Airbnb Market Analytics, Statistics and Data in La Pedrera, Rocha, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Pedrera? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Pedrera:
How much do Airbnb hosts make on average per month in La Pedrera?
The short-term rental market in La Pedrera shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $562 per month
- Strong performing properties (top 25%) make $1,208 or more
- Best-in-class properties (top 10%) achieve $1,975+ monthly
- Entry-level properties (bottom 25%) typically earn around $250
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Pedrera
The market in La Pedrera shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 53%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Pedrera
Daily rates in La Pedrera vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $238+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in La Pedrera
Peak Season (January, February, March)
- Revenue peaks at $1777.71 per month
- Occupancy rates reach 43.91%
- Daily rates average $149.32
Shoulder Season
- Revenue averages $906.03 per month
- Occupancy maintains 25.31%
- Daily rates hold at $130.26
Low Season (May, June, October)
- Revenue drops to $563.10 per month
- Occupancy decreases to 9.59%
- Daily rates adjust to $114.75
Is it still profitable to do Airbnb in La Pedrera in 2025?
Yes! La Pedrera demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $906 and With 290 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Pedrera
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Pedrera Beach | A stunning beach known for its natural beauty and laid-back atmosphere, attracting tourists looking to relax and enjoy the sun. | La Pedrera Beach, Playa del Barco, La Pedrera Lighthouse, Surfing spots, Local seafood restaurants |
| La Pedrera Village | A charming village with a bohemian vibe, perfect for travelers seeking authentic local experiences and connections with nature. | Local artisan shops, Cultural festivals, Yoga retreats, Gastronomic offerings, Nature walks |
| Laguna de Rocha | A protected wildlife reserve that offers breathtaking scenery and opportunities for ecotourism, appealing to nature lovers and birdwatchers. | Laguna de Rocha, Birdwatching, Kayaking, Picnic areas, Scenic viewpoints |
| Cabo Polonio | A unique and remote destination accessible only by 4x4, known for its pristine beaches and rustic charm, attracting adventurous travelers. | Cabo Polonio Lighthouse, Natural dunes, Sea lion colony, Rustic accommodations, Untamed beaches |
| Punta del Diablo | A popular coastal town nearby known for its surf culture and vibrant nightlife, attracting a younger crowd of beach enthusiasts. | Playa de los Pescadores, Cultural markets, Live music venues, Surf schools, Gastronomy |
| Barrio de La Pedrera | A neighborhood that combines beachfront living with a community feel, ideal for families and those seeking a wholesome vacation. | Family-friendly beaches, Outdoor activities, Playgrounds, Local parks, Cafes and bakeries |
| Los Botes | An off-the-beaten-path seaside area that offers tranquility and natural beauty, perfect for travelers looking to escape the crowds. | Secluded beaches, Nature trails, Fishing spots, Local wildlife, Relaxing environments |
| Rúa de La Pedrera | A vibrant street known for its shops, eateries, and nightlife, appealing to visitors looking for a lively atmosphere and convenient access to local culture. | Restaurants, Bars, Local crafts, Live performances, Art galleries |
Do you need a license for Airbnb in La Pedrera?
We recommend checking directly with La Pedrera's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Pedrera
CASA MATEO
Entire Place • 4 bedrooms
Exclusive house by the sea.
Entire Place • 4 bedrooms
sAntA, memorable experience
Entire Place • 1 bedroom
La Hechicera - Tajamares De La Pedrera
Entire Place • 3 bedrooms
Casa en San Antonio La Pedrera
Entire Place • 2 bedrooms
Santabú - Beach House
Entire Place • 2 bedrooms
Top Performing Professional Hosts in La Pedrera
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sebastián | 12 | $53,203 | 633 | 4.90/5.0 |
| Otto | 2 | $51,398 | 40 | 4.92/5.0 |
| Pablo Y Mariana | 2 | $35,615 | 398 | 4.88/5.0 |
| Agustina | 3 | $32,406 | 11 | 3.28/5.0 |
| Cecilia | 3 | $28,922 | 59 | 4.77/5.0 |
| Cecilia Carolina | 2 | $23,571 | 89 | 4.96/5.0 |
| Agustin | 2 | $22,746 | 9 | 4.10/5.0 |
| Agustina | 3 | $22,685 | 28 | 4.80/5.0 |
| Roy | 4 | $22,419 | 43 | 5.00/5.0 |
| Nadia Ericka | 1 | $21,316 | 22 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Pedrera
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with house and outdoor & mobile properties comprising 84.5% of inventory
- Strong specialty sector (32.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 290 properties in La Pedrera shows that 1 bedroom properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.5% of all listings.
Key Insights
- Most common: 1 bedroom (45.5%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 74.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 290 properties in La Pedrera reveals that 4 guests properties dominate the market, representing 20.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 39.0% of the market.
Key Insights
- Most common capacity: 4 guests (20.3% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 39.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 290 properties in La Pedrera, the most common availability pattern is 271-366 days (87.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (51.4% of properties).
Key Insights
- Most common availability window: 271-366 days (87.2%)
- Most common booking duration: 1-30 days (51.4%)
- Properties with high availability (180+ days): 98.6%
- Properties with long-term bookings (180+ days): 1.4%
Minimum Stay Distributions
1 Night
40 listings
14.2% of total
2 Nights
99 listings
35.1% of total
3 Nights
45 listings
16% of total
4-6 Nights
50 listings
17.7% of total
7-29 Nights
33 listings
11.7% of total
30+ Nights
15 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.3%
- Mid-length stays (4-6 nights) represent 17.7% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 65.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
51 listings
20.4% of total
Moderate
40 listings
16% of total
Firm
33 listings
13.2% of total
Strict
126 listings
50.4% of total
Key Insights
- Strict is the preferred policy at 50.4% of listings
- Stricter policies (Firm & Strict) dominate at 63.6% of the market
- Strong market consensus around Strict policies
- Firm policies are least common at 13.2% of listings
Recommendations
- The market supports stricter policies, with 63.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Oct, Mar, averaging 58 days
- Shortest booking windows are in Jun, Sep, Jul, averaging 24 days
- Spring shows the longest average booking window at 56 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in La Pedrera
Below is the distribution of amenities across listings in La Pedrera:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.4% of total guests, indicating a significant local market share.
- Primary international markets: Argentina (11.4%) and Brazil (11%)
- Spanish is the top language at 41%, followed by English (36.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Pedrera. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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