Airbnb Market Analytics, Statistics and Data in Playa Hermosa, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Playa Hermosa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Playa Hermosa:
How much do Airbnb hosts make on average per month in Playa Hermosa?
The short-term rental market in Playa Hermosa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $758 per month
- Strong performing properties (top 25%) make $1,375 or more
- Best-in-class properties (top 10%) achieve $2,085+ monthly
- Entry-level properties (bottom 25%) typically earn around $315
Revenue Variations by Month
Occupancy Rates Throughout the Year in Playa Hermosa
The market in Playa Hermosa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Playa Hermosa
Daily rates in Playa Hermosa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $136+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
Get Live Playa Hermosa Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Playa Hermosa
Peak Season (January, February, April)
- Revenue peaks at $1768.46 per month
- Occupancy rates reach 54.40%
- Daily rates average $121.10
Shoulder Season
- Revenue averages $1011.44 per month
- Occupancy maintains 33.20%
- Daily rates hold at $91.55
Low Season (September, August, July)
- Revenue drops to $596.74 per month
- Occupancy decreases to 23.73%
- Daily rates adjust to $84.73
Is it still profitable to do Airbnb in Playa Hermosa in 2025?
Yes! Playa Hermosa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1011 and With 100 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Playa Hermosa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Hermosa | A beautiful beach destination known for its scenic vistas, calm waters, and family-friendly atmosphere. Ideal for vacationers looking for relaxation and adventure activities. | Playa Hermosa Beach, Water Sports Activities, Punta del Este, Handicraft Market, Local Restaurants |
| La Barra | A trendy coastal village known for its vibrant nightlife and bohemian atmosphere. Popular among young travelers and surf enthusiasts. | La Barra Beach, Nightclubs and Bars, Artisan Markets, Surf Schools, Zorba Beach |
| Punta del Este | A famous resort city known for its high-end amenities, luxury hotels, and beautiful beaches. Attracts wealthy tourists and seasonal visitors. | The Fingers (Mano de Punta del Este), Casapueblo, Brava Beach, Mansa Beach, Punta Shopping Mall |
| José Ignacio | An exclusive beach town that offers a laid-back lifestyle paired with chic restaurants and boutiques. Gaining popularity among affluent travelers. | José Ignacio Beach, The Lighthouse, Gourmet Dining, Art Galleries, Sunset Views |
| Rocha | A scenic area with unspoiled nature and pristine beaches, appealing to eco-tourists and those seeking tranquility away from the crowds. | Barra de Valizas, Laguna de Rocha, Natural reserves, Fishing and Hiking, Eco Tours |
| Cerro Pan de Azúcar | A unique destination with stunning views and hiking opportunities. Ideal for nature lovers and adventurous travelers. | Cerro Pan de Azúcar Mountain, Nature Trails, Wildlife Watching, Picnic Areas, Scenic Overlooks |
| Piriápolis | A charming coastal town known for its architecture and seaside promenade. Offers a mix of relaxation and local culture, perfect for family vacations. | Piriápolis Beach, Piriápolis Casino, Hotel Argentino, Punta Colorada, Hiking Trails |
| Solanas | A popular area with tranquil beaches and a variety of family-friendly activities. Known for its natural beauty and resorts. | Solanas Beach, Water Sports, Solanas Forest, Picnicking, Local Cuisine |
Do you need a license for Airbnb in Playa Hermosa?
We recommend checking directly with Playa Hermosa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Playa Hermosa
stylish house with pool, 300 mtrs from the beach
Entire Place • 1 bedroom
Monoambiente with heated Jacuzzi and pool
Entire Place • N/A
Beautiful house 3 blocks from the sea
Entire Place • 2 bedrooms
Beautiful beach house, Triana Container
Entire Place • 2 bedrooms
Sierra, Mar y Naturaleza
Entire Place • 1 bedroom
Beautiful house ocean view, hills and close to beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Playa Hermosa
Additional analytics on vacation rental, real estate, short term rental data in Playa Hermosa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with house and outdoor & mobile properties comprising 89.0% of inventory
- Strong specialty sector (21.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others, boutique & hotels segments (6.0% combined)
Room Capacity Distribution
Analysis of 100 properties in Playa Hermosa shows that 2 bedrooms properties are most prevalent, making up 38% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.0% of all listings.
Key Insights
- Most common: 2 bedrooms (38%)
- Least common: 4 bedrooms (3%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 100 properties in Playa Hermosa reveals that 4 guests properties dominate the market, representing 28% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.0% of the market.
Key Insights
- Most common capacity: 4 guests (28% of market)
- Least common capacity: 7 guests (6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 53.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 100 properties in Playa Hermosa, the most common availability pattern is 271-366 days (80% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41% of properties).
Key Insights
- Most common availability window: 271-366 days (80%)
- Most common booking duration: 31-90 days (41%)
- Properties with high availability (180+ days): 93.0%
- Properties with long-term bookings (180+ days): 9.0%
Minimum Stay Distributions
1 Night
11 listings
12.1% of total
2 Nights
24 listings
26.4% of total
3 Nights
13 listings
14.3% of total
4-6 Nights
27 listings
29.7% of total
7-29 Nights
11 listings
12.1% of total
30+ Nights
5 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.5%
- Mid-length stays (4-6 nights) represent 29.7% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 52.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
43.4% of total
Moderate
14 listings
18.4% of total
Firm
14 listings
18.4% of total
Strict
15 listings
19.7% of total
Key Insights
- Flexible is the preferred policy at 43.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.8% of the market
- Firm policies are least common at 18.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 40 days
- Shortest booking windows are in Jul, Jun, May, averaging 12 days
- Winter shows the longest average booking window at 39 days, while Summer has the shortest at 14 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-May when lead times are shortest
Popular Airbnb Amenities in Playa Hermosa
Below is the distribution of amenities across listings in Playa Hermosa:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.4% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (4.2%) and Brazil (2.3%)
- Spanish is the top language at 49.6%, followed by English (33.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for Montevideo and Ciudad de la Costa markets
- Develop localized content for Argentina and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Playa Hermosa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights