Airbnb Market Analytics, Statistics and Data in Punta Colorada, Departamento de Maldonado, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Punta Colorada? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Punta Colorada:
How much do Airbnb hosts make on average per month in Punta Colorada?
The short-term rental market in Punta Colorada shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,123 per month
- Strong performing properties (top 25%) make $1,771 or more
- Best-in-class properties (top 10%) achieve $2,740+ monthly
- Entry-level properties (bottom 25%) typically earn around $554
Revenue Variations by Month
Occupancy Rates Throughout the Year in Punta Colorada
The market in Punta Colorada shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Punta Colorada
Daily rates in Punta Colorada vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Punta Colorada
Peak Season (January, February, April)
- Revenue peaks at $2630.58 per month
- Occupancy rates reach 60.20%
- Daily rates average $138.06
Shoulder Season
- Revenue averages $1384.39 per month
- Occupancy maintains 33.74%
- Daily rates hold at $122.24
Low Season (September, July, August)
- Revenue drops to $584.37 per month
- Occupancy decreases to 19.30%
- Daily rates adjust to $109.71
Is it still profitable to do Airbnb in Punta Colorada in 2025?
Yes! Punta Colorada demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1384 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Punta Colorada
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Punta Colorada Beach | A popular beach destination known for its scenic views and tranquility. Ideal for families and couples looking to relax and enjoy water activities. | Punta Colorada Beach, Water sports activities, Nature trails, Fishing spots |
| La Barra | Famous for its bohemian vibe and artistic community, La Barra is known for its beautiful beaches and trendy beach clubs. Perfect for a young, vibrant crowd. | Oasi Beach Club, La Barra Beach, Art galleries, Local boutiques, Nightlife spots |
| Jose Ignacio | An upscale resort village, Jose Ignacio is known for its exclusive atmosphere, high-end restaurants, and beautiful beaches, attracting a wealthy clientele. | Jose Ignacio Lighthouse, Beach clubs, Gourmet restaurants, Art galleries, Natural scenery |
| Manantiales | A charming beach destination that attracts surfers and nature lovers. It offers a laid-back atmosphere and beautiful beaches. | Manantiales Beach, Surfing spots, Cozy beachfront restaurants, Nature walks |
| Punta del Este | World-renowned for its beaches and nightlife, Punta del Este is a prime hotspot for tourists and an excellent area for Airbnb hosting. | Brava Beach, Mansa Beach, Casapueblo, Gourmet dining, Shopping |
| Garzón | A small yet trendy town known for its culinary experiences and rural charm. Attracts tourists looking for a unique getaway. | Casa de Garzón, Local vineyards, Culinary experiences, Scenic countryside |
| Bikini Beach | A lively beach popular among younger crowds and party-goers, featuring beach clubs and vibrant nightlife. | Beach bars, Water sports, Live music events, Nearby nightlife |
| San Carlos | A quaint town close to the coast, San Carlos offers access to both beaches and local cultural experiences, appealing to diverse visitors. | Historic sites, Local markets, Cultural festivals, Nearby beaches |
Do you need a license for Airbnb in Punta Colorada?
We recommend checking directly with Punta Colorada's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Punta Colorada
Spectacular house in Pta Colorada with pool
Entire Place • 4 bedrooms
Magnificent Views and Comfort in Punta Colorada
Entire Place • 3 bedrooms
House with a heated pool!
Entire Place • 3 bedrooms
Beautiful beachfront house in Punta Colorada
Entire Place • 3 bedrooms
Perfecto para hasta 3 grupos familiares.
Entire Place • 6 bedrooms
heated pool & stove, with ample background
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Punta Colorada
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tauro Vacaciones | 4 | $90,123 | 39 | 3.69/5.0 |
| Jimena | 4 | $63,250 | 49 | 3.60/5.0 |
| Maria | 1 | $59,732 | 10 | 4.90/5.0 |
| Guillermina | 4 | $54,435 | 24 | 4.84/5.0 |
| Nico | 4 | $46,577 | 140 | 4.97/5.0 |
| Marcos | 6 | $35,974 | 69 | 4.83/5.0 |
| Veronica | 1 | $35,693 | 5 | 5.00/5.0 |
| Lucia | 1 | $33,226 | 8 | 4.88/5.0 |
| Omar | 1 | $32,664 | 18 | 5.00/5.0 |
| Maximiliano Andrés | 3 | $29,695 | 21 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Punta Colorada
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 96.5% of inventory
- Strong specialty sector (21.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, boutique & hotels segments (3.5% combined)
Room Capacity Distribution
Analysis of 142 properties in Punta Colorada shows that 2 bedrooms properties are most prevalent, making up 39.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 74.6% of all listings.
Key Insights
- Most common: 2 bedrooms (39.4%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 74.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Punta Colorada reveals that 4 guests properties dominate the market, representing 38% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 4 guests (38% of market)
- Least common capacity: 7 guests (4.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Punta Colorada, the most common availability pattern is 271-366 days (66.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.5% of properties).
Key Insights
- Most common availability window: 271-366 days (66.9%)
- Most common booking duration: 31-90 days (41.5%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 9.9%
Minimum Stay Distributions
1 Night
7 listings
5.3% of total
2 Nights
27 listings
20.5% of total
3 Nights
20 listings
15.2% of total
4-6 Nights
37 listings
28% of total
7-29 Nights
21 listings
15.9% of total
30+ Nights
20 listings
15.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 25.8%
- Mid-length stays (4-6 nights) represent 28% of listings
- Monthly+ stays (15.2%) suggest a stable extended-stay market
- High market flexibility with 41.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
20.7% of total
Moderate
17 listings
14.7% of total
Firm
25 listings
21.6% of total
Strict
50 listings
43.1% of total
Key Insights
- Strict is the preferred policy at 43.1% of listings
- Stricter policies (Firm & Strict) dominate at 64.7% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 14.7% of listings
Recommendations
- The market supports stricter policies, with 64.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Nov, averaging 50 days
- Shortest booking windows are in Jun, Jul, Sep, averaging 13 days
- Winter shows the longest average booking window at 50 days, while Summer has the shortest at 13 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 50 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Punta Colorada
Below is the distribution of amenities across listings in Punta Colorada:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.3% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (3.7%) and United States (2.2%)
- Spanish is the top language at 51.5%, followed by English (33%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Montevideo and Montevideo Department markets
- Develop localized content for Argentina and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Punta Colorada. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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