Minas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lavalleja, Uruguay
Is Airbnb profitable in Minas in 2025? Explore comprehensive Airbnb analytics for Minas, Lavalleja, Uruguay to uncover income potential. This 2025 STR market report for Minas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Minas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Minas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Minas (2025)
Understanding the monthly revenue variations for Airbnb listings in Minas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minas is typically January, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,932 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $936 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $391, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Minas
Minas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Minas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minas:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Minas
Average Daily Rate (ADR) Airbnb Trends in Minas (2025)
Effective short term rental pricing strategy in Minas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minas typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Minas
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Airbnb Seasonality Analysis & Trends in Minas (2025)
Peak Season (January, July, February)
- Revenue averages $1,553 per month
- Occupancy rates average 42.7%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,299 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $106
Low Season (April, October, November)
- Revenue drops to average $1,108 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $107
Seasonality Insights for Minas
- The Airbnb seasonality in Minas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Minas's highest earning potential, with monthly revenues capable of climbing to $1,803, occupancy reaching a high of 49.3%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $962, occupancy could drop to 27.2%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Minas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Minas (2025)
Exploring the top neighborhoods for short-term rentals in Minas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Diablo | Charming fishing village turned tourist hotspot known for its stunning beaches and laid-back vibe. Attracts surfers, backpackers, and families looking for a serene getaway. | Playa de los Pescadores, Playa de Oro, El Rivero Beach, National Park of Santa Teresa, Artisan Market |
| Cabo Polonio | Remote and unique destination known for its rustic charm and absence of electricity in many areas. Perfect for eco-tourism and those seeking solitude in nature. | Cabo Polonio Lighthouse, Cabo Polonio National Park, Wildlife watching, Dune exploration, Beaches |
| Colonia del Sacramento | Historical city known for its well-preserved colonial architecture and rich history. A UNESCO World Heritage site, popular for weekend getaways from Buenos Aires. | Colonia del Sacramento Lighthouse, Basilica del Santisimo Sacramento, Historic Quarter, Portuguese Museum, Spanish Museum |
| Piriápolis | Coastal resort town with beautiful beaches and a welcoming atmosphere. Great for families and those looking to relax by the sea. | Piriápolis Beach, San Antonio Hill, Piriápolis Casino, Argentino Hotel, La Rambla |
| La Paloma | Popular beach town known for its surfing, beautiful beaches, and vibrant nightlife during the summer months. Attracts a younger crowd and beach enthusiasts. | La Paloma Lighthouse, Playas de la Paloma, Historical Museum, Lesotho Beach, Pueblo Histórico |
| Salto | Well-known for its thermal baths and wellness tourism. Attracts visitors looking for relaxation and health-focused retreats. | Termas del Daymán, Termas de Arapey, Salto Grande Dam, China Beach, Parque Solari |
| Montevideo | The capital city with a rich cultural scene, historical neighborhoods, and beautiful coastline. Ideal for travelers seeking urban experiences mixed with beach relaxation. | Ciudad Vieja, La Rambla, Mercado del Puerto, Parque Rodó, Pocitos Beach |
| Tacuarembó | A destination rich in gaucho culture and folklore. Attracts tourists interested in traditional Uruguayan culture and rural experiences. | Tacuarembó Cathedral, Sierra de Tacuarembó, Gaucho Museum, Artisan Market, Parque del HILO |
Understanding Airbnb License Requirements & STR Laws in Minas (2025)
While Minas, Lavalleja, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Minas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Minasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfortable farm house
Entire Place • 3 bedrooms
Summits - Route 60
Entire Place • 1 bedroom
Kaaguy Porá, Casa Villa. Rest and Recreation
Entire Place • 3 bedrooms
Cumbres Route 60
Entire Place • 1 bedroom
Stunning chacra surrounded by Olivos
Entire Place • 2 bedrooms
Dome in the city with private Jacuzzi and pool.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Minas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Minas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tania | 2 | $71,429 | 93 | 4.99/5.0 |
| Agustín | 1 | $45,573 | 23 | 4.83/5.0 |
| Juan Ignacio | 1 | $36,730 | 77 | 4.77/5.0 |
| Valeria | 2 | $32,945 | 29 | 4.75/5.0 |
| Guzman | 2 | $28,057 | 50 | 4.93/5.0 |
| Juan Manuel | 1 | $23,628 | 131 | 4.96/5.0 |
| Marcelo | 1 | $20,782 | 195 | 4.94/5.0 |
| Christoph | 1 | $18,530 | 51 | 4.98/5.0 |
| Daniel Sergio | 1 | $16,761 | 7 | 5.00/5.0 |
| Leonilda | 1 | $14,732 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minas.
Dive Deeper: Advanced Minas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMinas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Minas
- The Minas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Minas, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Minas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Minas
- The dominant room capacity in Minas is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Minas, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Minas is particularly well-suited for individuals or couples.
Minas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Minas
- The most common guest capacity trend in Minas vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Minas STR market, accounting for 50.0% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minas.
- On average, properties in Minas are equipped to host 3.8 guests.
Minas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Minas
- The most common availability pattern in Minas falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Minas (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Minas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
41.4% of total
2 Nights
15 listings
51.7% of total
4-6 Nights
1 listings
3.4% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Minas is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Minas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.7% of Minas hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minas.
Minas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
48.3% of total
Moderate
9 listings
31% of total
Firm
3 listings
10.3% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Minas
- The prevailing Airbnb cancellation policy trend in Minas is Flexible, used by 48.3% of listings.
- The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Minas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.3% market standard in Minas.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Minas.
Minas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Minas
- The overall average booking lead time for vacation rentals in Minas is 24 days.
- Guests book furthest in advance for stays during January (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Minas.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Minas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Minas (2025)
Amenity Prevalence
Amenity Insights for Minas
- Popular amenities like Kitchen, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Minas to stay competitive.
Minas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Minas
- The typical guest profile for Airbnb in Minas consists of primarily domestic travelers (86%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.0% of guests.
- Key international markets include Uruguay (86%) and United States (4.7%).
- Top languages spoken are Spanish (46.6%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Maldonado.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Minas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |