Barra de Valizas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rocha, Uruguay

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Barra de Valizas in 2025? Explore comprehensive Airbnb analytics for Barra de Valizas, Rocha, Uruguay to uncover income potential. This 2025 STR market report for Barra de Valizas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.

Whether you're considering an Airbnb investment in Barra de Valizas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barra de Valizas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Barra de Valizas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$59
The average rental revenue earned for an occupied room per day in Barra de Valizas.
Occupancy Rate(?)
27.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,813
Typical annual income for an Airbnb listing in Barra de Valizas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.5%
Positive growth (0.5%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Barra de Valizas.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Barra de Valizas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
98
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Barra de Valizas (2025)

Understanding the monthly revenue variations for Airbnb listings in Barra de Valizas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barra de Valizas is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barra de Valizas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $661 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $317 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $120, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Barra de Valizas

Barra de Valizas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Barra de Valizas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barra de Valizas:

  • Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Barra de Valizas

Average Daily Rate (ADR) Airbnb Trends in Barra de Valizas (2025)

Effective short term rental pricing strategy in Barra de Valizas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barra de Valizas typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $99+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
  • Typical properties (Median) charge around $55 per night.
  • Entry-level properties (Bottom 25%) earn around $37 per night.

Average Daily Rate (ADR) Trend by Month in Barra de Valizas

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Airbnb Seasonality Analysis & Trends in Barra de Valizas (2025)

Peak Season (January, February, April)
  • Revenue averages $867 per month
  • Occupancy rates average 41.8%
  • Daily rates average $63
Shoulder Season
  • Revenue averages $369 per month
  • Occupancy maintains around 18.7%
  • Daily rates hold near $58
Low Season (June, July, September)
  • Revenue drops to average $258 per month
  • Occupancy decreases to average 14.2%
  • Daily rates adjust to average $57

Seasonality Insights for Barra de Valizas

  • The Airbnb seasonality in Barra de Valizas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Barra de Valizas's highest earning potential, with monthly revenues capable of climbing to $1,261, occupancy reaching a high of 52.6%, and ADRs peaking at $67.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $221, occupancy could drop to 13.0%, and ADRs may adjust down to $57.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barra de Valizas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Barra de Valizas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Barra de Valizas (2025)

Exploring the top neighborhoods for short-term rentals in Barra de Valizas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Barra de Valizas Beach
A beautiful and tranquil beach area known for its pristine sand dunes and natural beauty. Perfect for tourists looking to escape the hustle and bustle and enjoy nature.
Barra de Valizas Beach, Dunes of Valizas, Laguna de Rocha, Cabo Polonio nearby, Local artisan markets
La Laguna
A picturesque area surrounding a lagoon, ideal for those who enjoy water activities like kayaking and fishing. Attracts nature lovers and families.
Laguna de Rocha, Birdwatching, Kayaking, Fishing, Nature trails
Valizas Village
Charming village atmosphere with local shops and eateries. A great cultural experience with a community feel.
Local artisan shops, Restaurants and cafes, Cultural events, Beach walks, Community markets
Cabo Polonio
A remote village known for its unique charm and lack of electricity. Attracts adventurous tourists and offers a unique experience.
Cabo Polonio Lighthouse, Seals at the beach, Sand dunes, Starry nights, Eco-friendly accommodations
Santa Teresa National Park
A national park offering diverse wildlife and stunning beaches. Great for eco-tourism and outdoor enthusiasts.
Santa Teresa Beach, Hiking trails, Wildlife watching, Historic ruins, Camping areas
Punta del Diablo
A trendy fishing village known for its laid-back vibe and surf spots, attracts young travelers and surfers.
Punta del Diablo Beach, Surfing spots, Artisan crafts, Local seafood, Nightlife options
Jose Ignacio
An upscale beach destination with high-end amenities and attractions. Popular with tourists seeking luxury and relaxation.
Jose Ignacio Beach, Gourmet restaurants, Stylish boutiques, Art galleries, Celebrity hotspots
Bahia de los Pendulos
A secluded bay area known for its stunning views and tranquility, ideal for relaxation.
Secluded beaches, Scenic views, Fishing spots, Nature walks, Picnic areas

Understanding Airbnb License Requirements & STR Laws in Barra de Valizas (2025)

While Barra de Valizas, Rocha, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barra de Valizas to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Barra de Valizas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Barra de Valizasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Días Azules junto al mar

Días Azules junto al mar

Entire Place • 3 bedrooms

$13,815
Revenue
42.1%
Occupancy
$119.66
Daily Rate
Golondrinas - Los Chajá Ecolodge

Golondrinas - Los Chajá Ecolodge

Entire Place • 1 bedroom

$10,480
Revenue
25.8%
Occupancy
$133.06
Daily Rate
Great house in Valízas, 10 pers, meters from the beach

Great house in Valízas, 10 pers, meters from the beach

Entire Place • 3 bedrooms

$10,153
Revenue
36.1%
Occupancy
$128.09
Daily Rate
House in Barra de Valizas "Puesta del Sol"

House in Barra de Valizas "Puesta del Sol"

Entire Place • 2 bedrooms

$8,550
Revenue
63.5%
Occupancy
$58.88
Daily Rate
P A U S A uy

P A U S A uy

Entire Place • 2 bedrooms

$8,413
Revenue
39.9%
Occupancy
$128.81
Daily Rate
Oceanfront Studio II

Oceanfront Studio II

Entire Place • 1 bedroom

$8,320
Revenue
40.3%
Occupancy
$53.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Barra de Valizas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Barra de Valizas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mauricio4$29,922293.59/5.0
Laura2$17,508144.96/5.0
Eduardo3$14,024644.87/5.0
Host #34006581$13,81520.00/5.0
María2$11,062894.71/5.0
Paula1$10,153304.63/5.0
Ignacio1$8,55094.67/5.0
Fer1$8,41385.00/5.0
Federico2$7,622364.96/5.0
Host #291059851$7,56600.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barra de Valizas.

Dive Deeper: Advanced Barra de Valizas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barra de Valizas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Barra de Valizas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Barra de Valizas

  • The Barra de Valizas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.5% of the 98 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Barra de Valizas, House properties are the most common (52%), reflecting the local real estate landscape.
  • Houses represent a significant 52% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.

Barra de Valizas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Barra de Valizas

  • The dominant room capacity in Barra de Valizas is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Barra de Valizas, indicating a high concentration in these sizes.

Barra de Valizas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Barra de Valizas

  • The most common guest capacity trend in Barra de Valizas vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Barra de Valizas STR market, accounting for 43.9% of listings.
  • 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barra de Valizas.
  • On average, properties in Barra de Valizas are equipped to host 3.5 guests.

Barra de Valizas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Barra de Valizas

  • The most common availability pattern in Barra de Valizas falls within the 271-366 days range, representing 90.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Barra de Valizas (46.9%), reflecting common guest stay durations or potential owner blocking patterns.

Barra de Valizas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.8%)

1 Night

20 listings

20.8% of total

2 Nights (29.2%)

2 Nights

28 listings

29.2% of total

3 Nights (12.5%)

3 Nights

12 listings

12.5% of total

4-6 Nights (12.5%)

4-6 Nights

12 listings

12.5% of total

7-29 Nights (4.2%)

7-29 Nights

4 listings

4.2% of total

30+ Nights (20.8%)

30+ Nights

20 listings

20.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Barra de Valizas is 2 Nights, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (20.8%) caters to monthly stays (30+ nights) in Barra de Valizas, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 29.2% of Barra de Valizas hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barra de Valizas.

Barra de Valizas Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

3.5% of total

Flexible (24.4%)

Flexible

21 listings

24.4% of total

Moderate (16.3%)

Moderate

14 listings

16.3% of total

Firm (18.6%)

Firm

16 listings

18.6% of total

Strict (37.2%)

Strict

32 listings

37.2% of total

Cancellation Policy Insights for Barra de Valizas

  • The prevailing Airbnb cancellation policy trend in Barra de Valizas is Strict, used by 37.2% of listings.
  • A majority (55.8%) of hosts in Barra de Valizas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.2% market standard in Barra de Valizas.
  • With 37.2% using Strict terms, this is a viable option in Barra de Valizas, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Barra de Valizas.

Barra de Valizas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Barra de Valizas

  • The overall average booking lead time for vacation rentals in Barra de Valizas is 35 days.
  • Guests book furthest in advance for stays during August (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Barra de Valizas.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • During May, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Barra de Valizas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Barra de Valizas (2025)

Amenity Prevalence

Amenity Insights for Barra de Valizas

  • Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Barra de Valizas to stay competitive.

Barra de Valizas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Barra de Valizas

  • The typical guest profile for Airbnb in Barra de Valizas consists of a mix of domestic (48%) and international guests, with top international origins including Brazil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 47.7% of guests.
  • Key international markets include Uruguay (47.7%) and Brazil (13.3%).
  • Top languages spoken are Spanish (36.8%) followed by English (34.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Barra de Valizas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Rafael - El Placer118$1,541$416.7627%
La Barra174$1,519$330.8531%
José Ignacio234$1,514$357.8829%
Punta del Este11$1,482$368.0632%
San Carlos23$1,463$234.9638%
La Barra22$1,428$521.5124%
Manantiales98$1,201$317.7831%
Santa Mónica30$1,157$157.4928%
El Chorro58$1,089$260.4632%
Arenas de José Ignacio19$1,041$323.4629%

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