Parque del Plata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canelones, Uruguay
Is Airbnb profitable in Parque del Plata in 2025? Explore comprehensive Airbnb analytics for Parque del Plata, Canelones, Uruguay to uncover income potential. This 2025 STR market report for Parque del Plata, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Parque del Plata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parque del Plata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parque del Plata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parque del Plata (2025)
Understanding the monthly revenue variations for Airbnb listings in Parque del Plata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parque del Plata is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parque del Plata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,074+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,341 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $731 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $350, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parque del Plata
Parque del Plata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parque del Plata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parque del Plata:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parque del Plata
Average Daily Rate (ADR) Airbnb Trends in Parque del Plata (2025)
Effective short term rental pricing strategy in Parque del Plata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parque del Plata typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Parque del Plata
Get Live Parque del Plata Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Parque del Plata (2025)
Peak Season (January, February, March)
- Revenue averages $1,629 per month
- Occupancy rates average 49.4%
- Daily rates average $88
Shoulder Season
- Revenue averages $851 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $86
Low Season (June, July, November)
- Revenue drops to average $532 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $91
Seasonality Insights for Parque del Plata
- The Airbnb seasonality in Parque del Plata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parque del Plata's highest earning potential, with monthly revenues capable of climbing to $2,184, occupancy reaching a high of 64.8%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $456, occupancy could drop to 16.9%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parque del Plata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parque del Plata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parque del Plata (2025)
Exploring the top neighborhoods for short-term rentals in Parque del Plata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Parque del Plata Centro | The heart of Parque del Plata offers easy access to shops, restaurants, and the beach. This area is ideal for those looking for convenience and beach proximity. | Parque del Plata Beach, Local restaurants, Shops and markets, Nearby parks, Beachfront boardwalk |
| La Floresta | A peaceful coastal neighborhood known for its tranquil beaches and natural surroundings. Attracts families and individuals looking to escape the city life. | La Floresta Beach, Nature reserves, Walking trails, Community events, Local fishing spots |
| Costa Azul | Another beautiful beach area that is popular with vacationers. With a laid-back atmosphere and accessibility to water sports, it's great for tourists. | Costa Azul Beach, Surf schools, Beachfront bars and restaurants, Tennis courts, Local art galleries |
| Altos del Plata | A residential area offering a quieter lifestyle while still being close to the beach. Popular among families and long-term visitors looking for tranquility. | Nature walks, Community parks, Local bakeries, Quiet beaches, Nearby shopping areas |
| Las Toscas | A charming beachside area with a friendly community vibe. Known for its relaxed atmosphere and family-friendly activities. | Las Toscas Beach, Beach volleyball, Local fish markets, Picnic areas, Nature exploration spots |
| Salinas | A bustling beach area that attracts many visitors during the summer months. Offers a variety of recreational activities and nightlife options. | Salinas Beach, Beach clubs, Surfing spots, Seasonal festivals, Restaurants and cafés |
| Piriápolis | Located a bit further south, it's a larger tourist destination with historic charm and beautiful beaches. A great option for Airbnb hosts looking for a vibrant market. | Piriápolis Beach, Cerro del Toro, Piriápolis promenade, Local food markets, Casino and nightlife |
| Canelones Department | The broader region offers a mix of urban and rural experiences, ideal for those looking to offer a variety of stays, from city trips to nature retreats. | Wine tours, Countryside experiences, Local festivals, Cultural heritage sites, Rural accommodations |
Understanding Airbnb License Requirements & STR Laws in Parque del Plata (2025)
While Parque del Plata, Canelones, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parque del Plata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Parque del Plata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parque del Platabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large house one block from the beach
Entire Place • 4 bedrooms
HOUSE WITH POOL Parque del Plata 2 from the beach
Entire Place • 4 bedrooms
House in Parque del Plata Sur
Entire Place • 5 bedrooms
Cheerful home to share with family and friends
Entire Place • 3 bedrooms
House with heated pool on 6th street between D and E
Entire Place • 2 bedrooms
House 3 Bedrooms+Depto in Silver Park
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parque del Plata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parque del Plata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcos | 3 | $41,335 | 20 | 4.75/5.0 |
| Natalia | 2 | $27,265 | 18 | 5.00/5.0 |
| Sofia | 1 | $25,138 | 30 | 4.93/5.0 |
| Carolina | 1 | $24,498 | 30 | 4.77/5.0 |
| Eliana | 1 | $19,126 | 13 | 4.85/5.0 |
| Martin | 1 | $17,400 | 55 | 4.89/5.0 |
| Manuel | 1 | $13,835 | 6 | 4.50/5.0 |
| Ana | 1 | $13,485 | 5 | 5.00/5.0 |
| Gerado | 1 | $13,485 | 53 | 4.74/5.0 |
| Nicolas | 1 | $13,201 | 26 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parque del Plata.
Dive Deeper: Advanced Parque del Plata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parque del Plata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParque del Plata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parque del Plata
- The Parque del Plata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parque del Plata, House properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 81.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 10.1%) offer potential for unique stay experiences.
Parque del Plata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parque del Plata
- The dominant room capacity in Parque del Plata is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Parque del Plata, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Parque del Plata.
Parque del Plata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parque del Plata
- The most common guest capacity trend in Parque del Plata vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Parque del Plata STR market, accounting for 48.9% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parque del Plata.
- On average, properties in Parque del Plata are equipped to host 5.3 guests.
Parque del Plata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parque del Plata
- The most common availability pattern in Parque del Plata falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Parque del Plata (49%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parque del Plata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.2% of total
2 Nights
9 listings
18.4% of total
3 Nights
9 listings
18.4% of total
4-6 Nights
5 listings
10.2% of total
7-29 Nights
6 listings
12.2% of total
30+ Nights
15 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Parque del Plata is 30+ Nights, adopted by 30.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Parque del Plata, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.6% of Parque del Plata hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parque del Plata.
Parque del Plata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
38.8% of total
Moderate
12 listings
24.5% of total
Firm
4 listings
8.2% of total
Strict
14 listings
28.6% of total
Cancellation Policy Insights for Parque del Plata
- The prevailing Airbnb cancellation policy trend in Parque del Plata is Flexible, used by 38.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.8% market standard in Parque del Plata.
- Regularly review your cancellation policy against competitors and market demand shifts in Parque del Plata.
Parque del Plata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parque del Plata
- The overall average booking lead time for vacation rentals in Parque del Plata is 26 days.
- Guests book furthest in advance for stays during January (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Parque del Plata.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Parque del Plata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parque del Plata (2025)
Amenity Prevalence
Amenity Insights for Parque del Plata
- Essential amenities in Parque del Plata that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parque del Plata: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parque del Plata to stay competitive.
Parque del Plata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parque del Plata
- The typical guest profile for Airbnb in Parque del Plata consists of primarily domestic travelers (89%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.7% of guests.
- Key international markets include Uruguay (88.7%) and Argentina (4.7%).
- Top languages spoken are Spanish (44.5%) followed by English (35.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Montevideo Department.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parque del Plata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |