La Floresta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canelones, Uruguay
Is Airbnb profitable in La Floresta in 2025? Explore comprehensive Airbnb analytics for La Floresta, Canelones, Uruguay to uncover income potential. This 2025 STR market report for La Floresta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in La Floresta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Floresta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Floresta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Floresta (2025)
Understanding the monthly revenue variations for Airbnb listings in La Floresta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Floresta is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Floresta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,051+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $618 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $347, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Floresta
La Floresta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Floresta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Floresta:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Floresta
Average Daily Rate (ADR) Airbnb Trends in La Floresta (2025)
Effective short term rental pricing strategy in La Floresta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Floresta typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in La Floresta
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Airbnb Seasonality Analysis & Trends in La Floresta (2025)
Peak Season (January, February, April)
- Revenue averages $1,640 per month
- Occupancy rates average 55.0%
- Daily rates average $105
Shoulder Season
- Revenue averages $859 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $102
Low Season (July, August, September)
- Revenue drops to average $398 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $110
Seasonality Insights for La Floresta
- The Airbnb seasonality in La Floresta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Floresta's highest earning potential, with monthly revenues capable of climbing to $2,214, occupancy reaching a high of 66.8%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $352, occupancy could drop to 14.4%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Floresta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Floresta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Floresta (2025)
Exploring the top neighborhoods for short-term rentals in La Floresta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Floresta Beach | A popular summer destination with beautiful beaches and a relaxed atmosphere. Attracts tourists looking for a beach getaway close to Montevideo. | La Floresta Beach, Cerro de las Ánimas, Local restaurants, Water sports, Fishing spots |
| Pueblo de La Floresta | A charming small town atmosphere with local shops and a community vibe. Perfect for visitors looking to escape the hustle and bustle of city life. | Local markets, Cultural events, Nature trails, Quaint cafes |
| Laguna del Sauce | A serene lagoon area great for water activities and nature lovers. It offers a peaceful environment for relaxation and adventure. | Water sports, Fishing, Bird watching, Picnic areas, Scenic walks |
| Parque del Plata | A nearby beach resort area known for its long stretches of sand and family-friendly activities. Popular for holiday rentals. | Beaches, Camping areas, Shopping centers, Restaurants, Amusement parks |
| Santa Ana | A quiet beach area that offers a more tranquil experience with nature and charm. Ideal for families and couples. | Cozy beaches, Nature walks, Lakes, Community parks, Fishing spots |
| Salto del Penitente | A beautiful natural area with waterfalls and hikes, attracting those interested in eco-tourism and outdoor experiences. | Waterfalls, Hiking trails, Picnicking, Nature observation |
| Cerro Verde | A picturesque area known for its scenic views and proximity to nature, ideal for getting away from the urban environment. | Scenic outlook points, Nature trails, Camping opportunities |
| Estación Las Flores | A unique area combining rural experiences with close access to the beach, appealing to those seeking a rustic retreat. | Rural landscapes, Community events, Cultural experiences, Nature walks |
Understanding Airbnb License Requirements & STR Laws in La Floresta (2025)
While La Floresta, Canelones, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Floresta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Floresta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Florestabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy house with large garden and pool
Entire Place • 4 bedrooms
Very spacious house, heated pool, min 2 nights
Entire Place • 6 bedrooms
House in La Floresta
Entire Place • 3 bedrooms
Waterfront residence
Entire Place • 4 bedrooms
Posada Barracuda_Beach II
Entire Place • 1 bedroom
Posada_Barracuda_Beach I
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Floresta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Floresta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agustina | 1 | $41,259 | 50 | 4.94/5.0 |
| Carla | 2 | $30,942 | 74 | 4.93/5.0 |
| Guillermo | 1 | $23,962 | 8 | 5.00/5.0 |
| Pablo | 4 | $21,089 | 147 | 4.96/5.0 |
| Oriana | 1 | $18,502 | 5 | 5.00/5.0 |
| Antonella Patricia | 1 | $16,646 | 3 | 5.00/5.0 |
| Francisco | 2 | $15,783 | 18 | 2.39/5.0 |
| Vicky | 1 | $14,975 | 4 | 4.75/5.0 |
| Miguel | 1 | $14,446 | 36 | 4.94/5.0 |
| Daniel | 2 | $12,791 | 231 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Floresta.
Dive Deeper: Advanced La Floresta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Floresta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Floresta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Floresta
- The La Floresta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Floresta, House properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 77.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.0%) offer potential for unique stay experiences.
La Floresta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Floresta
- The dominant room capacity in La Floresta is 2 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.4% of the active Airbnb listings in La Floresta, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Floresta.
La Floresta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Floresta
- The most common guest capacity trend in La Floresta vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the La Floresta STR market, accounting for 59.1% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Floresta.
- On average, properties in La Floresta are equipped to host 5.1 guests.
La Floresta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Floresta
- The most common availability pattern in La Floresta falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Floresta (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Floresta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.9% of total
2 Nights
8 listings
17% of total
3 Nights
8 listings
17% of total
4-6 Nights
12 listings
25.5% of total
7-29 Nights
4 listings
8.5% of total
30+ Nights
8 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in La Floresta is 4-6 Nights, adopted by 25.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17%) caters to monthly stays (30+ nights) in La Floresta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.5% of La Floresta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Floresta.
La Floresta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
24.4% of total
Moderate
14 listings
34.1% of total
Firm
7 listings
17.1% of total
Strict
10 listings
24.4% of total
Cancellation Policy Insights for La Floresta
- The prevailing Airbnb cancellation policy trend in La Floresta is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in La Floresta.
- Regularly review your cancellation policy against competitors and market demand shifts in La Floresta.
La Floresta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Floresta
- The overall average booking lead time for vacation rentals in La Floresta is 39 days.
- Guests book furthest in advance for stays during January (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in La Floresta.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these La Floresta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Floresta (2025)
Amenity Prevalence
Amenity Insights for La Floresta
- Essential amenities in La Floresta that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Floresta: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Floresta to stay competitive.
La Floresta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Floresta
- The typical guest profile for Airbnb in La Floresta consists of primarily domestic travelers (76%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 76.1% of guests.
- Key international markets include Uruguay (76.1%) and Argentina (7.7%).
- Top languages spoken are Spanish (45.7%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Floresta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,595 | $210.07 | 25% |
| San Rafael - El Placer | 118 | $1,541 | $416.76 | 27% |
| La Barra | 174 | $1,519 | $330.85 | 31% |
| José Ignacio | 234 | $1,514 | $357.88 | 29% |
| Fortín de Santa Rosa | 11 | $1,512 | $214.99 | 31% |
| Punta del Este | 11 | $1,482 | $368.06 | 32% |
| San Carlos | 23 | $1,463 | $234.96 | 38% |
| Departamento de Lavalleja | 12 | $1,447 | $104.20 | 42% |
| La Barra | 22 | $1,428 | $521.51 | 24% |
| Pan de Azúcar | 19 | $1,301 | $216.57 | 22% |