Airbnb Market Analytics, Statistics and Data in Piriápolis, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Piriápolis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Piriápolis:
How much do Airbnb hosts make on average per month in Piriápolis?
The short-term rental market in Piriápolis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $709 per month
- Strong performing properties (top 25%) make $1,366 or more
- Best-in-class properties (top 10%) achieve $2,185+ monthly
- Entry-level properties (bottom 25%) typically earn around $291
Revenue Variations by Month
Occupancy Rates Throughout the Year in Piriápolis
The market in Piriápolis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Piriápolis
Daily rates in Piriápolis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $167+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Piriápolis
Peak Season (January, February, March)
- Revenue peaks at $1924.07 per month
- Occupancy rates reach 51.73%
- Daily rates average $124.36
Shoulder Season
- Revenue averages $1022.21 per month
- Occupancy maintains 29.30%
- Daily rates hold at $111.49
Low Season (October, August, September)
- Revenue drops to $515.80 per month
- Occupancy decreases to 17.42%
- Daily rates adjust to $103.93
Is it still profitable to do Airbnb in Piriápolis in 2025?
Yes! Piriápolis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1022 and With 347 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Piriápolis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Rambla | A picturesque waterfront area known for its stunning ocean views and walking paths. Ideal for tourists who enjoy beachfront activities and scenic views. | La Rambla de Piriápolis, Playas de Piriápolis, Cerro del Toro, Hotel Argentino |
| Cerro San Antonio | Famous for its panoramic views and hiking trails, attracting nature lovers and adventure seekers. | Cerro San Antonio, San Antonio Hill, Mirador de los Americanos |
| Piriápolis Beach | A central beach area perfect for sunbathing and water sports, popular among families and beachgoers. | Playa Piriápolis, Water sports facilities, Restaurants and bars |
| Puerto de Piriápolis | The marina area is vibrant and bustling, with fishing tours and boat rentals available. | Piriápolis Port, Fishing tours, Yacht rentals, Seafood restaurants |
| Castillo Pittamiglio | A unique historical building that attracts tourists interested in local history and architecture. | Castillo Pittamiglio, Historical tours, Gardens around the castle |
| Parque Salto del Agua | A spacious park with natural beauty, ideal for relaxation and outdoor activities. | Salto del Agua waterfall, Picnic areas, Walking trails |
| Cerro del Toro | A natural landmark that offers hiking opportunities and stunning views of the coastline. | Cerro del Toro hiking, Scenic viewpoints, Wildlife observation |
| Cabo Polonio | A unique off-the-grid destination known for its rustic charm and natural beauty—ideal for eco-tourists. | Lighthouse of Cabo Polonio, Sand dunes, Wildlife reserve |
Do you need a license for Airbnb in Piriápolis?
We recommend checking directly with Piriápolis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Piriápolis
Piriapolis ESCAPE Complex 01 - Panoramic View 1
Entire Place • 1 bedroom
Steps from the sea with a heated pool and stove
Entire Place • 3 bedrooms
ByB Cabin in Cerro del Indio
Entire Place • 1 bedroom
Heated pool,home,A/C,150mt.playa
Entire Place • 3 bedrooms
Icanto GuestHouse Playa San Francisco, Piriapolis
Entire Place • 3 bedrooms
Excellent family home in front of the beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Piriápolis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 3 | $52,382 | 126 | 4.98/5.0 |
| Karina | 3 | $40,790 | 32 | 4.89/5.0 |
| Pablo | 6 | $37,085 | 256 | 4.83/5.0 |
| Maurizio | 1 | $36,606 | 7 | 4.86/5.0 |
| Tauro Vacaciones | 1 | $35,312 | 22 | 4.86/5.0 |
| Gimena | 3 | $34,716 | 84 | 4.87/5.0 |
| Natalia | 1 | $34,706 | 42 | 4.83/5.0 |
| Giacomo | 2 | $34,567 | 41 | 2.50/5.0 |
| Beatriz | 1 | $33,848 | 9 | 4.67/5.0 |
| Eduardo | 4 | $28,565 | 176 | 3.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Piriápolis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.8%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (7.8% combined)
Room Capacity Distribution
Analysis of 347 properties in Piriápolis shows that 2 bedrooms properties are most prevalent, making up 48.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 81.0% of all listings.
Key Insights
- Most common: 2 bedrooms (48.7%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 81.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 347 properties in Piriápolis reveals that 4 guests properties dominate the market, representing 33.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 52.7% of the market.
Key Insights
- Most common capacity: 4 guests (33.4% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 52.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 347 properties in Piriápolis, the most common availability pattern is 271-366 days (79.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.1% of properties).
Key Insights
- Most common availability window: 271-366 days (79.5%)
- Most common booking duration: 31-90 days (42.1%)
- Properties with high availability (180+ days): 95.7%
- Properties with long-term bookings (180+ days): 4.6%
Minimum Stay Distributions
1 Night
41 listings
12.5% of total
2 Nights
79 listings
24.2% of total
3 Nights
49 listings
15% of total
4-6 Nights
91 listings
27.8% of total
7-29 Nights
43 listings
13.1% of total
30+ Nights
24 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.7%
- Mid-length stays (4-6 nights) represent 27.8% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 51.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
69 listings
24.1% of total
Moderate
70 listings
24.5% of total
Firm
38 listings
13.3% of total
Strict
109 listings
38.1% of total
Key Insights
- Strict is the preferred policy at 38.1% of listings
- The market shows a balanced distribution between guest-friendly (48.6%) and strict (51.4%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 13.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, May, Apr, averaging 53 days
- Shortest booking windows are in Jun, Jul, Sep, averaging 17 days
- Winter shows the longest average booking window at 47 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Piriápolis
Below is the distribution of amenities across listings in Piriápolis:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.2% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (6%) and United States (2.9%)
- Spanish is the top language at 52.4%, followed by English (31.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Piriápolis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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