Playa Verde Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Playa Verde in 2025? Explore comprehensive Airbnb analytics for Playa Verde, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Playa Verde, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Playa Verde, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa Verde Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playa Verde Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playa Verde (2025)
Understanding the monthly revenue variations for Airbnb listings in Playa Verde is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa Verde is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa Verde across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,420 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $824 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $440, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa Verde
Playa Verde Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playa Verde STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa Verde:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa Verde
Average Daily Rate (ADR) Airbnb Trends in Playa Verde (2025)
Effective short term rental pricing strategy in Playa Verde involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa Verde typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Playa Verde
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Airbnb Seasonality Analysis & Trends in Playa Verde (2025)
Peak Season (January, April, February)
- Revenue averages $2,223 per month
- Occupancy rates average 49.3%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,165 per month
- Occupancy maintains around 26.7%
- Daily rates hold near $124
Low Season (June, July, August)
- Revenue drops to average $600 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $124
Seasonality Insights for Playa Verde
- The Airbnb seasonality in Playa Verde shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playa Verde's highest earning potential, with monthly revenues capable of climbing to $2,819, occupancy reaching a high of 64.7%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $454, occupancy could drop to 12.4%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa Verde.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playa Verde seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playa Verde (2025)
Exploring the top neighborhoods for short-term rentals in Playa Verde? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | Famous resort city known for its luxurious lifestyle, stunning beaches, and vibrant nightlife. A premier location for both local and international tourists. | La Mano de Punta del Este, Casa Pueblo, Punta del Este Marina, Mansa Beach, Brava Beach, Shopping & Dining at Gorlero Avenue |
| La Barra | Popular area known for its bohemian vibe and stunning beaches, attracting young travelers and surfers. Ideal for those seeking a laid-back atmosphere with access to nightlife. | La Barra Beach, The Bridge of La Barra, Art galleries, Nightclubs and Bars, Surf Schools |
| José Ignacio | Exclusive village known for its luxury houses and high-end lifestyle. Attracts celebrities and affluent tourists looking for privacy and tranquility by the sea. | José Ignacio Beach, The Lighthouse, Fine dining restaurants, Fashion boutiques, Nature reserves |
| Piriápolis | Charming seaside town known for its beaches and historical architecture. Offers a more relaxed atmosphere compared to Punta del Este and is popular with families. | Piriápolis Beach, Cerro San Antonio, Castle of Piria, Piriápolis Boardwalk |
| San Carlos | A small town located near popular beach resorts, making it a good base for exploring the nearby area. Offers a more authentic Uruguayan experience. | Local markets, Cultural sites, Proximity to José Ignacio, Scenic views of the countryside |
| Solanas | Known for its beautiful coastline and family-friendly environment. A perfect choice for families and tourists looking for a peaceful beach experience. | Solanas Beach, Water sports, Nature walks, Family-friendly restaurants |
| Maldonado | The capital of Maldonado Department, close to Punta del Este, with a mix of historical sites and modern amenities. Ideal for budget-conscious travelers. | Historic downtown, Cerro de la Victoria, Shopping areas, Museums |
| Sosiego | A tranquil area known for its beautiful landscapes and nature. Perfect for tourists seeking relaxation and proximity to nature. | Natural parks, Hiking trails, Peaceful beaches, Wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Playa Verde (2025)
While Playa Verde, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa Verde to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Playa Verde (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa Verdebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy between the sea and mountains. Heated pool.
Entire Place • 4 bedrooms
lake house 100m beach heated pool
Entire Place • 8 bedrooms
Beach house, Playa Verde
Entire Place • N/A
House in Playa Verde
Entire Place • 2 bedrooms
Playa Verde, "Santa Rita". One short walk to the beach!
Entire Place • 4 bedrooms
Comfortable house on the green beach.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playa Verde (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playa Verde based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diego | 3 | $86,407 | 110 | 4.89/5.0 |
| Sol | 1 | $76,901 | 3 | 5.00/5.0 |
| Eduardo | 2 | $18,434 | 45 | 4.94/5.0 |
| Francisca | 1 | $16,646 | 55 | 4.87/5.0 |
| Milagros | 1 | $16,152 | 9 | 4.78/5.0 |
| Dinorah | 1 | $15,812 | 52 | 4.81/5.0 |
| Martin | 1 | $15,708 | 44 | 4.98/5.0 |
| Kjell Inge Og Cecilia | 2 | $15,211 | 112 | 4.71/5.0 |
| Host #327119289 | 1 | $15,112 | 2 | 0.00/5.0 |
| Host #120992612 | 1 | $14,182 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa Verde.
Dive Deeper: Advanced Playa Verde STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa Verde. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya Verde Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa Verde
- The Playa Verde Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa Verde, House properties are the most common (86.2%), reflecting the local real estate landscape.
- Houses represent a significant 86.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Playa Verde Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa Verde
- The dominant room capacity in Playa Verde is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Playa Verde, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Playa Verde.
Playa Verde Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa Verde
- The most common guest capacity trend in Playa Verde vacation rentals is listings accommodating 5 guests (24.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 8+ guests dominate the Playa Verde STR market, accounting for 46.1% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa Verde.
- On average, properties in Playa Verde are equipped to host 5.1 guests.
Playa Verde Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa Verde
- The most common availability pattern in Playa Verde falls within the 271-366 days range, representing 73.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Playa Verde (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Playa Verde Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.5% of total
2 Nights
13 listings
20.3% of total
3 Nights
8 listings
12.5% of total
4-6 Nights
12 listings
18.8% of total
7-29 Nights
9 listings
14.1% of total
30+ Nights
14 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Playa Verde is 30+ Nights, adopted by 21.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Playa Verde, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 21.9% of Playa Verde hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa Verde.
Playa Verde Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
30.4% of total
Moderate
15 listings
26.8% of total
Firm
7 listings
12.5% of total
Strict
17 listings
30.4% of total
Cancellation Policy Insights for Playa Verde
- The prevailing Airbnb cancellation policy trend in Playa Verde is Flexible, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.4% market standard in Playa Verde.
- With 30.4% using Strict terms, this is a viable option in Playa Verde, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa Verde.
Playa Verde STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa Verde
- The overall average booking lead time for vacation rentals in Playa Verde is 51 days.
- Guests book furthest in advance for stays during January (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Playa Verde.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Playa Verde averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playa Verde (2025)
Amenity Prevalence
Amenity Insights for Playa Verde
- Essential amenities in Playa Verde that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa Verde: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa Verde to stay competitive.
Playa Verde Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playa Verde
- The typical guest profile for Airbnb in Playa Verde consists of primarily domestic travelers (85%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.1% of guests.
- Key international markets include Uruguay (85.1%) and Argentina (7.1%).
- Top languages spoken are Spanish (49.2%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playa Verde Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |