São Tomé das Letras, Minas Gerais Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in São Tomé das Letras, Minas Gerais? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,065 per year — at a $53 nightly rate, 22.1% occupancy, and a $12 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
São Tomé das Letras's 630 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 94.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in São Tomé das Letras?
In São Tomé das Letras, the headline Airbnb metrics are $3,065 in average annual revenue,22.1% occupancy, $53 ADR, and $12 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in São Tomé das Letras?
Understanding the monthly revenue variations for Airbnb listings in São Tomé das Letras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Tomé das Letras is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Tomé das Letras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $913+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $259 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $116, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Tomé das Letras
What Is the Monthly Airbnb Occupancy Rate in São Tomé das Letras?
Maximize your bookings by understanding the São Tomé das Letras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Tomé das Letras:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Tomé das Letras
What Is the Average Airbnb Nightly Rate in São Tomé das Letras?
Effective short term rental pricing strategy in São Tomé das Letras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Tomé das Letras typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $63 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in São Tomé das Letras
What Is the RevPAR for Airbnb in São Tomé das Letras?
RevPAR in São Tomé das Letras is currently $12. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $8 RevPAR.
- Strong performers (Top 25%) earn $15 RevPAR.
- Best-in-class (Top 10%) achieve $24 RevPAR.
Average Monthly RevPAR Trend in São Tomé das Letras
RevPAR Insights for São Tomé das Letras
- The average RevPAR in São Tomé das Letras is $12. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($24) and bottom 25% ($4) is $20, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these São Tomé das Letras benchmarks. If your RevPAR falls below the median of $8, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $15+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live São Tomé das Letras Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in São Tomé das Letras?
São Tomé das Letras's peak Airbnb season falls in December, January, February, while the softest stretch is May, June, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, February)
- Revenue averages $482 per month
- Occupancy rates average 27.3%
- Daily rates average $55
Shoulder Season
- Revenue averages $413 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $50
Low Season (May, June, August)
- Revenue drops to average $361 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $49
Seasonality Insights for São Tomé das Letras
- The Airbnb seasonality pattern in São Tomé das Letras shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Tomé das Letras's highest earning potential, with monthly revenues climbing to $503, occupancy reaching 30.5%, and ADRs peaking at $56.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $338, occupancy could drop to 22.5%, and ADRs may adjust to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Tomé das Letras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these São Tomé das Letras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in São Tomé das Letras?
São Tomé das Letras, Minas Gerais, Brazil currently shows a low regulation profile despite having 630 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for São Tomé das Letras to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in São Tomé das Letras?
Location within São Tomé das Letras matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The vibrant heart of São Tomé das Letras, known for its cultural events, shops, and restaurants. It attracts tourists looking to experience the local lifestyle and enjoy festivals throughout the year. | Church of São Tomé, Casa da Cultura, Artisan Market, São Tomé das Letras Waterfall, Mirante do Vôo Livre |
| Bairro das Pedras | Famous for its impressive rock formations and natural beauty, this area is perfect for those interested in hiking and nature-based tourism. Great for Airbnb with unique views and tranquility. | Pedra de São Tomé, Cachoeira do Flávio, Mirante da Pedra, Trilhas Ecológicas, Camping sites |
| Serra de São Tomé | Known for its stunning landscapes and cool climate, this area appeals to nature lovers and those seeking peace away from the hustle. Ideal for cozy retreats that tourists seek. | Serra do Papagaio, Cachoeira do Cebola, Hiking Trails, Lookout Points, Natural Pools |
| Zona Rural | The rural area surrounding São Tomé offers a unique experience for those wanting to connect with nature, agriculture, and local traditions. Perfect for agritourism and rural retreats. | Local Farms, Cultural Experiences, Traditional Cuisine, Bird Watching, Guided Nature Tours |
| Vale das Grutas | A unique area known for its caves and mystical landscapes, appealing to adventurers and those interested in geology and spelunking. Great for Airbnb focused on adventure tourism. | Gruta do Carimbado, Gruta do Vale das Gatas, Cave Exploration Tours, Adventure Activities, Scenic Views |
| Cachoeira do Flávio | A beautiful waterfall that attracts visitors looking for relaxation and beauty in nature. It's a go-to spot for families and nature lovers, perfect for eco-friendly rentals. | Waterfall Swimming, Picnic Areas, Nature Trails, Photography Spots, Eco-lodges |
| Morro do Cruzeiro | A scenic viewpoint that offers breathtaking views of the surrounding areas. Ideal for those seeking a romantic getaway or spectacular sunrise experiences. | Viewpoints, Sunrise Watching, Hiking Trails, Camping Sites, Cultural Rituals |
| Rua das Andorinhas | A charming street known for its artistic vibe and community feeling. It's popular among tourists looking for unique local experiences and connects well with local culture. | Art Studios, Cafes, Street Markets, Cultural Festivities, Local Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, São Tomé das Letras offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in São Tomé das Letras?
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Tomé das Letras
- The São Tomé das Letras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 630 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Tomé das Letras, House properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 70.2% portion, catering likely to families or larger groups.
- The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 5.7%) offer potential for unique stay experiences.
São Tomé das Letras Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Tomé das Letras
- The dominant room capacity in São Tomé das Letras is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.1% of the active Airbnb listings in São Tomé das Letras, indicating a high concentration in these sizes.
São Tomé das Letras Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Tomé das Letras
- The most common guest capacity trend in São Tomé das Letras vacation rentals is listings accommodating 8+ guests (24.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the São Tomé das Letras STR market, accounting for 37.3% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Tomé das Letras.
- On average, properties in São Tomé das Letras are equipped to host 4.1 guests.
How Do Listings in São Tomé das Letras Compare on Quality?
Listing quality in São Tomé das Letras can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for São Tomé das Letras
- At 31.5 photos per listing on average, São Tomé das Letras hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the São Tomé das Letras averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in São Tomé das Letras?
Amenity Prevalence
Amenity Insights for São Tomé das Letras
- Essential amenities in São Tomé das Letras that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Tomé das Letras: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Tomé das Letras to stay competitive.
Which Airbnb Amenities Boost Revenue in São Tomé das Letras?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in São Tomé das Letras, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 68.1% | $4,071 | $917 | 344.1% |
Shower gelHigh opportunity | 1.1% | $12,364 | $2,960 | 317.7% |
BathtubHigh opportunity | 2.7% | $10,527 | $2,858 | 268.4% |
Outdoor playgroundHigh opportunity | 1.0% | $10,700 | $2,991 | 257.7% |
WaterfrontHigh opportunity | 1.4% | $9,490 | $2,971 | 219.4% |
ConditionerHigh opportunity | 1.3% | $9,375 | $2,983 | 214.2% |
Hot tubHigh opportunity | 2.1% | $9,139 | $2,937 | 211.2% |
Sun loungersHigh opportunity | 5.6% | $8,300 | $2,757 | 201.1% |
ShampooHigh opportunity | 1.6% | $8,080 | $2,984 | 170.8% |
Smoke alarmHigh opportunity | 2.7% | $7,160 | $2,951 | 142.6% |
Revenue Impact Insights for São Tomé das Letras
- Pets allowed tops the revenue impact list with a 344.1% uplift — listings with this amenity earn $4,071 vs. $917 without it.
- High-opportunity amenities — Shower gel, Bathtub, Outdoor playground — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Shower gel — it has the best combination of high revenue impact and low market saturation in São Tomé das Letras.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced São Tomé das Letras STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Tomé das Letras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Tomé das Letras Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for São Tomé das Letras
- The typical guest profile for Airbnb in São Tomé das Letras consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.7% of guests.
- Key international markets include Brazil (97.7%) and United States (0.5%).
- Top languages spoken are Portuguese (51.6%) followed by English (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in São Tomé das Letras?
Listings in São Tomé das Letras average 4.85 out of 5 overall, with about 32.7 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for São Tomé das Letras
- With an overall rating of 4.85, São Tomé das Letras listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
São Tomé das Letras Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Tomé das Letras
- The most common availability pattern in São Tomé das Letras falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São Tomé das Letras (46.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in São Tomé das Letras?
Average Booking Lead Time by Month
Booking Lead Time Insights for São Tomé das Letras
- The overall average booking lead time for vacation rentals in São Tomé das Letras is 51 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in São Tomé das Letras.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these São Tomé das Letras averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in São Tomé das Letras?
Guests in São Tomé das Letras stay about 3.3 nights on average, generating roughly 9,751 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in São Tomé das Letras
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for São Tomé das Letras
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.2 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
São Tomé das Letras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
244 listings
38.7% of total
2 Nights
257 listings
40.8% of total
3 Nights
13 listings
2.1% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
115 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in São Tomé das Letras is 2 Nights, adopted by 40.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.5%) of the São Tomé das Letras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in São Tomé das Letras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.8% of São Tomé das Letras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Tomé das Letras.
São Tomé das Letras Airbnb Cancellation Policy Trends Analysis (2026)
Limited
13 listings
2.1% of total
Super Strict 30 Days
5 listings
0.8% of total
Flexible
128 listings
20.4% of total
Moderate
107 listings
17% of total
Firm
282 listings
44.9% of total
Strict
93 listings
14.8% of total
Cancellation Policy Insights for São Tomé das Letras
- The prevailing Airbnb cancellation policy trend in São Tomé das Letras is Firm, used by 44.9% of listings.
- A majority (59.7%) of hosts in São Tomé das Letras utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.9% market standard in São Tomé das Letras.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Tomé das Letras.
How Much Are Airbnb Cleaning Fees in São Tomé das Letras?
Cleaning fees in São Tomé das Letras are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for São Tomé das Letras
- About 43.7% of São Tomé das Letras listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $14 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the São Tomé das Letras median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in São Tomé das Letras Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Tomé das Letrasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aconchego de São Thomé Farm
Entire Place • 3 bedrooms
Farmhouse with Pool São Thomé das Letras - Farmhouse
Entire Place • 6 bedrooms
Portal dos Ventos House
Entire Place • 3 bedrooms
Weekend and holiday vacation home
Entire Place • 2 bedrooms
Ecovalle São Thomé - Pachamama House
Entire Place • 3 bedrooms
A-Frame Cabin Raio Azul
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in São Tomé das Letras?
Learn from the best! This table showcases top-performing Airbnb hosts in São Tomé das Letras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paraíso Mágico | 10 | $93,295 | 1197 | 4.94/5.0 |
| Jochris | 4 | $52,156 | 85 | 4.79/5.0 |
| Ronimar | 1 | $45,982 | 74 | 5.00/5.0 |
| Josiane | 3 | $45,971 | 38 | 4.93/5.0 |
| Gustavo | 12 | $43,870 | 198 | 4.92/5.0 |
| Josi | 3 | $40,798 | 274 | 4.95/5.0 |
| Jose Hilton | 2 | $34,626 | 54 | 4.83/5.0 |
| Davidson | 3 | $34,103 | 150 | 4.86/5.0 |
| Mark & Darlan | 3 | $30,284 | 169 | 4.98/5.0 |
| Gabriel | 2 | $29,566 | 52 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Tomé das Letras.
Who Are the Airbnb Hosts in São Tomé das Letras?
São Tomé das Letras has a relatively balanced host base.
Host Profile Insights for São Tomé das Letras
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these São Tomé das Letras averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in São Tomé das Letras
These are the highest-grossing professional property management operations in São Tomé das Letras, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Josiane | 3 | $45,971 | $190 | 12.8% | 4.93/5 |
Management Company Insights for São Tomé das Letras
- The leading management company, Josiane, operates 3 listings with $45,971 in gross revenue — a useful benchmark for what scale looks like in São Tomé das Letras.
- Top managers average 3 properties each, suggesting professional management in São Tomé das Letras still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does São Tomé das Letras's Airbnb Market Compare to Nearby Cities?
How does the São Tomé das Letras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rio de Janeiro, São Tomé das Letras has 19 percentage points lower occupancy and about $60 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Areal | 78 | $1,638 | $206.07 | 29% |
| Brazópolis | 22 | $1,208 | $152.20 | 27% |
| Rio de Janeiro | 26,600 | $1,132 | $112.37 | 41% |
| Queluz | 16 | $1,104 | $160.24 | 31% |
| Paraisópolis | 105 | $1,015 | $111.88 | 31% |
| Campos do Jordão | 3,301 | $1,010 | $156.96 | 30% |
| Moeda | 39 | $1,005 | $133.03 | 25% |
| Gonçalves | 503 | $980 | $130.46 | 30% |
| Córrego do Bom Jesus | 115 | $973 | $91.85 | 36% |
| Paraíba do Sul | 48 | $973 | $219.83 | 24% |
Frequently Asked Questions About Airbnb in São Tomé das Letras
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for São Tomé das Letras.
How much do Airbnb hosts make in São Tomé das Letras?
São Tomé das Letras hosts earn about $3,065 per year on average, with an average nightly rate of $53 and RevPAR of $12. Those figures describe the typical revenue environment for active listings in São Tomé das Letras, Minas Gerais, not the ceiling for the best operators. Source: AirROI 2026 data, São Tomé das Letras market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in São Tomé das Letras?
The average Airbnb occupancy rate in São Tomé das Letras is 22.1%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in São Tomé das Letras?
Listings in São Tomé das Letras average $53 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in São Tomé das Letras?
São Tomé das Letras currently has about 630 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in São Tomé das Letras?
AirROI currently classifies the short-term rental regulation level in São Tomé das Letras as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in São Tomé das Letras?
RevPAR in São Tomé das Letras is about $12. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in São Tomé das Letras?
Occupancy of 22.1% means São Tomé das Letras is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,065, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in São Tomé das Letras?
The average booking lead time in São Tomé das Letras is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in São Tomé das Letras?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in São Tomé das Letras include Centro, Bairro das Pedras, Serra de São Tomé. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in São Tomé das Letras?
entire_home listings make up 71.4% of the active supply in São Tomé das Letras. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does São Tomé das Letras compare to nearby Airbnb markets?
Among neighboring markets, Areal posts $19,654 in average annual revenue with 29.4% occupancy, compared to São Tomé das Letras's $3,065 and 22.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in São Tomé das Letras?
The average Airbnb stay length in São Tomé das Letras is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in São Tomé das Letras?
Airbnb listings in São Tomé das Letras average 4.85 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in São Tomé das Letras?
Pets allowed and Shower gel are among the strongest revenue-linked amenities in São Tomé das Letras. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in São Tomé das Letras?
Yes. About 43.7% of active Airbnb listings in São Tomé das Letras charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in São Tomé das Letras?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.