La Barra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in La Barra in 2025? Explore comprehensive Airbnb analytics for La Barra, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for La Barra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 174 active listings.
Whether you're considering an Airbnb investment in La Barra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Barra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Barra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Barra (2025)
Understanding the monthly revenue variations for Airbnb listings in La Barra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Barra is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Barra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,724+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,114 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,994 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $825, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Barra
La Barra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Barra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Barra:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Barra
Average Daily Rate (ADR) Airbnb Trends in La Barra (2025)
Effective short term rental pricing strategy in La Barra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Barra typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $759+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $490 or more.
- Typical properties (Median) charge around $317 per night.
- Entry-level properties (Bottom 25%) earn around $194 per night.
Average Daily Rate (ADR) Trend by Month in La Barra
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Airbnb Seasonality Analysis & Trends in La Barra (2025)
Peak Season (January, December, February)
- Revenue averages $5,777 per month
- Occupancy rates average 43.6%
- Daily rates average $452
Shoulder Season
- Revenue averages $2,311 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $402
Low Season (June, September, October)
- Revenue drops to average $1,230 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $409
Seasonality Insights for La Barra
- The Airbnb seasonality in La Barra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Barra's highest earning potential, with monthly revenues capable of climbing to $8,674, occupancy reaching a high of 54.9%, and ADRs peaking at $477.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,153, occupancy could drop to 11.0%, and ADRs may adjust down to $377.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Barra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Barra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Barra (2025)
Exploring the top neighborhoods for short-term rentals in La Barra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Brava | Famous for its stunning beaches, Playa Brava is a hotspot for tourists looking for beach activities and vibrant nightlife. It attracts a mix of locals and vacationers due to its surfing spots and lively atmosphere. | Brava Beach, La Barra Beach, Bikini Beach, Surfing Points, Sunset Views |
| La Barra | Known for its laid-back vibe and artistic community, La Barra attracts families and young travelers who enjoy a relaxed beach lifestyle, art galleries, and boutique shops. | La Barra Beach, Art Galleries, Fashion Boutiques, Charming Restaurants, Local Markets |
| José Ignacio | An exclusive and upmarket destination, José Ignacio is known for its luxurious accommodations and tranquil beaches. This area attracts high-end tourists and celebrities looking for privacy. | José Ignacio Beach, The Lighthouse, Gourmet Restaurants, Art Galleries, Stunning Sunsets |
| Punta del Este | A major resort city that offers a wide range of attractions including beaches, nightlife, and shopping, Punta del Este is perfect for tourists looking for a vibrant vacation destination. | Mansa Beach, Brava Beach, Shopping in Punta, Casinos, Nightclubs |
| Manantiales | A small, picturesque beach town known for its relaxed environment and beautiful beach. It’s ideal for tourists seeking a quiet retreat with access to beautiful coastal scenery. | Manantiales Beach, Charming Cafes, Surfing Spots, Natural Scenery, Relaxed Vibe |
| Bikini Beach | Popular for its youthful vibe and lively atmosphere, Bikini Beach is great for tourists looking for beach parties and a social atmosphere. | Bikini Beach, Beach Clubs, Music Festivals, Nightlife, Food Stalls |
| La Posta del Cangrejo | This area offers a blend of beach fun and tranquility, making it perfect for families and groups looking for activities coupled with relaxation. | Cangrejo Beach, Water Sports, Family-Friendly Parks, Relaxed Dining, Coastal Walks |
| Solanas | Known for its spacious beaches and family-friendly resorts, Solanas is popular among tourists looking for a full-service holiday experience by the beach. | Solanas Beach, Water Activities, Resorts, Camping Areas, Natural Reserves |
Understanding Airbnb License Requirements & STR Laws in La Barra (2025)
While La Barra, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Barra to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Barra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Barrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing Barra apt
Entire Place • 4 bedrooms
Posta del Cangrejo
Entire Place • 5 bedrooms
Luxurious stay in Punta del Este
Entire Place • 4 bedrooms
Divina casa en Montoya ft al mar
Entire Place • 5 bedrooms
Ocean View Apartment, Shoe Shoes
Entire Place • 3 bedrooms
Casa de Ensueño en Montoya a 100 Metros del Mar
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Barra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Barra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joaquin | 1 | $101,182 | 7 | 5.00/5.0 |
| Host #16478093 | 1 | $83,949 | 1 | 0.00/5.0 |
| Gianinna | 1 | $79,975 | 10 | 5.00/5.0 |
| Host #104241757 | 1 | $79,029 | 0 | 0.00/5.0 |
| Maria | 1 | $63,582 | 43 | 5.00/5.0 |
| Foraste | 2 | $62,777 | 33 | 4.97/5.0 |
| Host #429507983 | 1 | $61,517 | 0 | 0.00/5.0 |
| Maria Noel | 2 | $58,452 | 24 | 4.97/5.0 |
| Martin | 1 | $56,930 | 28 | 4.93/5.0 |
| Host #244942604 | 1 | $53,655 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Barra.
Dive Deeper: Advanced La Barra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Barra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Barra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Barra
- The La Barra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Barra, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 8.5%) offer potential for unique stay experiences.
La Barra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Barra
- The dominant room capacity in La Barra is 3 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.6% of the active Airbnb listings in La Barra, indicating a high concentration in these sizes.
- A significant 56.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Barra.
La Barra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Barra
- The most common guest capacity trend in La Barra vacation rentals is listings accommodating 8+ guests (28.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the La Barra STR market, accounting for 50.0% of listings.
- 59.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Barra.
- On average, properties in La Barra are equipped to host 5.5 guests.
La Barra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Barra
- The most common availability pattern in La Barra falls within the 271-366 days range, representing 81.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Barra (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Barra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
10% of total
2 Nights
32 listings
18.8% of total
3 Nights
18 listings
10.6% of total
4-6 Nights
42 listings
24.7% of total
7-29 Nights
43 listings
25.3% of total
30+ Nights
18 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in La Barra is 7-29 Nights, adopted by 25.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in La Barra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 25.3% of La Barra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Barra.
La Barra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
8.6% of total
Moderate
21 listings
16.4% of total
Firm
21 listings
16.4% of total
Strict
75 listings
58.6% of total
Cancellation Policy Insights for La Barra
- The prevailing Airbnb cancellation policy trend in La Barra is Strict, used by 58.6% of listings.
- A majority (75.0%) of hosts in La Barra utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.6% market standard in La Barra.
- With 58.6% using Strict terms, this is a viable option in La Barra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Barra.
La Barra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Barra
- The overall average booking lead time for vacation rentals in La Barra is 58 days.
- Guests book furthest in advance for stays during November (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in La Barra.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these La Barra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Barra (2025)
Amenity Prevalence
Amenity Insights for La Barra
- Essential amenities in La Barra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Barra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Barra to stay competitive.
La Barra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Barra
- The typical guest profile for Airbnb in La Barra consists of a mix of domestic (36%) and international guests, with top international origins including Argentina, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 35.9% of guests.
- Key international markets include Uruguay (35.9%) and Argentina (30.8%).
- Top languages spoken are Spanish (38.3%) followed by English (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Argentina.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Barra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |
| Punta Ballena | 485 | $1,233 | $186.47 | 33% |