Pleiku Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gia Lai Province, Vietnam

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Pleiku in 2025? Explore comprehensive Airbnb analytics for Pleiku, Gia Lai Province, Vietnam to uncover income potential. This 2025 STR market report for Pleiku, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Pleiku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleiku Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pleiku Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$33
The average rental revenue earned for an occupied room per day in Pleiku.
Occupancy Rate(?)
16.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$1,118
Typical annual income for an Airbnb listing in Pleiku. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.7%
Slight decrease (-9.7%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Pleiku.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Pleiku.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pleiku (2025)

Understanding the monthly revenue variations for Airbnb listings in Pleiku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleiku is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleiku across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $354+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $180 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $104 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $48, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pleiku

Pleiku Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pleiku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleiku:

  • Best-in-class properties (Top 10%) achieve 31%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 13%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pleiku

Average Daily Rate (ADR) Airbnb Trends in Pleiku (2025)

Effective short term rental pricing strategy in Pleiku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleiku typically peaks in February and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $70+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $35 or more.
  • Typical properties (Median) charge around $21 per night.
  • Entry-level properties (Bottom 25%) earn around $14 per night.

Average Daily Rate (ADR) Trend by Month in Pleiku

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Airbnb Seasonality Analysis & Trends in Pleiku (2025)

Peak Season (March, February, January)
  • Revenue averages $249 per month
  • Occupancy rates average 22.4%
  • Daily rates average $34
Shoulder Season
  • Revenue averages $165 per month
  • Occupancy maintains around 15.8%
  • Daily rates hold near $34
Low Season (June, August, October)
  • Revenue drops to average $96 per month
  • Occupancy decreases to average 12.6%
  • Daily rates adjust to average $34

Seasonality Insights for Pleiku

  • The Airbnb seasonality in Pleiku shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pleiku's highest earning potential, with monthly revenues capable of climbing to $275, occupancy reaching a high of 25.0%, and ADRs peaking at $35.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $65, occupancy could drop to 10.0%, and ADRs may adjust down to $33.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleiku.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pleiku seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pleiku (2025)

Exploring the top neighborhoods for short-term rentals in Pleiku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Pleiku's vibrant urban area with easy access to restaurants, cafes, and shops. Ideal for visitors who want to experience the local culture and lifestyle.
Tây Nguyên Square, Pleiku Waterfall, Bàu Đức Lake, Ngọc Linh Mountain, local markets
Trường Sa Street
A bustling street known for its dining options and nightlife, making it attractive for young travelers and locals.
Pleiku Night Market, restaurants and bars, local cafes, art galleries
Pleiku Lake
A serene destination for those seeking nature and relaxation, there are opportunities for water sports and leisure activities.
Pleiku Lake, Kayaking, Fishing, Picnic areas, scenic views
Yaly Hydroelectric Plant
An impressive engineering marvel and a popular tourist destination, providing educational tours and beautiful views of the surrounding area.
Hydroelectric tours, scenic overlooks, nature trails, photography opportunities
Dai Loc Hill
A vantage point offering panoramic views of Pleiku, popular for its natural beauty and tranquility. Suitable for visitors looking for nature walks.
hiking trails, scenic viewpoints, wild flora
Chư Sê District
Home to ethnic minority cultures, making it perfect for those interested in cultural experiences and traditional lifestyles.
Cultural villages, traditional markets, local festivals
K'Rang Lake
Known for its picturesque scenery and calm environment, this area is appealing for visitors looking for a peaceful retreat.
nature walks, fishing spots, leisure activities
Historical Sites
Pleiku has a rich history, and this area features several important monuments and memorials, appealing to history enthusiasts.
War memorials, historical buildings, museums, local history tours

Understanding Airbnb License Requirements & STR Laws in Pleiku (2025)

With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Pleiku. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleiku to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 15% licensed listings)

Top Performing Airbnb Properties in Pleiku (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pleikubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stylish Modern Villa in Pleiku

Stylish Modern Villa in Pleiku

Entire Place • 5 bedrooms

$8,637
Revenue
37.8%
Occupancy
$100.66
Daily Rate
Lakeview Heaven - CATCH in Pleiku

Lakeview Heaven - CATCH in Pleiku

Entire Place • 2 bedrooms

$4,064
Revenue
14.4%
Occupancy
$84.33
Daily Rate
Nhà Yên’s 2 Bedrooms Lake Resort Hotel Homestay

