Buenos Aires Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Buenos Aires in 2025? Explore comprehensive Airbnb analytics for Buenos Aires, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Buenos Aires, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 254 active listings.
Whether you're considering an Airbnb investment in Buenos Aires, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Buenos Aires Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Buenos Aires Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Buenos Aires (2025)
Understanding the monthly revenue variations for Airbnb listings in Buenos Aires is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Buenos Aires is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Buenos Aires across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $777 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $343, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Buenos Aires
Buenos Aires Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Buenos Aires STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Buenos Aires:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Buenos Aires
Average Daily Rate (ADR) Airbnb Trends in Buenos Aires (2025)
Effective short term rental pricing strategy in Buenos Aires involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Buenos Aires typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Buenos Aires
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Airbnb Seasonality Analysis & Trends in Buenos Aires (2025)
Peak Season (January, February, December)
- Revenue averages $2,342 per month
- Occupancy rates average 40.8%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,162 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $174
Low Season (July, August, October)
- Revenue drops to average $726 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $172
Seasonality Insights for Buenos Aires
- The Airbnb seasonality in Buenos Aires shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Buenos Aires's highest earning potential, with monthly revenues capable of climbing to $3,265, occupancy reaching a high of 51.6%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $670, occupancy could drop to 14.7%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Buenos Aires.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Buenos Aires seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Buenos Aires (2025)
Exploring the top neighborhoods for short-term rentals in Buenos Aires? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palermo | Vibrant neighborhood known for its parks, trendy cafes, and nightlife. A favorite among young travelers and locals, making it ideal for Airbnb hosting. | Bosques de Palermo, Plaza Serrano, Polo Field, Malba Museum, Palermo Soho, Buenos Aires Eco-Park |
| San Telmo | Historical district famous for its cobblestone streets and tango culture. Attracts tourists interested in history, art, and traditional Argentine culture. | San Telmo Market, Plaza Dorrego, Museo Histórico Nacional, Calle Defensa, Antique shops, Tango shows |
| Recoleta | Upscale neighborhood known for its elegant architecture and cultural attractions. Popular among tourists seeking a luxurious stay in the heart of Buenos Aires. | Recoleta Cemetery, Museo Nacional de Bellas Artes, El Ateneo Grand Splendid, Plaza Francia, Recoleta Mall, Cultural Center Recoleta |
| Microcentro | The city's financial and commercial hub, perfect for business travelers. Easy access to major attractions and corporate offices. | Obelisco, Teatro Colon, Plaza de Mayo, Casa Rosada, Florida Street, Palacio Barolo |
| Cerro del Toro | Scenic area in Maldonado known for its stunning views and tranquility. Suitable for guests looking for a getaway experience in nature. | Cerro del Toro viewpoint, Hiking trails, Natural parks, Proximity to beaches, Breathtaking landscapes, Wildlife viewing |
| Punta del Este | Popular beach resort town attracting both local and international tourists. Ideal for short-term rentals during the summer season. | Playa Brava, Playa Mansa, Casapueblo, Puerto de Punta del Este, Artisan Market, Punta Shopping |
| La Boca | Famous for its colorful buildings and tango culture. A must-visit for tourists exploring Buenos Aires' artistic side. | Caminito Street, Boca Juniors Stadium, Fundación Proa, Art galleries, Tango performances, Street art |
| Piriápolis | Charming coastal town in Maldonado known for its beaches and relaxed atmosphere. Great for family vacations and serene getaways. | Piriápolis Beach, Cerro San Antonio, Rambla de Piriápolis, Hotel Argentino, Fisherman's Wharf, Piriápolis historic buildings |
Understanding Airbnb License Requirements & STR Laws in Buenos Aires (2025)
While Buenos Aires, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Buenos Aires to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Buenos Aires (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Buenos Airesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BEACH FRONT, 7 bedrooms, pileta.
Entire Place • 7 bedrooms
Casa - Barco ll
Entire Place • 5 bedrooms
CASA LAGO 4 - Jose Ignacio Lagoon
Entire Place • 2 bedrooms
Psychomagic House, Punta Piedras
Entire Place • 4 bedrooms
“La soñada” Beach house
Entire Place • 3 bedrooms
A wood-burning stove facing the sea and lagoon. Santa Monica
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Buenos Aires (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Buenos Aires based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andres | 1 | $124,407 | 3 | 5.00/5.0 |
| Fernando | 4 | $110,091 | 36 | 4.84/5.0 |
| Nacho | 1 | $76,711 | 2 | Not Rated |
| Gustavo Daniel | 1 | $69,396 | 14 | 5.00/5.0 |
| Maria Soledad | 1 | $65,444 | 5 | 5.00/5.0 |
| Javier | 1 | $43,809 | 39 | 4.87/5.0 |
| Dolores | 1 | $40,660 | 10 | 5.00/5.0 |
| Patricia | 1 | $38,967 | 13 | 4.85/5.0 |
| Eduardo | 1 | $36,287 | 89 | 4.96/5.0 |
| Adriana | 4 | $34,202 | 143 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Buenos Aires.
Dive Deeper: Advanced Buenos Aires STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Buenos Aires. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBuenos Aires Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Buenos Aires
- The Buenos Aires Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 254 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Buenos Aires, House properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 72.8% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo, others (combined 5.2%) offer potential for unique stay experiences.
Buenos Aires Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Buenos Aires
- The dominant room capacity in Buenos Aires is 2 bedrooms listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Buenos Aires, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Buenos Aires.
Buenos Aires Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Buenos Aires
- The most common guest capacity trend in Buenos Aires vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Buenos Aires STR market, accounting for 50.4% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Buenos Aires.
- On average, properties in Buenos Aires are equipped to host 4.5 guests.
Buenos Aires Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Buenos Aires
- The most common availability pattern in Buenos Aires falls within the 271-366 days range, representing 84.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Buenos Aires (44.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Buenos Aires Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
12.3% of total
2 Nights
48 listings
19% of total
3 Nights
25 listings
9.9% of total
4-6 Nights
43 listings
17% of total
7-29 Nights
17 listings
6.7% of total
30+ Nights
89 listings
35.2% of total
Key Insights
- The most prevalent minimum stay requirement in Buenos Aires is 30+ Nights, adopted by 35.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.2%) caters to monthly stays (30+ nights) in Buenos Aires, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.2% of Buenos Aires hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Buenos Aires.
Buenos Aires Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
66 listings
26.8% of total
Moderate
53 listings
21.5% of total
Firm
46 listings
18.7% of total
Strict
81 listings
32.9% of total
Cancellation Policy Insights for Buenos Aires
- The prevailing Airbnb cancellation policy trend in Buenos Aires is Strict, used by 32.9% of listings.
- A majority (51.6%) of hosts in Buenos Aires utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Buenos Aires.
- With 32.9% using Strict terms, this is a viable option in Buenos Aires, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Buenos Aires.
Buenos Aires STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Buenos Aires
- The overall average booking lead time for vacation rentals in Buenos Aires is 31 days.
- Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Buenos Aires.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Buenos Aires averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Buenos Aires (2025)
Amenity Prevalence
Amenity Insights for Buenos Aires
- Essential amenities in Buenos Aires that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Buenos Aires: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Buenos Aires to stay competitive.
Buenos Aires Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Buenos Aires
- The typical guest profile for Airbnb in Buenos Aires consists of a mix of domestic (54%) and international guests, often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 53.8% of guests.
- Key international markets include Uruguay (53.8%) and Argentina (22.5%).
- Top languages spoken are Spanish (40%) followed by English (37.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Buenos Aires Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |