate of $75 and RevPAR of $23. Those figures describe the typical revenue environment for active listings in Massiac, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Massiac market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Massiac?
The average Airbnb occupancy rate in Massiac is 29.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Massiac?
Listings in Massiac average $75 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Massiac?
Massiac currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Massiac?
AirROI currently classifies the short-term rental regulation level in Massiac as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Massiac?
RevPAR in Massiac is about $23. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Massiac?
Occupancy of 29.1% means Massiac is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,446, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Massiac?
The average booking lead time in Massiac is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Massiac?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Massiac include Massiac Center, Chaleyssin, Saint-Flour. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Massiac?
entire_home listings make up 60.0% of the active supply in Massiac. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Massiac compare to nearby Airbnb markets?
Among neighboring markets, Épinac posts $99,344 in average annual revenue with 36.8% occupancy, compared to Massiac's $6,446 and 29.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Massiac?
The average Airbnb stay length in Massiac is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Massiac?
Airbnb listings in Massiac average 4.77 out of 5 overall. About 45.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Massiac?
Coffee maker and Pets allowed are among the strongest revenue-linked amenities in Massiac. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Massiac?
Yes. About 40.0% of active Airbnb listings in Massiac charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Massiac?
A 45.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.