Airbnb Market Analytics, Statistics and Data in Villa Serrana, Departamento de Lavalleja, Uruguay
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villa Serrana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villa Serrana:
How much do Airbnb hosts make on average per month in Villa Serrana?
The short-term rental market in Villa Serrana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $937 per month
- Strong performing properties (top 25%) make $1,734 or more
- Best-in-class properties (top 10%) achieve $2,622+ monthly
- Entry-level properties (bottom 25%) typically earn around $425
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villa Serrana
The market in Villa Serrana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villa Serrana
Daily rates in Villa Serrana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $142+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Villa Serrana
Peak Season (March, February, June)
- Revenue peaks at $1373.14 per month
- Occupancy rates reach 43.51%
- Daily rates average $99.70
Shoulder Season
- Revenue averages $1215.70 per month
- Occupancy maintains 33.25%
- Daily rates hold at $91.62
Low Season (December, September, August)
- Revenue drops to $994.01 per month
- Occupancy decreases to 26.96%
- Daily rates adjust to $86.32
Is it still profitable to do Airbnb in Villa Serrana in 2025?
Yes! Villa Serrana demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $1216 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villa Serrana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cerro de la Virgen | A serene and picturesque area known for its stunning views and natural beauty. Ideal for nature lovers and those seeking tranquility, attracting visitors looking for a rustic getaway. | Cerro de la Virgen viewpoint, Nature trails, Local artisan shops, Scenic picnic spots, Wildlife watching |
| Cascadas del Arroyo | Famed for its beautiful waterfalls, this area is perfect for guests wanting to explore the beauty of nature and enjoy outdoor activities such as hiking and swimming. | Cascadas del Arroyo, Hiking trails, Swimming spots, Photography opportunities, Nature excursions |
| Villa Serrana Center | The heart of Villa Serrana, offering rustic charm with quaint restaurants and small shops. Perfect for tourists who want to experience local life and cuisine. | Local restaurants, Craft markets, Charming streets, Artisan workshops, Community events |
| Vistas del Cerro | A scenic area that provides panoramic views and a peaceful environment. Attracts guests looking for a relaxing stay and stunning landscapes. | Observation points, Nature walks, Stargazing, Botanical diversity, Quiet retreats |
| Parque Salus | A beautiful park area offering recreational activities and natural beauty. Ideal for families and outdoor enthusiasts looking for leisure activities in a nature-friendly setting. | Parks and gardens, Outdoor sports, Picnic areas, Children's playground, Event spaces |
| Sierra de las Ánimas | Located a bit further out, this mountainous region is perfect for adventure seekers and those interested in hiking and wildlife. | Hiking trails, Wildlife refuge, Scenic views, Outdoor adventures, Camping spots |
| Termas del Arapey | A unique area known for its hot springs that offers relaxation and wellness experiences. Great for visitors seeking a rejuvenating getaway. | Hot spring spas, Wellness retreats, Relaxation areas, Nature trails, Cultural experiences |
| Lago del Batovi | A serene lake area that provides opportunities for water activities and relaxation. Popular with families and those looking for a peaceful retreat. | Boating, Fishing, Picnic areas, Walking trails, Scenic views |
Do you need a license for Airbnb in Villa Serrana?
We recommend checking directly with Villa Serrana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Villa Serrana
Sierra Mía
Entire Place • 2 bedrooms
Sunset - Exceptional Views
Entire Place • 3 bedrooms
Sunset, Villa Serrana
Entire Place • 2 bedrooms
Terravista Cabana 1
Entire Place • 2 bedrooms
Terravista Cabana 2
Entire Place • 2 bedrooms
Villa Toscana I - Great view and quiet
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Villa Serrana
Additional analytics on vacation rental, real estate, short term rental data in Villa Serrana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.4%), with house and outdoor & mobile properties comprising 94.6% of inventory
- Strong specialty sector (43.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, boutique & hotels, apartment & condo segments (5.4% combined)
Room Capacity Distribution
Analysis of 110 properties in Villa Serrana shows that 2 bedrooms properties are most prevalent, making up 40% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 80.0% of all listings.
Key Insights
- Most common: 2 bedrooms (40%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 80.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 110 properties in Villa Serrana reveals that 4 guests properties dominate the market, representing 32.7% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.5% of the market.
Key Insights
- Most common capacity: 4 guests (32.7% of market)
- Least common capacity: 8+ guests (4.5% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 55.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in Villa Serrana, the most common availability pattern is 271-366 days (53.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.6% of properties).
Key Insights
- Most common availability window: 271-366 days (53.6%)
- Most common booking duration: 31-90 days (33.6%)
- Properties with high availability (180+ days): 80.9%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
19 listings
19.2% of total
2 Nights
68 listings
68.7% of total
3 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
30+ Nights
10 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.9%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 88.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
20 listings
21.1% of total
Moderate
29 listings
30.5% of total
Firm
16 listings
16.8% of total
Strict
30 listings
31.6% of total
Key Insights
- Strict is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (51.6%) and strict (48.4%) policies
- Firm policies are least common at 16.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Nov, Jan, averaging 26 days
- Shortest booking windows are in Oct, Apr, May, averaging 18 days
- Winter shows the longest average booking window at 23 days, while Spring has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 23 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-May when lead times are shortest
Popular Airbnb Amenities in Villa Serrana
Below is the distribution of amenities across listings in Villa Serrana:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and Argentina (1%)
- Spanish is the top language at 52.1%, followed by English (33.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Montevideo and Ciudad de la Costa markets
- Develop localized content for United States and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villa Serrana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 15 | $1,518 | $224.05 | 29% |
| Fortín de Santa Rosa | 11 | $1,458 | $224.90 | 32% |
| Departamento de Lavalleja | 12 | $1,438 | $101.72 | 41% |
| San Carlos | 23 | $1,421 | $229.74 | 41% |
| Pan de Azúcar | 20 | $1,335 | $208.63 | 23% |
| José Ignacio | 246 | $1,296 | $337.12 | 28% |
| San Rafael - El Placer | 127 | $1,294 | $373.09 | 28% |
| La Barra | 21 | $1,212 | $506.33 | 27% |
| El Edén | 27 | $1,199 | $211.79 | 25% |
| Departamento de Maldonado | 10 | $1,137 | $151.12 | 34% |
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