Airbnb Market Analytics, Statistics and Data in Punta del Diablo, Rocha, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Punta del Diablo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Punta del Diablo:
How much do Airbnb hosts make on average per month in Punta del Diablo?
The short-term rental market in Punta del Diablo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $533 per month
- Strong performing properties (top 25%) make $1,055 or more
- Best-in-class properties (top 10%) achieve $1,696+ monthly
- Entry-level properties (bottom 25%) typically earn around $248
Revenue Variations by Month
Occupancy Rates Throughout the Year in Punta del Diablo
The market in Punta del Diablo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Punta del Diablo
Daily rates in Punta del Diablo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $98 or more
- Best-in-class properties (top 10%) pull in $134+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Punta del Diablo
Peak Season (January, February, March)
- Revenue peaks at $1603.16 per month
- Occupancy rates reach 47.84%
- Daily rates average $106.11
Shoulder Season
- Revenue averages $771.50 per month
- Occupancy maintains 27.84%
- Daily rates hold at $87.48
Low Season (September, July, August)
- Revenue drops to $451.39 per month
- Occupancy decreases to 18.25%
- Daily rates adjust to $80.90
Is it still profitable to do Airbnb in Punta del Diablo in 2025?
Yes! Punta del Diablo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $772 and As a mature market with 840 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Punta del Diablo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa de los Pescadores | A charming beach area known for its local fishing community and stunning sunsets. Great for surfers and families seeking a relaxing beach vibe. | Fishing Village, Surfing Spots, Local Seafood Restaurants, Scenic Coastline, Artisan Markets |
| Playa del Rivero | Popular among both locals and tourists, this beach offers a more vibrant atmosphere with beautiful waves and a variety of water activities. | Rivero Beach, Beachfront Shops, Water Sports Rentals, Sunset Views, Nearby Cafés |
| Reserva Natural Cabo Polonio | A unique seashore area famous for its sand dunes and seals. Ideal for eco-tourism and nature lovers looking for adventure and breathtaking landscapes. | Cabo Polonio Lighthouse, Seal Colony, Dune Hikes, Wildlife Watching, Rustic Lodging |
| Barrio de La Pedrera | A bohemian neighborhood known for its artistic vibe, perfect for those wanting to experience local culture and alternative lifestyles. | Art Galleries, Surf Schools, Local Music Festivals, Artisan Fairs, Nature Trails |
| Punta del Diablo Town Center | The heart of the village with shops, restaurants, and nightlife. Attracts both day-trippers and those looking to immerse themselves in local culture. | Local Markets, Street Performers, Cafés and Restaurants, Artistic Installations, Cultural Events |
| La Viuda Beach | A tranquil and less commercial beach, perfect for travelers escaping the crowd. A great spot for nature lovers and those seeking solitude. | Unspoiled Beach, Natural Scenery, Bird Watching, Coastal Walks, Relaxing Atmosphere |
| Playa Negra | Known for its stunning black sand and surfing conditions, Playa Negra is ideal for adventurous spirits and offers a picturesque setting. | Surfing Lessons, Beachfront Campsites, Volcanic Sand, Scenic Cliffs, Wildlife |
| Cerro Verde | A hill offering panoramic views of Punta del Diablo, perfect for hikers and those looking to meditate amidst nature's beauty. | Hiking Trails, Viewpoints, Wildflowers, Meditation Spots, Nature Photography Opportunities |
Do you need a license for Airbnb in Punta del Diablo?
We recommend checking directly with Punta del Diablo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Punta del Diablo
Stenella Spacious house with ocean views
Entire Place • 4 bedrooms
Cosi Cottage, Punta del diablo
Entire Place • 3 bedrooms
5 Bedroom House with Pool, Oceanfront
Entire Place • 6 bedrooms
La Soñada PDD cabin
Entire Place • 2 bedrooms
Cabañas Las Pindo 2 PDd- 4 people
Entire Place • 2 bedrooms
3-bedroom 2-bath house 50m from the beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Punta del Diablo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karina | 13 | $78,517 | 146 | 3.74/5.0 |
| Jimena Y Andrés | 3 | $58,746 | 21 | 4.94/5.0 |
| Daiane | 6 | $58,273 | 203 | 4.98/5.0 |
| Adriana Esther | 4 | $58,162 | 29 | 3.63/5.0 |
| Miguel | 4 | $55,083 | 20 | 3.75/5.0 |
| Paola | 5 | $50,639 | 74 | 4.99/5.0 |
| Johan | 10 | $49,105 | 113 | 3.26/5.0 |
| Marcela | 6 | $48,378 | 445 | 4.85/5.0 |
| Yamila | 8 | $48,258 | 37 | 3.08/5.0 |
| Adriana | 3 | $47,795 | 168 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Punta del Diablo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with outdoor & mobile and house properties comprising 77.9% of inventory
- Strong specialty sector (46.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (6.2% combined)
Room Capacity Distribution
Analysis of 840 properties in Punta del Diablo shows that 1 bedroom properties are most prevalent, making up 50.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.3% of all listings.
Key Insights
- Most common: 1 bedroom (50.6%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 82.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 840 properties in Punta del Diablo reveals that 2 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 2 guests (28.3% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 840 properties in Punta del Diablo, the most common availability pattern is 271-366 days (83.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (43.1% of properties).
Key Insights
- Most common availability window: 271-366 days (83.7%)
- Most common booking duration: 31-90 days (43.1%)
- Properties with high availability (180+ days): 96.4%
- Properties with long-term bookings (180+ days): 3.8%
Minimum Stay Distributions
1 Night
126 listings
15.6% of total
2 Nights
241 listings
29.8% of total
3 Nights
113 listings
14% of total
4-6 Nights
220 listings
27.2% of total
7-29 Nights
47 listings
5.8% of total
30+ Nights
63 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.4%
- Mid-length stays (4-6 nights) represent 27.2% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 59.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
134 listings
18.7% of total
Moderate
109 listings
15.2% of total
Firm
130 listings
18.1% of total
Strict
345 listings
48.1% of total
Key Insights
- Strict is the preferred policy at 48.1% of listings
- Stricter policies (Firm & Strict) dominate at 66.2% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 15.2% of listings
Recommendations
- The market supports stricter policies, with 66.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Feb, averaging 40 days
- Shortest booking windows are in Sep, Aug, Jun, averaging 17 days
- Winter shows the longest average booking window at 40 days, while Summer has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 40 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Punta del Diablo
Below is the distribution of amenities across listings in Punta del Diablo:
Traveler Demographics
Key Insights
- Domestic travelers make up 54.5% of total guests, indicating a significant local market share.
- Primary international markets: Brazil (28.7%) and Argentina (5.7%)
- Spanish is the top language at 40.4%, followed by English (32.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Montevideo and Rio Grande do Sul markets
- Develop localized content for Brazil and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Punta del Diablo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| La Barra | 189 | $1,108 | $327.38 | 31% |
| El Caracol | 15 | $992 | $135.74 | 33% |
| Santa Mónica | 32 | $903 | $140.26 | 28% |
| Villa Serrana | 110 | $898 | $94.60 | 33% |
| Manantiales | 99 | $892 | $303.76 | 32% |
| El Chorro | 65 | $865 | $241.73 | 29% |
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