Airbnb Market Analytics, Statistics and Data in Punta Del Este, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Punta Del Este? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Punta Del Este:
How much do Airbnb hosts make on average per month in Punta Del Este?
The short-term rental market in Punta Del Este shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,131 per month
- Strong performing properties (top 25%) make $2,064 or more
- Best-in-class properties (top 10%) achieve $3,381+ monthly
- Entry-level properties (bottom 25%) typically earn around $493
Revenue Variations by Month
Occupancy Rates Throughout the Year in Punta Del Este
The market in Punta Del Este shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Punta Del Este
Daily rates in Punta Del Este vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $347+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
Get Live Punta Del Este Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Punta Del Este
Peak Season (January, February, December)
- Revenue peaks at $3786.09 per month
- Occupancy rates reach 54.07%
- Daily rates average $225.82
Shoulder Season
- Revenue averages $1598.30 per month
- Occupancy maintains 31.75%
- Daily rates hold at $189.92
Low Season (July, September, August)
- Revenue drops to $796.53 per month
- Occupancy decreases to 18.28%
- Daily rates adjust to $160.05
Is it still profitable to do Airbnb in Punta Del Este in 2025?
Yes! Punta Del Este demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1598 and As a mature market with 2754 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Punta Del Este
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Barra | A trendy beach community known for its vibrant nightlife, restaurants, and artistic vibe. It's popular among tourists seeking a lively experience by the beach. | Playa La Barra, El Chorro, Bikini Beach, Art Galleries, Boutique Shops, Nightclubs |
| Punta Ballena | A beautiful area known for its stunning ocean views and luxury properties. It's a serene spot for travelers looking for relaxation and natural beauty. | Casapueblo, Panoramic Views, Beaches, Nature Trails, Golf Courses |
| Punta del Este City Center | The heart of Punta del Este, bustling with shops, cafes, and nightlife. A perfect place for tourists wanting to be in the center of activities. | Hotel L'Auberge, Shopping Malls, Restaurants, Artisan Market, Cultural Events |
| The Mansa Beach | A popular beach known for its calm waters, ideal for families and relaxation. It's a favored spot for beachgoers looking for a calm seaside experience. | Playa Mansa, Beachfront Promenade, Water Sports, Parks, Food Stalls |
| The Brava Beach | Known for its rougher waters and stunning sunrise views, it's a hotspot for surfers and those looking for a dynamic beach experience. | Playa Brava, Hand Sculpture, Surf Schools, Beach Clubs, Sunset Viewing Points |
| José Ignacio | An exclusive and upscale area known for its beautiful beaches and trendy eateries. It attracts a chic crowd looking for upscale dining and relaxation. | Playa José Ignacio, Laguna Garzón, Fine Dining Restaurants, Beach Lounges, Art Festivals |
| Manantiales | A quaint beach town with a bohemian atmosphere, popular for its laid-back lifestyle and beautiful coastlines. It's ideal for those looking to escape the hustle. | Playa Manantiales, Local Cuisine, Artisan Markets, Yoga Retreats, Surf Spots |
| Solanas | A family-friendly area with gorgeous beaches and a wide range of outdoor activities. It's perfect for vacationers seeking a tranquil environment. | Playa Solanas, Solanas Resort, Scenic Nature Walks, Water Sports Activities, Family Parks |
Do you need a license for Airbnb in Punta Del Este?
We recommend checking directly with Punta Del Este's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Punta Del Este
Boheme, Villa en Beverly Hills
Entire Place • 7 bedrooms
Luxury modern oceanfront apartment
Entire Place • 4 bedrooms
Seaside House & Beautiful Garden
Entire Place • 8 bedrooms
Apartment in PDE TIburon 3
Entire Place • 4 bedrooms
Expansive Apartment in Front of Mansa Beach
Entire Place • 3 bedrooms
Magnificent Views of Peninsular
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Punta Del Este
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felipe | 8 | $257,221 | 159 | 3.57/5.0 |
| Eliseo | 11 | $196,234 | 400 | 4.56/5.0 |
| Agustina | 8 | $193,731 | 273 | 4.63/5.0 |
| Juan Cruz | 2 | $171,105 | 55 | 4.94/5.0 |
| Cecilia | 14 | $171,031 | 163 | 3.71/5.0 |
| Sebi | 2 | $151,772 | 23 | 4.95/5.0 |
| Martin | 18 | $150,315 | 24 | 0.83/5.0 |
| Andrea | 7 | $146,190 | 472 | 4.78/5.0 |
| Nicolas | 3 | $129,577 | 139 | 4.81/5.0 |
| Marcos | 12 | $125,548 | 180 | 3.51/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Punta Del Este
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.9%), with apartment & condo and house properties comprising 97.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (2.3% combined)
Room Capacity Distribution
Analysis of 2,754 properties in Punta Del Este shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.5% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 73.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,754 properties in Punta Del Este reveals that 4 guests properties dominate the market, representing 39.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (39.4% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,754 properties in Punta Del Este, the most common availability pattern is 271-366 days (76.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.5% of properties).
Key Insights
- Most common availability window: 271-366 days (76.5%)
- Most common booking duration: 31-90 days (39.5%)
- Properties with high availability (180+ days): 93.6%
- Properties with long-term bookings (180+ days): 6.7%
Minimum Stay Distributions
1 Night
234 listings
9.3% of total
2 Nights
493 listings
19.5% of total
3 Nights
355 listings
14% of total
4-6 Nights
660 listings
26.1% of total
7-29 Nights
590 listings
23.3% of total
30+ Nights
196 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.8%
- Mid-length stays (4-6 nights) represent 26.1% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 42.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
0.4% of total
Super Strict 30 Days
2 listings
0.1% of total
Flexible
426 listings
19.1% of total
Moderate
457 listings
20.4% of total
Firm
386 listings
17.3% of total
Strict
956 listings
42.8% of total
Key Insights
- Strict is the preferred policy at 42.8% of listings
- Stricter policies (Firm & Strict) dominate at 60.1% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 60.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 62 days
- Shortest booking windows are in Sep, Jul, Jun, averaging 21 days
- Winter shows the longest average booking window at 60 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 60 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Punta Del Este
Below is the distribution of amenities across listings in Punta Del Este:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.2% of total guests, indicating a significant local market share.
- Primary international markets: Brazil (21.4%) and Argentina (21%)
- Spanish is the top language at 42.5%, followed by English (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Brazil and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Punta Del Este. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights