Playa Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Playa Grande in 2025? Explore comprehensive Airbnb analytics for Playa Grande, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Playa Grande, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Playa Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playa Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playa Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Playa Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa Grande is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,616+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,030 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $570 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $352, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa Grande
Playa Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playa Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa Grande:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa Grande
Average Daily Rate (ADR) Airbnb Trends in Playa Grande (2025)
Effective short term rental pricing strategy in Playa Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa Grande typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Playa Grande
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Airbnb Seasonality Analysis & Trends in Playa Grande (2025)
Peak Season (January, February, April)
- Revenue averages $1,565 per month
- Occupancy rates average 55.1%
- Daily rates average $102
Shoulder Season
- Revenue averages $606 per month
- Occupancy maintains around 21.8%
- Daily rates hold near $102
Low Season (May, July, October)
- Revenue drops to average $383 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $117
Seasonality Insights for Playa Grande
- The Airbnb seasonality in Playa Grande shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playa Grande's highest earning potential, with monthly revenues capable of climbing to $2,309, occupancy reaching a high of 75.7%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $318, occupancy could drop to 10.0%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playa Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playa Grande (2025)
Exploring the top neighborhoods for short-term rentals in Playa Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Grande | A stunning beach destination that draws tourists looking for a relaxed, seaside experience. Known for its beautiful sunsets and water sports, making it ideal for vacation stays. | El Emir Beach, La Barra, Surfing spots, Natural beauty parks, Gastronomic options |
| La Barra | A vibrant area with a bohemian atmosphere, famous for its lively nightlife and artistic community. Attracts younger crowds and hip travelers seeking entertainment and culture. | La Barra Beach, Art galleries, Local bars and nightclubs, Gastronomy scene, Cultural events |
| José Ignacio | A luxurious beach resort town known for its upscale properties and celebrity visitors. Perfect for high-end Airbnb investments catering to wealthy clientele. | José Ignacio Beach, Bikini Beach, Gourmet restaurants, Lighthouse, Charming town square |
| Punta del Este | Famous for its glamorous and cosmopolitan ambiance. Offers a wealth of entertainment options and beautiful beaches, making it popular among international tourists. | Brava Beach, Casapueblo, Punta Shopping, Ralli Museum, Art and culture events |
| Manantiales | A chic beach area that combines relaxation with a trendy vibe. Popular among tourists looking for a mix of tranquility and upmarket amenities. | Manantiales Beach, Restaurants and cafes, Yoga and wellness retreats, Stunning coastal views, Surf spots |
| Maldonado | The city of Maldonado offers a blend of urban life with easy access to nearby beaches. It’s a convenient location for tourists who want to explore the region. | Maldonado's historical architecture, Markets and shopping, Cultural centers, Beautiful parks, Proximity to Punta del Este |
| Las Grutas | A hidden gem, offering a more secluded beach experience. Ideal for those looking to escape the more crowded tourist spots. | Secluded beaches, Natural landscapes, Wildlife watching, Peaceful ambiance, Local eateries |
| Rocha | Known for its unspoiled beaches and natural beauty. Attracts eco-tourists and those looking for adventure in nature. | Cabo Polonio, Valizas Beach, National parks, Diverse flora and fauna, Adventure tourism opportunities |
Understanding Airbnb License Requirements & STR Laws in Playa Grande (2025)
While Playa Grande, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Playa Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
El Paraiso
Entire Place • 4 bedrooms
casa para 10 personas
Entire Place • 3 bedrooms
House with pool in Playa Grande
Entire Place • 2 bedrooms
Beautiful beach house Read conditions
Entire Place • 2 bedrooms
Casa piscina climatizada. playa grande Piriápolis
Entire Place • 2 bedrooms
Apartamento El Nogal, para 6.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playa Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playa Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 8 | $36,581 | 126 | 4.26/5.0 |
| Laura | 6 | $35,514 | 52 | 4.12/5.0 |
| Karina | 1 | $22,978 | 49 | 4.82/5.0 |
| Micaela | 3 | $19,179 | 26 | 4.90/5.0 |
| Natalia | 5 | $16,676 | 66 | 4.92/5.0 |
| Luis | 2 | $16,185 | 189 | 4.91/5.0 |
| Edison | 2 | $11,967 | 74 | 4.86/5.0 |
| Host #496380612 | 1 | $11,637 | 1 | 0.00/5.0 |
| Romina | 1 | $11,294 | 13 | 4.92/5.0 |
| Eugenia | 1 | $10,087 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa Grande.
Dive Deeper: Advanced Playa Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa Grande
- The Playa Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa Grande, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 10.0%) offer potential for unique stay experiences.
Playa Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa Grande
- The dominant room capacity in Playa Grande is 2 bedrooms listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 87.2% of the active Airbnb listings in Playa Grande, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Playa Grande.
Playa Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa Grande
- The most common guest capacity trend in Playa Grande vacation rentals is listings accommodating 4 guests (45.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Playa Grande STR market, accounting for 64.3% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa Grande.
- On average, properties in Playa Grande are equipped to host 4.4 guests.
Playa Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa Grande
- The most common availability pattern in Playa Grande falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Playa Grande (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
Playa Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.5% of total
2 Nights
9 listings
14.1% of total
3 Nights
7 listings
10.9% of total
4-6 Nights
16 listings
25% of total
7-29 Nights
7 listings
10.9% of total
30+ Nights
17 listings
26.6% of total
Key Insights
- The most prevalent minimum stay requirement in Playa Grande is 30+ Nights, adopted by 26.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.6%) caters to monthly stays (30+ nights) in Playa Grande, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 26.6% of Playa Grande hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa Grande.
Playa Grande Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
21.8% of total
Moderate
13 listings
23.6% of total
Firm
4 listings
7.3% of total
Strict
26 listings
47.3% of total
Cancellation Policy Insights for Playa Grande
- The prevailing Airbnb cancellation policy trend in Playa Grande is Strict, used by 47.3% of listings.
- A majority (54.6%) of hosts in Playa Grande utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.3% market standard in Playa Grande.
- With 47.3% using Strict terms, this is a viable option in Playa Grande, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa Grande.
Playa Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa Grande
- The overall average booking lead time for vacation rentals in Playa Grande is 36 days.
- Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Playa Grande.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Playa Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playa Grande (2025)
Amenity Prevalence
Amenity Insights for Playa Grande
- Essential amenities in Playa Grande that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa Grande: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa Grande to stay competitive.
Playa Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playa Grande
- The typical guest profile for Airbnb in Playa Grande consists of primarily domestic travelers (85%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.1% of guests.
- Key international markets include Uruguay (85.1%) and Argentina (8.3%).
- Top languages spoken are Spanish (51.1%) followed by English (36.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playa Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |