Punta del Diablo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rocha, Uruguay
Is Airbnb profitable in Punta del Diablo in 2025? Explore comprehensive Airbnb analytics for Punta del Diablo, Rocha, Uruguay to uncover income potential. This 2025 STR market report for Punta del Diablo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 832 active listings.
Whether you're considering an Airbnb investment in Punta del Diablo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punta del Diablo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Punta del Diablo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Punta del Diablo (2025)
Understanding the monthly revenue variations for Airbnb listings in Punta del Diablo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta del Diablo is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta del Diablo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,709+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,060 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $553 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $270, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Punta del Diablo
Punta del Diablo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Punta del Diablo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta del Diablo:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Punta del Diablo
Average Daily Rate (ADR) Airbnb Trends in Punta del Diablo (2025)
Effective short term rental pricing strategy in Punta del Diablo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta del Diablo typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Punta del Diablo
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Airbnb Seasonality Analysis & Trends in Punta del Diablo (2025)
Peak Season (January, February, April)
- Revenue averages $1,378 per month
- Occupancy rates average 44.8%
- Daily rates average $96
Shoulder Season
- Revenue averages $654 per month
- Occupancy maintains around 24.3%
- Daily rates hold near $86
Low Season (August, September, October)
- Revenue drops to average $440 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $86
Seasonality Insights for Punta del Diablo
- The Airbnb seasonality in Punta del Diablo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Punta del Diablo's highest earning potential, with monthly revenues capable of climbing to $2,037, occupancy reaching a high of 60.7%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $422, occupancy could drop to 18.2%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punta del Diablo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Punta del Diablo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Punta del Diablo (2025)
Exploring the top neighborhoods for short-term rentals in Punta del Diablo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Diablo Beach | The main beach area known for its beautiful scenery and vibrant beach culture. Attracts tourists looking for sun, surf, and relaxation, with easy access to restaurants and shops. | Punta del Diablo Beach, Playa de los Pescadores, The Fishermen's Beach, Wildlife Observation, Cabo Polonio National Park |
| Centro | The town center of Punta del Diablo, ideal for visitors who want to experience local culture, markets, and dining options. Close to various amenities and a short walk to the beach. | Local markets, Restaurants and cafes, Cultural events, Artisan shops, Community Center |
| Santa Teresa | A serene area known for its natural beauty and national park. Ideal for those seeking tranquility and nature activities, making it an attractive spot for eco-tourism. | Santa Teresa National Park, La Moza Beach, Wildlife and birdwatching, Camping areas, Scenic viewpoints |
| Cabo Polonio | A unique and remote destination known for its stunning landscapes and lack of commercial development. Appeals to travelers seeking an off-the-grid experience with a charming village atmosphere. | Cabo Polonio Beach, Lighthouse, Wildlife watching, Unspoiled nature, Sea lions |
| La Viuda | A less crowded beach area ideal for visitors who prefer peace and quiet. Close to nature and perfect for families or couples looking for a more tranquil getaway. | La Viuda Beach, Fishing spots, Nature trails, Quiet surroundings, Romantic sunsets |
| Barrio El Grito | A vibrant neighborhood known for its artistic community and cultural events. Offers a unique experience for travelers looking for local art and entertainment. | Street art, Community art projects, Local festivals, Art galleries, Cultural workshops |
| Mirador | A scenic viewpoint area that provides breathtaking views of the coastline and sunset. Great for visitors who appreciate nature and photography. | Scenic viewpoints, Hiking trails, Photography spots, Picnic areas, Coastal trails |
| Punta del Diablo Lighthouse | Historic lighthouse area that offers stunning views and a unique perspective of the coast. Attracts history enthusiasts and photographers. | Lighthouse, Historical significance, Photography opportunities, Picnic areas, Coastal scenery |
Understanding Airbnb License Requirements & STR Laws in Punta del Diablo (2025)
While Punta del Diablo, Rocha, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punta del Diablo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Punta del Diablo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta del Diablobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stenella Spacious house with ocean views
Entire Place • 4 bedrooms
Cabañas Las Pindo 2 PDd- 4 people
Entire Place • 2 bedrooms
Cosi Cottage, Punta del diablo
Entire Place • 3 bedrooms
Santo Descanso
Entire Place • 3 bedrooms
La Soñada PDD cabin
Entire Place • 2 bedrooms
Dream House in Playa de la Viuda. Loft 3
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Punta del Diablo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Punta del Diablo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karina | 14 | $88,693 | 149 | 3.83/5.0 |
| Miguel | 4 | $63,696 | 20 | 3.75/5.0 |
| Adriana Esther | 4 | $62,859 | 29 | 3.63/5.0 |
| Daiane | 5 | $61,834 | 188 | 4.97/5.0 |
| Jimena Y Andrés | 3 | $61,676 | 21 | 4.94/5.0 |
| Yamila | 8 | $61,149 | 37 | 3.08/5.0 |
| Paola | 5 | $57,294 | 74 | 4.99/5.0 |
| Hugo | 4 | $57,104 | 186 | 4.84/5.0 |
| Adriana | 3 | $54,746 | 168 | 4.89/5.0 |
| Yamandú | 7 | $53,513 | 207 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta del Diablo.
Dive Deeper: Advanced Punta del Diablo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta del Diablo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPunta del Diablo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Punta del Diablo
- The Punta del Diablo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 832 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Punta del Diablo, Outdoor/Unique properties are the most common (40.5%), reflecting the local real estate landscape.
- Houses represent a significant 37.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 5.7%) offer potential for unique stay experiences.
Punta del Diablo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Punta del Diablo
- The dominant room capacity in Punta del Diablo is 1 bedroom listings, making up 50.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Punta del Diablo, indicating a high concentration in these sizes.
- With over half the market (50.4%) consisting of studios or 1-bedroom units, Punta del Diablo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Punta del Diablo.
Punta del Diablo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Punta del Diablo
- The most common guest capacity trend in Punta del Diablo vacation rentals is listings accommodating 2 guests (28.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Punta del Diablo STR market, accounting for 55.9% of listings.
- 20.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta del Diablo.
- On average, properties in Punta del Diablo are equipped to host 3.8 guests.
Punta del Diablo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Punta del Diablo
- The most common availability pattern in Punta del Diablo falls within the 271-366 days range, representing 83.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Punta del Diablo (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Punta del Diablo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
115 listings
14% of total
2 Nights
198 listings
24.1% of total
3 Nights
106 listings
12.9% of total
4-6 Nights
166 listings
20.2% of total
7-29 Nights
24 listings
2.9% of total
30+ Nights
213 listings
25.9% of total
Key Insights
- The most prevalent minimum stay requirement in Punta del Diablo is 30+ Nights, adopted by 25.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.9%) caters to monthly stays (30+ nights) in Punta del Diablo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.9% of Punta del Diablo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta del Diablo.
Punta del Diablo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
133 listings
18.8% of total
Moderate
106 listings
15% of total
Firm
130 listings
18.4% of total
Strict
338 listings
47.8% of total
Cancellation Policy Insights for Punta del Diablo
- The prevailing Airbnb cancellation policy trend in Punta del Diablo is Strict, used by 47.8% of listings.
- A majority (66.2%) of hosts in Punta del Diablo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.8% market standard in Punta del Diablo.
- With 47.8% using Strict terms, this is a viable option in Punta del Diablo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Punta del Diablo.
Punta del Diablo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Punta del Diablo
- The overall average booking lead time for vacation rentals in Punta del Diablo is 35 days.
- Guests book furthest in advance for stays during January (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Punta del Diablo.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Punta del Diablo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Punta del Diablo (2025)
Amenity Prevalence
Amenity Insights for Punta del Diablo
- Essential amenities in Punta del Diablo that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Punta del Diablo: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Punta del Diablo to stay competitive.
Punta del Diablo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Punta del Diablo
- The typical guest profile for Airbnb in Punta del Diablo consists of a mix of domestic (54%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 53.7% of guests.
- Key international markets include Uruguay (53.7%) and Brazil (24.4%).
- Top languages spoken are Spanish (38.8%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Punta del Diablo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Manantiales | 98 | $1,201 | $317.78 | 31% |
| Santa Mónica | 30 | $1,157 | $157.49 | 28% |
| El Chorro | 58 | $1,089 | $260.46 | 32% |
| Arenas de José Ignacio | 19 | $1,041 | $323.46 | 29% |