Marília, São Paulo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marília, São Paulo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,797 per year — at a $55 nightly rate, 32.9% occupancy, and a $19 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 110 active listings, Marília is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 107.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marília?
In Marília, the headline Airbnb metrics are $4,797 in average annual revenue,32.9% occupancy, $55 ADR, and $19 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marília?
Understanding the monthly revenue variations for Airbnb listings in Marília is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marília is typically September, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marília across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,084+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $705 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $362 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marília
What Is the Monthly Airbnb Occupancy Rate in Marília?
Maximize your bookings by understanding the Marília STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marília:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marília
What Is the Average Airbnb Nightly Rate in Marília?
Effective short term rental pricing strategy in Marília involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marília typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Marília
What Is the RevPAR for Airbnb in Marília?
RevPAR in Marília is currently $19. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $19 RevPAR.
- Best-in-class (Top 10%) achieve $31 RevPAR.
Average Monthly RevPAR Trend in Marília
RevPAR Insights for Marília
- The average RevPAR in Marília is $19. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($31) and bottom 25% ($8) is $23, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marília benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $19+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marília?
Marília's peak Airbnb season falls in September, December, July, while the softest stretch is February, May, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, December, July)
- Revenue averages $764 per month
- Occupancy rates average 39.0%
- Daily rates average $58
Shoulder Season
- Revenue averages $519 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $50
Low Season (February, May, August)
- Revenue drops to average $440 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $49
Seasonality Insights for Marília
- Airbnb seasonality in Marília is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marília's highest earning potential, with monthly revenues climbing to $885, occupancy reaching 43.4%, and ADRs peaking at $62.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $414, occupancy could drop to 30.2%, and ADRs may adjust to $40.
- Lower occupancy paired with meaningful seasonality means hosts in Marília need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marília, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marília?
Low regulation and minimal registration activity in Marília, São Paulo, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marília to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marília?
Marília is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Marília, known for its vibrant local culture, shops, and restaurants. It attracts both business travelers and tourists looking to explore the area. | Marília Shopping Mall, Teatro Municipal de Marília, Catedral de Marília, Praça Debs, Museu de História Natural |
| Parque das Hortências | A residential area with parks and a family-friendly atmosphere. Ideal for guests looking for a peaceful stay while being close to the city. | Parque das Hortências, Parque Aquático, Caminho dos Campos, Centro de Eventos de Marília |
| Jardim Mariana | A quiet neighborhood that offers a mix of residential comfort and proximity to commercial areas, appealing to long-term guests and families. | Supermercado Pão de Açúcar, Vila Nova - Com. e Distribuidora de Bebidas |
| Parque Industrial | Home to several businesses and industrial facilities, this area is suitable for business travelers seeking convenient accommodations near work. | Indústrias locais, Comércio variado na região |
| Zona Sul | A lively area that includes a mix of residential and commercial properties, close to nightlife, dining, and entertainment options. | Restaurantes locais, Cafés e bares, Praça da Juventude |
| Jardim Esplêndido | A sought-after area known for its parks and recreational spaces; ideal for family visits and longer stays. | Parque do Pão de Açúcar, Praça do Jardim Esplêndido |
| Cascata | Known for its nature and tranquil environment, this area appeals to guests seeking a relaxing getaway with nature access. | Cascata do Salto, Trilhas para caminhada, Áreas verdes |
| Vila São Francisco | A traditional neighborhood with a charm of its own, popular among locals and visitors who want to experience the authentic local lifestyle. | Mercados tradicionais, Feiras de artesanato, Praça central |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marília offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marília?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marília
- The Marília Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marília, Apartment/Condo properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 1.8%) offer potential for unique stay experiences.
Marília Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marília
- The dominant room capacity in Marília is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in Marília, indicating a high concentration in these sizes.
- With over half the market (50.9%) consisting of studios or 1-bedroom units, Marília is particularly well-suited for individuals or couples.
Marília Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marília
- The most common guest capacity trend in Marília vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marília STR market, accounting for 50.9% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marília.
- On average, properties in Marília are equipped to host 3.8 guests.
How Do Listings in Marília Compare on Quality?
Listing quality in Marília can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marília
- At 37.5 photos per listing on average, Marília hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marília averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marília?
Amenity Prevalence
Amenity Insights for Marília
- Essential amenities in Marília that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marília: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marília to stay competitive.
Which Airbnb Amenities Boost Revenue in Marília?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marília, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire pitHigh opportunity | 4.5% | $19,514 | $4,096 | 376.4% |
High chairHigh opportunity | 4.5% | $16,419 | $4,243 | 286.9% |
Kitchen | 94.5% | $4,984 | $1,549 | 221.8% |
TV | 90.9% | $5,103 | $1,741 | 193.1% |
BBQ grill | 24.5% | $8,779 | $3,501 | 150.7% |
Indoor fireplaceHigh opportunity | 6.4% | $10,721 | $4,394 | 144.0% |
Free parking on premises | 90.9% | $5,061 | $2,154 | 135.0% |
Pool | 21.8% | $8,263 | $3,830 | 115.8% |
Outdoor dining area | 20.0% | $8,227 | $3,940 | 108.8% |
Barbecue utensils | 10.9% | $8,891 | $4,296 | 107.0% |
Revenue Impact Insights for Marília
- Fire pit tops the revenue impact list with a 376.4% uplift — listings with this amenity earn $19,514 vs. $4,096 without it.
- High-opportunity amenities — Fire pit, High chair, Indoor fireplace — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, TV, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Marília.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marília STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marília. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarília Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marília
- The typical guest profile for Airbnb in Marília consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.7% of guests.
