Margaret River, Western Australia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Margaret River, Western Australia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $49,303 per year — at a $238 nightly rate, 60.8% occupancy, and a $144 RevPAR that reflects strong rate-to-revenue efficiency across the market.
Margaret River's 414 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 31.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Margaret River?
In Margaret River, the headline Airbnb metrics are $49,303 in average annual revenue,60.8% occupancy, $238 ADR, and $144 in RevPAR, and guests book about 65 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Margaret River?
Understanding the monthly revenue variations for Airbnb listings in Margaret River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Margaret River is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Margaret River across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,686 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,983 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,695, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Margaret River
What Is the Monthly Airbnb Occupancy Rate in Margaret River?
Maximize your bookings by understanding the Margaret River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Margaret River:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 66%.
- Entry-level properties (Bottom 25%) average 47% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Margaret River
What Is the Average Airbnb Nightly Rate in Margaret River?
Effective short term rental pricing strategy in Margaret River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Margaret River typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Margaret River
What Is the RevPAR for Airbnb in Margaret River?
RevPAR in Margaret River is currently $144. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $91 RevPAR.
- Typical properties (Median) generate $130 RevPAR.
- Strong performers (Top 25%) earn $176 RevPAR.
- Best-in-class (Top 10%) achieve $234 RevPAR.
Average Monthly RevPAR Trend in Margaret River
RevPAR Insights for Margaret River
- The average RevPAR in Margaret River is $144. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($234) and bottom 25% ($91) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Margaret River benchmarks. If your RevPAR falls below the median of $130, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $176+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Margaret River?
Margaret River's peak Airbnb season falls in December, January, October, while the softest stretch is May, June, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, October)
- Revenue averages $5,563 per month
- Occupancy rates average 67.9%
- Daily rates average $261
Shoulder Season
- Revenue averages $4,322 per month
- Occupancy maintains around 61.8%
- Daily rates hold near $234
Low Season (May, June, August)
- Revenue drops to average $3,650 per month
- Occupancy decreases to average 55.9%
- Daily rates adjust to average $213
Seasonality Insights for Margaret River
- The Airbnb seasonality pattern in Margaret River shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Margaret River's highest earning potential, with monthly revenues climbing to $5,834, occupancy reaching 68.4%, and ADRs peaking at $275.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,536, occupancy could drop to 54.5%, and ADRs may adjust to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Margaret River.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Margaret River, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Margaret River seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Margaret River?
Yes, Margaret River, Western Australia, Australia enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Margaret River to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Margaret River?
Location within Margaret River matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Prevelly | A stunning coastal area known for its beautiful beaches and surf spots. Ideal for guests looking for a relaxing beach experience close to nature. | Prevelly Beach, Gnarabup Beach, Margaret River surf breaks, Margaret River Wine Region, Cape Naturaliste Lighthouse |
| Margaret River Town | The heart of the Margaret River region, offering visitors a range of cafes, shops, and access to wineries. Great for tourists wanting to explore local culture. | Margaret River Chocolate Factory, Margaret River Main Street, Local wineries, Art galleries, Cafes and restaurants |
| Augusta | Located at the southern end of the Margaret River Region, Augusta is known for its picturesque landscapes and proximity to the Jewel Cave and Cape Leeuwin. | Cape Leeuwin Lighthouse, Jewel Cave, Augusta Marina, Blackwood River, Flinders Bay |
| Cowaramup | A quaint village famous for its charming atmosphere and proximity to numerous wineries. Perfect for guests looking for a peaceful escape. | Cowaramup Brewery, Wineries, Local farms, Cowaramup Park, Cowaramup Beach |
| Busselton | A vibrant coastal town known for its long jetty and beautiful beaches. It’s a popular spot for families and tourists seeking leisure activities. | Busselton Jetty, Busselton Foreshore, The Busselton Museum, Karma Australind, Geographe Bay |
| Yallingup | A beautiful coastal area known for its stunning beaches and artistic community. Attracts surfers and art lovers alike. | Yallingup Beach, Smiths Beach, Ngilgi Cave, Yallingup Galleries, Local wineries |
| Dunsborough | A popular holiday destination with stunning beachfront and proximity to wine regions. Ideal for both relaxation and adventure. | Dunsborough Beach, Meelup Beach, Cape Naturaliste, Local markets, Wineries |
| Margaret River National Park | A natural retreat offering diverse flora and fauna, walking trails, and stunning landscapes, perfect for nature lovers and adventure seekers. | Walking trails, Camping sites, Scenic views, Wildlife watching, Surfing spots |
Because Margaret River has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Margaret River?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Margaret River
- The Margaret River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 414 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Margaret River, House properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 57.7% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.7%) offer potential for unique stay experiences.
Margaret River Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Margaret River
- The dominant room capacity in Margaret River is 1 bedroom listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 59.9% of the active Airbnb listings in Margaret River, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Margaret River.
Margaret River Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Margaret River
- The most common guest capacity trend in Margaret River vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Margaret River STR market, accounting for 55.3% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Margaret River.
- On average, properties in Margaret River are equipped to host 4.3 guests.
How Do Listings in Margaret River Compare on Quality?
Listing quality in Margaret River can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Margaret River
- At 26.9 photos per listing on average, Margaret River hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Margaret River averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Margaret River?
Amenity Prevalence
Amenity Insights for Margaret River
- Essential amenities in Margaret River that guests expect include: Free parking on premises, Air conditioning, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Margaret River: Free parking on premises, Air conditioning, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Margaret River to stay competitive.
Which Airbnb Amenities Boost Revenue in Margaret River?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Margaret River, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 82.4% | $53,681 | $28,849 | 86.1% |
Pool table | 1.4% | $90,363 | $48,699 | 85.6% |
Washer | 69.8% | $56,585 | $32,465 | 74.3% |
Children's playroom | 2.2% | $81,819 | $48,580 | 68.4% |
Outdoor playground | 2.7% | $81,255 | $48,430 | 67.8% |
Cooking basics | 76.3% | $54,274 | $33,271 | 63.1% |
Dishwasher | 52.9% | $59,618 | $37,717 | 58.1% |
Children’s dinnerware | 14.3% | $71,715 | $45,578 | 57.3% |
BBQ grill | 63.3% | $56,825 | $36,335 | 56.4% |
Oven | 63.8% | $56,599 | $36,461 | 55.2% |
Revenue Impact Insights for Margaret River
- Kitchen tops the revenue impact list with a 86.1% uplift — listings with this amenity earn $53,681 vs. $28,849 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Margaret River STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Margaret River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMargaret River Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Margaret River
- The typical guest profile for Airbnb in Margaret River consists of primarily domestic travelers (67%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 66.9% of guests.
- Key international markets include Australia (66.9%) and Singapore (10%).
- Top languages spoken are English (64.6%) followed by Chinese (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Margaret River?
Listings in Margaret River average 4.85 out of 5 overall, with about 156 reviews per active listing and 52.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Margaret River
- With an overall rating of 4.85, Margaret River listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Margaret River Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Margaret River
- The most common availability pattern in Margaret River falls within the 91-180 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 33.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Margaret River (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 67.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Margaret River?
Average Booking Lead Time by Month
Booking Lead Time Insights for Margaret River
- The overall average booking lead time for vacation rentals in Margaret River is 65 days.
- Guests book furthest in advance for stays during December (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Margaret River.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Margaret River averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Margaret River?
Guests in Margaret River stay about 3.2 nights on average, generating roughly 24,101 reservations and 58.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Margaret River
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Margaret River
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 58.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.3 nights) and shorten in Mar (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Margaret River Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
7.2% of total
2 Nights
98 listings
23.7% of total
3 Nights
10 listings
2.4% of total
4-6 Nights
5 listings
1.2% of total
7-29 Nights
10 listings
2.4% of total
30+ Nights
261 listings
63% of total
Key Insights
- The most prevalent minimum stay requirement in Margaret River is 30+ Nights, adopted by 63% of listings. This highlights the market's preference for longer commitments.
- A significant segment (63%) caters to monthly stays (30+ nights) in Margaret River, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 63% of Margaret River hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 63% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Margaret River.
Margaret River Airbnb Cancellation Policy Trends Analysis (2026)
Limited
15 listings
3.6% of total
Super Strict 60 Days
7 listings
1.7% of total
Super Strict 30 Days
56 listings
13.5% of total
Flexible
34 listings
8.2% of total
Moderate
107 listings
25.8% of total
Firm
130 listings
31.4% of total
Strict
65 listings
15.7% of total
Cancellation Policy Insights for Margaret River
- The prevailing Airbnb cancellation policy trend in Margaret River is Firm, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (34.0%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Margaret River.
- Regularly review your cancellation policy against competitors and market demand shifts in Margaret River.
How Much Are Airbnb Cleaning Fees in Margaret River?
Cleaning fees in Margaret River are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Margaret River
- 71.0% of listings charge a cleaning fee, making it standard practice in Margaret River. Guests expect it and factor it into their booking decisions.
- The gap between the average ($126) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Margaret River median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Margaret River Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Margaret Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury farm stay in nature near beaches & wineries
Entire Place • 8 bedrooms
Caves Manor - 5 Star Estate minutes from Beach
Entire Place • 6 bedrooms
Carpe Vino - Bushland Luxury Between Coast & Town
Entire Place • 4 bedrooms
Carpe Artes - Peaceful Luxury with Ocean Views
Entire Place • 4 bedrooms
Horizons - spacious, ocean + bush views, peaceful
Entire Place • 4 bedrooms
SpaceNature | Margaret River
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Margaret River?
Learn from the best! This table showcases top-performing Airbnb hosts in Margaret River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team Swell Stays | 48 | $2,985,125 | 2926 | 4.81/5.0 |
| Carolyn | 17 | $1,596,117 | 1697 | 4.86/5.0 |
| House Down South | 18 | $1,207,526 | 874 | 4.81/5.0 |
| In-House Holidays Team | 11 | $603,752 | 1356 | 4.77/5.0 |
| Miriam | 9 | $497,333 | 970 | 4.89/5.0 |
| Michael | 12 | $494,253 | 333 | 4.81/5.0 |
| Ashe | 4 | $408,868 | 424 | 4.61/5.0 |
| Margaret River Properties | 11 | $338,081 | 1376 | 4.64/5.0 |
| Exclusive Escapes | 4 | $330,248 | 170 | 4.81/5.0 |
| Dean | 5 | $234,791 | 570 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Margaret River.
Who Are the Airbnb Hosts in Margaret River?
Margaret River is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Margaret River
- With 77.3% Superhosts, Margaret River has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Margaret River averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Margaret River
These are the highest-grossing professional property management operations in Margaret River, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| House Down South | 18 | $1,207,526 | $278 | 67.5% | 4.81/5 |
| Margaret River Properties | 11 | $338,081 | $173 | 60.7% | 4.64/5 |
| Exclusive Escapes | 4 | $330,248 | $503 | 51.3% | 4.81/5 |
| Laura | 1 | $207,525 | $1,002 | 56.4% | 4.86/5 |
| Christy | 2 | $203,257 | $381 | 72.7% | 4.97/5 |
| Luxe Layovers Team - Ebony | 3 | $179,207 | $250 | 62.2% | 4.91/5 |
| Tiny Away | 4 | $158,112 | $164 | 65.6% | 4.96/5 |
| Owner | 4 | $133,325 | $184 | 50.5% | 4.79/5 |
| Davinia From Holiday Homes Mad | 2 | $97,618 | $217 | 58.9% | 4.78/5 |
| Kellie | 1 | $48,807 | $294 | 45.9% | 4.97/5 |
Management Company Insights for Margaret River
- The leading management company, House Down South, operates 18 listings with $1,207,526 in gross revenue — a useful benchmark for what scale looks like in Margaret River.
- Top managers average 5 properties each, suggesting professional management in Margaret River still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Margaret River's Airbnb Market Compare to Nearby Cities?
How does the Margaret River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Witchcliffe, Margaret River has 1 percentage points higher occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 39 | $4,994 | $397.04 | 46% |
| Witchcliffe | 21 | $4,352 | $252.05 | 60% |
| Yallingup | 249 | $4,223 | $376.59 | 45% |
| Gnarabup | 94 | $3,907 | $282.78 | 50% |
| Peppermint Grove Beach | 37 | $3,841 | $362.61 | 41% |
| Cowaramup | 42 | $3,734 | $238.70 | 57% |
| Prevelly | 41 | $3,729 | $242.79 | 58% |
| City Of Busselton | 554 | $3,621 | $321.79 | 43% |
| Shire Of Augusta Margaret River | 90 | $3,567 | $258.64 | 54% |
| Dunsborough | 507 | $3,505 | $316.55 | 45% |
Frequently Asked Questions About Airbnb in Margaret River
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Margaret River.
How much do Airbnb hosts make in Margaret River?
Margaret River hosts earn about $49,303 per year on average, with an average nightly rate of $238 and RevPAR of $144. Those figures describe the typical revenue environment for active listings in Margaret River, Western Australia, not the ceiling for the best operators. Source: AirROI 2026 data, Margaret River market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Margaret River?
The average Airbnb occupancy rate in Margaret River is 60.8%. December is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Margaret River?
Listings in Margaret River average $238 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Margaret River?
Margaret River currently has about 414 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Margaret River?
AirROI currently classifies the short-term rental regulation level in Margaret River as High. The dataset also shows about 95.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Margaret River?
RevPAR in Margaret River is about $144. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Margaret River?
With 60.8% occupancy and a RevPAR that captures more than half of the nightly rate, Margaret River shows strong signs of profitability for well-run listings. Average annual revenue is $49,303, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Margaret River?
The average booking lead time in Margaret River is about 65 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Margaret River?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Margaret River include Prevelly, Margaret River Town, Augusta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Margaret River?
entire_home listings make up 89.6% of the active supply in Margaret River. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Margaret River compare to nearby Airbnb markets?
Among neighboring markets, Gracetown posts $59,928 in average annual revenue with 45.9% occupancy, compared to Margaret River's $49,303 and 60.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Margaret River?
The average Airbnb stay length in Margaret River is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Margaret River?
Airbnb listings in Margaret River average 4.85 out of 5 overall. About 52.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Margaret River?
Kitchen and Pool table are among the strongest revenue-linked amenities in Margaret River. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Margaret River?
Yes. About 71.0% of active Airbnb listings in Margaret River charge a cleaning fee, and the average fee is $126. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Margaret River?
A 77.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.