Airbnb Market Analytics, Statistics and Data in Punta Ballena, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Punta Ballena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Punta Ballena:
How much do Airbnb hosts make on average per month in Punta Ballena?
The short-term rental market in Punta Ballena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,322 per month
- Strong performing properties (top 25%) make $2,422 or more
- Best-in-class properties (top 10%) achieve $3,864+ monthly
- Entry-level properties (bottom 25%) typically earn around $566
Revenue Variations by Month
Occupancy Rates Throughout the Year in Punta Ballena
The market in Punta Ballena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Punta Ballena
Daily rates in Punta Ballena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $251 or more
- Best-in-class properties (top 10%) pull in $388+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Punta Ballena
Peak Season (January, February, December)
- Revenue peaks at $4073.31 per month
- Occupancy rates reach 49.67%
- Daily rates average $249.17
Shoulder Season
- Revenue averages $1782.90 per month
- Occupancy maintains 30.55%
- Daily rates hold at $209.78
Low Season (July, September, August)
- Revenue drops to $908.52 per month
- Occupancy decreases to 18.66%
- Daily rates adjust to $180.02
Is it still profitable to do Airbnb in Punta Ballena in 2025?
Yes! Punta Ballena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $1783 and As a mature market with 510 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Punta Ballena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Barra | A vibrant beach town known for its lively atmosphere, upscale beach clubs, and beautiful coastline. Perfect for tourists looking for a fun and social environment. | La Barra Beach, Puente Leonel Viera, Artisan Market, El Tesoro Shopping Mall, Bars and Nightclubs |
| José Ignacio | An exclusive and picturesque seaside village favored by celebrities, known for its serene beaches and luxury accommodations. Ideal for those seeking tranquility and sophistication. | José Ignacio Beach, The Lighthouse, Casa Pueblo, Gourmet Restaurants, Art Galleries |
| Punta del Este | The most famous resort city in Uruguay, known for its stunning beaches, luxury hotels, and vibrant nightlife. Attracts visitors from around the world, making it a prime location for Airbnb. | Brava Beach, Mansa Beach, La Mano Sculpture, Casapueblo, Punta del Este Casino |
| Solanas | A family-friendly beach destination offering a more laid-back atmosphere. Popular for its natural beauty and outdoor activities, catering to families and nature lovers. | Solanas Beach, Solanas Water Park, Natural Reserve, Adventure Activities |
| Manantiales | A charming coastal village that combines tranquility with chic beach culture. Attracts a mix of tourists looking for a relaxed yet stylish experience. | Manantiales Beach, Local Restaurants, Beach Clubs, Surfing |
| Carrasco | An upscale residential area close to the coast, known for its luxury homes and amenities. Appeals to affluent travelers seeking a tranquil stay near the beach. | Carrasco Beach, Shopping Center, Parks, Fine Dining |
| Piriápolis | A historic coastal town with a picturesque setting and a blend of nature, culture, and beach activities. Attracts visitors for its charm and affordability. | Piriápolis Beach, Argentino Hotel, Cerro del Toro, Sea Promenade |
| La Paloma | A laid-back beach town favored by surfers and nature enthusiasts, offering beautiful beaches and a relaxed vibe. Perfect for those looking for a quieter getaway. | La Paloma Beach, Lighthouse of La Paloma, Surf Schools, Nature Trails |
Do you need a license for Airbnb in Punta Ballena?
We recommend checking directly with Punta Ballena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Punta Ballena
Maria Paz Casa de Playa
Entire Place • 4 bedrooms
Ocean Front Villa, Private Pool, & Majestic Views
Entire Place • 5 bedrooms
Beautiful House on the Lagoon
Entire Place • 4 bedrooms
Penthouse for 8 people, the cutest.
Entire Place • 3 bedrooms
Exceptional Casa Solanas Resort
Entire Place • 4 bedrooms
Solanas del mar, Punta Ballena, Marina del Este !
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Punta Ballena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Santiago | 37 | $232,178 | 236 | 3.22/5.0 |
| Nicolas | 4 | $95,015 | 349 | 4.79/5.0 |
| Martín | 3 | $94,842 | 184 | 4.80/5.0 |
| Granja | 5 | $91,375 | 310 | 4.94/5.0 |
| Jimena | 3 | $86,715 | 104 | 4.93/5.0 |
| Natalia | 4 | $86,517 | 217 | 4.78/5.0 |
| Clari | 3 | $84,924 | 286 | 4.85/5.0 |
| Bernardo | 4 | $82,892 | 135 | 4.90/5.0 |
| Jorge Eduardo | 11 | $76,628 | 376 | 4.48/5.0 |
| Dolores | 3 | $74,487 | 26 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Punta Ballena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 92.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays, others segments (7.8% combined)
Room Capacity Distribution
Analysis of 510 properties in Punta Ballena shows that 1 bedroom properties are most prevalent, making up 37.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 1 bedroom (37.3%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 510 properties in Punta Ballena reveals that 4 guests properties dominate the market, representing 41% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 57.6% of the market.
Key Insights
- Most common capacity: 4 guests (41% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 510 properties in Punta Ballena, the most common availability pattern is 271-366 days (69.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.6% of properties).
Key Insights
- Most common availability window: 271-366 days (69.4%)
- Most common booking duration: 31-90 days (37.6%)
- Properties with high availability (180+ days): 91.4%
- Properties with long-term bookings (180+ days): 9.2%
Minimum Stay Distributions
1 Night
93 listings
19.6% of total
2 Nights
119 listings
25.1% of total
3 Nights
39 listings
8.2% of total
4-6 Nights
103 listings
21.7% of total
7-29 Nights
77 listings
16.2% of total
30+ Nights
43 listings
9.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.7%
- Mid-length stays (4-6 nights) represent 21.7% of listings
- Monthly+ stays (9.1%) suggest a stable extended-stay market
- High market flexibility with 52.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
80 listings
18.8% of total
Moderate
96 listings
22.5% of total
Firm
83 listings
19.5% of total
Strict
167 listings
39.2% of total
Key Insights
- Strict is the preferred policy at 39.2% of listings
- The market shows a balanced distribution between guest-friendly (41.3%) and strict (58.7%) policies
- Flexible policies are least common at 18.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 60 days
- Shortest booking windows are in Apr, Aug, Jul, averaging 21 days
- Winter shows the longest average booking window at 60 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 60 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jul when lead times are shortest
Popular Airbnb Amenities in Punta Ballena
Below is the distribution of amenities across listings in Punta Ballena:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.2% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (14.3%) and Brazil (7.3%)
- Spanish is the top language at 47.1%, followed by English (33.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.4%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Punta Ballena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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