La Esmeralda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rocha Department, Uruguay
Is Airbnb profitable in La Esmeralda in 2025? Explore comprehensive Airbnb analytics for La Esmeralda, Rocha Department, Uruguay to uncover income potential. This 2025 STR market report for La Esmeralda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in La Esmeralda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Esmeralda Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Esmeralda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Esmeralda (2025)
Understanding the monthly revenue variations for Airbnb listings in La Esmeralda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Esmeralda is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Esmeralda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,083+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $838 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $435 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $223, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Esmeralda
La Esmeralda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Esmeralda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Esmeralda:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Esmeralda
Average Daily Rate (ADR) Airbnb Trends in La Esmeralda (2025)
Effective short term rental pricing strategy in La Esmeralda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Esmeralda typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in La Esmeralda
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Airbnb Seasonality Analysis & Trends in La Esmeralda (2025)
Peak Season (January, June, February)
- Revenue averages $975 per month
- Occupancy rates average 35.8%
- Daily rates average $60
Shoulder Season
- Revenue averages $515 per month
- Occupancy maintains around 26.0%
- Daily rates hold near $59
Low Season (August, September, October)
- Revenue drops to average $234 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $62
Seasonality Insights for La Esmeralda
- The Airbnb seasonality in La Esmeralda shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Esmeralda's highest earning potential, with monthly revenues capable of climbing to $1,249, occupancy reaching a high of 56.5%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $204, occupancy could drop to 3.3%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Esmeralda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Esmeralda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Esmeralda (2025)
Exploring the top neighborhoods for short-term rentals in La Esmeralda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Esmeralda Beach | A serene coastal area known for its beautiful beaches and peaceful atmosphere, ideal for vacationers looking to escape the crowds. Provides a perfect retreat for families and couples. | La Esmeralda Beach, Cerro Verde, Costa de Rocha, Riachuelo Creek, Punta del Diablo |
| Punta del Diablo | A vibrant fishing village with stunning beaches and a laid-back vibe, popular among surfers and backpackers. Attracts a diverse crowd seeking relaxation and outdoor activities. | Punta del Diablo Beach, Santa Teresa National Park, Fort of Santa Teresa, Playa de los Pescadores, Cabo Polonio nearby |
| Cabo Polonio | A unique, remote destination with no electricity and unpaved roads, offering a true escape into nature. Highly sought after by those looking for a rustic experience amid dunes and sea. | Cabo Polonio Beach, Seal Sanctuary, Cabo Polonio Lighthouse, Dune Ecosystem, Natural Beauty |
| Valizas | A charming little village known for its stunning landscapes and artistic vibe, appealing to tourists seeking tranquility away from commercialized areas. Offers stunning views and coastline. | Valizas Beach, Valizas Sand Dunes, Artisan Fair, Río Valizas, Natural Reserve |
| Aguas Dulces | A relaxed beach destination that attracts families and young travelers alike, known for its calm waters and friendly community atmosphere. Great for those looking for comfort and fun. | Aguas Dulces Beach, Natural Pools, Local Restaurants, Fishing opportunities, Seafood Markets |
| Rocha town | The capital of Rocha Department, offering cultural experiences and a gateway to surrounding attractions. Ideal for those looking to explore local culture and hospitality. | Rocha Historic Center, Cultural Festivals, Local Markets, Museums, Nearby Beaches |
| La Paloma | A popular beach resort town known for its surfing beaches and vibrant nightlife. Offers a mix of relaxation and entertainment, making it attractive to both families and young adults. | La Paloma Beach, Surf Spots, Town Center, Local Nightlife, Fishing Harbors |
| Laguna de Rocha | A beautiful lagoon area that attracts nature lovers and bird watchers. Perfect for eco-tourism and those interested in exploring the rich biodiversity of the region. | Laguna de Rocha, Birdwatching, Fishing, Kayaking, Coastal Flora and Fauna |
Understanding Airbnb License Requirements & STR Laws in La Esmeralda (2025)
While La Esmeralda, Rocha Department, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Esmeralda to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Esmeralda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Esmeraldabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful House with an ocean view!
Entire Place • 1 bedroom
House in the emerald with ocean views
Entire Place • 1 bedroom
Des-Conexión Esmeralda
Entire Place • 1 bedroom
Beautiful house in the emerald !!
Entire Place • 1 bedroom
Two moons, little house in the woods
Entire Place • N/A
Pure Life Corner, Artisanal Wooden Cabin
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Esmeralda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Esmeralda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pablo | 1 | $16,636 | 7 | 5.00/5.0 |
| Paula | 7 | $15,435 | 14 | 2.01/5.0 |
| Evelyn Antonella | 2 | $13,562 | 19 | 4.83/5.0 |
| Vilma | 1 | $6,683 | 12 | 4.83/5.0 |
| Stefani | 2 | $6,633 | 31 | 4.54/5.0 |
| María | 1 | $5,501 | 7 | 5.00/5.0 |
| Marta | 1 | $5,283 | 72 | 4.99/5.0 |
| Host #245736587 | 1 | $4,865 | 2 | 0.00/5.0 |
| Diego | 4 | $4,542 | 36 | 4.76/5.0 |
| Sabrina | 1 | $4,001 | 23 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Esmeralda.
Dive Deeper: Advanced La Esmeralda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Esmeralda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Esmeralda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Esmeralda
- The La Esmeralda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Esmeralda, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
La Esmeralda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Esmeralda
- The dominant room capacity in La Esmeralda is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.1% of the active Airbnb listings in La Esmeralda, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, La Esmeralda is particularly well-suited for individuals or couples.
La Esmeralda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Esmeralda
- The most common guest capacity trend in La Esmeralda vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the La Esmeralda STR market, accounting for 61.8% of listings.
- 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Esmeralda.
- On average, properties in La Esmeralda are equipped to host 4.2 guests.
La Esmeralda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Esmeralda
- The most common availability pattern in La Esmeralda falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Esmeralda (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Esmeralda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.8% of total
2 Nights
11 listings
32.4% of total
3 Nights
10 listings
29.4% of total
4-6 Nights
7 listings
20.6% of total
30+ Nights
2 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in La Esmeralda is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of La Esmeralda hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (32.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Esmeralda.
La Esmeralda Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
46.2% of total
Moderate
9 listings
34.6% of total
Firm
3 listings
11.5% of total
Strict
2 listings
7.7% of total
Cancellation Policy Insights for La Esmeralda
- The prevailing Airbnb cancellation policy trend in La Esmeralda is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 80.8% of listings offering Flexible or Moderate policies. This suggests guests in La Esmeralda may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in La Esmeralda.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Esmeralda.
La Esmeralda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Esmeralda
- The overall average booking lead time for vacation rentals in La Esmeralda is 30 days.
- Guests book furthest in advance for stays during February (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in La Esmeralda.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these La Esmeralda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Esmeralda (2025)
Amenity Prevalence
Amenity Insights for La Esmeralda
- Essential amenities in La Esmeralda that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Esmeralda: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Esmeralda to stay competitive.
La Esmeralda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Esmeralda
- The typical guest profile for Airbnb in La Esmeralda consists of a mix of domestic (62%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 61.7% of guests.
- Key international markets include Uruguay (61.7%) and Brazil (10.6%).
- Top languages spoken are English (37.5%) followed by Spanish (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Esmeralda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Manantiales | 98 | $1,201 | $317.78 | 31% |
| Santa Mónica | 30 | $1,157 | $157.49 | 28% |
| El Chorro | 58 | $1,089 | $260.46 | 32% |
| Arenas de José Ignacio | 19 | $1,041 | $323.46 | 29% |