Airbnb Market Analytics, Statistics and Data in Ocean Park, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocean Park? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocean Park:
How much do Airbnb hosts make on average per month in Ocean Park?
The short-term rental market in Ocean Park shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $970 per month
- Strong performing properties (top 25%) make $1,709 or more
- Best-in-class properties (top 10%) achieve $2,512+ monthly
- Entry-level properties (bottom 25%) typically earn around $409
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocean Park
The market in Ocean Park shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocean Park
Daily rates in Ocean Park vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Ocean Park
Peak Season (January, February, March)
- Revenue peaks at $2743.63 per month
- Occupancy rates reach 57.35%
- Daily rates average $149.38
Shoulder Season
- Revenue averages $1221.13 per month
- Occupancy maintains 29.91%
- Daily rates hold at $123.72
Low Season (September, July, August)
- Revenue drops to $594.64 per month
- Occupancy decreases to 10.66%
- Daily rates adjust to $116.82
Is it still profitable to do Airbnb in Ocean Park in 2025?
Yes! Ocean Park demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1221 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocean Park
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Punta del Este | A world-renowned beach resort with luxurious amenities, perfect for tourists looking for sun and entertainment. Hotspot for summer vacations and glamorous events. | Brava Beach, Mansa Beach, La Mano de Punta del Este, Casapueblo, Punta Shopping, Isla Gorriti |
| La Barra | A vibrant area known for its nightlife, surf beaches, and bohemian vibe. Popular with the younger crowd and beach enthusiasts. | La Barra Beach, Guardia del Monte, Pueblo de La Barra, Art galleries, Nightclubs, Surf schools |
| Jose Ignacio | A trendy, upscale village known for its exclusivity and gourmet dining. Attracts affluent tourists seeking a quieter, luxurious beach experience. | Jose Ignacio Beach, The Lighthouse, Gourmet restaurants, Art festivals, Charming boutiques, Vibrant sunsets |
| Manantiales | A quieter coastal area that offers beautiful beaches and a more relaxed atmosphere. Ideal for families and couples. | Manantiales Beach, Playa Bikini, Beach clubs, Local restaurants, Artisan markets, Nature walks |
| Piriápolis | A picturesque coastal town with a relaxed vibe and stunning beaches. It offers a mix of local culture and tourism. | Piriápolis Beach, Cerro del Toro, Argentino Hotel, Punta Colorada, Rambla de Piriápolis, Local shops and cafes |
| Rocha | Known for its unspoiled nature, gorgeous beaches, and laid-back atmosphere. Perfect for eco-tourism and those seeking adventure. | Cabo Polonio, La Pedrera, Barra de Valizas, Nature reserves, Surfing spots, Rural experiences |
| Valizas | A small, rustic beach town known for its stunning natural beauty and artistic community. Attracts those looking for tranquility and creativity. | Valizas Beach, Dunal de Valizas, Art galleries, Local crafts, Natural beauty, Walking trails |
| Aguada | A minimal location known for its accessible beaches and local charm. It is perfect for budget travelers and casual vacations. | Aguada Beach, Local markets, Family-friendly beaches, Wildlife spotting, Nearby nature trails, Cultural events |
Do you need a license for Airbnb in Ocean Park?
We recommend checking directly with Ocean Park's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ocean Park
Punta del Este Beachfront House
Entire Place • 5 bedrooms
Warm and delicious house with its own park
Entire Place • 1 bedroom
Cabin in Ocean Park
Entire Place • 1 bedroom
Casa "Elugo"
Entire Place • 2 bedrooms
SPECTACULAR OCEANFRONT HOME
Entire Place • 3 bedrooms
La Amarilla de La Escondida, heated swimming pool
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ocean Park
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabio | 1 | $45,318 | 43 | 4.98/5.0 |
| Esteban | 4 | $44,819 | 59 | 4.98/5.0 |
| Martin | 2 | $33,223 | 69 | 4.99/5.0 |
| Lorena | 2 | $26,724 | 56 | 4.87/5.0 |
| Victoria | 1 | $25,311 | 145 | 4.98/5.0 |
| Juan Luis | 1 | $25,181 | 31 | 4.94/5.0 |
| Nancy Mariela | 1 | $23,933 | 17 | 5.00/5.0 |
| Leonela | 2 | $23,535 | 45 | 4.87/5.0 |
| Jorge | 1 | $23,437 | 44 | 5.00/5.0 |
| Camila | 2 | $23,366 | 5 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocean Park
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.1%), with house and outdoor & mobile properties comprising 90.3% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.9% combined)
Room Capacity Distribution
Analysis of 103 properties in Ocean Park shows that 2 bedrooms properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.7% of all listings.
Key Insights
- Most common: 2 bedrooms (38.8%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 75.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Ocean Park reveals that 4 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 3 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 4 guests (29.1% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Ocean Park, the most common availability pattern is 271-366 days (70.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.8% of properties).
Key Insights
- Most common availability window: 271-366 days (70.9%)
- Most common booking duration: 31-90 days (38.8%)
- Properties with high availability (180+ days): 91.3%
- Properties with long-term bookings (180+ days): 8.7%
Minimum Stay Distributions
1 Night
4 listings
4% of total
2 Nights
28 listings
28% of total
3 Nights
11 listings
11% of total
4-6 Nights
31 listings
31% of total
7-29 Nights
18 listings
18% of total
30+ Nights
8 listings
8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 32.0%
- Mid-length stays (4-6 nights) represent 31% of listings
- Monthly+ stays (8%) suggest a stable extended-stay market
- High market flexibility with 43.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
18.2% of total
Moderate
21 listings
23.9% of total
Firm
20 listings
22.7% of total
Strict
31 listings
35.2% of total
Key Insights
- Strict is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (42.1%) and strict (57.9%) policies
- Flexible policies are least common at 18.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Oct, averaging 58 days
- Shortest booking windows are in Jul, May, Aug, averaging 11 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 14 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Ocean Park
Below is the distribution of amenities across listings in Ocean Park:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (8.5%) and United States (1.9%)
- Spanish is the top language at 48.4%, followed by English (35.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocean Park. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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