Nhà Yên’s 2 Bedrooms Lake Resort Hotel Homestay

Entire Place • 2 bedrooms

$3,411
Revenue
33.6%
Occupancy
$29.53
Daily Rate
XOM Organic Farm Stay - Full House

XOM Organic Farm Stay - Full House

Entire Place • 1 bedroom

$2,130
Revenue
19.1%
Occupancy
$30.49
Daily Rate
XOM Organic Farm Stay - Bungalow

XOM Organic Farm Stay - Bungalow

Entire Place • 1 bedroom

$1,746
Revenue
19.2%
Occupancy
$27.15
Daily Rate
XOM Organic Farm Stay - Kitchen

XOM Organic Farm Stay - Kitchen

Entire Place • N/A

$1,568
Revenue
19.0%
Occupancy
$36.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pleiku (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pleiku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Minh3$10,57855.00/5.0
Xom7$7,435744.92/5.0
Dao Da Thao1$4,06484.88/5.0
Kiely Nguyen1$3,411284.96/5.0
Paksong Farmstay Gia Lai3$2,465214.82/5.0
Lĩnh4$1,761104.50/5.0
Host #4919762113$1,4683N/A/5.0
Tuan4$1,36685.00/5.0
Huy1$1,3381N/A/5.0
Mành2$1,0762N/A/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleiku.

Dive Deeper: Advanced Pleiku STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleiku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pleiku Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pleiku

  • The Pleiku Airbnb market composition is heavily skewed towards Private Room listings, which make up 48.5% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pleiku, House properties are the most common (69.7%), reflecting the local real estate landscape.
  • Houses represent a significant 69.7% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 3.0%) offer potential for unique stay experiences.

Pleiku Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pleiku

  • The dominant room capacity in Pleiku is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Pleiku, indicating a high concentration in these sizes.

Pleiku Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pleiku

  • The most common guest capacity trend in Pleiku vacation rentals is listings accommodating 4 guests (18.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Pleiku STR market, accounting for 36.4% of listings.
  • 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleiku.
  • On average, properties in Pleiku are equipped to host 3.3 guests.

Pleiku Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pleiku

  • The most common availability pattern in Pleiku falls within the 271-366 days range, representing 97% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Pleiku (51.5%), reflecting common guest stay durations or potential owner blocking patterns.

Pleiku Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

33 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Pleiku is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Pleiku Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Pleiku hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleiku.

Pleiku Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (81.5%)

Flexible

22 listings

81.5% of total

Firm (7.4%)

Firm

2 listings

7.4% of total

Strict (11.1%)

Strict

3 listings

11.1% of total

Cancellation Policy Insights for Pleiku

  • The prevailing Airbnb cancellation policy trend in Pleiku is Flexible, used by 81.5% of listings.
  • The market strongly favors guest-friendly terms, with 81.5% of listings offering Flexible or Moderate policies. This suggests guests in Pleiku may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 81.5% market standard in Pleiku.
  • Given the high prevalence of Flexible policies (81.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pleiku.

Pleiku STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pleiku

  • The overall average booking lead time for vacation rentals in Pleiku is 20 days.
  • Guests book furthest in advance for stays during February (average 26 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (21 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Pleiku.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 21 days) to capture early planners.
  • Monitor your own booking lead times against these Pleiku averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pleiku (2025)

Amenity Prevalence

Amenity Insights for Pleiku

  • Essential amenities in Pleiku that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Dedicated workspace, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pleiku: Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like TV or Dedicated workspace to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pleiku to stay competitive.

Pleiku Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pleiku

  • The typical guest profile for Airbnb in Pleiku consists of a mix of domestic (38%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Vietnamese.
  • Domestic travelers account for 37.5% of guests.
  • Key international markets include Vietnam (37.5%) and United States (10%).
  • Top languages spoken are English (50%) followed by Vietnamese (16.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pleiku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nha Trang1,507$461$86.7630%
Cam Ranh60$415$131.1218%
Cam Lâm26$193$155.3717%
Cư Kuin District11$161$34.6925%
Đông Hòa11$155$71.2721%
Quy Nhơn244$115$41.2819%
Buôn Ma Thuột43$113$41.1418%
Măng Đen15$74$36.9815%
Tuy Hòa82$66$30.6117%

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