Punta Colorada Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Maldonado, Uruguay
Is Airbnb profitable in Punta Colorada in 2025? Explore comprehensive Airbnb analytics for Punta Colorada, Departamento de Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Punta Colorada, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 141 active listings.
Whether you're considering an Airbnb investment in Punta Colorada, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punta Colorada Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Punta Colorada Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Punta Colorada (2025)
Understanding the monthly revenue variations for Airbnb listings in Punta Colorada is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta Colorada is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta Colorada across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,815 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,131 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $589, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Punta Colorada
Punta Colorada Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Punta Colorada STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta Colorada:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Punta Colorada
Average Daily Rate (ADR) Airbnb Trends in Punta Colorada (2025)
Effective short term rental pricing strategy in Punta Colorada involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta Colorada typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Punta Colorada
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Airbnb Seasonality Analysis & Trends in Punta Colorada (2025)
Peak Season (January, February, April)
- Revenue averages $2,445 per month
- Occupancy rates average 56.1%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,270 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $122
Low Season (July, August, September)
- Revenue drops to average $663 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $125
Seasonality Insights for Punta Colorada
- The Airbnb seasonality in Punta Colorada shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Punta Colorada's highest earning potential, with monthly revenues capable of climbing to $3,275, occupancy reaching a high of 71.4%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $563, occupancy could drop to 19.3%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punta Colorada.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Punta Colorada seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Punta Colorada (2025)
Exploring the top neighborhoods for short-term rentals in Punta Colorada? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta Colorada Beach | A stunning beach location known for its beautiful sands and tranquil waters. Ideal for vacationers looking for a serene experience by the ocean. | Punta Colorada Beach, water sports rentals, beachfront dining, nature trails, scenic views |
| La Barra | A vibrant area known for its nightlife, restaurants, and arts scene. Popular with tourists looking for an energetic beach experience. | Barra de Maldonado Beach, art galleries, nightclubs, craft markets, fine dining options |
| José Ignacio | A chic coastal village that attracts upscale travelers, known for its exclusivity and beautiful beaches. Great for luxury Airbnb offerings. | José Ignacio Beach, Gourmet restaurants, art galleries, lighthouse views, high-end boutiques |
| Manantiales | An emerging beach town with a laid-back vibe, favored by surfers and families alike. It offers a mix of relaxation and activities. | Manantiales Beach, surf schools, beach bars, local artisan shops, yoga retreats |
| Punta del Este | A renowned resort city offering glamorous shopping, dining, and nightlife. A prime location for Airbnb due to its popularity among tourists. | Brava Beach, Casapueblo, Shopping in Punta del Este, La Mano sculpture, nightclubs and casinos |
| Silversands | An exclusive residential area near water, attracting upscale visitors looking for private and luxurious accommodations. | Silversands Beach, private villas, luxury amenities, golf courses, waterfront dining |
| Laguna del Sauce | A beautiful freshwater lagoon surrounded by nature, perfect for those seeking outdoor activities and relaxation. | Laguna del Sauce views, water sports, eco-tourism, hiking trails, wildlife watching |
| Bikini Beach | A popular beach spot known for its fun atmosphere, making it a favorite among younger crowds and party-goers. | Bikini Beach parties, beach clubs, water sports rentals, sunbathing, community events |
Understanding Airbnb License Requirements & STR Laws in Punta Colorada (2025)
While Punta Colorada, Departamento de Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punta Colorada to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Punta Colorada (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta Coloradabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular house in Pta Colorada with pool
Entire Place • 4 bedrooms
Magnificent Views and Comfort in Punta Colorada
Entire Place • 3 bedrooms
House with a heated pool!
Entire Place • 3 bedrooms
Beautiful beachfront house in Punta Colorada
Entire Place • 3 bedrooms
heated pool & stove, with ample background
Entire Place • 2 bedrooms
heated pool and stove, beach & relax
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Punta Colorada (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Punta Colorada based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tauro Vacaciones | 4 | $105,997 | 39 | 3.69/5.0 |
| Jimena | 4 | $65,724 | 49 | 3.60/5.0 |
| Guillermina | 4 | $62,938 | 24 | 4.84/5.0 |
| Nico | 4 | $62,341 | 140 | 4.97/5.0 |
| Maria | 1 | $58,771 | 10 | 4.90/5.0 |
| Veronica | 1 | $54,105 | 5 | 5.00/5.0 |
| Lucia | 1 | $42,919 | 8 | 4.88/5.0 |
| Omar | 1 | $40,868 | 18 | 5.00/5.0 |
| Nicolas | 6 | $36,313 | 104 | 3.14/5.0 |
| Maximiliano Andrés | 3 | $33,260 | 21 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta Colorada.
Dive Deeper: Advanced Punta Colorada STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta Colorada. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPunta Colorada Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Punta Colorada
- The Punta Colorada Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 141 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Punta Colorada, House properties are the most common (80.9%), reflecting the local real estate landscape.
- Houses represent a significant 80.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Punta Colorada Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Punta Colorada
- The dominant room capacity in Punta Colorada is 2 bedrooms listings, making up 41.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.6% of the active Airbnb listings in Punta Colorada, indicating a high concentration in these sizes.
Punta Colorada Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Punta Colorada
- The most common guest capacity trend in Punta Colorada vacation rentals is listings accommodating 4 guests (39.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Punta Colorada STR market, accounting for 57.4% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta Colorada.
- On average, properties in Punta Colorada are equipped to host 4.6 guests.
Punta Colorada Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Punta Colorada
- The most common availability pattern in Punta Colorada falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Punta Colorada (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Punta Colorada Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
1.5% of total
2 Nights
22 listings
16.4% of total
3 Nights
18 listings
13.4% of total
4-6 Nights
39 listings
29.1% of total
7-29 Nights
13 listings
9.7% of total
30+ Nights
40 listings
29.9% of total
Key Insights
- The most prevalent minimum stay requirement in Punta Colorada is 30+ Nights, adopted by 29.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (29.9%) caters to monthly stays (30+ nights) in Punta Colorada, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.9% of Punta Colorada hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta Colorada.
Punta Colorada Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
19.3% of total
Moderate
17 listings
14.9% of total
Firm
24 listings
21.1% of total
Strict
51 listings
44.7% of total
Cancellation Policy Insights for Punta Colorada
- The prevailing Airbnb cancellation policy trend in Punta Colorada is Strict, used by 44.7% of listings.
- A majority (65.8%) of hosts in Punta Colorada utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.7% market standard in Punta Colorada.
- With 44.7% using Strict terms, this is a viable option in Punta Colorada, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Punta Colorada.
Punta Colorada STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Punta Colorada
- The overall average booking lead time for vacation rentals in Punta Colorada is 41 days.
- Guests book furthest in advance for stays during January (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Punta Colorada.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Punta Colorada averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Punta Colorada (2025)
Amenity Prevalence
Amenity Insights for Punta Colorada
- Essential amenities in Punta Colorada that guests expect include: Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Punta Colorada: Kitchen, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Punta Colorada to stay competitive.
Punta Colorada Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Punta Colorada
- The typical guest profile for Airbnb in Punta Colorada consists of primarily domestic travelers (84%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 83.9% of guests.
- Key international markets include Uruguay (83.9%) and Argentina (8.1%).
- Top languages spoken are Spanish (50.5%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Punta Colorada Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |