Airbnb Market Analytics, Statistics and Data in El Tesoro, Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in El Tesoro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in El Tesoro:
How much do Airbnb hosts make on average per month in El Tesoro?
The short-term rental market in El Tesoro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $902 per month
- Strong performing properties (top 25%) make $1,715 or more
- Best-in-class properties (top 10%) achieve $3,224+ monthly
- Entry-level properties (bottom 25%) typically earn around $375
Revenue Variations by Month
Occupancy Rates Throughout the Year in El Tesoro
The market in El Tesoro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in El Tesoro
Daily rates in El Tesoro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $122 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $347+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in El Tesoro
Peak Season (January, February, December)
- Revenue peaks at $2615.24 per month
- Occupancy rates reach 44.45%
- Daily rates average $207.45
Shoulder Season
- Revenue averages $1343.58 per month
- Occupancy maintains 29.25%
- Daily rates hold at $175.27
Low Season (August, May, July)
- Revenue drops to $530.77 per month
- Occupancy decreases to 10.83%
- Daily rates adjust to $158.51
Is it still profitable to do Airbnb in El Tesoro in 2025?
Yes! El Tesoro demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1344 and The market's 114 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in El Tesoro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Barra | A lively beach town known for its surf culture and vibrant nightlife. It attracts tourists looking for a beach vibe, upscale dining, and young party scene. | Playa La Barra, Restaurant Row, Pueblo Histórico de Garzón, La Barra's beaches, Art galleries |
| Punta del Este | A famous resort city known for its beaches, luxury lifestyle, and social scene. Ideal for hosting travelers seeking sun, relaxation, and entertainment. | Mansa Beach, Brava Beach, Casapueblo, Punta Shopping, La Mano |
| Jose Ignacio | An exclusive village known for its natural beauty and upscale accommodations. It's a favorite among celebrities and offers a more tranquil beachfront experience. | Jose Ignacio Beach, Laguna José Ignacio, The Lighthouse, Restaurants and beach clubs, Art boutiques |
| Manantiales | A charming beach village with hip restaurants and a relaxed atmosphere. It's popular among younger tourists and those looking to escape the crowds. | Manantiales Beach, Local eateries, Sunset views, Natural surroundings, Boutique shopping |
| San Rafael | A residential area that caters to families and longer-term stays. It's a quieter option for tourists looking to enjoy the local lifestyle. | San Rafael Beach, Local parks, Shopping centers, Community events, Grocery stores |
| El Tesoro | Known for its upscale residential areas and beautiful views. It's appealing to those wanting a more serene and refined stay near the coast. | El Tesoro Beach, Scenic walking paths, Shopping areas, Local markets, Cultural experiences |
| La Punta | A small but charming area with a focus on tranquility and nature, attracting visitors who appreciate outdoor activities and scenic views. | La Punta Beach, Nature trails, Local wildlife, Offshore activities, Fishing spots |
| Solanas | A family-friendly area known for its large beach and recreational activities. It attracts both tourists and locals looking for a resort-style experience. | Solana Beach, Water sports, Nature reserve, Family-friendly facilities, Local dining options |
Do you need a license for Airbnb in El Tesoro?
We recommend checking directly with El Tesoro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in El Tesoro
Encantadora Casa de Campo - LA BARRA - 5 dorms
Entire Place • 5 bedrooms
wonderful "la Blanca" house, remodeled, remodeled
Entire Place • 3 bedrooms
Rent a House in La Barra - PDP
Entire Place • 4 bedrooms
Casalago
Entire Place • 2 bedrooms
Spacious house in La Barra blocks from the sea
Entire Place • 4 bedrooms
La Barra-Chic & cozy in large lot-Pets welcome
Entire Place • 2 bedrooms
Top Performing Professional Hosts in El Tesoro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 159116112 | 1 | $47,183 | 2 | 0.00/5.0 |
| Francisco | 1 | $46,444 | 3 | 4.33/5.0 |
| Diego | 1 | $34,764 | 28 | 4.82/5.0 |
| Aldo | 1 | $32,413 | 7 | 4.86/5.0 |
| Francisco | 1 | $22,671 | 6 | 4.83/5.0 |
| Maricel | 1 | $21,692 | 9 | 5.00/5.0 |
| Martín Julian | 1 | $19,135 | 14 | 5.00/5.0 |
| Ernestina | 1 | $18,252 | 27 | 5.00/5.0 |
| Julian | 1 | $18,241 | 4 | 4.25/5.0 |
| Rosario | 1 | $18,071 | 8 | 4.63/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in El Tesoro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93%), with house and outdoor & mobile properties comprising 83.3% of inventory
- Strong specialty sector (24.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 114 properties in El Tesoro shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.0% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 114 properties in El Tesoro reveals that 4 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 43.9% of the market.
Key Insights
- Most common capacity: 4 guests (22.8% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 114 properties in El Tesoro, the most common availability pattern is 271-366 days (90.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (51.8% of properties).
Key Insights
- Most common availability window: 271-366 days (90.4%)
- Most common booking duration: 1-30 days (51.8%)
- Properties with high availability (180+ days): 97.4%
- Properties with long-term bookings (180+ days): 2.6%
Minimum Stay Distributions
1 Night
21 listings
19.4% of total
2 Nights
15 listings
13.9% of total
3 Nights
20 listings
18.5% of total
4-6 Nights
22 listings
20.4% of total
7-29 Nights
23 listings
21.3% of total
30+ Nights
7 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.3%
- Mid-length stays (4-6 nights) represent 20.4% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 51.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
12 listings
14.5% of total
Moderate
10 listings
12% of total
Firm
21 listings
25.3% of total
Strict
40 listings
48.2% of total
Key Insights
- Strict is the preferred policy at 48.2% of listings
- Stricter policies (Firm & Strict) dominate at 73.5% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 12.0% of listings
Recommendations
- The market supports stricter policies, with 73.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Aug, averaging 96 days
- Shortest booking windows are in Sep, Feb, Oct, averaging 43 days
- Spring shows the longest average booking window at 89 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in El Tesoro
Below is the distribution of amenities across listings in El Tesoro:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.2% of total guests, indicating a significant local market share.
- Primary international markets: Argentina (14.4%) and Brazil (9.6%)
- Spanish is the top language at 41.5%, followed by English (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Montevideo and Buenos Aires markets
- Develop localized content for Argentina and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding El Tesoro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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