Karlovo, Plovdiv Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Karlovo, Plovdiv? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $7,449 per year — at a $107 nightly rate, 24.7% occupancy, and a N/A RevPAR.
With just 17 active listings, Karlovo is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 54.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Karlovo?
In Karlovo, the headline Airbnb metrics are $7,449 in average annual revenue,24.7% occupancy, $107 ADR, and $0 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Karlovo?
Understanding the monthly revenue variations for Airbnb listings in Karlovo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karlovo is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karlovo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,212 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karlovo
What Is the Monthly Airbnb Occupancy Rate in Karlovo?
Maximize your bookings by understanding the Karlovo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karlovo:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karlovo
What Is the Average Airbnb Nightly Rate in Karlovo?
Effective short term rental pricing strategy in Karlovo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karlovo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Karlovo
What Is the RevPAR for Airbnb in Karlovo?
RevPAR in Karlovo is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Karlovo
RevPAR Insights for Karlovo
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Karlovo benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Karlovo Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Karlovo?
Karlovo's peak Airbnb season falls in February, August, March, while the softest stretch is January, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, August, March)
- Revenue averages $1,136 per month
- Occupancy rates average 28.8%
- Daily rates average $105
Shoulder Season
- Revenue averages $868 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $109
Low Season (January, April, November)
- Revenue drops to average $572 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $104
Seasonality Insights for Karlovo
- Airbnb seasonality in Karlovo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Karlovo's highest earning potential, with monthly revenues climbing to $1,151, occupancy reaching 41.6%, and ADRs peaking at $111.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $458, occupancy could drop to 14.7%, and ADRs may adjust to $101.
- Lower occupancy paired with meaningful seasonality means hosts in Karlovo need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Karlovo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Karlovo?
Low regulation and minimal registration activity in Karlovo, Plovdiv, Bulgaria point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Karlovo to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Karlovo?
With a compact short-term rental market, Karlovo gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Karlovo | The central area of Karlovo is known for its historical significance and beautiful architecture. It attracts visitors interested in cultural tourism, with easy access to shops and restaurants. | Karlovo's historical center, Rose Museum, St. Nicholas Church, Town Hall of Karlovo |
| Karlovo Nature Park | This area offers stunning nature and picturesque landscapes, making it popular with outdoor enthusiasts and tourists seeking a peaceful retreat. | Sredna Gora Mountain, hiking trails, wildlife photography opportunities, natural hot springs |
| Sharenka | A residential area with a growing number of amenities, appealing to families and longer-term travelers. It provides a mix of local life and tourist experiences. | local markets, family-friendly parks, restaurants serving traditional Bulgarian cuisine |
| Historical Neighborhoods | Karlovo has various neighborhoods with preserved historical houses that attract visitors interested in heritage and architecture. | Traditional Bulgarian homes, Historic walking tours, Museum of History |
| Buzludzha Peak | Famous for its historical monument and hiking routes, this area attracts adventure seekers and history buffs. | Buzludzha Monument, Scenic views, Hiking paths |
| Koprivshtitsa | A nearby town known for its well-preserved 19th-century architecture and cultural significance, drawing day-trippers from Karlovo. | Historic houses-museums, Bulgarian National Revival architecture, Scenic landscapes |
| Plovdiv (30 min drive) | Proximity to Plovdiv, Bulgaria's cultural capital, makes it an attractive location for Airbnb, catering to travelers visiting the city. | Roman Theatre, Kapana arts district, Ancient Stadium |
| Spa Resorts near Karlovo | The region is known for its spa and wellness centers, popular among tourists seeking relaxation and treatment options. | Thermal springs, Spa hotels, Health and wellness retreats |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Karlovo offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Karlovo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karlovo
- The Karlovo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karlovo, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Karlovo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karlovo
- The dominant room capacity in Karlovo is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Karlovo, indicating a high concentration in these sizes.
- A significant 35.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Karlovo.
Karlovo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karlovo
- The most common guest capacity trend in Karlovo vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Karlovo STR market, accounting for 58.8% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karlovo.
- On average, properties in Karlovo are equipped to host 4.6 guests.
What Amenities Do Airbnb Guests Expect in Karlovo?
Amenity Prevalence
Amenity Insights for Karlovo
- Essential amenities in Karlovo that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karlovo: TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karlovo to stay competitive.
Dive Deeper: Advanced Karlovo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karlovo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKarlovo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Karlovo
- The typical guest profile for Airbnb in Karlovo consists of predominantly international visitors (68%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 32.0% of guests.
- Key international markets include Bulgaria (32%) and United Kingdom (24%).
- Top languages spoken are English (42.3%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Karlovo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karlovo
- The most common availability pattern in Karlovo falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Karlovo (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Karlovo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Karlovo
- The overall average booking lead time for vacation rentals in Karlovo is 36 days.
- Guests book furthest in advance for stays during October (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Karlovo.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Karlovo averages to identify opportunities for dynamic pricing adjustments.
Karlovo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
4 listings
23.5% of total
3 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Karlovo is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Karlovo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Karlovo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karlovo.
Karlovo Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
52.9% of total
Moderate
4 listings
23.5% of total
Firm
1 listings
5.9% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Karlovo
- The prevailing Airbnb cancellation policy trend in Karlovo is Flexible, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Karlovo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.9% market standard in Karlovo.
- Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Karlovo.
What Do the Top Airbnb Listings in Karlovo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karlovobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Arheya 8 guest apartment Karlovo
Entire Place • 3 bedrooms
Villa Markiza - Summer House by the River
Entire Place • 3 bedrooms
Guest House "Podkovite"
Entire Place • 3 bedrooms
Arheya 1 apart
Entire Place • 2 bedrooms
GUESTHOUSE MARIA
Entire Place • 2 bedrooms
The Green House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Karlovo?
Learn from the best! This table showcases top-performing Airbnb hosts in Karlovo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 3 | $40,914 | 18 | 5.00/5.0 |
| Krasimira | 1 | $16,332 | 47 | 4.87/5.0 |
| Marieta | 1 | $15,303 | 4 | 4.50/5.0 |
| Росица | 3 | $10,097 | 82 | 4.80/5.0 |
| Vidka | 1 | $9,331 | 13 | 5.00/5.0 |
| Nick | 1 | $8,869 | 72 | 4.85/5.0 |
| Ivan | 1 | $8,833 | 44 | 4.93/5.0 |
| Iliya | 1 | $4,632 | 12 | 4.75/5.0 |
| Teodora | 1 | $4,322 | 2 | Not Rated |
| Слави | 1 | $3,479 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karlovo.
How Does Karlovo's Airbnb Market Compare to Nearby Cities?
How does the Karlovo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sredec, Karlovo has 20 percentage points lower occupancy and about $16 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Apriltsi | 12 | $1,726 | $299.94 | 25% |
| Pancharevo | 10 | $1,527 | $261.84 | 17% |
| Sredec | 207 | $1,102 | $90.73 | 45% |
| Triadica | 236 | $1,024 | $90.88 | 45% |
| Govedartsi | 14 | $938 | $297.10 | 20% |
| Vitosha | 18 | $914 | $111.19 | 37% |
| Razlog | 87 | $858 | $173.28 | 29% |
| Oborishte | 152 | $834 | $74.72 | 45% |
| Arbanassi | 13 | $775 | $130.34 | 19% |
| Sofia | 1,427 | $745 | $69.54 | 43% |
Frequently Asked Questions About Airbnb in Karlovo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Karlovo.
How much do Airbnb hosts make in Karlovo?
Karlovo hosts earn about $7,449 per year on average, with an average nightly rate of $107 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Karlovo, Plovdiv, not the ceiling for the best operators. Source: AirROI 2025 data, Karlovo market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in Karlovo?
The average Airbnb occupancy rate in Karlovo is 24.7%. February is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Karlovo?
Listings in Karlovo average $107 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Karlovo?
Karlovo currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Karlovo?
AirROI currently classifies the short-term rental regulation level in Karlovo as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Karlovo?
RevPAR in Karlovo is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Karlovo?
Occupancy of 24.7% means Karlovo is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,449, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Karlovo?
The average booking lead time in Karlovo is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Karlovo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Karlovo include Center of Karlovo, Karlovo Nature Park, Sharenka. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Karlovo?
entire_home listings make up 88.2% of the active supply in Karlovo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Karlovo compare to nearby Airbnb markets?
Among neighboring markets, Apriltsi posts $20,717 in average annual revenue with 24.8% occupancy, compared to Karlovo's $7,449 and 24.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Karlovo?
February is the highest-revenue month in Karlovo, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.