La Paloma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rocha, Uruguay
Is Airbnb profitable in La Paloma in 2025? Explore comprehensive Airbnb analytics for La Paloma, Rocha, Uruguay to uncover income potential. This 2025 STR market report for La Paloma, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 472 active listings.
Whether you're considering an Airbnb investment in La Paloma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Paloma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Paloma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Paloma (2025)
Understanding the monthly revenue variations for Airbnb listings in La Paloma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Paloma is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Paloma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,115 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $568 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Paloma
La Paloma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Paloma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Paloma:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Paloma
Average Daily Rate (ADR) Airbnb Trends in La Paloma (2025)
Effective short term rental pricing strategy in La Paloma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Paloma typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in La Paloma
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Airbnb Seasonality Analysis & Trends in La Paloma (2025)
Peak Season (January, February, April)
- Revenue averages $1,629 per month
- Occupancy rates average 45.1%
- Daily rates average $103
Shoulder Season
- Revenue averages $694 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $97
Low Season (June, July, September)
- Revenue drops to average $445 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $100
Seasonality Insights for La Paloma
- The Airbnb seasonality in La Paloma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Paloma's highest earning potential, with monthly revenues capable of climbing to $2,211, occupancy reaching a high of 61.6%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $420, occupancy could drop to 17.2%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Paloma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Paloma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Paloma (2025)
Exploring the top neighborhoods for short-term rentals in La Paloma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa La Paloma | Beautiful beach area popular with tourists for its stunning coastline, water sports, and relaxing atmosphere. A prime spot for vacationers seeking sun and sand. | La Paloma Lighthouse, Bahía Chica, Cerro de La Paloma, Tamarindo Beach, Casapueblo |
| Punta Colorada | A small beach village known for its tranquil waters and scenic beauty. Attracts families and couples looking for a peaceful getaway, ideal for Airbnb hosting. | Punta Colorada Beach, Cerro Verde, La Balconada Beach, Fishing trips, Cultural excursions |
| La Aguada | A quieter beach area that offers a more laid-back vibe, perfect for guests looking for serenity. Known for its natural beauty and friendly local atmosphere. | La Aguada Beach, Water sports activities, Bird watching, Wildlife tours |
| Valizas | This charming village is known for its bohemian vibe and proximity to stunning dunes. It's an excellent location for hosts willing to attract nature lovers and unique experiences. | Valizas Beach, Boys Dunes, Cabo Polonio Natural Reserve, Local artisan markets |
| Rocha | The capital of the Rocha department, offering a mix of culture and nearby natural attractions. Great for those interested in local history and traditional Uruguayan life. | Rocha Town Center, Historical sites, Local festivals, Cultural cuisine |
| Cabo Polonio | A remote coastal village with limited access, attracting tourists looking for an off-the-grid experience. Perfect for unique listings that offer distinct experiences. | Cabo Polonio National Park, Sea lion colonies, No electricity, rustic charm, Hiking trails |
| Barra de Valizas | A small beach area with a relaxed atmosphere, great for families and those seeking a quiet retreat. Perfect for comfortable home stays. | Barra de Valizas Beach, Local dining, Fishing opportunities, Surfing spots |
| Punta del Diablo | A vibrant fishing village known for its surf culture and artistic vibe. A hotspot for young travelers and surfers, making it ideal for trendy Airbnb rentals. | Punta del Diablo Beach, El Rivero Beach, Local artisan shops, Cultural events |
Understanding Airbnb License Requirements & STR Laws in La Paloma (2025)
While La Paloma, Rocha, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Paloma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Paloma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Palomabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful beach house. Great view
Entire Place • 5 bedrooms
La Serena
Entire Place • 4 bedrooms
Casa Estrella de Mar in front of La Balconada.Divina!
Entire Place • 3 bedrooms
Hermosa casa frente al mar
Entire Place • 3 bedrooms
Aloe Village Aparthotel & Spa in La Paloma
Entire Place • 2 bedrooms
Disconnect - Beach & Country
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Paloma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Paloma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gastón | 9 | $88,973 | 644 | 4.90/5.0 |
| Ingrid | 1 | $72,789 | 12 | 4.92/5.0 |
| Lorena | 1 | $71,262 | 4 | 5.00/5.0 |
| Martin Raul | 5 | $57,855 | 122 | 3.90/5.0 |
| Nicolás | 7 | $54,511 | 83 | 4.90/5.0 |
| Ana Maria | 5 | $35,023 | 124 | 4.89/5.0 |
| Alicia | 1 | $34,426 | 127 | 4.93/5.0 |
| Santiago | 4 | $33,803 | 27 | 3.67/5.0 |
| Patrick | 5 | $32,149 | 8 | 2.00/5.0 |
| Gonzalo | 2 | $31,476 | 78 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Paloma.
Dive Deeper: Advanced La Paloma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Paloma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Paloma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Paloma
- The La Paloma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 472 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Paloma, House properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 60.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.5%) offer potential for unique stay experiences.
La Paloma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Paloma
- The dominant room capacity in La Paloma is 2 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.7% of the active Airbnb listings in La Paloma, indicating a high concentration in these sizes.
La Paloma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Paloma
- The most common guest capacity trend in La Paloma vacation rentals is listings accommodating 4 guests (32.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the La Paloma STR market, accounting for 48.5% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Paloma.
- On average, properties in La Paloma are equipped to host 4.3 guests.
La Paloma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Paloma
- The most common availability pattern in La Paloma falls within the 271-366 days range, representing 80.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Paloma (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Paloma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
75 listings
16.4% of total
2 Nights
110 listings
24% of total
3 Nights
55 listings
12% of total
4-6 Nights
118 listings
25.8% of total
7-29 Nights
33 listings
7.2% of total
30+ Nights
67 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in La Paloma is 4-6 Nights, adopted by 25.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in La Paloma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.8% of La Paloma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Paloma.
La Paloma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
78 listings
19.6% of total
Moderate
78 listings
19.6% of total
Firm
56 listings
14.1% of total
Strict
186 listings
46.7% of total
Cancellation Policy Insights for La Paloma
- The prevailing Airbnb cancellation policy trend in La Paloma is Strict, used by 46.7% of listings.
- A majority (60.8%) of hosts in La Paloma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.7% market standard in La Paloma.
- With 46.7% using Strict terms, this is a viable option in La Paloma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Paloma.
La Paloma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Paloma
- The overall average booking lead time for vacation rentals in La Paloma is 41 days.
- Guests book furthest in advance for stays during January (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in La Paloma.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these La Paloma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Paloma (2025)
Amenity Prevalence
Amenity Insights for La Paloma
- Essential amenities in La Paloma that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Paloma: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Paloma to stay competitive.
La Paloma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Paloma
- The typical guest profile for Airbnb in La Paloma consists of a mix of domestic (64%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 63.9% of guests.
- Key international markets include Uruguay (63.9%) and Brazil (12.5%).
- Top languages spoken are Spanish (41%) followed by English (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Paloma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |