Bella Vista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Maldonado, Uruguay

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Bella Vista in 2025? Explore comprehensive Airbnb analytics for Bella Vista, Departamento de Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Bella Vista, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Bella Vista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bella Vista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bella Vista Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$132
The average rental revenue earned for an occupied room per day in Bella Vista.
Occupancy Rate(?)
34.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,324
Typical annual income for an Airbnb listing in Bella Vista. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
56.9%
Strong growth (56.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Bella Vista.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Bella Vista.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bella Vista (2025)

Understanding the monthly revenue variations for Airbnb listings in Bella Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bella Vista is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bella Vista across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,765+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,881 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $813 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bella Vista

Bella Vista Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bella Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bella Vista:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bella Vista

Average Daily Rate (ADR) Airbnb Trends in Bella Vista (2025)

Effective short term rental pricing strategy in Bella Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bella Vista typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in Bella Vista

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Airbnb Seasonality Analysis & Trends in Bella Vista (2025)

Peak Season (January, February, March)
  • Revenue averages $2,181 per month
  • Occupancy rates average 51.8%
  • Daily rates average $155
Shoulder Season
  • Revenue averages $1,121 per month
  • Occupancy maintains around 28.4%
  • Daily rates hold near $147
Low Season (June, September, November)
  • Revenue drops to average $742 per month
  • Occupancy decreases to average 19.8%
  • Daily rates adjust to average $145

Seasonality Insights for Bella Vista

  • The Airbnb seasonality in Bella Vista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bella Vista's highest earning potential, with monthly revenues capable of climbing to $2,838, occupancy reaching a high of 61.0%, and ADRs peaking at $159.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $656, occupancy could drop to 16.5%, and ADRs may adjust down to $135.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bella Vista.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bella Vista seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bella Vista (2025)

Exploring the top neighborhoods for short-term rentals in Bella Vista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Punta Ballena
A picturesque coastal area with stunning views and luxurious properties. Popular for its beaches and proximity to upscale developments, attracting both leisure and business travelers.
Casa Pueblo, Punta Ballena Beach, Solanas Beach, Capri Beach, The Arboretum
La Barra
Known for its vibrant nightlife and bohemian atmosphere, La Barra attracts a younger crowd and offers beach access, bars, and restaurants that thrive during the summer.
La Barra Beach, Club de Playa, El Chorro, Puente de La Barra, Art galleries and boutiques
José Ignacio
An exclusive beach town known for its serenity, chic restaurants, and upscale accommodations. It's a favorite among celebrities and travelers seeking privacy and luxury.
José Ignacio Beach, La Huella Restaurant, The Lighthouse, Portezuelo Beach, Local art galleries
Malabrigo
A tranquil neighborhood with beautiful natural landscapes and access to beaches. Ideal for families and those seeking a more laid-back experience away from the hustle and bustle.
Malabrigo Beach, Playa Brava, Natural reserves, Fishing spots, Local artisan markets
Balneario Buenos Aires
A charming beach resort area with a relaxed vibe and family-friendly atmosphere. Offers a great destination for short-term stays and summer vacations.
Buenos Aires Beach, Water sports activities, Beachfront cafes, Scenic walks, Local festivals
Punta del Este
A world-famous beach resort known for its nightlife, luxury hotels, and exclusive feel. A prime location for those looking to attract high-income guests during the summer season.
Brava Beach, The Fingers (Los Dedos), Punta Shopping, Casapueblo, Cultural festivals
La Pataia
A quiet beachfront area with a strong sense of community. Ideal for those looking to escape the crowded tourist zones while still enjoying the coastal experience.
Secluded beaches, Fishing areas, Local seafood restaurants, Natural trails, Artisan shops
Manantiales
An upscale beach neighborhood with beautiful houses and serene beaches. It is a magnet for affluent travelers looking for a more exclusive getaway experience.
Manantiales Beach, Tropical Beach Club, Local dining spots, Tranquil settings, Yoga retreats

Understanding Airbnb License Requirements & STR Laws in Bella Vista (2025)

While Bella Vista, Departamento de Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bella Vista to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bella Vista (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bella Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful House Bella Vista Pool-PingPong-Soccer

Beautiful House Bella Vista Pool-PingPong-Soccer

Entire Place • 4 bedrooms

$41,976
Revenue
48.3%
Occupancy
$357.90
Daily Rate
An intimate, pure, and natural place

An intimate, pure, and natural place

Entire Place • 4 bedrooms

$33,582
Revenue
37.2%
Occupancy
$216.81
Daily Rate
Complete and cozy cabin

Complete and cozy cabin

Entire Place • 1 bedroom

$32,494
Revenue
67.1%
Occupancy
$141.33
Daily Rate
Peace and quiet by the sea.

Peace and quiet by the sea.

Entire Place • 2 bedrooms

$23,612
Revenue
37.7%
Occupancy
$148.92
Daily Rate
Beautiful House in Bella Vista!

Beautiful House in Bella Vista!

Entire Place • 3 bedrooms

$21,022
Revenue
54.2%
Occupancy
$141.47
Daily Rate
Stylish house, with a divine park in Bella Vista.

Stylish house, with a divine park in Bella Vista.

Entire Place • 5 bedrooms

$20,133
Revenue
38.9%
Occupancy
$149.56
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bella Vista (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bella Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Claudia1$41,97634.33/5.0
Javier1$33,582325.00/5.0
Ana1$32,494244.96/5.0
Alejandro1$23,612135.00/5.0
Claudia1$21,022124.33/5.0
Alfonso1$20,133174.88/5.0
Alonso1$17,416105.00/5.0
Gonzalo1$15,978444.61/5.0
Manuel2$15,6061474.93/5.0
Fiorella1$14,62534.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bella Vista.

Dive Deeper: Advanced Bella Vista STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bella Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bella Vista Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bella Vista

  • The Bella Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bella Vista, House properties are the most common (86%), reflecting the local real estate landscape.
  • Houses represent a significant 86% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, unique stays (combined 4.0%) offer potential for unique stay experiences.

Bella Vista Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bella Vista

  • The dominant room capacity in Bella Vista is 2 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 62.0% of the active Airbnb listings in Bella Vista, indicating a high concentration in these sizes.
  • A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bella Vista.

Bella Vista Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bella Vista

  • The most common guest capacity trend in Bella Vista vacation rentals is listings accommodating 8+ guests (28%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Bella Vista STR market, accounting for 54.0% of listings.
  • 54.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bella Vista.
  • On average, properties in Bella Vista are equipped to host 5.7 guests.

Bella Vista Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bella Vista

  • The most common availability pattern in Bella Vista falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bella Vista (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bella Vista Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10%)

1 Night

5 listings

10% of total

2 Nights (20%)

2 Nights

10 listings

20% of total

3 Nights (8%)

3 Nights

4 listings

8% of total

4-6 Nights (16%)

4-6 Nights

8 listings

16% of total

7-29 Nights (16%)

7-29 Nights

8 listings

16% of total

30+ Nights (30%)

30+ Nights

15 listings

30% of total

Key Insights

  • The most prevalent minimum stay requirement in Bella Vista is 30+ Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (30%) caters to monthly stays (30+ nights) in Bella Vista, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 30% of Bella Vista hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bella Vista.

Bella Vista Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16%)

Flexible

8 listings

16% of total

Moderate (34%)

Moderate

17 listings

34% of total

Firm (22%)

Firm

11 listings

22% of total

Strict (28%)

Strict

14 listings

28% of total

Cancellation Policy Insights for Bella Vista

  • The prevailing Airbnb cancellation policy trend in Bella Vista is Moderate, used by 34% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34% market standard in Bella Vista.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bella Vista.

Bella Vista STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bella Vista

  • The overall average booking lead time for vacation rentals in Bella Vista is 26 days.
  • Guests book furthest in advance for stays during February (average 48 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Bella Vista.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Bella Vista averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bella Vista (2025)

Amenity Prevalence

Amenity Insights for Bella Vista

  • Essential amenities in Bella Vista that guests expect include: Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, BBQ grill, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bella Vista: Kitchen, Free parking on premises, TV.
  • Prioritize adding missing essentials: Free parking on premises, TV.
  • Consider adding popular differentiators like Air conditioning or BBQ grill to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bella Vista to stay competitive.

Bella Vista Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bella Vista

  • The typical guest profile for Airbnb in Bella Vista consists of primarily domestic travelers (88%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 88.4% of guests.
  • Key international markets include Uruguay (88.4%) and Argentina (4.8%).
  • Top languages spoken are Spanish (48%) followed by English (35.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Montevideo and Maldonado.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bella Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Barra19$2,047$537.4527%
San Rafael - El Placer127$1,803$388.6231%
La Barra204$1,734$372.5033%
José Ignacio253$1,598$380.3431%
Arenas de José Ignacio19$1,545$436.5330%
Manantiales102$1,487$312.2534%
Departamento de Maldonado23$1,384$191.7726%
Pan de Azúcar22$1,371$235.2924%
Departamento de Lavalleja12$1,335$106.9041%
San Carlos25$1,334$180.6134%

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