Punta Negra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Maldonado, Uruguay
Is Airbnb profitable in Punta Negra in 2025? Explore comprehensive Airbnb analytics for Punta Negra, Departamento de Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Punta Negra, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 184 active listings.
Whether you're considering an Airbnb investment in Punta Negra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punta Negra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Punta Negra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Punta Negra (2025)
Understanding the monthly revenue variations for Airbnb listings in Punta Negra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta Negra is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta Negra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,750+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,035 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $624 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $342, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Punta Negra
Punta Negra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Punta Negra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta Negra:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Punta Negra
Average Daily Rate (ADR) Airbnb Trends in Punta Negra (2025)
Effective short term rental pricing strategy in Punta Negra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta Negra typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Punta Negra
Get Live Punta Negra Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Punta Negra (2025)
Peak Season (January, February, December)
- Revenue averages $1,633 per month
- Occupancy rates average 49.0%
- Daily rates average $99
Shoulder Season
- Revenue averages $660 per month
- Occupancy maintains around 23.6%
- Daily rates hold near $96
Low Season (June, August, October)
- Revenue drops to average $431 per month
- Occupancy decreases to average 15.4%
- Daily rates adjust to average $94
Seasonality Insights for Punta Negra
- The Airbnb seasonality in Punta Negra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Punta Negra's highest earning potential, with monthly revenues capable of climbing to $2,417, occupancy reaching a high of 65.7%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $393, occupancy could drop to 13.0%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punta Negra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Punta Negra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Punta Negra (2025)
Exploring the top neighborhoods for short-term rentals in Punta Negra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Barra | A vibrant beach town known for its lively summer atmosphere, restaurants, and art galleries. It's a popular destination for both domestic and international tourists, especially during the summer months. | La Barra Beach, Puente de La Barra, Artisan Market, Local restaurants and bars, Nightlife hotspots |
| José Ignacio | An exclusive and upscale beach resort area that attracts high-end travelers. Known for its beautiful beaches, luxury accommodations, and trendy beach clubs. | José Ignacio Beach, La Huella Beach Club, Art galleries, Gourmet dining, Iglesia de José Ignacio |
| Punta del Este | Famous for its stunning beaches and glamorous lifestyle. A hotspot for tourists looking for luxury, nightlife, and culinary experiences. | Brava Beach, Mansa Beach, Casapueblo, Punta del Este Casino, The Finger (La Mano) |
| Punta Negra Beach | A hidden gem within the Maldonado region, offering a quiet and relaxing beach experience. It's ideal for families and those wanting to escape the crowded beaches. | Punta Negra Beach, Natural reserves, Water sports, Local eateries |
| Manantiales | A charming beach area popular with surfers and young travelers. Known for its laid-back vibe, eco-conscious living, and beautiful scenery. | Manantiales Beach, Local surf spots, Artisan markets, Yoga studios, Cafes |
| Solanas | Known for its family-friendly environment and beautiful beaches with calm waters, making it perfect for family vacations and group gatherings. | Solanas Beach, Solanas Water Park, Local restaurants, Nature trails |
| Cerro Pan de Azúcar | A natural area offering panoramic views and outdoor activities. It attracts nature lovers and those looking for a peaceful retreat from beach life. | Cerro Pan de Azúcar, Nature trails, Wildlife watching, Scenic viewpoints |
| El Chorro | A serene and picturesque beach area that offers a more relaxed atmosphere. Known for its natural beauty and attractive landscape, perfect for retreats. | El Chorro Beach, Hiking trails, Nature parks, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Punta Negra (2025)
While Punta Negra, Departamento de Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punta Negra to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Punta Negra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta Negrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful house just steps from the sea
Entire Place • 3 bedrooms
House with a pool in Punta Negra.
Entire Place • 2 bedrooms
Punta Negra beach house rental
Entire Place • 3 bedrooms
Unique Experience: Peace and Nature
Entire Place • 1 bedroom
A paradise for couples to enjoy nature and relaxation
Entire Place • 1 bedroom
Cabins "El Eskp", Punta Negra, Piriapolis
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Punta Negra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Punta Negra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agustín Andrés | 4 | $81,417 | 110 | 4.93/5.0 |
| Noelia | 3 | $48,249 | 134 | 4.95/5.0 |
| Tomas | 3 | $32,077 | 100 | 4.81/5.0 |
| Ornella | 1 | $31,469 | 8 | 4.75/5.0 |
| Javier | 1 | $25,784 | 16 | 4.94/5.0 |
| Daniela | 1 | $25,622 | 5 | 4.20/5.0 |
| Miguel | 4 | $22,393 | 22 | 5.00/5.0 |
| Diego Mauricio | 1 | $21,996 | 5 | 4.60/5.0 |
| Adriana | 4 | $20,684 | 248 | 4.85/5.0 |
| Marcio | 2 | $18,350 | 92 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta Negra.
Dive Deeper: Advanced Punta Negra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta Negra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPunta Negra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Punta Negra
- The Punta Negra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 184 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Punta Negra, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, unique stays, hotel/boutique, others (combined 8.2%) offer potential for unique stay experiences.
Punta Negra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Punta Negra
- The dominant room capacity in Punta Negra is 1 bedroom listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.9% of the active Airbnb listings in Punta Negra, indicating a high concentration in these sizes.
Punta Negra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Punta Negra
- The most common guest capacity trend in Punta Negra vacation rentals is listings accommodating 4 guests (33.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Punta Negra STR market, accounting for 52.2% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta Negra.
- On average, properties in Punta Negra are equipped to host 4.3 guests.
Punta Negra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Punta Negra
- The most common availability pattern in Punta Negra falls within the 271-366 days range, representing 76.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Punta Negra (49.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Punta Negra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
7.7% of total
2 Nights
45 listings
24.6% of total
3 Nights
14 listings
7.7% of total
4-6 Nights
43 listings
23.5% of total
7-29 Nights
11 listings
6% of total
30+ Nights
56 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Punta Negra is 30+ Nights, adopted by 30.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Punta Negra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.6% of Punta Negra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta Negra.
Punta Negra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
48 listings
26.5% of total
Moderate
45 listings
24.9% of total
Firm
34 listings
18.8% of total
Strict
54 listings
29.8% of total
Cancellation Policy Insights for Punta Negra
- The prevailing Airbnb cancellation policy trend in Punta Negra is Strict, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.8% market standard in Punta Negra.
- Regularly review your cancellation policy against competitors and market demand shifts in Punta Negra.
Punta Negra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Punta Negra
- The overall average booking lead time for vacation rentals in Punta Negra is 21 days.
- Guests book furthest in advance for stays during December (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Punta Negra.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Punta Negra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Punta Negra (2025)
Amenity Prevalence
Amenity Insights for Punta Negra
- Essential amenities in Punta Negra that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, BBQ grill, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Punta Negra: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Punta Negra to stay competitive.
Punta Negra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Punta Negra
- The typical guest profile for Airbnb in Punta Negra consists of primarily domestic travelers (85%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.0% of guests.
- Key international markets include Uruguay (85%) and Argentina (6.2%).
- Top languages spoken are Spanish (46%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Punta Negra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |