Airbnb Market Analytics, Statistics and Data in Hội An, Quảng Nam Province, Vietnam

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hội An? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hội An:

Average Daily Rate

$79

Occupancy Rate

33.18%

Annual Revenue

$7,941

Revenue Growth YoY

40.31%

Best Month

April

Worst Month

September

Regulation

Low

Active Listings

1545

How much do Airbnb hosts make on average per month in Hội An?

The short-term rental market in Hội An shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $449 per month
Strong performing properties (top 25%) make $1,210 or more
Best-in-class properties (top 10%) achieve $2,877+ monthly
Entry-level properties (bottom 25%) typically earn around $162

Revenue Variations by Month

Occupancy Rates Throughout the Year in Hội An

The market in Hội An shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 29% occupancy rates
Strong performing properties (top 25%) achieve 55% or higher
Best-in-class properties (top 10%) reach 78%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Hội An

Daily rates in Hội An vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $35 per night
Strong performing properties (top 25%) secure $81 or more
Best-in-class properties (top 10%) pull in $189+ per night
Entry-level properties (bottom 25%) earn around $23

Daily Rate Variations by Month

Get Live Hội An Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in Hội An

Peak Season (April, May, March)

Revenue peaks at $1277.61 per month
Occupancy rates reach 42.79%
Daily rates average $78.73

Shoulder Season

Revenue averages $1056.56 per month
Occupancy maintains 35.78%
Daily rates hold at $72.68

Low Season (November, January, September)

Revenue drops to $838.58 per month
Occupancy decreases to 29.73%
Daily rates adjust to $70.40

Is it still profitable to do Airbnb in Hội An in 2025?

Yes! Hội An demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and monthly revenue averaging $1057 and As a mature market with 1545 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Hội An

Area	Why Choose This Area	Key Attractions
Old Town	A UNESCO World Heritage site famous for its well-preserved ancient architecture and rich cultural history. A prime area for tourists looking to explore the vibrant local culture, street food, and traditional markets.	Japanese Covered Bridge, Phuc Kien Assembly Hall, Old House of Tan Ky, Hoi An Central Market, An Bang Beach, Central Vietnamese Cuisine
An Bang Beach	Known for its beautiful sandy beaches and relaxed atmosphere, An Bang is perfect for vacationers looking to unwind. The area is popular for its beach bars and seafood restaurants, attracting both local and international tourists.	An Bang Beach, Beach bars, Seafood restaurants, Sunset cocktails, Cycling along the coast
Cam Ha	A more tranquil area that offers a local experience with rice paddies and farm stays. Ideal for tourists seeking peace and the opportunity to explore the agricultural lifestyle of Vietnam.	Rice paddies, Local farms, Cooking classes, Nature trails, Cycling routes
Son Phong	Close to the Old Town and offers affordable accommodation options. A great choice for budget travelers wanting to experience Hoi An without being in the bustling tourist center.	Local homestays, Affordable eateries, Access to Old Town, Diverse local shops
Hoi An Riverside	Offers stunning riverside views and a variety of dining options along the water. Attractive for travelers looking for picturesque scenery and romantic dining experiences.	Thu Bon River, Riverside cafes, Night Market, Boat tours
Cam Thanh	Famous for its peaceful coconut palm forest and traditional fishing villages. A great area for eco-tourists wanting to explore nature and participate in local fishing activities.	Coconut Palm Forest, River kayaking, Eco tours, Fishing villages
Thanh Ha Pottery Village	A unique cultural experience showcasing Vietnam's pottery craftsmanship. Visitors can learn about traditional pottery making and buy handmade wares.	Pottery workshops, Local artisans, Villager interactions, Cultural demonstrations
Tra Que Vegetable Village	Known for its organic vegetable farming, it offers cooking classes and a chance to experience local agricultural practices. Great for food enthusiasts and those looking to learn about Vietnamese cuisine.	Organic vegetable farms, Cooking classes, Local culinary experiences, Cycling tours

Do you need a license for Airbnb in Hội An?

