Airbnb Market Analytics, Statistics and Data in Huế, Thừa Thiên Huế Province, Vietnam
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Huế? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Huế:
How much do Airbnb hosts make on average per month in Huế?
The short-term rental market in Huế shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $228 per month
- Strong performing properties (top 25%) make $493 or more
- Best-in-class properties (top 10%) achieve $952+ monthly
- Entry-level properties (bottom 25%) typically earn around $90
Revenue Variations by Month
Occupancy Rates Throughout the Year in Huế
The market in Huế shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Huế
Daily rates in Huế vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $24 per night
- Strong performing properties (top 25%) secure $40 or more
- Best-in-class properties (top 10%) pull in $65+ per night
- Entry-level properties (bottom 25%) earn around $17
Daily Rate Variations by Month
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Seasonality patterns in Huế
Peak Season (March, April, February)
- Revenue peaks at $557.33 per month
- Occupancy rates reach 35.26%
- Daily rates average $38.92
Shoulder Season
- Revenue averages $383.48 per month
- Occupancy maintains 28.58%
- Daily rates hold at $37.36
Low Season (September, November, December)
- Revenue drops to $253.38 per month
- Occupancy decreases to 23.82%
- Daily rates adjust to $36.05
Is it still profitable to do Airbnb in Huế in 2025?
Yes! Huế demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $383 and With 461 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Huế
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ancient Town | The historic heart of Huế, offering beautiful architecture and a rich cultural heritage. It's a UNESCO World Heritage site and attracts many tourists interested in history and culture. | Imperial City, Thien Mu Pagoda, Perfume River, Dong Ba Market, Huế Royal Palace, Tomb of Minh Mang |
| Thien Mu Pagoda | A must-visit landmark in Huế, known for its stunning architecture and serene surroundings. It appeals to tourists looking for spiritual and historical experiences. | Thien Mu Pagoda, Perfume River, Scenic boat rides, Traditional Vietnamese gardens |
| Perfume River | This picturesque river is a significant attraction in Huế, offering beautiful scenery and boat tours. Ideal for guests wanting to explore the natural beauty of the area. | Boat tours, Riverside dining, Scenic parks, Historical sites along the river |
| Phu Nhuan | A quiet neighborhood with a local vibe, providing guests with a more authentic experience of Vietnamese life. Suitable for long-term stays and immersion in local culture. | Local markets, Traditional Vietnamese cafes, Residential life tour |
| Thuan An Beach | A popular beach destination close to Huế, perfect for relaxation and beach activities. Great for visitors looking to combine city sightseeing with beach relaxation. | Thuan An Beach, Seafood restaurants, Water sports, Sunset views |
| Hue Night Market | A vibrant area that comes alive in the evening, filled with local street food, artisan products, and cultural performances. Appeals to food lovers and night owls. | Street food stalls, Local crafts, Live music and performances |
| Tu Duc Tomb | One of the impressive royal tombs in Huế, known for its harmonious architecture and beautiful gardens. Attracts history buffs and nature lovers alike. | Tu Duc Tomb, Gardens and lakes, Cultural exhibitions |
| University area | Home to many students and young people, this area has a lively atmosphere with plenty of affordable dining and entertainment options, ideal for budget travelers and younger visitors. | Student cafés, Affordable local restaurants, Cultural exchange opportunities |
Do you need a license for Airbnb in Huế?
We recommend checking directly with Huế's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Huế
Home with 5 bedrooms - city center
Entire Place • 5 bedrooms
Mia's House Hue
Entire Place • 4 bedrooms
Home with 4 bedrooms - City Center
Entire Place • 4 bedrooms
Limdim Here
Private Room • 3 bedrooms
De Hué space
Entire Place • 7 bedrooms
Le Robinet Villa - a journey into Hue citadel soul
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Huế
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Huy | 5 | $64,683 | 74 | 3.81/5.0 |
| Trang | 6 | $56,266 | 454 | 4.99/5.0 |
| Ha | 3 | $51,013 | 145 | 4.90/5.0 |
| LimdimHere | 6 | $49,735 | 271 | 4.76/5.0 |
| Trung | 15 | $42,506 | 29 | 1.54/5.0 |
| Thi Dung | 19 | $41,846 | 517 | 4.22/5.0 |
| Linh | 7 | $35,747 | 478 | 4.86/5.0 |
| Tung | 16 | $28,796 | 30 | 0.56/5.0 |
| Chuong | 7 | $27,100 | 137 | 4.24/5.0 |
| Sweethouse2 | 6 | $25,458 | 467 | 4.13/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Huế
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (73.8%), with house and boutique & hotels properties comprising 81.1% of inventory
- Strong specialty sector (26.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 461 properties in Huế shows that 1 bedroom properties are most prevalent, making up 44.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.7% of all listings.
Key Insights
- Most common: 1 bedroom (44.5%)
- Least common: 4 bedrooms (5%)
- Market concentration: 55.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 461 properties in Huế reveals that 2 guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 44.7% of the market.
Key Insights
- Most common capacity: 2 guests (30.2% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 461 properties in Huế, the most common availability pattern is 271-366 days (71.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.7% of properties).
Key Insights
- Most common availability window: 271-366 days (71.6%)
- Most common booking duration: 1-30 days (36.7%)
- Properties with high availability (180+ days): 87.4%
- Properties with long-term bookings (180+ days): 13.0%
Minimum Stay Distributions
1 Night
401 listings
95.7% of total
2 Nights
14 listings
3.3% of total
3 Nights
1 listings
0.2% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
2 listings
0.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.0%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (0.5%) suggest a stable extended-stay market
- High market flexibility with 99.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
207 listings
61.8% of total
Moderate
83 listings
24.8% of total
Firm
16 listings
4.8% of total
Strict
29 listings
8.7% of total
Key Insights
- Flexible is the preferred policy at 61.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 86.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Apr, Jan, averaging 50 days
- Shortest booking windows are in Sep, Jul, Jun, averaging 26 days
- Winter shows the longest average booking window at 44 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Huế
Every property in Huế comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (19.2%) and Germany (18.7%)
- English is the top language at 56.8%, followed by French (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Hanoi and Ho Chi Minh City markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Huế. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Điện Bàn | 37 | $1,318 | $314.62 | 35% |
| Đà Nẵng | 2,942 | $743 | $101.91 | 38% |
| Hội An | 1,545 | $662 | $78.72 | 33% |
| Đồng Hới | 23 | $103 | $36.85 | 22% |
| Phong Nha Town | 84 | $99 | $27.09 | 20% |
| Quảng Ngãi | 11 | $59 | $49.20 | 19% |
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