Villa Serrana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Lavalleja, Uruguay
Is Airbnb profitable in Villa Serrana in 2025? Explore comprehensive Airbnb analytics for Villa Serrana, Departamento de Lavalleja, Uruguay to uncover income potential. This 2025 STR market report for Villa Serrana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Villa Serrana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa Serrana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villa Serrana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villa Serrana (2025)
Understanding the monthly revenue variations for Airbnb listings in Villa Serrana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa Serrana is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa Serrana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,475+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $920 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villa Serrana
Villa Serrana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villa Serrana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa Serrana:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villa Serrana
Average Daily Rate (ADR) Airbnb Trends in Villa Serrana (2025)
Effective short term rental pricing strategy in Villa Serrana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa Serrana typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Villa Serrana
Get Live Villa Serrana Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Villa Serrana (2025)
Peak Season (January, June, May)
- Revenue averages $1,384 per month
- Occupancy rates average 33.0%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,198 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $94
Low Season (August, October, November)
- Revenue drops to average $993 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $92
Seasonality Insights for Villa Serrana
- The Airbnb seasonality in Villa Serrana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villa Serrana's highest earning potential, with monthly revenues capable of climbing to $1,487, occupancy reaching a high of 44.6%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $966, occupancy could drop to 27.0%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa Serrana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villa Serrana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villa Serrana (2025)
Exploring the top neighborhoods for short-term rentals in Villa Serrana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cerro de la Vieja | A stunning natural area providing breathtaking views of the surrounding landscapes. Perfect for travelers seeking tranquility and hiking opportunities in nature. | Cerro de la Vieja viewpoint, Nature trails, Birdwatching, Picnic areas, Scenic lookouts |
| El Salto del Penitente | A beautiful waterfall and natural park area, popular for its outdoor activities and scenic beauty. Ideal for tourists looking for outdoor adventure and nature. | Penitente Falls, Hiking trails, Swimming areas, Camping spots, Wildlife watching |
| Pueblo de Villa Serrana | A charming village known for its stunning natural surroundings and rustic architecture. Attracts those looking for a peaceful retreat in the mountains. | Local artisan shops, Cafe and restaurants, Nature walks, Cultural events, Scenic views |
| Cerro de la Bandera | Another beautiful viewpoint in Villa Serrana, offering incredible panoramas. Great for tourists who enjoy photography and scenic vistas. | Cerro de la Bandera viewpoint, Hiking trails, Sunset views, Photography spots, Nature exploration |
| Valle del Lunarejo | A picturesque valley that attracts nature lovers and adventure enthusiasts. Offers various outdoor activities like trekking and birdwatching. | Trekking paths, Natural reserves, Birdwatching, Rural tourism, Stunning landscapes |
| Centro Historico de Villa Serrana | The historical center with quaint architecture and a cultural vibe. Ideal for travelers interested in history and local culture. | Historic buildings, Local markets, Cultural events, Art galleries, Restaurants |
| Laguna del Viento | A beautiful lake area perfect for relaxation, fishing, and picnics. Attracts visitors looking for a calm outdoor experience. | Fishing spots, Picnic areas, Boating, Wildlife observation, Scenic trails |
| Parque Salus | A park known for its lush greenery and family-friendly amenities. A great spot for families and group travelers. | Playgrounds, Walking paths, Picnic areas, Family activities, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Villa Serrana (2025)
While Villa Serrana, Departamento de Lavalleja, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa Serrana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Villa Serrana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa Serranabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sierra Mía
Entire Place • 2 bedrooms
Sunset - Exceptional Views
Entire Place • 3 bedrooms
Terravista Cabana 1
Entire Place • 2 bedrooms
Terravista Cabana 2
Entire Place • 2 bedrooms
Sunset, Villa Serrana
Entire Place • 2 bedrooms
Villa Toscana II - Excellent views and comfort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villa Serrana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villa Serrana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paola | 2 | $75,248 | 83 | 4.93/5.0 |
| Diego | 2 | $56,528 | 86 | 4.92/5.0 |
| Marcelo | 3 | $49,320 | 76 | 4.82/5.0 |
| Federica | 1 | $49,144 | 6 | 5.00/5.0 |
| Valentina | 1 | $47,276 | 37 | 4.95/5.0 |
| Stephanie | 4 | $44,716 | 3 | 1.17/5.0 |
| Vale | 2 | $39,128 | 243 | 4.92/5.0 |
| Angela | 1 | $34,655 | 18 | 4.89/5.0 |
| Emilia | 2 | $31,766 | 14 | 4.53/5.0 |
| Juan Ignacio | 1 | $30,399 | 52 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa Serrana.
Dive Deeper: Advanced Villa Serrana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa Serrana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilla Serrana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villa Serrana
- The Villa Serrana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villa Serrana, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, apartment/condo (combined 5.8%) offer potential for unique stay experiences.
Villa Serrana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villa Serrana
- The dominant room capacity in Villa Serrana is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.6% of the active Airbnb listings in Villa Serrana, indicating a high concentration in these sizes.
Villa Serrana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villa Serrana
- The most common guest capacity trend in Villa Serrana vacation rentals is listings accommodating 4 guests (33%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Villa Serrana STR market, accounting for 55.3% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa Serrana.
- On average, properties in Villa Serrana are equipped to host 4.1 guests.
Villa Serrana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villa Serrana
- The most common availability pattern in Villa Serrana falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villa Serrana (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villa Serrana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
17.3% of total
2 Nights
64 listings
65.3% of total
3 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
30+ Nights
15 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Villa Serrana is 2 Nights, adopted by 65.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Villa Serrana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Villa Serrana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 65.3% of Villa Serrana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- A 2-night minimum appears standard (65.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa Serrana.
Villa Serrana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
20% of total
Moderate
29 listings
32.2% of total
Firm
16 listings
17.8% of total
Strict
27 listings
30% of total
Cancellation Policy Insights for Villa Serrana
- The prevailing Airbnb cancellation policy trend in Villa Serrana is Moderate, used by 32.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.2% market standard in Villa Serrana.
- Regularly review your cancellation policy against competitors and market demand shifts in Villa Serrana.
Villa Serrana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villa Serrana
- The overall average booking lead time for vacation rentals in Villa Serrana is 17 days.
- Guests book furthest in advance for stays during November (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (23 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Villa Serrana.
- Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Villa Serrana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villa Serrana (2025)
Amenity Prevalence
Amenity Insights for Villa Serrana
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villa Serrana to stay competitive.
Villa Serrana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villa Serrana
- The typical guest profile for Airbnb in Villa Serrana consists of primarily domestic travelers (93%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 93.4% of guests.
- Key international markets include Uruguay (93.4%) and United States (1.4%).
- Top languages spoken are Spanish (51.2%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Ciudad de la Costa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villa Serrana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.58 | 22% |