$264.62

Daily Rate

Top Performing Professional Hosts in Hội An

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Duc	9	$437,916	495	4.98/5.0
Ha	12	$377,833	303	4.05/5.0
Bao	18	$305,269	1702	4.91/5.0
Dong	6	$285,709	253	4.94/5.0
Ngan Ha	15	$264,285	456	4.88/5.0
Pao	6	$260,769	345	4.98/5.0
Sunny	26	$259,770	943	4.64/5.0
Thanh	6	$231,074	109	4.08/5.0
Ayatana	16	$218,913	304	3.41/5.0
Nhu Nhu	2	$206,850	43	4.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Hội An

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by private room listings (62.7%), with house and boutique & hotels properties comprising 83.6% of inventory
Strong specialty sector (34.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, outdoor & mobile, unique stays segments (2.1% combined)

Room Capacity Distribution

Analysis of 1,545 properties in Hội An shows that 1 bedroom properties are most prevalent, making up 43.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.5% of all listings.

Key Insights

Most common: 1 bedroom (43.8%)
Least common: 4 bedrooms (5.6%)
Market concentration: 56.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,545 properties in Hội An reveals that 2 guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 53.6% of the market.

Key Insights

Most common capacity: 2 guests (35.1% of market)
Least common capacity: 1 guest (0.4% of market)
Average guest capacity: 3.4 guests per property
Market concentration: 53.6% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,545 properties in Hội An, the most common availability pattern is 271-366 days (62.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.2% of properties).

Key Insights

Most common availability window: 271-366 days (62.5%)
Most common booking duration: 31-90 days (32.2%)
Properties with high availability (180+ days): 82.1%
Properties with long-term bookings (180+ days): 19.1%

Minimum Stay Distributions

1 Night (88.8%)

1 Night

1259 listings

88.8% of total

2 Nights (8.1%)

2 Nights

115 listings

8.1% of total

3 Nights (0.8%)

3 Nights

12 listings

0.8% of total

4-6 Nights (0.7%)

4-6 Nights

10 listings

0.7% of total

7-29 Nights (0.6%)

7-29 Nights

9 listings

0.6% of total

30+ Nights (0.8%)

30+ Nights

12 listings

0.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 96.9%
Mid-length stays (4-6 nights) represent 0.7% of listings
Monthly+ stays (0.8%) suggest a stable extended-stay market
High market flexibility with 97.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (0.4%)

Non-refundable

5 listings

0.4% of total

Refundable (0.1%)

Refundable

1 listings

0.1% of total

Super Strict 30 Days (0.2%)

Super Strict 30 Days

2 listings

0.2% of total

Flexible (45.1%)

Flexible

517 listings

45.1% of total

Moderate (28%)

Moderate

321 listings

28% of total

Firm (11.6%)

Firm

133 listings

11.6% of total

Strict (14.6%)

Strict

167 listings

14.6% of total

Key Insights

Flexible is the preferred policy at 45.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 73.1% of the market
Strong market consensus around Flexible policies
Refundable policies are least common at 0.1% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jan, Feb, Apr, averaging 55 days
Shortest booking windows are in Jun, Oct, Sep, averaging 39 days
Winter shows the longest average booking window at 52 days, while Fall has the shortest at 41 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Jun-Sep when lead times are shortest

Popular Airbnb Amenities in Hội An

Below is the distribution of amenities across listings in Hội An:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 3.4% of total guests, indicating a mostly international-driven market.
Primary international markets: United Kingdom (24.4%) and Australia (22.8%)
English is the top language at 65.5%, followed by French (11%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%

Recommendations

Target marketing campaigns for London and England markets
Develop localized content for United Kingdom and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Hội An. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Điện Bàn	37	$1,318	$314.62	35%
Đà Nẵng	2,942	$743	$101.91	38%
Huế	461	$226	$37.80	26%
Quảng Ngãi	11	$59	$49.20	19%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights