Santa Mónica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Maldonado, Uruguay
Is Airbnb profitable in Santa Mónica in 2025? Explore comprehensive Airbnb analytics for Santa Mónica, Departamento de Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Santa Mónica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Santa Mónica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Mónica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Mónica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Mónica (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Mónica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Mónica is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Mónica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,628 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,147 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $522, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Mónica
Santa Mónica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Mónica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Mónica:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Mónica
Average Daily Rate (ADR) Airbnb Trends in Santa Mónica (2025)
Effective short term rental pricing strategy in Santa Mónica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Mónica typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Santa Mónica
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Airbnb Seasonality Analysis & Trends in Santa Mónica (2025)
Peak Season (January, February, April)
- Revenue averages $3,358 per month
- Occupancy rates average 43.3%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,695 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $172
Low Season (August, September, October)
- Revenue drops to average $790 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $177
Seasonality Insights for Santa Mónica
- The Airbnb seasonality in Santa Mónica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Mónica's highest earning potential, with monthly revenues capable of climbing to $4,323, occupancy reaching a high of 53.1%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $664, occupancy could drop to 17.2%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Mónica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Mónica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Mónica (2025)
Exploring the top neighborhoods for short-term rentals in Santa Mónica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | Famous beach resort town known for its beautiful beaches, nightlife, and luxury lifestyle. It's a hotspot for tourists and wealthy locals, making it a prime location for Airbnb investments. | La Brava Beach, La Mansa Beach, Casapueblo, Puerto de Punta del Este, Gorlero Avenue, Isla Gorriti |
| José Ignacio | A picturesque small coastal village attracting high-end travelers and visitors seeking a more tranquil experience. Known for its charming atmosphere and upscale beach houses. | José Ignacio Beach, The Lighthouse, Santa María del Mar Church, Local Artisan shops, Dining at La Huella |
| La Barra | Trendy area known for its bohemian vibe, stunning beaches, and vibrant nightlife. Popular with young travelers and surfers, making it an ideal spot for Airbnb hosting. | La Barra Beach, Posta del Cangrejo, Bikini Beach, Local art galleries, Restaurants and bars like El Chivito de La Barra |
| Manantiales | Quaint beach town with a relaxed atmosphere, ideal for family vacations. Attracts visitors looking for a more laid-back seaside experience, contributing to steady Airbnb demand. | Manantiales Beach, The Oceanographic Museum, Dining along Route 10, Local artisanal shops, Yoga retreats |
| Sosohos | Known for its breathtaking natural beauty and luxury vacation rentals. Offers a peaceful escape with proximity to popular tourist destinations, making it attractive for investment. | Gorlero Street, Playa Brava, Art galleries, Casapueblo Cultural Center, The nearby pine forests |
| Rocha | Emerging destination with stunning beaches and natural reserves. Draws adventurous travelers looking for authentic experiences, increasing its appeal for Airbnb hosting. | Praia do Barro Branco, Santa Teresa National Park, Cerro Verde, The cliffs at Cabo Polonio, Local surf spots |
| Balneario Buenos Aires | Quiet beach town offering a serene atmosphere for families and retirees. Its charm is appealing to guests looking for relaxing getaways, making it a wise investment location for Airbnb. | Quiet beaches, Fishing spots, Local markets, Community events, Nearby nature walks |
| El Tesoro | A hidden gem in the Departamento de Maldonado, known for its untouched beaches and stunning sunsets. Attracts nature lovers and those wanting a getaway from tourist crowds. | El Tesoro Beach, Nature reserve trails, Local fishing spots, Birdwatching opportunities, Scenic picnic areas |
Understanding Airbnb License Requirements & STR Laws in Santa Mónica (2025)
While Santa Mónica, Departamento de Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Mónica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Mónica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mónicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CASA LAGO 1 / Laguna de Jose Ignacio
Entire Place • 2 bedrooms
CASA LAGO 3 - Laguna de José Ignacio
Entire Place • 1 bedroom
LAKE HOUSE 2 - José Ignacio Lagoon
Entire Place • 1 bedroom
Between the beach and the lagoon - Tacheles
Entire Place • 2 bedrooms
House on the Lagoon of José Ignacio Nature and rest
Entire Place • 3 bedrooms
Alojamiento entero en Santa Mónica, José Ignacio
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Mónica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Mónica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo Daniel | 3 | $179,858 | 111 | 4.97/5.0 |
| Santi | 1 | $30,878 | 77 | 4.82/5.0 |
| Jissel | 1 | $27,087 | 130 | 4.84/5.0 |
| Host #75196670 | 1 | $26,835 | 1 | 0.00/5.0 |
| Alejandra | 1 | $23,895 | 9 | 4.67/5.0 |
| Gonzalo | 1 | $17,089 | 31 | 4.90/5.0 |
| Agustin | 1 | $17,032 | 13 | 4.92/5.0 |
| Luciano | 3 | $14,506 | 5 | 1.22/5.0 |
| María José | 1 | $11,792 | 5 | 5.00/5.0 |
| Rodrigo | 1 | $11,035 | 50 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Mónica.
Dive Deeper: Advanced Santa Mónica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Mónica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Mónica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Mónica
- The Santa Mónica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Mónica, House properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 76.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Santa Mónica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Mónica
- The dominant room capacity in Santa Mónica is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.6% of the active Airbnb listings in Santa Mónica, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Santa Mónica is particularly well-suited for individuals or couples.
Santa Mónica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Mónica
- The most common guest capacity trend in Santa Mónica vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Mónica STR market, accounting for 53.4% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Mónica.
- On average, properties in Santa Mónica are equipped to host 4.0 guests.
Santa Mónica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Mónica
- The most common availability pattern in Santa Mónica falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Mónica (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Mónica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
17.9% of total
2 Nights
9 listings
32.1% of total
3 Nights
2 listings
7.1% of total
4-6 Nights
5 listings
17.9% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Mónica is 2 Nights, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Santa Mónica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.1% of Santa Mónica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- A 2-night minimum appears standard (32.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Mónica.
Santa Mónica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
2 listings
9.5% of total
Firm
7 listings
33.3% of total
Strict
8 listings
38.1% of total
Cancellation Policy Insights for Santa Mónica
- The prevailing Airbnb cancellation policy trend in Santa Mónica is Strict, used by 38.1% of listings.
- A majority (71.4%) of hosts in Santa Mónica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.1% market standard in Santa Mónica.
- With 38.1% using Strict terms, this is a viable option in Santa Mónica, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Mónica.
Santa Mónica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Mónica
- The overall average booking lead time for vacation rentals in Santa Mónica is 45 days.
- Guests book furthest in advance for stays during February (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Santa Mónica.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Santa Mónica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Mónica (2025)
Amenity Prevalence
Amenity Insights for Santa Mónica
- Essential amenities in Santa Mónica that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Mónica: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Mónica to stay competitive.
Santa Mónica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Mónica
- The typical guest profile for Airbnb in Santa Mónica consists of a mix of domestic (38%) and international guests, with top international origins including Argentina, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 37.9% of guests.
- Key international markets include Uruguay (37.9%) and Argentina (17.2%).
- Top languages spoken are English (39.2%) followed by Spanish (34.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Argentina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Mónica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |