Sale, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sale, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,649 per year — at a $126 nightly rate, 34.3% occupancy, and a $42 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 62 active listings, Sale is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply declined 7.5% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sale?
In Sale, the headline Airbnb metrics are $12,649 in average annual revenue,34.3% occupancy, $126 ADR, and $42 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sale?
Understanding the monthly revenue variations for Airbnb listings in Sale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sale is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,782+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,900 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $547, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sale
What Is the Monthly Airbnb Occupancy Rate in Sale?
Maximize your bookings by understanding the Sale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sale:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sale
What Is the Average Airbnb Nightly Rate in Sale?
Effective short term rental pricing strategy in Sale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sale typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Sale
What Is the RevPAR for Airbnb in Sale?
RevPAR in Sale is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $56 RevPAR.
- Best-in-class (Top 10%) achieve $71 RevPAR.
Average Monthly RevPAR Trend in Sale
RevPAR Insights for Sale
- The average RevPAR in Sale is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($71) and bottom 25% ($21) is $50, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sale benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $56+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sale?
Sale's peak Airbnb season falls in December, November, January, while the softest stretch is June, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, November, January)
- Revenue averages $1,817 per month
- Occupancy rates average 44.8%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,390 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $144
Low Season (June, August, September)
- Revenue drops to average $1,082 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $150
Seasonality Insights for Sale
- Airbnb seasonality in Sale is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sale's highest earning potential, with monthly revenues climbing to $2,137, occupancy reaching 50.0%, and ADRs peaking at $151.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,050, occupancy could drop to 27.7%, and ADRs may adjust to $126.
- Lower occupancy paired with meaningful seasonality means hosts in Sale need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sale, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sale?
Low regulation and minimal registration activity in Sale, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sale to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sale?
Sale is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakeside | Situated near the stunning Lake Wendouree, this area is popular with both tourists and locals looking to enjoy outdoor activities such as boating, fishing, and picnicking. | Lake Wendouree, Botanical Gardens, Ballarat Wildlife Park, Ballarat Golf Club, Rodondo Beach |
| Ballarat CBD | The heart of Ballarat, known for its historic architecture, shops, and restaurants. A hub for cultural experiences, art, and events, attracting visitors year-round. | Eureka Centre, Ballarat Art Gallery, Historic Arboretum, Central Square, Ballarat Tramway Museum |
| Sovereign Hill | A living museum that recreates the gold rush era, attracting history buffs and families alike. Offers a unique experience and draws large crowds. | Sovereign Hill, Gold Museum, Goldfields Railway, Ballarat Botanical Gardens, Eureka Stockade |
| Mount Helen | A quieter suburban area surrounded by nature, ideal for families and those seeking a peaceful retreat. Close to universities and parks. | Mount Helen Nature Reserve, Federation University, Ballarat Vegan Festival, Mount Clear College, Ballarat Golf Course |
| Miners Rest | A growing suburb with easy access to the Ballarat city center, popular among families looking for affordable housing options and local amenities. | Local parks, Miners Rest Primary School, Wendouree Railway Station, Shopping facilities, Nearby wineries |
| Sebastopol | A family-friendly suburb with a strong community vibe. It offers good access to local amenities and is perfect for longer-term stays. | Sebastopol Library, Bunnings Warehouse, Local Markets, Schools, Community parks |
| Delacombe | An emerging suburb with new developments and shopping centers. Ideal for tourists looking for modern accommodations close to the city. | Delacombe Town Centre, Local parks, Ballarat Sports and Events Centre, Short drive to Lake Wendouree, Community events |
| Ballarat East | This area offers a mix of historical significance and natural beauty, with historical landmarks and access to scenic trails. | Mt. Pleasant Reservoir, Ballarat East Public Hall, Bushwalking trails, Historical monuments, Local eateries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sale
- The Sale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sale, Apartment/Condo properties are the most common (43.5%), reflecting the local real estate landscape.
- Houses represent a significant 32.3% portion, catering likely to families or larger groups.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Sale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sale
- The dominant room capacity in Sale is 1 bedroom listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Sale, indicating a high concentration in these sizes.
Sale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sale
- The most common guest capacity trend in Sale vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sale STR market, accounting for 56.5% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sale.
- On average, properties in Sale are equipped to host 3.5 guests.
How Do Listings in Sale Compare on Quality?
Listing quality in Sale can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sale
- The average of 18.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 25.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sale averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sale?
Amenity Prevalence
Amenity Insights for Sale
- Essential amenities in Sale that guests expect include: Air conditioning, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sale: Air conditioning, TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Iron or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sale to stay competitive.
Which Airbnb Amenities Boost Revenue in Sale?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sale, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 9.7% | $18,609 | $12,010 | 54.9% |
Crib | 8.1% | $18,162 | $12,165 | 49.3% |
Heating | 90.3% | $13,063 | $8,787 | 48.7% |
Hot water | 74.2% | $13,705 | $9,612 | 42.6% |
Pets allowed | 24.2% | $16,140 | $11,535 | 39.9% |
Dishwasher | 30.6% | $15,683 | $11,308 | 38.7% |
Shower gel | 54.8% | $14,441 | $10,472 | 37.9% |
Washer | 72.6% | $13,572 | $10,204 | 33.0% |
Barbecue utensils | 9.7% | $15,833 | $12,308 | 28.6% |
Portable fans | 11.3% | $15,571 | $12,277 | 26.8% |
Revenue Impact Insights for Sale
- Baking sheet tops the revenue impact list with a 54.9% uplift — listings with this amenity earn $18,609 vs. $12,010 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sale
- The typical guest profile for Airbnb in Sale consists of primarily domestic travelers (89%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Australia (89.3%) and United Kingdom (2.1%).
- Top languages spoken are English (68.8%) followed by Chinese (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sale?
Listings in Sale average 4.86 out of 5 overall, with about 79 reviews per active listing and 48.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sale
- With an overall rating of 4.86, Sale listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sale
- The most common availability pattern in Sale falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sale (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sale
- The overall average booking lead time for vacation rentals in Sale is 34 days.
- Guests book furthest in advance for stays during February (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Sale.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Sale averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sale?
Guests in Sale stay about 4 nights on average, generating roughly 1,393 reservations and 22.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sale
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sale
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.9 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
54.8% of total
2 Nights
17 listings
27.4% of total
3 Nights
2 listings
3.2% of total
4-6 Nights
2 listings
3.2% of total
30+ Nights
7 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sale is 1 Night, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Sale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Sale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.8% of Sale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sale.
Sale Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.6% of total
Flexible
15 listings
24.2% of total
Moderate
17 listings
27.4% of total
Firm
28 listings
45.2% of total
Strict
1 listings
1.6% of total
Cancellation Policy Insights for Sale
- The prevailing Airbnb cancellation policy trend in Sale is Firm, used by 45.2% of listings.
- There's a relatively balanced mix between guest-friendly (51.6%) and stricter (46.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.2% market standard in Sale.
- Using a Strict policy might deter some guests, as only 1.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sale.
How Much Are Airbnb Cleaning Fees in Sale?
Cleaning fees in Sale are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sale
- About 58.1% of Sale listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $36 is close to the median ($17), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sale median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bon Accord Homestead
Entire Place • 5 bedrooms
Prime inner CBD location. Tranquil enclosed garden
Entire Place • 3 bedrooms
Centre of Sale-Close to hospital/Lake/Gym
Entire Place • 3 bedrooms
At Home Apartments - Modern Styled 4 Br House
Entire Place • 4 bedrooms
4 Bedroom Apartment
Private Room • 4 bedrooms
AJ's Home, modern & quiet location.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sale?
Learn from the best! This table showcases top-performing Airbnb hosts in Sale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lillian | 21 | $246,256 | 1057 | 4.88/5.0 |
| Tim | 5 | $90,039 | 166 | 4.95/5.0 |
| Tom From Siesta Central Apartm | 3 | $50,964 | 59 | 4.56/5.0 |
| Ross | 3 | $48,568 | 939 | 4.87/5.0 |
| Michelle | 1 | $40,826 | 116 | 4.98/5.0 |
| Michael And Crystal | 1 | $39,407 | 54 | 4.96/5.0 |
| Hongwei | 4 | $29,790 | 100 | 4.87/5.0 |
| Heather | 2 | $24,364 | 367 | 4.87/5.0 |
| David | 2 | $24,242 | 189 | 4.95/5.0 |
| John | 4 | $21,946 | 156 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sale.
Who Are the Airbnb Hosts in Sale?
Sale is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sale
- With 72.6% Superhosts, Sale has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Sale averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sale
These are the highest-grossing professional property management operations in Sale, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tim | 5 | $90,039 | $192 | 25.8% | 4.95/5 |
| Holiday Rental Specialists | 1 | $18,292 | $168 | 42.2% | 5.00/5 |
Management Company Insights for Sale
- The leading management company, Tim, operates 5 listings with $90,039 in gross revenue — a useful benchmark for what scale looks like in Sale.
- Top managers average 3 properties each, suggesting professional management in Sale still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.98/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sale's Airbnb Market Compare to Nearby Cities?
How does the Sale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Flinders Council, Sale has 14 percentage points lower occupancy and about $99 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Yanakie | 17 | $2,872 | $232.57 | 47% |
| Flinders Council | 16 | $2,775 | $224.89 | 48% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
| Mansfield | 132 | $2,603 | $323.48 | 34% |
| Merrijig | 51 | $2,597 | $400.35 | 28% |
| Meeniyan | 13 | $2,556 | $248.64 | 40% |
| Sawmill Settlement | 87 | $2,362 | $395.91 | 29% |
| Shire of Baw Baw | 52 | $2,257 | $236.91 | 37% |
| Foster | 16 | $2,196 | $245.71 | 34% |
Frequently Asked Questions About Airbnb in Sale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sale.
How much do Airbnb hosts make in Sale?
Sale hosts earn about $12,649 per year on average, with an average nightly rate of $126 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Sale, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Sale market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sale?
The average Airbnb occupancy rate in Sale is 34.3%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sale?
Listings in Sale average $126 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sale?
Sale currently has about 62 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sale?
AirROI currently classifies the short-term rental regulation level in Sale as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sale?
RevPAR in Sale is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sale?
Occupancy of 34.3% means Sale is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,649, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sale?
The average booking lead time in Sale is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sale include Lakeside, Ballarat CBD, Sovereign Hill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sale?
entire_home listings make up 72.6% of the active supply in Sale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sale compare to nearby Airbnb markets?
Among neighboring markets, Shire of Mansfield posts $35,515 in average annual revenue with 31.1% occupancy, compared to Sale's $12,649 and 34.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sale?
The average Airbnb stay length in Sale is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sale?
Airbnb listings in Sale average 4.86 out of 5 overall. About 48.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sale?
Baking sheet and Crib are among the strongest revenue-linked amenities in Sale. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sale?
Yes. About 58.1% of active Airbnb listings in Sale charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sale?
A 72.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.