La Pedrera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rocha, Uruguay
Is Airbnb profitable in La Pedrera in 2025? Explore comprehensive Airbnb analytics for La Pedrera, Rocha, Uruguay to uncover income potential. This 2025 STR market report for La Pedrera, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 279 active listings.
Whether you're considering an Airbnb investment in La Pedrera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Pedrera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Pedrera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Pedrera (2025)
Understanding the monthly revenue variations for Airbnb listings in La Pedrera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Pedrera is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Pedrera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,254 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $588 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Pedrera
La Pedrera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Pedrera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Pedrera:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Pedrera
Average Daily Rate (ADR) Airbnb Trends in La Pedrera (2025)
Effective short term rental pricing strategy in La Pedrera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Pedrera typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in La Pedrera
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Airbnb Seasonality Analysis & Trends in La Pedrera (2025)
Peak Season (January, February, April)
- Revenue averages $1,715 per month
- Occupancy rates average 41.6%
- Daily rates average $140
Shoulder Season
- Revenue averages $752 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $131
Low Season (June, September, October)
- Revenue drops to average $554 per month
- Occupancy decreases to average 17.3%
- Daily rates adjust to average $133
Seasonality Insights for La Pedrera
- The Airbnb seasonality in La Pedrera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Pedrera's highest earning potential, with monthly revenues capable of climbing to $2,470, occupancy reaching a high of 55.5%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $484, occupancy could drop to 9.6%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Pedrera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Pedrera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Pedrera (2025)
Exploring the top neighborhoods for short-term rentals in La Pedrera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa La Pedrera | A beautiful beach destination known for its scenic coastline and relaxed vibe. Popular with families and surfers looking for a tranquil escape with easy beach access. | La Pedrera Beach, Surfing spots, Local restaurants, Sunset views, Coastal walks |
| Barrio La Pedrera | A charming neighborhood close to the beach, with a mix of traditional and modern architecture. It attracts visitors looking for a cozy stay with a local touch. | Artisanal shops, Local markets, Cafes and bars, Cultural events |
| Punta Rubia | A more secluded beach area ideal for travelers seeking serenity and connection with nature. Attracts eco-tourists and those looking to unwind. | Punta Rubia Beach, Nature trails, Wildlife watching, Fishing spots |
| Cabo Polonio | A unique and remote area that requires a special journey to reach, known for its rustic charm and lack of electricity in most places. Draws adventurous spirits. | Cabo Polonio Lighthouse, Sand dunes, Wildlife sanctuary, Seaside cottages |
| Valizas | An off-the-beaten-path destination loved by nature lovers and those seeking an authentic local experience near the beautiful Valizas Lagoon. | Valizas Lagoon, Dunal ecosystems, Quaint village atmosphere, Outdoor activities |
| La Paloma | A bustling seaside town with a wide range of amenities and activities. Great for families and water sports enthusiasts. | La Paloma Beach, Water sports, Nightlife, Local eateries |
| José Ignacio | An upscale and trendy beach village popular with a celebrity crowd. Offers a luxurious experience with high-end dining and exclusive resorts. | José Ignacio Lighthouse, Gourmet restaurants, Stylish boutiques, Exclusive beaches |
| Rocha Town | The capital of the Rocha Department, offering a more urban experience with local culture, history, and markets. Appeals to those looking for a hybrid urban-beach experience. | Local markets, Historical sites, Cultural festivals, Proximity to ocean |
Understanding Airbnb License Requirements & STR Laws in La Pedrera (2025)
While La Pedrera, Rocha, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Pedrera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Pedrera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Pedrerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CASA MATEO
Entire Place • 4 bedrooms
Exclusive house by the sea.
Entire Place • 4 bedrooms
Unmatched Rocha chacra, UNIQUE, a thousand meters from the sea
Entire Place • 6 bedrooms
From Sol to Sol to Enjoy La Pedrera all year round
Entire Place • 2 bedrooms
La Pedrera Complex House
Entire Place • 2 bedrooms
Mar de Amores
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Pedrera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Pedrera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sebastián | 11 | $54,561 | 618 | 4.90/5.0 |
| Otto | 2 | $51,059 | 40 | 4.92/5.0 |
| Agustina | 3 | $43,607 | 11 | 3.28/5.0 |
| Pablo Y Mariana | 2 | $36,274 | 398 | 4.88/5.0 |
| Cecilia | 3 | $35,311 | 59 | 4.77/5.0 |
| Mercedes | 1 | $30,860 | 9 | 5.00/5.0 |
| Joaquin | 2 | $29,454 | 8 | 5.00/5.0 |
| Nico | 1 | $29,251 | 9 | 5.00/5.0 |
| Cecilia Carolina | 2 | $28,444 | 89 | 4.96/5.0 |
| Pilar | 1 | $27,259 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Pedrera.
Dive Deeper: Advanced La Pedrera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Pedrera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Pedrera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Pedrera
- The La Pedrera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 279 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Pedrera, House properties are the most common (58.4%), reflecting the local real estate landscape.
- Houses represent a significant 58.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.1%) offer potential for unique stay experiences.
La Pedrera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Pedrera
- The dominant room capacity in La Pedrera is 1 bedroom listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in La Pedrera, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Pedrera.
La Pedrera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Pedrera
- The most common guest capacity trend in La Pedrera vacation rentals is listings accommodating 4 guests (20.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the La Pedrera STR market, accounting for 39.5% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Pedrera.
- On average, properties in La Pedrera are equipped to host 4.5 guests.
La Pedrera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Pedrera
- The most common availability pattern in La Pedrera falls within the 271-366 days range, representing 85.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Pedrera (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Pedrera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
13.8% of total
2 Nights
84 listings
30.5% of total
3 Nights
35 listings
12.7% of total
4-6 Nights
47 listings
17.1% of total
7-29 Nights
21 listings
7.6% of total
30+ Nights
50 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in La Pedrera is 2 Nights, adopted by 30.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in La Pedrera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.5% of La Pedrera hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- A 2-night minimum appears standard (30.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Pedrera.
La Pedrera Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
49 listings
20.6% of total
Moderate
40 listings
16.8% of total
Firm
33 listings
13.9% of total
Strict
116 listings
48.7% of total
Cancellation Policy Insights for La Pedrera
- The prevailing Airbnb cancellation policy trend in La Pedrera is Strict, used by 48.7% of listings.
- A majority (62.6%) of hosts in La Pedrera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.7% market standard in La Pedrera.
- With 48.7% using Strict terms, this is a viable option in La Pedrera, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Pedrera.
La Pedrera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Pedrera
- The overall average booking lead time for vacation rentals in La Pedrera is 37 days.
- Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in La Pedrera.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these La Pedrera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Pedrera (2025)
Amenity Prevalence
Amenity Insights for La Pedrera
- Essential amenities in La Pedrera that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Pedrera: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Pedrera to stay competitive.
La Pedrera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Pedrera
- The typical guest profile for Airbnb in La Pedrera consists of a mix of domestic (58%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 58.1% of guests.
- Key international markets include Uruguay (58.1%) and Argentina (16.6%).
- Top languages spoken are Spanish (38.5%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Pedrera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |