Mercedes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Soriano, Uruguay
Is Airbnb profitable in Mercedes in 2025? Explore comprehensive Airbnb analytics for Mercedes, Soriano, Uruguay to uncover income potential. This 2025 STR market report for Mercedes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Mercedes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mercedes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mercedes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mercedes (2025)
Understanding the monthly revenue variations for Airbnb listings in Mercedes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mercedes is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mercedes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,163+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,425 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $756 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mercedes
Mercedes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mercedes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mercedes:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mercedes
Average Daily Rate (ADR) Airbnb Trends in Mercedes (2025)
Effective short term rental pricing strategy in Mercedes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mercedes typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Mercedes
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Airbnb Seasonality Analysis & Trends in Mercedes (2025)
Peak Season (April, May, June)
- Revenue averages $1,587 per month
- Occupancy rates average 33.7%
- Daily rates average $108
Shoulder Season
- Revenue averages $899 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $109
Low Season (August, September, November)
- Revenue drops to average $605 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $109
Seasonality Insights for Mercedes
- The Airbnb seasonality in Mercedes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mercedes's highest earning potential, with monthly revenues capable of climbing to $2,004, occupancy reaching a high of 45.8%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $586, occupancy could drop to 24.8%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mercedes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mercedes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mercedes (2025)
Exploring the top neighborhoods for short-term rentals in Mercedes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa de Mercedes | A picturesque beach area with beautiful views of the Rio Negro, attracting tourists seeking relaxation and water activities. | Playa de Mercedes, Kiosco del Parque, Rambla de Mercedes, Muelle de Mercedes, Parque Guernica |
| Centro de Mercedes | The bustling heart of the city, featuring local shops, eateries, and cultural sites, making it ideal for visitors wanting to experience local life. | Plaza Artigas, Museo Regional, Teatro 25 de Mayo, Catedral de Mercedes, Mercado Municipal |
| Puerto de Mercedes | An important port area that offers unique views and access to riverside activities, popular with those interested in fishing and boating. | Puerto de Mercedes, Ríos del Uruguay, Parque de la Ciudad, Barcos de pesca, Club Náutico |
| Parque Guernica | A large green space perfect for families and outdoor activities, ideal for tourists looking for recreational options. | Parque Guernica, Senderos para caminar, Lago artificial, Zona de juegos, Actividades deportivas |
| Sierra de las Animas | A nearby natural reserve that attracts nature lovers and adventure seekers, providing a peaceful escape from city life. | Cerro de las Animas, Senderos naturales, Miradores, Actividades al aire libre, Rutas de trekking |
| Termas de Daymán | Famous for its hot springs, attracting visitors for relaxation and wellness experiences, located a short drive from Mercedes. | Termas de Daymán, Parque Acuático, Spa, Rutas gastronómicas, Actividades de bienestar |
| Villa Soriano | A charming village with historical significance and scenic landscapes, appealing to those interested in culture and history. | Iglesia de San Juan Bautista, Museo Histórico, Pueblo antiguo, Río Negro, Casco histórico |
| Cerro Largo | A rural area known for its agricultural beauty and peace, ideal for guests looking for tranquility and nature experiences. | Paisajes rurales, Actividades agrícolas, Rutas de ciclismo, Visitas a estancias, Naturaleza virgen |
Understanding Airbnb License Requirements & STR Laws in Mercedes (2025)
While Mercedes, Soriano, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mercedes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mercedes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercedesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with pool for 9 people
Entire Place • 3 bedrooms
Cottage home great for lounging
Entire Place • 3 bedrooms
New, practical and modern house
Entire Place • 2 bedrooms
Cozy house, 1 block Rambla.
Entire Place • 3 bedrooms
Centrally located with garage
Entire Place • 1 bedroom
Fabulous Brand New Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mercedes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mercedes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giovanna | 2 | $33,667 | 47 | 4.75/5.0 |
| Julian | 2 | $33,109 | 67 | 4.92/5.0 |
| Victoria | 2 | $22,356 | 18 | 2.50/5.0 |
| Mili | 1 | $20,643 | 5 | 4.80/5.0 |
| Bettina | 2 | $16,116 | 3 | 2.50/5.0 |
| Yomar | 1 | $16,058 | 52 | 4.94/5.0 |
| Raul | 1 | $13,101 | 20 | 4.95/5.0 |
| Lujan | 2 | $12,644 | 25 | 2.46/5.0 |
| Jorge Andrés | 1 | $12,136 | 12 | 5.00/5.0 |
| Silvia Juana | 1 | $10,808 | 24 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mercedes.
Dive Deeper: Advanced Mercedes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mercedes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMercedes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mercedes
- The Mercedes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mercedes, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Mercedes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mercedes
- The dominant room capacity in Mercedes is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 71.9% of the active Airbnb listings in Mercedes, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mercedes.
Mercedes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mercedes
- The most common guest capacity trend in Mercedes vacation rentals is listings accommodating 4 guests (18.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Mercedes STR market, accounting for 34.4% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mercedes.
- On average, properties in Mercedes are equipped to host 4.3 guests.
Mercedes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mercedes
- The most common availability pattern in Mercedes falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mercedes (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mercedes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
62.5% of total
2 Nights
6 listings
18.8% of total
4-6 Nights
1 listings
3.1% of total
30+ Nights
5 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mercedes is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Mercedes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Mercedes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Mercedes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mercedes.
Mercedes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
75% of total
Moderate
4 listings
16.7% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Mercedes
- The prevailing Airbnb cancellation policy trend in Mercedes is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 91.7% of listings offering Flexible or Moderate policies. This suggests guests in Mercedes may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Mercedes.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mercedes.
Mercedes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mercedes
- The overall average booking lead time for vacation rentals in Mercedes is 23 days.
- Guests book furthest in advance for stays during March (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Mercedes.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Mercedes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mercedes (2025)
Amenity Prevalence
Amenity Insights for Mercedes
- Popular amenities like Air conditioning, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mercedes to stay competitive.
Mercedes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mercedes
- The typical guest profile for Airbnb in Mercedes consists of primarily domestic travelers (72%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 71.9% of guests.
- Key international markets include Uruguay (71.9%) and Argentina (13.3%).
- Top languages spoken are Spanish (46.7%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mercedes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Open Door | 10 | $2,115 | $195.97 | 39% |
| Rincón de Milberg | 45 | $1,342 | $164.26 | 43% |
| Exaltación de la Cruz | 22 | $1,248 | $151.55 | 33% |
| Don Torcuato | 18 | $1,204 | $175.49 | 32% |
| El Cazador | 29 | $1,136 | $161.40 | 38% |
| Zelaya | 21 | $1,113 | $171.44 | 39% |
| Manzanares | 21 | $1,105 | $167.13 | 31% |
| Pilar Sur | 17 | $1,069 | $221.71 | 33% |
| General Pacheco | 13 | $1,040 | $140.54 | 40% |
| Luján | 46 | $1,006 | $129.94 | 33% |