- Key international markets include Brazil (95.7%) and United States (1%).
- Top languages spoken are Portuguese (47.4%) followed by English (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Marília.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marília?
Listings in Marília average 4.84 out of 5 overall, with about 43.6 reviews per active listing and 46.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marília
- With an overall rating of 4.84, Marília listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marília Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marília
- The most common availability pattern in Marília falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marília (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marília?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marília
- The overall average booking lead time for vacation rentals in Marília is 23 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Marília.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Marília averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marília?
Guests in Marília stay about 4.9 nights on average, generating roughly 2,010 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Marília
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marília
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (5.8 nights) and shorten in Mar (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marília Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
53.6% of total
2 Nights
31 listings
28.2% of total
3 Nights
1 listings
0.9% of total
30+ Nights
19 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marília is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Marília Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Marília, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.6% of Marília hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marília.
Marília Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.9% of total
Flexible
36 listings
32.7% of total
Moderate
26 listings
23.6% of total
Firm
31 listings
28.2% of total
Strict
16 listings
14.5% of total
Cancellation Policy Insights for Marília
- The prevailing Airbnb cancellation policy trend in Marília is Flexible, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.7% market standard in Marília.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marília.
How Much Are Airbnb Cleaning Fees in Marília?
Cleaning fees in Marília are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marília
- 80.9% of listings charge a cleaning fee, making it standard practice in Marília. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $21 is close to the median ($22), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marília median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marília Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maríliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Black House - Refinement and sophistication in the valley.
Entire Place • 4 bedrooms
Cozy apartment
Entire Place • N/A
Great location near Esmeralda shopping mall
Entire Place • 3 bedrooms
Close to everything you need in an upscale neighborhood
Entire Place • 3 bedrooms
3 Bedrooms/ Pool /Air Conditioning
Entire Place • 4 bedrooms
Loft in the best region of Marília
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marília?
Learn from the best! This table showcases top-performing Airbnb hosts in Marília based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taise Cristina | 20 | $81,763 | 746 | 4.85/5.0 |
| Juliano | 1 | $54,307 | 51 | 4.94/5.0 |
| Lucas | 1 | $35,562 | 39 | 4.92/5.0 |
| Claudia | 2 | $26,986 | 214 | 4.86/5.0 |
| Rosana | 2 | $22,222 | 38 | 4.97/5.0 |
| Cassio | 7 | $17,661 | 125 | 4.89/5.0 |
| Rodrigo | 1 | $16,777 | 32 | 4.97/5.0 |
| Edinalva | 3 | $16,559 | 168 | 4.88/5.0 |
| Sônia Maria | 2 | $15,596 | 165 | 4.78/5.0 |
| Daniele Cristina | 3 | $15,301 | 104 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marília.
Who Are the Airbnb Hosts in Marília?
Marília is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marília
- With 67.3% Superhosts, Marília has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 51.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marília averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marília
These are the highest-grossing professional property management operations in Marília, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Claudia | 2 | $26,986 | $139 | 34.4% | 4.86/5 |
| Victoria | 1 | $5,372 | $97 | 39.3% | 4.97/5 |
Management Company Insights for Marília
- The leading management company, Claudia, operates 2 listings with $26,986 in gross revenue — a useful benchmark for what scale looks like in Marília.
- Top managers average 2 properties each, suggesting professional management in Marília still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marília's Airbnb Market Compare to Nearby Cities?
How does the Marília Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pardinho, Marília has 7 percentage points higher occupancy and about $85 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arandu | 35 | $1,753 | $288.54 | 24% |
| Ita í | 86 | $1,313 | $255.75 | 21% |
| Paranapanema | 168 | $1,048 | $192.05 | 25% |
| Bofete | 26 | $990 | $140.51 | 23% |
| Ribeirão Claro | 27 | $883 | $161.04 | 25% |
| Quadra | 51 | $855 | $161.54 | 24% |
| Pardinho | 119 | $819 | $139.71 | 26% |
| Carlópolis | 33 | $803 | $150.35 | 26% |
| Águas de Santa Bárbara | 99 | $727 | $140.58 | 25% |
| Avaré | 73 | $693 | $173.52 | 22% |
Frequently Asked Questions About Airbnb in Marília
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marília.
How much do Airbnb hosts make in Marília?
Marília hosts earn about $4,797 per year on average, with an average nightly rate of $55 and RevPAR of $19. Those figures describe the typical revenue environment for active listings in Marília, São Paulo, not the ceiling for the best operators. Source: AirROI 2026 data, Marília market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marília?
The average Airbnb occupancy rate in Marília is 32.9%. September is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marília?
Listings in Marília average $55 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marília?
Marília currently has about 110 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marília?
AirROI currently classifies the short-term rental regulation level in Marília as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marília?
RevPAR in Marília is about $19. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marília?
Occupancy of 32.9% means Marília is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,797, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marília?
The average booking lead time in Marília is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marília?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marília include Centro, Parque das Hortências, Jardim Mariana. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marília?
entire_home listings make up 93.6% of the active supply in Marília. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marília compare to nearby Airbnb markets?
Among neighboring markets, Arandu posts $21,031 in average annual revenue with 23.9% occupancy, compared to Marília's $4,797 and 32.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marília?
The average Airbnb stay length in Marília is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marília?
Airbnb listings in Marília average 4.84 out of 5 overall. About 46.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marília?
High chair and Kitchen are among the strongest revenue-linked amenities in Marília. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marília?
Yes. About 80.9% of active Airbnb listings in Marília charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marília?
A 67.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.