Punta Ballena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Punta Ballena in 2025? Explore comprehensive Airbnb analytics for Punta Ballena, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Punta Ballena, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 485 active listings.
Whether you're considering an Airbnb investment in Punta Ballena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punta Ballena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Punta Ballena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Punta Ballena (2025)
Understanding the monthly revenue variations for Airbnb listings in Punta Ballena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta Ballena is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta Ballena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,598 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $774, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Punta Ballena
Punta Ballena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Punta Ballena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta Ballena:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Punta Ballena
Average Daily Rate (ADR) Airbnb Trends in Punta Ballena (2025)
Effective short term rental pricing strategy in Punta Ballena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta Ballena typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Punta Ballena
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Airbnb Seasonality Analysis & Trends in Punta Ballena (2025)
Peak Season (January, February, December)
- Revenue averages $3,947 per month
- Occupancy rates average 54.0%
- Daily rates average $238
Shoulder Season
- Revenue averages $1,483 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $210
Low Season (August, September, October)
- Revenue drops to average $940 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $211
Seasonality Insights for Punta Ballena
- The Airbnb seasonality in Punta Ballena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Punta Ballena's highest earning potential, with monthly revenues capable of climbing to $5,620, occupancy reaching a high of 67.9%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $886, occupancy could drop to 18.7%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punta Ballena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Punta Ballena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Punta Ballena (2025)
Exploring the top neighborhoods for short-term rentals in Punta Ballena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Barra | Vibrant coastal village known for its lively atmosphere, beaches, and nightlife. A favorite among tourists seeking a fun summer getaway with numerous restaurants and bars. | Beach clubs, Art galleries, Restaurants, Nightlife, Surfing spots |
| José Ignacio | Exclusive and upscale seaside resort village known for its luxury accommodations and beautiful beaches. Popular among affluent travelers and celebrities looking for privacy and tranquility. | José Ignacio Lighthouse, Brava Beach, Gastronomy, Art galleries, Charming village atmosphere |
| Punta del Este | World-renowned resort city famous for its beaches and luxury lifestyle. A hotspot for tourists year-round, known for attractions and vibrant nightlife. | Casapueblo, Punta del Este Peninsula, Playa Brava, Playa Mansa, Mansa Beach |
| Manantiales | Charming beach town that offers a relaxed atmosphere with stunning beaches and local eateries. Ideal for families and those looking for a quieter beachfront experience. | Manantiales beach, Local restaurants, Surf spots, Nature walks |
| Bikini Beach | Famed for its vibrant beach parties and social scene, Bikini Beach attracts both locals and tourists looking for fun in the sun and beach activities. | Beach bars, Water sports, Live music events, Beach volleyball |
| Pueblo Edén | A picturesque village located inland, offering a peaceful retreat with beautiful landscapes. Ideal for tourists seeking tranquility away from the coastal hustle. | Nature walks, Wine tours, Local cafes, Scenic views |
| El Tesoro | Exclusive residential area known for its luxury homes and proximity to the sea. A sought-after area for high-end tourism and privacy. | Stunning views, Luxury properties, Relaxed atmosphere |
| La Cumbre | A lesser-known, tranquil area that offers beautiful views and a serene environment. Perfect for travelers seeking a peaceful getaway close to nature. | Hiking trails, Wildlife spotting, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in Punta Ballena (2025)
While Punta Ballena, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punta Ballena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Punta Ballena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta Ballenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Front Villa, Private Pool, & Majestic Views
Entire Place • 5 bedrooms
Maria Paz Casa de Playa
Entire Place • 4 bedrooms
Magnificent Villa in Punta Del Este
Entire Place • 7 bedrooms
Exceptional Casa Solanas Resort
Entire Place • 4 bedrooms
THE BEST HOUSE IN SOLANAS COMPLEX!!!
Entire Place • 5 bedrooms
Solanas Greenpark Penthouse Lake View 2 Floors
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Punta Ballena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Punta Ballena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Santiago | 36 | $205,276 | 236 | 3.41/5.0 |
| Clari | 3 | $116,961 | 286 | 4.85/5.0 |
| Jorge Eduardo | 11 | $106,266 | 376 | 4.48/5.0 |
| Nicolas | 4 | $103,811 | 349 | 4.79/5.0 |
| Martín | 3 | $101,968 | 184 | 4.80/5.0 |
| Carlos | 1 | $99,859 | 24 | 5.00/5.0 |
| Agustín | 1 | $92,684 | 81 | 5.00/5.0 |
| Granja | 6 | $88,634 | 315 | 4.95/5.0 |
| Natalia | 4 | $85,352 | 217 | 4.78/5.0 |
| Dolores | 3 | $84,714 | 26 | 3.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta Ballena.
Dive Deeper: Advanced Punta Ballena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta Ballena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPunta Ballena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Punta Ballena
- The Punta Ballena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 485 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Punta Ballena, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 37.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays, others (combined 7.6%) offer potential for unique stay experiences.
Punta Ballena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Punta Ballena
- The dominant room capacity in Punta Ballena is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in Punta Ballena, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Punta Ballena.
Punta Ballena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Punta Ballena
- The most common guest capacity trend in Punta Ballena vacation rentals is listings accommodating 4 guests (41.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Punta Ballena STR market, accounting for 58.5% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta Ballena.
- On average, properties in Punta Ballena are equipped to host 4.8 guests.
Punta Ballena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Punta Ballena
- The most common availability pattern in Punta Ballena falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Punta Ballena (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Punta Ballena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
18.6% of total
2 Nights
95 listings
20.3% of total
3 Nights
40 listings
8.5% of total
4-6 Nights
104 listings
22.2% of total
7-29 Nights
41 listings
8.8% of total
30+ Nights
101 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Punta Ballena is 4-6 Nights, adopted by 22.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Punta Ballena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 22.2% of Punta Ballena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta Ballena.
Punta Ballena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
78 listings
18.9% of total
Moderate
98 listings
23.7% of total
Firm
77 listings
18.6% of total
Strict
160 listings
38.7% of total
Cancellation Policy Insights for Punta Ballena
- The prevailing Airbnb cancellation policy trend in Punta Ballena is Strict, used by 38.7% of listings.
- A majority (57.3%) of hosts in Punta Ballena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in Punta Ballena.
- With 38.7% using Strict terms, this is a viable option in Punta Ballena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Punta Ballena.
Punta Ballena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Punta Ballena
- The overall average booking lead time for vacation rentals in Punta Ballena is 46 days.
- Guests book furthest in advance for stays during January (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Punta Ballena.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Punta Ballena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Punta Ballena (2025)
Amenity Prevalence
Amenity Insights for Punta Ballena
- Essential amenities in Punta Ballena that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Punta Ballena: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Punta Ballena to stay competitive.
Punta Ballena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Punta Ballena
- The typical guest profile for Airbnb in Punta Ballena consists of primarily domestic travelers (66%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.8% of guests.
- Key international markets include Uruguay (65.8%) and Argentina (20.1%).
- Top languages spoken are Spanish (45.1%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Punta Ballena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |