Airbnb Market Analytics, Statistics and Data in San Rafael - El Placer, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Rafael - El Placer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Rafael - El Placer:
How much do Airbnb hosts make on average per month in San Rafael - El Placer?
The short-term rental market in San Rafael - El Placer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,718 per month
- Strong performing properties (top 25%) make $3,710 or more
- Best-in-class properties (top 10%) achieve $6,888+ monthly
- Entry-level properties (bottom 25%) typically earn around $680
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Rafael - El Placer
The market in San Rafael - El Placer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 17% occupancy rates
- Strong performing properties (top 25%) achieve 34% or higher
- Best-in-class properties (top 10%) reach 52%+occupancy
- Entry-level properties (bottom 25%) average around 7%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Rafael - El Placer
Daily rates in San Rafael - El Placer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $300 per night
- Strong performing properties (top 25%) secure $497 or more
- Best-in-class properties (top 10%) pull in $757+ per night
- Entry-level properties (bottom 25%) earn around $171
Daily Rate Variations by Month
Get Live San Rafael - El Placer Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in San Rafael - El Placer
Peak Season (January, February, December)
- Revenue peaks at $6165.89 per month
- Occupancy rates reach 40.06%
- Daily rates average $524.71
Shoulder Season
- Revenue averages $2833.72 per month
- Occupancy maintains 23.10%
- Daily rates hold at $403.03
Low Season (August, June, May)
- Revenue drops to $1159.12 per month
- Occupancy decreases to 8.99%
- Daily rates adjust to $351.76
Is it still profitable to do Airbnb in San Rafael - El Placer in 2025?
Yes! San Rafael - El Placer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 23% and strong monthly revenue averaging $2834 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Rafael - El Placer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Brava | A stunning beach area known for its lively atmosphere and stunning views. Popular among tourists looking for beach activities, nightlife, and dining options, making it ideal for short-term rentals. | Playa Brava Beach, Casapueblo, La Barra, Manantiales, Bikini Beach |
| Punta del Este | Renowned for its glamorous resorts and beach lifestyle, Punta del Este attracts affluent travelers and offers a range of high-end amenities, making it a prime location for luxury Airbnb rentals. | Puerto de Punta del Este, Los Dedos de Punta del Este, Hotel L'Auberge, Artisan Market, Brava Beach |
| La Paloma | A charming coastal town known for its surfing beaches and relaxed vibe, popular with families and nature lovers looking for a more laid-back vacation experience. | La Paloma Beach, Santa Bárbara Beach, Cabo Polonio, La Paloma Lighthouse, Local seafood restaurants |
| Jose Ignacio | An exclusive beach destination known for its luxury villas and trendy atmosphere, often frequented by celebrities and high-profile individuals during the summer season. | Jose Ignacio Beach, The Lighthouse, La Huella Restaurant, Playa Mansa, Art galleries |
| Cabo Polonio | A unique and remote beach area with no road access, known for its rustic charm, natural beauty, and stunning sunsets. Ideal for those seeking a peaceful retreat. | Cabo Polonio Beach, Lighthouse of Cabo Polonio, Wildlife reserve, Dune landscapes, Local artisan shops |
| Colonia del Sacramento | A historic city with colonial architecture and a picturesque waterfront, attracting tourists interested in culture, history, and scenic views, perfect for short-term rentals. | Colonia del Sacramento Historic Quarter, Basilica del Santísimo Sacramento, Rambla de Colonia, Casa de Nacarello, Colonia del Sacramento Lighthouse |
| Salto | Known for its thermal springs and natural beauty, attracting visitors looking for wellness and relaxation, making it suitable for rental properties catering to a rejuvenating experience. | Termas del Daymán, Termas del Arapey, Salto Grande Dam, Salto's Plaza, Local spas and wellness centers |
| Tacuarembó | A cultural hub known for its gaucho heritage and festivals, appealing to tourists interested in Uruguayan culture and traditions, making it a good option for culturally themed stays. | Tacuarembó Valley, Museum of Gaucho, Festival del Sur, Parque Agustín de Gíos, Local artisan markets |
Do you need a license for Airbnb in San Rafael - El Placer?
We recommend checking directly with San Rafael - El Placer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Rafael - El Placer
La Tuna and Higo 2 houses with swimming pool in the forest
Entire Place • 6 bedrooms
Punta D Este-Designer State- Breathtaking pool
Entire Place • 4 bedrooms
Modern 2½-Bedroom in Luxury Tower
Entire Place • 3 bedrooms
Lovely 6-bedroom villa with big pool
Entire Place • 6 bedrooms
Arcanum
Entire Place • 5 bedrooms
Excelente Apto frente al mar.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in San Rafael - El Placer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soledad | 1 | $91,779 | 20 | 5.00/5.0 |
| 80009106 | 1 | $75,713 | 2 | 0.00/5.0 |
| Surfside | 1 | $68,310 | 14 | 5.00/5.0 |
| Federico | 1 | $65,638 | 17 | 5.00/5.0 |
| Miguel | 1 | $64,783 | 44 | 4.93/5.0 |
| 320755233 | 1 | $61,495 | 2 | 0.00/5.0 |
| Carolina | 1 | $60,015 | 10 | 5.00/5.0 |
| 17972158 | 5 | $57,360 | 2 | 0.00/5.0 |
| 291040996 | 1 | $52,524 | 1 | 0.00/5.0 |
| Paula | 1 | $43,252 | 12 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Rafael - El Placer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.6%), with apartment & condo and house properties comprising 95.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 127 properties in San Rafael - El Placer shows that 2 bedrooms properties are most prevalent, making up 26.8% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 53.5% of all listings.
Key Insights
- Most common: 2 bedrooms (26.8%)
- Least common: 1 bedroom (7.1%)
- Market concentration: 53.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 127 properties in San Rafael - El Placer reveals that 8+ guests properties dominate the market, representing 32.3% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 8+ guests (32.3% of market)
- Least common capacity: 3 guests (3.1% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in San Rafael - El Placer, the most common availability pattern is 271-366 days (85% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (51.2% of properties).
Key Insights
- Most common availability window: 271-366 days (85%)
- Most common booking duration: 1-30 days (51.2%)
- Properties with high availability (180+ days): 97.6%
- Properties with long-term bookings (180+ days): 2.4%
Minimum Stay Distributions
1 Night
16 listings
14.7% of total
2 Nights
15 listings
13.8% of total
3 Nights
12 listings
11% of total
4-6 Nights
26 listings
23.9% of total
7-29 Nights
33 listings
30.3% of total
30+ Nights
7 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.5%
- Mid-length stays (4-6 nights) represent 23.9% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 39.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
7 listings
8.3% of total
Moderate
17 listings
20.2% of total
Firm
19 listings
22.6% of total
Strict
41 listings
48.8% of total
Key Insights
- Strict is the preferred policy at 48.8% of listings
- Stricter policies (Firm & Strict) dominate at 71.4% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 8.3% of listings
Recommendations
- The market supports stricter policies, with 71.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 68 days
- Shortest booking windows are in Sep, May, Jun, averaging 17 days
- Winter shows the longest average booking window at 68 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 68 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in San Rafael - El Placer
Every property in San Rafael - El Placer comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Argentina (33.8%) and United States (11%)
- English is the top language at 40%, followed by Spanish (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Rafael - El Placer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
| La Barra | 189 | $1,108 | $327.38 | 31% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights