Airbnb Market Analytics, Statistics and Data in José Ignacio, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in José Ignacio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in José Ignacio:
How much do Airbnb hosts make on average per month in José Ignacio?
The short-term rental market in José Ignacio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,366 per month
- Strong performing properties (top 25%) make $3,282 or more
- Best-in-class properties (top 10%) achieve $7,279+ monthly
- Entry-level properties (bottom 25%) typically earn around $556
Revenue Variations by Month
Occupancy Rates Throughout the Year in José Ignacio
The market in José Ignacio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 51%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in José Ignacio
Daily rates in José Ignacio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $233 per night
- Strong performing properties (top 25%) secure $539 or more
- Best-in-class properties (top 10%) pull in $985+ per night
- Entry-level properties (bottom 25%) earn around $126
Daily Rate Variations by Month
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Seasonality patterns in José Ignacio
Peak Season (January, February, December)
- Revenue peaks at $5901.59 per month
- Occupancy rates reach 41.46%
- Daily rates average $517.15
Shoulder Season
- Revenue averages $2913.33 per month
- Occupancy maintains 24.60%
- Daily rates hold at $432.15
Low Season (October, June, July)
- Revenue drops to $1792.19 per month
- Occupancy decreases to 11.44%
- Daily rates adjust to $315.77
Is it still profitable to do Airbnb in José Ignacio in 2025?
Yes! José Ignacio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and strong monthly revenue averaging $2913 and With 246 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in José Ignacio
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Brava | A stunning beach known for its strong waves, attracting surfers and beach lovers. It's a prime location for hosting tourists looking for beach activities and nightlife. | Playa Brava Beach, La Barra Beach Club, Casapueblo, Manantiales, Surfing lessons |
| Playa Mansa | A more tranquil beach with calm waters, perfect for families and relaxation. It offers beautiful sunsets and is popular among visitors looking for a quieter experience. | Playa Mansa Beach, Punta Ballena, Local restaurants, Sunset views, Beachfront promenades |
| Centro José Ignacio | The heart of José Ignacio, featuring a charming village atmosphere with boutique shops and gourmet restaurants. It's an ideal location for tourists wanting to experience the local culture. | José Ignacio Lighthouse, Local boutiques, La Huella restaurant, Art galleries, Summer markets |
| La Barra | A lively area known for its nightlife and eateries, popular among the younger crowd. Hosts many events and is close to the beach, making it attractive for vacationers. | La Barra Beach, Barra del Chuy, Nightclubs and bars, Art markets, Gastronomic festivals |
| Manantiales | A beautiful beach destination near José Ignacio, known for its upscale properties and relaxed atmosphere. Ideal for travelers seeking a peaceful retreat with luxury amenities. | Manantiales Beach, Chic cafes, Yoga retreats, Art galleries, Boutique shops |
| Punta del Este | A nearby famous resort city that attracts tourists for its glamorous lifestyle, casinos, and beaches. It's a hub for those looking for entertainment and luxury. | Casapueblo, Punta del Este Casino, Brava Beach, Shopping in Punta, Museums |
| Estancia VIK | An exclusive vineyard and luxury hotel, offering unique accommodations and experiences. Perfect for visitors wanting a combination of wine, relaxation, and elegance. | Wine tours, Luxury spa, Fine dining, Art installations, Nature walks |
| Laguna Garzón | A picturesque lagoon area perfect for water sports and nature enthusiasts. It’s a unique destination for those looking for outdoor adventures and tranquility. | Water sports, Nature trails, Bird watching, Fishing spots, Eco-tours |
Do you need a license for Airbnb in José Ignacio?
We recommend checking directly with José Ignacio's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in José Ignacio
Jose Ignacio Beachfront w/ Pool
Entire Place • 3 bedrooms
Majestic Villa in José Ignacio sleeps 12!
Entire Place • 6 bedrooms
José Ignacio's gated community w/Pool & amenities!
Entire Place • 3 bedrooms
Luxury experience - Chacra in José Ignacio
Entire Place • 5 bedrooms
Big Sur in Jose Ignacio w/ Heated Pool
Entire Place • 2 bedrooms
Best Villa in José Ignacio - Pinar del Faro -maid!
Entire Place • 6 bedrooms
Top Performing Professional Hosts in José Ignacio
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paola | 12 | $779,931 | 67 | 2.91/5.0 |
| Luciana | 17 | $157,761 | 89 | 2.56/5.0 |
| Alejandra | 10 | $115,364 | 591 | 4.65/5.0 |
| 495941956 | 1 | $95,175 | 2 | 0.00/5.0 |
| Martín | 1 | $82,513 | 60 | 4.95/5.0 |
| Julieta | 1 | $79,415 | 10 | 4.90/5.0 |
| Azul | 2 | $71,171 | 40 | 4.88/5.0 |
| Pilar | 1 | $69,931 | 21 | 4.67/5.0 |
| Elisa | 2 | $69,268 | 23 | 5.00/5.0 |
| Fabiana Clara | 4 | $67,361 | 149 | 3.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in José Ignacio
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.3%), with house and apartment & condo properties comprising 88.6% of inventory
- Untapped potential in boutique & hotels, others segments (5.2% combined)
Room Capacity Distribution
Analysis of 246 properties in José Ignacio shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.5% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (8.9%)
- Market concentration: 56.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 246 properties in José Ignacio reveals that 8+ guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 43.1% of the market.
Key Insights
- Most common capacity: 8+ guests (22.8% of market)
- Least common capacity: 7 guests (3.7% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 43.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 246 properties in José Ignacio, the most common availability pattern is 271-366 days (86.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (46.7% of properties).
Key Insights
- Most common availability window: 271-366 days (86.2%)
- Most common booking duration: 1-30 days (46.7%)
- Properties with high availability (180+ days): 99.2%
- Properties with long-term bookings (180+ days): 0.8%
Minimum Stay Distributions
1 Night
22 listings
9.6% of total
2 Nights
59 listings
25.8% of total
3 Nights
50 listings
21.8% of total
4-6 Nights
51 listings
22.3% of total
7-29 Nights
37 listings
16.2% of total
30+ Nights
10 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.4%
- Mid-length stays (4-6 nights) represent 22.3% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 57.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.6% of total
Flexible
15 listings
7.8% of total
Moderate
24 listings
12.5% of total
Firm
24 listings
12.5% of total
Strict
126 listings
65.6% of total
Key Insights
- Strict is the preferred policy at 65.6% of listings
- Stricter policies (Firm & Strict) dominate at 78.1% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- The market supports stricter policies, with 78.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jan, Dec, averaging 72 days
- Shortest booking windows are in Aug, Jul, Sep, averaging 14 days
- Spring shows the longest average booking window at 61 days, while Summer has the shortest at 15 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in José Ignacio
Below is the distribution of amenities across listings in José Ignacio:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Argentina (20.4%) and Brazil (16.4%)
- English is the top language at 38.4%, followed by Spanish (38.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.1%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and Brazil
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding José Ignacio. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
| La Barra | 189 | $1,108 | $327.38 | 31% |
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