Maldonado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Maldonado in 2025? Explore comprehensive Airbnb analytics for Maldonado, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Maldonado, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Maldonado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maldonado Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maldonado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maldonado (2025)
Understanding the monthly revenue variations for Airbnb listings in Maldonado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maldonado is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maldonado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,938 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $938 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maldonado
Maldonado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maldonado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maldonado:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maldonado
Average Daily Rate (ADR) Airbnb Trends in Maldonado (2025)
Effective short term rental pricing strategy in Maldonado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maldonado typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Maldonado
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Airbnb Seasonality Analysis & Trends in Maldonado (2025)
Peak Season (January, April, March)
- Revenue averages $2,009 per month
- Occupancy rates average 44.3%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,528 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $170
Low Season (June, July, October)
- Revenue drops to average $1,154 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $188
Seasonality Insights for Maldonado
- The Airbnb seasonality in Maldonado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maldonado's highest earning potential, with monthly revenues capable of climbing to $2,396, occupancy reaching a high of 55.1%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,053, occupancy could drop to 13.6%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maldonado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maldonado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maldonado (2025)
Exploring the top neighborhoods for short-term rentals in Maldonado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | Famous beach resort town known for its luxurious lifestyle, beautiful beaches, and vibrant nightlife. It's a prime destination for both local and international tourists, especially during the summer months. | La Mano Sculpture, Mansa Beach, Brava Beach, Gorlero Avenue, Punta Shopping, Casapueblo Museum |
| Jose Ignacio | Exclusive coastal village renowned for its stunning beaches and upscale atmosphere. This area attracts affluent travelers looking for a more laid-back, sophisticated beach experience. | Jose Ignacio Beach, Punta del Este Lighthouse, The Blue House, La Olada, Local seafood restaurants, Art galleries |
| La Barra | Trendy coastal area popular among young tourists and locals, known for its bohemian vibe and nightlife. Ideal for hosting Airbnb guests looking for a lively and artistic environment. | La Barra Beach, Bridge of La Barra, Local art galleries, Surfing spots, Nightclubs and bars |
| Manantiales | Charming beach town that offers a mix of tranquility and vibrant beach life. Attracts families and couples seeking a relaxing getaway without the hustle of Punta del Este. | Manantiales Beach, Local markets, Boutique shops, Nearby nature reserves, Restaurants with sea views |
| Punta Ballena | A scenic coastal area famous for its panoramic views and nature. It's popular among eco-tourists and those looking for a serene escape close to Punta del Este. | Humboldt Reserve, Solanas Beach, Casa Pueblo, Whale Watching (in season), Nature trails |
| Piriápolis | Historic beach town known for its charming architecture and beautiful coastal views. It offers a more relaxed alternative to Punta del Este, appealing to families and couples. | Piriápolis Beach, Argentino Hotel, Cerro del Toro, Local shops and eateries, Historic pier |
| San Carlos | A traditional Uruguayan town offering authenticity and cultural experiences. It presents opportunities for hosting guests looking for a genuine local experience away from the tourist hotspots. | Historic buildings, Local festivals, Nearby vineyards, Cultural heritage sites, Artisans' markets |
| Solanas | An emerging destination with beautiful beaches and nature, appealing to those looking for tranquility and outdoor activities. Ideal for eco-tourists and families alike. | Solanas Beach, Nature trails, Camping areas, Birdwatching sites, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Maldonado (2025)
While Maldonado, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maldonado to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maldonado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maldonadobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chacra "La Providencia"
Entire Place • 5 bedrooms
Cabin La squeeze in pine bars, Punta del Este
Entire Place • 3 bedrooms
Chacra 20 minutes from Punta del Este and 15 from Solanas
Entire Place • 4 bedrooms
Spectacular chacra in the mountains, “La Soñada”
Entire Place • 2 bedrooms
Pueblo Eden, spectacular "Sierra Paz" chakra
Entire Place • 3 bedrooms
Entire house with a heated swimming pool. 4 Dor.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maldonado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maldonado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Paula | 1 | $84,661 | 14 | 5.00/5.0 |
| Fabian | 1 | $49,249 | 32 | 5.00/5.0 |
| Diego | 1 | $40,146 | 96 | 4.72/5.0 |
| Gabriela | 1 | $37,704 | 35 | 4.94/5.0 |
| Maria Ximena | 1 | $32,386 | 24 | 5.00/5.0 |
| Alejandro | 1 | $31,879 | 51 | 5.00/5.0 |
| Roxana | 1 | $29,026 | 47 | 4.87/5.0 |
| Chacra La Ariscona | 1 | $24,206 | 9 | 5.00/5.0 |
| Joaquin | 1 | $17,902 | 64 | 4.83/5.0 |
| María Luisa | 2 | $17,065 | 30 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maldonado.
Dive Deeper: Advanced Maldonado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maldonado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaldonado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maldonado
- The Maldonado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maldonado, Apartment/Condo properties are the most common (43.5%), reflecting the local real estate landscape.
- Houses represent a significant 37.7% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Maldonado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maldonado
- The dominant room capacity in Maldonado is 2 bedrooms listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.4% of the active Airbnb listings in Maldonado, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maldonado.
Maldonado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maldonado
- The most common guest capacity trend in Maldonado vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maldonado STR market, accounting for 50.7% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maldonado.
- On average, properties in Maldonado are equipped to host 4.1 guests.
Maldonado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maldonado
- The most common availability pattern in Maldonado falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maldonado (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maldonado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
11.1% of total
2 Nights
19 listings
30.2% of total
3 Nights
8 listings
12.7% of total
4-6 Nights
13 listings
20.6% of total
7-29 Nights
5 listings
7.9% of total
30+ Nights
11 listings
17.5% of total
Key Insights
- The most prevalent minimum stay requirement in Maldonado is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.5%) caters to monthly stays (30+ nights) in Maldonado, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.2% of Maldonado hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maldonado.
Maldonado Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
19% of total
Moderate
13 listings
22.4% of total
Firm
7 listings
12.1% of total
Strict
27 listings
46.6% of total
Cancellation Policy Insights for Maldonado
- The prevailing Airbnb cancellation policy trend in Maldonado is Strict, used by 46.6% of listings.
- A majority (58.7%) of hosts in Maldonado utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.6% market standard in Maldonado.
- With 46.6% using Strict terms, this is a viable option in Maldonado, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maldonado.
Maldonado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maldonado
- The overall average booking lead time for vacation rentals in Maldonado is 40 days.
- Guests book furthest in advance for stays during November (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Maldonado.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Maldonado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maldonado (2025)
Amenity Prevalence
Amenity Insights for Maldonado
- Essential amenities in Maldonado that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maldonado: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maldonado to stay competitive.
Maldonado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maldonado
- The typical guest profile for Airbnb in Maldonado consists of a mix of domestic (60%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 60.4% of guests.
- Key international markets include Uruguay (60.4%) and Brazil (11.8%).
- Top languages spoken are Spanish (43.7%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maldonado Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |