Tuluá, Valle del Cauca Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Tuluá, Valle del Cauca? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,017 per year — at a $49 nightly rate, 23.4% occupancy, and a $10 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 57 active listings, Tuluá is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 216.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Tuluá?

In Tuluá, the headline Airbnb metrics are $2,017 in average annual revenue,23.4% occupancy, $49 ADR, and $10 in RevPAR, and guests book about 15 days in advance.

Avg. Daily Rate (ADR)(?)

$49

The average rental revenue earned for an occupied room per day in Tuluá.

Occupancy Rate(?)

23.4%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$2,017

Average annual income for an Airbnb listing in Tuluá. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$10

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

37.1%

Strong growth (37.1%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

15 days

How far in advance guests typically book in Tuluá. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

December

The month with the highest average earnings, indicating peak season in Tuluá.

Lowest Revenue Month(?)

October

The month with the lowest average earnings, indicating the low season in Tuluá.

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How Much Do Airbnb Hosts Earn Monthly in Tuluá?

Understanding the monthly revenue variations for Airbnb listings in Tuluá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tuluá is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tuluá across different performance tiers:

Best-in-class properties (Top 10%) achieve $789+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $428 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $189 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $72, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tuluá

What Is the Monthly Airbnb Occupancy Rate in Tuluá?

Maximize your bookings by understanding the Tuluá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tuluá:

Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 18%.
Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tuluá

What Is the Average Airbnb Nightly Rate in Tuluá?

Effective short term rental pricing strategy in Tuluá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tuluá typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
Typical properties (Median) charge around $30 per night.
Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in Tuluá

What Is the RevPAR for Airbnb in Tuluá?

RevPAR in Tuluá is currently $10. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $4 RevPAR.
Typical properties (Median) generate $7 RevPAR.
Strong performers (Top 25%) earn $11 RevPAR.
Best-in-class (Top 10%) achieve $26 RevPAR.

Average Monthly RevPAR Trend in Tuluá

RevPAR Insights for Tuluá

The average RevPAR in Tuluá is $10. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($26) and bottom 25% ($4) is $23, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Dec and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Tuluá benchmarks. If your RevPAR falls below the median of $7, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $11+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Tuluá?

Tuluá's peak Airbnb season falls in December, January, August, while the softest stretch is February, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, January, August)

Revenue averages $439 per month
Occupancy rates average 29.4%
Daily rates average $49

Shoulder Season

Revenue averages $285 per month
Occupancy maintains around 25.5%
Daily rates hold near $48

Low Season (February, May, October)

Revenue drops to average $222 per month
Occupancy decreases to average 21.0%
Daily rates adjust to average $48

Seasonality Insights for Tuluá

Airbnb seasonality in Tuluá is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Tuluá's highest earning potential, with monthly revenues climbing to $586, occupancy reaching 32.0%, and ADRs peaking at $52.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $210, occupancy could drop to 19.8%, and ADRs may adjust to $46.
Lower occupancy paired with meaningful seasonality means hosts in Tuluá need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Tuluá, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Tuluá, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Tuluá?

Yes, Tuluá, Valle del Cauca, Colombia enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tuluá to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 95% licensed listings)

What Are the Best Neighborhoods for Airbnb in Tuluá?

Tuluá is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Tuluá
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Centro	The heart of Tuluá, offering easy access to local shops, restaurants, and cultural sites. It's a bustling area perfect for tourists wanting to explore the local culture and community.	Plaza de Bolívar, Iglesia de San Francisco, Museo de Tuluá, local markets, cultural festivals
La Avenida	A vibrant area known for its restaurants and nightlife. Popular with visitors looking for entertainment and local cuisine within a lively atmosphere.	Parque Principal, restaurantes locales, barrios de vida nocturna, cafés, eventos locales
El Trapiche	A residential neighborhood that offers a more authentic experience, close to nature and with local flavors. Ideal for guests looking to escape the hustle and bustle of city life.	Pueblo Tapao, caminatas naturales, centros de acampar, cultura local, mercados artesanales
Tres Esquinas	Known for its tranquility and family-oriented environment, making it suitable for longer stays and family vacations. Provides a different vibe compared to the city center.	parques locales, actividades al aire libre, escuelas de deportes, áreas recreativas, mercados de frutas
El Charpo	A growing neighborhood attracting attention for its development and potential. It offers good access to the city and is appealing for those looking to invest in emerging areas.	proyectos community, nuevas construcciones, cercanía al transporte público, centros de compra, expansión urbanística
Santa Isabel	A quieter location with a mix of residential and commercial spaces. Good for visitors who prefer a more laid-back experience while still having access to city amenities.	parques comunitarios, servicios locales, eventos culturales, actividades para familias, comidas típicas
Los Pinos	A lively neighborhood with a youthful vibe, popular among students and young professionals. It's close to educational institutions and offers convenient access to amenities.	universidades cercanas, bancos de alimentos, cafés, semanas culturales, centros de estudiantes
La Isla	A picturesque area that appeals to those looking for scenic beauty and relaxation. Known for its green spaces and calm environment, it's perfect for retreats.	áreas verdes, rutas ecológicas, lagunas cercanas, observación de aves, excursiones

Because Tuluá has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Tuluá?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tuluá

The Tuluá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Tuluá, Apartment/Condo properties are the most common (63.2%), reflecting the local real estate landscape.
Houses represent a significant 17.5% portion, catering likely to families or larger groups.
The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like others, unique stays, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.

Tuluá Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tuluá

The dominant room capacity in Tuluá is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 77.2% of the active Airbnb listings in Tuluá, indicating a high concentration in these sizes.
With over half the market (50.9%) consisting of studios or 1-bedroom units, Tuluá is particularly well-suited for individuals or couples.

Tuluá Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tuluá

The most common guest capacity trend in Tuluá vacation rentals is listings accommodating 2 guests (43.9%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 8+ guests dominate the Tuluá STR market, accounting for 56.2% of listings.
A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tuluá.
22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tuluá.
On average, properties in Tuluá are equipped to host 3.7 guests.

How Do Listings in Tuluá Compare on Quality?

Listing quality in Tuluá can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

20.7

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

36.8%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Tuluá

At 20.7 photos per listing on average, Tuluá hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
36.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Tuluá averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Tuluá?

Amenity Prevalence

Amenity Insights for Tuluá

Essential amenities in Tuluá that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
Popular amenities like Kitchen, Bed linens, Clothing storage are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Tuluá: Wifi, TV.
Prioritize adding missing essentials: TV.
Consider adding popular differentiators like Kitchen or Bed linens to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Tuluá to stay competitive.

Which Airbnb Amenities Boost Revenue in Tuluá?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tuluá, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Kitchen	87.7%	$2,263	$260	770.8%
Wine glasses	19.3%	$4,496	$1,424	215.8%
Baking sheet	15.8%	$4,604	$1,532	200.5%
Freezer	40.4%	$3,324	$1,132	193.6%
Oven	17.5%	$4,332	$1,524	184.2%
Room-darkening shades	52.6%	$2,872	$1,066	169.4%
Books and reading materialHigh opportunity	8.8%	$4,593	$1,769	159.6%
Drying rack for clothing	38.6%	$3,223	$1,259	156.0%
Free street parking	33.3%	$3,295	$1,378	139.1%
Hangers	63.2%	$2,554	$1,095	133.2%

Revenue Impact Insights for Tuluá

Kitchen tops the revenue impact list with a 770.8% uplift — listings with this amenity earn $2,263 vs. $260 without it.
High-opportunity amenities — Books and reading material — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Books and reading material — it has the best combination of high revenue impact and low market saturation in Tuluá.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Tuluá STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tuluá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tuluá Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tuluá

The typical guest profile for Airbnb in Tuluá consists of primarily domestic travelers (68%), often arriving from nearby Cali, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
Domestic travelers account for 68.3% of guests.
Key international markets include Colombia (68.3%) and United States (11.1%).
Top languages spoken are Spanish (53.7%) followed by English (35.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Cali and Bogotá.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Tuluá?

Listings in Tuluá average 4.71 out of 5 overall, with about 19.8 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Tuluá

An average rating of 4.71 places Tuluá in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Check-in (4.84), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Tuluá Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tuluá

The most common availability pattern in Tuluá falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Tuluá (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 3.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Tuluá?

Average Booking Lead Time by Month

Booking Lead Time Insights for Tuluá

The overall average booking lead time for vacation rentals in Tuluá is 15 days.
Guests book furthest in advance for stays during August (average 26 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in April (average 5 days), indicating more last-minute travel plans during this time.
Seasonally, Summer (18 days avg.) sees the longest lead times, while Spring (6 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Tuluá.
For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 26 days out to capitalize on advance planning.
During April, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
Target marketing efforts for the Summer season well in advance (at least 18 days) to capture early planners.
Monitor your own booking lead times against these Tuluá averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Tuluá?

Guests in Tuluá stay about 5.3 nights on average, generating roughly 483 reservations and 8.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 1:00 PM.

Monthly Length of Stay in Tuluá

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Tuluá

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
Stay lengths peak in Jun (6.6 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Tuluá Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (66.7%)

1 Night

38 listings

66.7% of total

2 Nights (17.5%)

2 Nights

10 listings

17.5% of total

3 Nights (3.5%)

3 Nights

2 listings

3.5% of total

30+ Nights (12.3%)

30+ Nights

7 listings

12.3% of total

Key Insights

The most prevalent minimum stay requirement in Tuluá is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (84.2%) of the Tuluá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (12.3%) caters to monthly stays (30+ nights) in Tuluá, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 66.7% of Tuluá hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tuluá.

Tuluá Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (59.6%)

Flexible

34 listings

59.6% of total

Moderate (19.3%)

Moderate

11 listings

19.3% of total

Firm (21.1%)

Firm

12 listings

21.1% of total

Cancellation Policy Insights for Tuluá

The prevailing Airbnb cancellation policy trend in Tuluá is Flexible, used by 59.6% of listings.
The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Tuluá may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 59.6% market standard in Tuluá.
Given the high prevalence of Flexible policies (59.6%), offering this can enhance booking appeal, especially during shoulder seasons.
Regularly review your cancellation policy against competitors and market demand shifts in Tuluá.

How Much Are Airbnb Cleaning Fees in Tuluá?

Cleaning fees in Tuluá are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$12

Median Cleaning Fee

Listings Charging a Fee

52.6%

Fee as Revenue Share

4.0%

Cleaning Fee Insights for Tuluá

About 52.6% of Tuluá listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $12 is close to the median ($9), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 4.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Tuluá median of $9. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$33.64

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Tuluá?

Learn from the best! This table showcases top-performing Airbnb hosts in Tuluá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Tuluá by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Jessica	1	$13,972	29	5.00/5.0
Paula Andrea	5	$13,397	130	4.85/5.0
Daniel	1	$10,377	75	4.99/5.0
Oscar	2	$10,340	40	4.78/5.0
Andrés Pinzón	2	$8,240	13	4.93/5.0
Juan David	2	$8,048	43	4.95/5.0
Samuel	3	$5,891	30	4.98/5.0
Melissa	1	$4,799	3	4.33/5.0
Lina	1	$4,590	30	4.73/5.0
Hospedaje Ibiza	2	$3,956	53	4.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tuluá.

Who Are the Airbnb Hosts in Tuluá?

Tuluá has a relatively balanced host base.

Superhosts

35.1%

Professional Management

0.0%

Cohosted Listings

17.5%

Instant Book Enabled

3.5%

Simplified Pricing

68.4%

Host Profile Insights for Tuluá

A 35.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 17.5% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Tuluá averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Tuluá's Airbnb Market Compare to Nearby Cities?

How does the Tuluá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Cauca Viejo, Tuluá has 3 percentage points lower occupancy and about $260 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Tuluá — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Cauca Viejo	26	$2,064	$309.40	26%
La Pintada	20	$1,438	$264.33	24%
Fredonia	14	$1,351	$210.00	23%
La Buitrera	16	$994	$148.93	24%
Palestina	53	$779	$181.19	21%
Calima Lake	18	$775	$223.99	17%
Quimbaya	197	$759	$143.49	24%
Venecia	44	$755	$226.36	15%
Restrepo	19	$712	$183.64	19%
Calima	193	$707	$182.90	18%

Frequently Asked Questions About Airbnb in Tuluá

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tuluá.

How much do Airbnb hosts make in Tuluá?

Tuluá hosts earn about $2,017 per year on average, with an average nightly rate of $49 and RevPAR of $10. Those figures describe the typical revenue environment for active listings in Tuluá, Valle del Cauca, not the ceiling for the best operators. Source: AirROI 2026 data, Tuluá market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Tuluá?

The average Airbnb occupancy rate in Tuluá is 23.4%. December is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Tuluá?

Listings in Tuluá average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Tuluá?

Tuluá currently has about 57 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Tuluá?

AirROI currently classifies the short-term rental regulation level in Tuluá as High. The dataset also shows about 94.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Tuluá?

RevPAR in Tuluá is about $10. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Tuluá?

Occupancy of 23.4% means Tuluá is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,017, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Tuluá?

The average booking lead time in Tuluá is about 15 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Tuluá?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tuluá include Centro, La Avenida, El Trapiche. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Tuluá?

entire_home listings make up 82.5% of the active supply in Tuluá. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Tuluá compare to nearby Airbnb markets?

Among neighboring markets, Cauca Viejo posts $24,771 in average annual revenue with 26.2% occupancy, compared to Tuluá's $2,017 and 23.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Tuluá?

The average Airbnb stay length in Tuluá is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Tuluá?

Airbnb listings in Tuluá average 4.71 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Tuluá?

Kitchen and Wine glasses are among the strongest revenue-linked amenities in Tuluá. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Tuluá?

Yes. About 52.6% of active Airbnb listings in Tuluá charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Tuluá?

At 35.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.