Airbnb Market Analytics, Statistics and Data in La Paloma, Rocha, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Paloma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Paloma:
How much do Airbnb hosts make on average per month in La Paloma?
The short-term rental market in La Paloma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $557 per month
- Strong performing properties (top 25%) make $1,109 or more
- Best-in-class properties (top 10%) achieve $1,839+ monthly
- Entry-level properties (bottom 25%) typically earn around $246
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Paloma
The market in La Paloma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Paloma
Daily rates in La Paloma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $154+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in La Paloma
Peak Season (January, April, February)
- Revenue peaks at $1843.26 per month
- Occupancy rates reach 51.34%
- Daily rates average $109.78
Shoulder Season
- Revenue averages $880.41 per month
- Occupancy maintains 27.88%
- Daily rates hold at $97.95
Low Season (September, June, July)
- Revenue drops to $396.19 per month
- Occupancy decreases to 17.20%
- Daily rates adjust to $85.77
Is it still profitable to do Airbnb in La Paloma in 2025?
Yes! La Paloma demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $880 and With 481 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Paloma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Punta La Paloma | Known for its stunning beaches and tranquil atmosphere, Punta La Paloma is a hidden gem in Rocha. Visitors love the natural beauty and the opportunity for relaxation and outdoor activities. | La Paloma Beach, Cabo Polonio National Park, Laguna de Rocha, Punta del Diablo, Fishing and Surfing |
| La Paloma Centro | The town center of La Paloma, offering a mix of local shops, restaurants, and access to beautiful beaches. Ideal for tourists who want convenience and cultural experiences. | El Faro (Lighthouse), Local artisan shops, Beaches of La Paloma, Restaurants serving local seafood, Night markets |
| La Pedrera | Charming beach town known for its artistic vibe and beautiful coastal views. Popular among young travelers and families, making it a vibrant spot for short-term rentals. | Casapueblo, La Pedrera Beach, Surfing spots, Art galleries, Fishing excursions |
| Cabo Polonio | A unique off-the-grid destination with rustic charm and breathtaking beaches. Perfect for nature lovers and those seeking an escape from city life. | Cabo Polonio Lighthouse, Wildlife watching, Sand dunes, Beach activities, Ocean transparency |
| Barrio Los Botes | A residential area close to the main attractions of La Paloma. Offers a more local experience while still being near beautiful beaches. | Local parks, Walking distance to beaches, Community events, Cafes, Sunset views |
| La Balconada | Close to La Paloma with stunning ocean views. Attracts visitors looking for a quieter environment while still being close to tourist attractions. | Ocean views, Hiking trails, Natural beauty, Tranquil beaches, Wildlife sightings |
| Santa Teresa National Park | A natural reserve that offers stunning landscapes and outdoor activities. Attracts nature enthusiasts and adventure seekers. | Wildlife watching, Hiking trails, Beautiful beaches, Camping, Surfing spots |
| Playa Anaconda | A lesser-known beach perfect for those looking to escape the crowds. A serene location ideal for relaxation and enjoying nature's beauty. | Secluded beach, Natural scenery, Snorkeling spots, Calm waters, Relaxing atmosphere |
Do you need a license for Airbnb in La Paloma?
We recommend checking directly with La Paloma's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Paloma
La Serena
Entire Place • 4 bedrooms
Beautiful beach house. Great view
Entire Place • 5 bedrooms
Casa Estrella de Mar in front of La Balconada.Divina!
Entire Place • 3 bedrooms
Spacious house with land within block of the sea
Entire Place • 3 bedrooms
Aloe Village Aparthotel & Spa in La Paloma
Entire Place • 2 bedrooms
Genoveva, 2 ideal houses for 2 or 3 families
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Paloma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lorena | 1 | $109,511 | 4 | 5.00/5.0 |
| Gastón | 8 | $88,203 | 631 | 4.91/5.0 |
| Nicolás | 6 | $48,070 | 74 | 4.94/5.0 |
| Ingrid | 1 | $48,059 | 12 | 4.92/5.0 |
| Ana Maria | 5 | $44,562 | 124 | 4.89/5.0 |
| Martin Raul | 5 | $42,986 | 122 | 3.90/5.0 |
| Alicia | 1 | $35,576 | 127 | 4.93/5.0 |
| Santiago | 4 | $29,054 | 27 | 3.67/5.0 |
| Camila | 2 | $25,574 | 9 | 4.17/5.0 |
| Carina | 3 | $25,488 | 25 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Paloma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.3%), with house and outdoor & mobile properties comprising 81.7% of inventory
- Strong specialty sector (25.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (6.7% combined)
Room Capacity Distribution
Analysis of 481 properties in La Paloma shows that 2 bedrooms properties are most prevalent, making up 40.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.9% of all listings.
Key Insights
- Most common: 2 bedrooms (40.3%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 75.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 481 properties in La Paloma reveals that 4 guests properties dominate the market, representing 32% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 4 guests (32% of market)
- Least common capacity: 7 guests (3.7% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 481 properties in La Paloma, the most common availability pattern is 271-366 days (83.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (44.5% of properties).
Key Insights
- Most common availability window: 271-366 days (83.2%)
- Most common booking duration: 1-30 days (44.5%)
- Properties with high availability (180+ days): 98.3%
- Properties with long-term bookings (180+ days): 2.1%
Minimum Stay Distributions
1 Night
81 listings
18% of total
2 Nights
114 listings
25.3% of total
3 Nights
60 listings
13.3% of total
4-6 Nights
119 listings
26.4% of total
7-29 Nights
56 listings
12.4% of total
30+ Nights
21 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.3%
- Mid-length stays (4-6 nights) represent 26.4% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 56.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
86 listings
21.1% of total
Moderate
79 listings
19.4% of total
Firm
54 listings
13.2% of total
Strict
189 listings
46.3% of total
Key Insights
- Strict is the preferred policy at 46.3% of listings
- The market shows a balanced distribution between guest-friendly (40.5%) and strict (59.5%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 13.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Oct, averaging 50 days
- Shortest booking windows are in Aug, Jul, Jun, averaging 16 days
- Winter shows the longest average booking window at 44 days, while Summer has the shortest at 16 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in La Paloma
Below is the distribution of amenities across listings in La Paloma:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.9% of total guests, indicating a significant local market share.
- Primary international markets: Brazil (14.9%) and Argentina (5.1%)
- Spanish is the top language at 43.5%, followed by English (34.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Montevideo and Porto Alegre markets
- Develop localized content for Brazil and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Paloma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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