Ocean Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Ocean Park in 2025? Explore comprehensive Airbnb analytics for Ocean Park, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Ocean Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Ocean Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocean Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocean Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocean Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean Park is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,563+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,794 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $961 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean Park
Ocean Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocean Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean Park:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean Park
Average Daily Rate (ADR) Airbnb Trends in Ocean Park (2025)
Effective short term rental pricing strategy in Ocean Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean Park typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Ocean Park
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Airbnb Seasonality Analysis & Trends in Ocean Park (2025)
Peak Season (January, February, April)
- Revenue averages $2,501 per month
- Occupancy rates average 53.8%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,022 per month
- Occupancy maintains around 24.8%
- Daily rates hold near $127
Low Season (August, September, October)
- Revenue drops to average $625 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $122
Seasonality Insights for Ocean Park
- The Airbnb seasonality in Ocean Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocean Park's highest earning potential, with monthly revenues capable of climbing to $3,395, occupancy reaching a high of 68.8%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $625, occupancy could drop to 10.7%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocean Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocean Park (2025)
Exploring the top neighborhoods for short-term rentals in Ocean Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Barra | A popular beach town known for its vibrant nightlife and beautiful beaches. It's a hotspot for tourists looking for a beach vacation experience with a lively atmosphere. | Puente de La Barra, Playa La Barra, Casa Pueblo, Artisans Fair, Nightclubs and Bars |
| Manantiales | A picturesque coastal village known for its stunning beaches and upscale dining options. Ideal for tourists seeking relaxation and high-end experiences. | Playa Manantiales, Restaurante La Huella, Local boutiques, Art galleries, Surf spots |
| Punta del Este | Renowned for its luxury resorts and glamorous lifestyle. A top destination for international tourists looking for luxury and elite experiences. | La Mano de Punta del Este, Casapueblo, Mansa and Brava Beaches, Casino Nogaró, Shopping at Punta Shopping |
| José Ignacio | An exclusive and charming village known for its laid-back vibe and luxury beach houses. Attracts affluent travelers looking for a quieter getaway. | José Ignacio Beach, Lighthouse of José Ignacio, Fine dining restaurants, Local art scenes, Surfing spots |
| Porto de Galinhas | Famous for its natural pools and vibrant cultural scene, it's a family-friendly area that attracts a diverse range of travelers. | Natural pools, Beaches for kids, Local markets, Cultural events, Adventure sports |
| El Chorro | A lesser-known area but offers stunning landscapes and a more relaxed atmosphere, perfect for nature lovers. | Cabo Polonio National Park, Natural reserves, Hiking trails, Wildlife photography, Secluded beaches |
| La Paloma | Known for its laid-back beach vibe and excellent surfing spots. Ideal for younger crowds and surf enthusiasts. | Playa La Paloma, Surfing schools, Campsites, Nightlife spots, Scenic viewpoints |
| Solanas | Family-friendly area with a mix of beach and nature. Great for travelers looking for comfort and outdoor activities. | Solanas Beach Club, Water sports, Nature trails, BBQ areas, Children's play areas |
Understanding Airbnb License Requirements & STR Laws in Ocean Park (2025)
While Ocean Park, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ocean Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Punta del Este Beachfront House
Entire Place • 5 bedrooms
Casa frente al mar - Ocean Park
Entire Place • 5 bedrooms
Warm and delicious house with its own park
Entire Place • 1 bedroom
SPECTACULAR OCEANFRONT HOME
Entire Place • 3 bedrooms
Cabin in Ocean Park
Entire Place • 1 bedroom
Casa "Elugo"
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocean Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Esteban | 4 | $56,597 | 59 | 4.98/5.0 |
| Fabio | 1 | $49,179 | 43 | 4.98/5.0 |
| Host #33829140 | 1 | $41,436 | 2 | 0.00/5.0 |
| Martin | 2 | $37,583 | 69 | 4.99/5.0 |
| Eduardo | 3 | $33,470 | 6 | 1.50/5.0 |
| Camila | 2 | $29,358 | 5 | 2.50/5.0 |
| Lorena | 2 | $28,891 | 56 | 4.87/5.0 |
| Victoria | 1 | $27,892 | 145 | 4.98/5.0 |
| Jorge | 1 | $26,856 | 44 | 5.00/5.0 |
| Juan Luis | 1 | $24,986 | 31 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean Park.
Dive Deeper: Advanced Ocean Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean Park
- The Ocean Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean Park, House properties are the most common (75.5%), reflecting the local real estate landscape.
- Houses represent a significant 75.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 3.0%) offer potential for unique stay experiences.
Ocean Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean Park
- The dominant room capacity in Ocean Park is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.5% of the active Airbnb listings in Ocean Park, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean Park.
Ocean Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean Park
- The most common guest capacity trend in Ocean Park vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Ocean Park STR market, accounting for 50.0% of listings.
- 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean Park.
- On average, properties in Ocean Park are equipped to host 4.7 guests.
Ocean Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean Park
- The most common availability pattern in Ocean Park falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ocean Park (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocean Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
3.1% of total
2 Nights
24 listings
24.7% of total
3 Nights
15 listings
15.5% of total
4-6 Nights
29 listings
29.9% of total
7-29 Nights
12 listings
12.4% of total
30+ Nights
14 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean Park is 4-6 Nights, adopted by 29.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Ocean Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.9% of Ocean Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean Park.
Ocean Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
15.9% of total
Moderate
21 listings
25.6% of total
Firm
18 listings
22% of total
Strict
30 listings
36.6% of total
Cancellation Policy Insights for Ocean Park
- The prevailing Airbnb cancellation policy trend in Ocean Park is Strict, used by 36.6% of listings.
- A majority (58.6%) of hosts in Ocean Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.6% market standard in Ocean Park.
- With 36.6% using Strict terms, this is a viable option in Ocean Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean Park.
Ocean Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean Park
- The overall average booking lead time for vacation rentals in Ocean Park is 50 days.
- Guests book furthest in advance for stays during January (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Ocean Park.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Ocean Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocean Park (2025)
Amenity Prevalence
Amenity Insights for Ocean Park
- Essential amenities in Ocean Park that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean Park: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean Park to stay competitive.
Ocean Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocean Park
- The typical guest profile for Airbnb in Ocean Park consists of primarily domestic travelers (80%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 79.8% of guests.
- Key international markets include Uruguay (79.8%) and Argentina (13.9%).
- Top languages spoken are Spanish (46.9%) followed by English (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocean Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |