Airbnb Market Analytics, Statistics and Data in La Barra, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Barra? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Barra:
How much do Airbnb hosts make on average per month in La Barra?
The short-term rental market in La Barra shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,508 per month
- Strong performing properties (top 25%) make $3,445 or more
- Best-in-class properties (top 10%) achieve $6,590+ monthly
- Entry-level properties (bottom 25%) typically earn around $623
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Barra
The market in La Barra shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Barra
Daily rates in La Barra vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $301 per night
- Strong performing properties (top 25%) secure $467 or more
- Best-in-class properties (top 10%) pull in $731+ per night
- Entry-level properties (bottom 25%) earn around $176
Daily Rate Variations by Month
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Seasonality patterns in La Barra
Peak Season (January, February, December)
- Revenue peaks at $5351.66 per month
- Occupancy rates reach 40.19%
- Daily rates average $466.80
Shoulder Season
- Revenue averages $2508.45 per month
- Occupancy maintains 28.11%
- Daily rates hold at $397.74
Low Season (July, June, October)
- Revenue drops to $1252.45 per month
- Occupancy decreases to 11.07%
- Daily rates adjust to $343.09
Is it still profitable to do Airbnb in La Barra in 2025?
Yes! La Barra demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and strong monthly revenue averaging $2508 and The market's 189 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Barra
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Barra Beach | A popular beach destination known for its lively atmosphere, stunning sunsets, and water activities. Perfect for travelers seeking a vibrant beach experience with restaurants and nightlife. | La Barra Beach, El Tesoro Shopping Mall, Pueblo de La Barra, Guerra del Uruguay Beach, Cabo Polonio |
| Posta del Cangrejo | A quieter beach area that offers a more relaxed vibe, ideal for families and couples looking for a peaceful retreat. Offers beautiful natural scenery and access to nature. | Posta del Cangrejo Beach, Bikini Beach, La Laguna del Sauce, Nature trails, Local fishing spots |
| Manantiales | An upscale beach area with luxury homes and high-end amenities, attracting affluent tourists looking for a refined beach experience. Known for its chic restaurants and boutique shops. | Manantiales Beach, La Paloma restaurant, Casapueblo, Local art galleries, Exclusive beach clubs |
| José Ignacio | A world-renowned resort area known for its exclusivity and charm, popular among celebrities and affluent visitors. Offers a unique seaside experience with gastronomy and art. | José Ignacio Beach, The Lighthouse, La Huella restaurant, Playa Mansa, Cultural events and art galleries |
| Punta del Este | Though slightly beyond La Barra, it's a major tourist hub known for beaches, casinos, and nightlife. Ideal for Airbnb investments seeking high occupancy rates. | Punta del Este Beach, Casapueblo, Porto del Este, Gorlero Avenue, Shopping and dining options |
| Bikini Beach | An iconic beach spot famous for its lively atmosphere and beach parties. Attracts a younger crowd looking for fun and social activities. | Bikini Beach, Sunset celebrations, Beach volleyball, Nearby beach bars, Water sports rentals |
| Cabo Polonio | A remote and charming area, famous for its rustic beauty and eco-friendly tourism. Ideal for unique Airbnb experiences away from urban hustle. | Cabo Polonio Beach, The Lighthouse, Natural reserve, Wildlife viewing, Nighttime stargazing |
| La Barra Village | The cultural hub of La Barra, known for its artisan markets and community events. Attracts visitors interested in local culture and arts. | Artisan markets, Cultural festivals, Local restaurants, Community center, Art installations |
Do you need a license for Airbnb in La Barra?
We recommend checking directly with La Barra's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Barra
Amazing Barra apt
Entire Place • 4 bedrooms
Modern and spacious house near the shopping promenade Oh! La Barra
Entire Place • 3 bedrooms
Ocean View Apartment, Shoe Shoes
Entire Place • 3 bedrooms
House in the heart of La Barra - heated pool
Entire Place • 3 bedrooms
House at La Barra
Entire Place • 6 bedrooms
House in La Barra, Playa La Posta del Cangrejo
Entire Place • 2 bedrooms
Top Performing Professional Hosts in La Barra
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joaquin | 1 | $67,711 | 7 | 5.00/5.0 |
| Martin | 1 | $59,278 | 28 | 4.93/5.0 |
| Foraste | 2 | $56,459 | 33 | 4.97/5.0 |
| Maria | 1 | $53,976 | 43 | 5.00/5.0 |
| Nati | 3 | $52,626 | 86 | 4.89/5.0 |
| Dayana Helena | 1 | $52,433 | 43 | 4.93/5.0 |
| Serafin | 1 | $49,624 | 3 | 5.00/5.0 |
| Marcos | 2 | $44,265 | 27 | 2.38/5.0 |
| Joaquin | 1 | $43,411 | 10 | 5.00/5.0 |
| Sofi | 1 | $43,374 | 59 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Barra
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with house and apartment & condo properties comprising 91.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (8.5% combined)
Room Capacity Distribution
Analysis of 189 properties in La Barra shows that 3 bedrooms properties are most prevalent, making up 27% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 49.2% of all listings.
Key Insights
- Most common: 3 bedrooms (27%)
- Least common: 5+ bedrooms (10.6%)
- Market concentration: 49.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 189 properties in La Barra reveals that 8+ guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.4% of the market.
Key Insights
- Most common capacity: 8+ guests (32.8% of market)
- Least common capacity: 3 guests (5.8% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 52.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 189 properties in La Barra, the most common availability pattern is 271-366 days (85.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.1% of properties).
Key Insights
- Most common availability window: 271-366 days (85.7%)
- Most common booking duration: 1-30 days (47.1%)
- Properties with high availability (180+ days): 95.2%
- Properties with long-term bookings (180+ days): 4.8%
Minimum Stay Distributions
1 Night
17 listings
9.6% of total
2 Nights
38 listings
21.5% of total
3 Nights
26 listings
14.7% of total
4-6 Nights
32 listings
18.1% of total
7-29 Nights
55 listings
31.1% of total
30+ Nights
9 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.1%
- Mid-length stays (4-6 nights) represent 18.1% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 45.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
12 listings
8.7% of total
Moderate
23 listings
16.7% of total
Firm
19 listings
13.8% of total
Strict
84 listings
60.9% of total
Key Insights
- Strict is the preferred policy at 60.9% of listings
- Stricter policies (Firm & Strict) dominate at 74.7% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 8.7% of listings
Recommendations
- The market supports stricter policies, with 74.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, May, averaging 78 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 7 days
- Winter shows the longest average booking window at 69 days, while Summer has the shortest at 7 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in La Barra
Below is the distribution of amenities across listings in La Barra:
Traveler Demographics
Key Insights
- Domestic travelers make up 39.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Argentina (31.3%) and United States (13.1%)
- English is the top language at 41.1%, followed by Spanish (40.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Barra. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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