San Carlos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Maldonado, Uruguay
Is Airbnb profitable in San Carlos in 2025? Explore comprehensive Airbnb analytics for San Carlos, Departamento de Maldonado, Uruguay to uncover income potential. This 2025 STR market report for San Carlos, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in San Carlos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Carlos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Carlos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Carlos (2025)
Understanding the monthly revenue variations for Airbnb listings in San Carlos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Carlos is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Carlos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,780+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,691 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,349 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $556, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Carlos
San Carlos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Carlos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Carlos:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Carlos
Average Daily Rate (ADR) Airbnb Trends in San Carlos (2025)
Effective short term rental pricing strategy in San Carlos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Carlos typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in San Carlos
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Airbnb Seasonality Analysis & Trends in San Carlos (2025)
Peak Season (January, December, February)
- Revenue averages $2,448 per month
- Occupancy rates average 48.2%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,710 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $190
Low Season (May, June, August)
- Revenue drops to average $1,460 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $194
Seasonality Insights for San Carlos
- The Airbnb seasonality in San Carlos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Carlos's highest earning potential, with monthly revenues capable of climbing to $3,098, occupancy reaching a high of 55.1%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,310, occupancy could drop to 23.6%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Carlos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Carlos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Carlos (2025)
Exploring the top neighborhoods for short-term rentals in San Carlos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Barra | A trendy coastal town known for its vibrant nightlife, creative restaurants, and beautiful beaches. It's a hotspot for tourists looking for summer fun and a lively atmosphere. | The famous bridges, Beach clubs and bars, Art galleries, Fashion boutiques, Surf schools |
| Punta del Este | A world-renowned resort city famous for its stunning beaches, upscale lifestyle, and vibrant nightlife. Ideal for hosting tourists seeking luxury and entertainment. | La Mano de Punta del Este, Gorlero Avenue, Casapueblo, Mansa and Brava Beaches, Isla Gorriti |
| José Ignacio | A charming beach village known for its rustic elegance and attracts upscale visitors. Perfect for those looking for exclusivity and a serene beach experience. | José Ignacio Lighthouse, The beach club scene, Art galleries, Fine dining restaurants, Natural beauty and landscape |
| San Carlos historic center | Rich in history and culture, San Carlos offers a quieter experience. Attracts visitors interested in local Uruguayan culture and history. | San Carlos Chapel, Local museums, Artisan markets, Historical buildings, Cultural events |
| Piriápolis | A traditional coastal resort town with a relaxed atmosphere, picturesque beaches, and a charming beachfront promenade. Great for families and laid-back vacationers. | Piriápolis Beach, Cerro del Toro, Castle of Piria, Shopping and dining along the waterfront, Water sports and activities |
| Solanas | A popular beach area with stunning natural scenery and family-friendly amenities. A favored retreat for those looking for leisure and relaxation. | Solanas Beach, Solanas Yacht Club, Natural parks and flora, Camping areas, Water sports |
| Malabrigo | An emerging destination known for its natural beauty and tranquility. Perfect for eco-conscious travelers and those looking to escape the hustle of busier areas. | Unspoiled beaches, Nature walks, Wildlife watching, Fishing spots, Quiet retreat areas |
| Bikini Beach | A fashionable beach area known for its youthful vibe and beach activities. Popular among younger tourists for its lively atmosphere and events. | Beach parties, Sporting activities, Food festivals, Local art shows, Surf competitions |
Understanding Airbnb License Requirements & STR Laws in San Carlos (2025)
While San Carlos, Departamento de Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Carlos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Carlos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Carlosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House + Tower in the mountains, 50 minutes from Punta del Este
Entire Place • 5 bedrooms
Farm in La Barra, 10 minutes from the sea
Entire Place • 3 bedrooms
Country house, natural charm in the mountains
Entire Place • 2 bedrooms
Nice cabin with a hot water tub
Entire Place • 2 bedrooms
La Volada, Suite in El Edén
Entire Place • 1 bedroom
Cottage, Paraje José Ignacio
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Carlos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Carlos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susana | 2 | $98,521 | 65 | 4.83/5.0 |
| Avelino | 1 | $51,994 | 14 | 5.00/5.0 |
| Silvia Y Joselo | 2 | $41,475 | 21 | 4.94/5.0 |
| Hector | 1 | $31,687 | 188 | 4.96/5.0 |
| Lucia | 1 | $26,281 | 17 | 5.00/5.0 |
| Monica | 1 | $25,785 | 7 | 4.86/5.0 |
| Horacio Ricardo | 1 | $20,033 | 51 | 4.94/5.0 |
| Alvaro | 1 | $19,562 | 19 | 5.00/5.0 |
| Karen | 1 | $13,968 | 3 | 5.00/5.0 |
| Ricardo | 1 | $12,803 | 16 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Carlos.
Dive Deeper: Advanced San Carlos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Carlos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Carlos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Carlos
- The San Carlos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Carlos, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, apartment/condo (combined 8.0%) offer potential for unique stay experiences.
San Carlos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Carlos
- The dominant room capacity in San Carlos is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in San Carlos, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Carlos.
San Carlos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Carlos
- The most common guest capacity trend in San Carlos vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the San Carlos STR market, accounting for 60.0% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Carlos.
- On average, properties in San Carlos are equipped to host 5.1 guests.
San Carlos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Carlos
- The most common availability pattern in San Carlos falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Carlos (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Carlos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
36% of total
2 Nights
9 listings
36% of total
3 Nights
1 listings
4% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
1 listings
4% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in San Carlos is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.0%) of the San Carlos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in San Carlos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of San Carlos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Carlos.
San Carlos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20% of total
Moderate
5 listings
20% of total
Firm
9 listings
36% of total
Strict
6 listings
24% of total
Cancellation Policy Insights for San Carlos
- The prevailing Airbnb cancellation policy trend in San Carlos is Firm, used by 36% of listings.
- A majority (60.0%) of hosts in San Carlos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in San Carlos.
- Regularly review your cancellation policy against competitors and market demand shifts in San Carlos.
San Carlos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Carlos
- The overall average booking lead time for vacation rentals in San Carlos is 21 days.
- Guests book furthest in advance for stays during December (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in San Carlos.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these San Carlos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Carlos (2025)
Amenity Prevalence
Amenity Insights for San Carlos
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Carlos to stay competitive.
San Carlos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Carlos
- The typical guest profile for Airbnb in San Carlos consists of primarily domestic travelers (71%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 71.1% of guests.
- Key international markets include Uruguay (71.1%) and Brazil (16.4%).
- Top languages spoken are Spanish (41%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Carlos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| Punta del Este | 13 | $1,301 | $431.97 | 30% |