Airbnb Market Analytics, Statistics and Data in Wilson, Wyoming, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wilson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wilson:
How much do Airbnb hosts make on average per month in Wilson?
The short-term rental market in Wilson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,910 per month
- Strong performing properties (top 25%) make $7,011 or more
- Best-in-class properties (top 10%) achieve $10,392+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,036
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wilson
The market in Wilson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wilson
Daily rates in Wilson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $319 per night
- Strong performing properties (top 25%) secure $474 or more
- Best-in-class properties (top 10%) pull in $940+ per night
- Entry-level properties (bottom 25%) earn around $248
Daily Rate Variations by Month
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Seasonality patterns in Wilson
Peak Season (July, June, August)
- Revenue peaks at $10683.71 per month
- Occupancy rates reach 66.11%
- Daily rates average $554.82
Shoulder Season
- Revenue averages $5862.92 per month
- Occupancy maintains 46.40%
- Daily rates hold at $471.22
Low Season (December, November, April)
- Revenue drops to $2802.07 per month
- Occupancy decreases to 26.31%
- Daily rates adjust to $396.27
Is it still profitable to do Airbnb in Wilson in 2025?
Yes! Wilson demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $5863 and With 262 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wilson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wilson Main Street | The heart of Wilson with quaint shops, dining, and close proximity to outdoor activities. A perfect spot for visitors looking to experience local culture and access the surrounding natural beauty. | Wilson Basketball Park, Cache Creek, Wilson Summer Market, Local Restaurants, Nearby National Parks |
| Teton Village | A renowned ski resort area that attracts winter sports enthusiasts and summer hikers. Offers a wide range of accommodations and is a favorite for both families and adventure seekers. | Jackson Hole Mountain Resort, Granite Canyon, Aerial Tram, Teton Village Gondola, Wildflower Museum |
| Jackson Hole Valley | Famous for its stunning landscapes and outdoor recreation. A popular base for those visiting Grand Teton and Yellowstone National Parks. | Grand Teton National Park, Yellowstone National Park, Jackson Hole Rodeo, National Elk Refuge, Historic Jackson Town Square |
| West Bank of the Snake River | Picturesque area known for its river views and outdoor activities, attracting nature lovers and those looking for relaxation amidst scenic beauty. | Snake River, Hiking Trails, Fishing Spots, Wildlife Viewing, Panorama views |
| Fish Creek | A beautiful and serene location near the water, offering a peaceful retreat for visitors. Popular for hiking and exploring nature. | Fish Creek Falls, Hiking Trails, Scenic Views, Wildlife Watching, Boating and Fishing |
| Aspens | Upscale neighborhood with luxury housing, situated near the ski resorts and in close proximity to recreational activities. Attracts travelers looking for comfort and convenience. | Aspen Hills Golf Course, High-end Restaurants, Shopping Areas, Wildlife Viewing, Skiing and Snowboarding |
| South Park | A tranquil residential area known for its scenic views and outdoor recreational opportunities. Perfect for families and longer stays. | South Park Loop Road, Wildlife Viewing, Hiking, Bike Trails, Community Parks |
| Outer Wilson Areas | More secluded and spacious accommodations away from the hustle, great for families and larger groups looking for a unique stay in nature. | Secluded Lodging, Scenic Drives, Outdoor Activities, Star Gazing, Nature Trails |
Do you need a license for Airbnb in Wilson?
We recommend checking directly with Wilson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wilson
Outpost: Aspens House with Private Hot Tub & AC
Entire Place • 5 bedrooms
Abode at the Aspens | Secluded Fish Creek Mountain Retreat | Hot Tub | Close to Village & NP
Entire Place • 4 bedrooms
Outpost: Aspens Log Cabin - Private Hot Tub!
Entire Place • 3 bedrooms
Jackson Hole Hideout Entire Home, Breakfast/Snacks
Entire Place • 5 bedrooms
Jackson Hole Retreat
Entire Place • 7 bedrooms
Relax in mountain modern style in the Aspens!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Wilson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Outpost | 53 | $3,681,166 | 2801 | 4.70/5.0 |
| Rendezvous Mountain | 41 | $1,141,040 | 163 | 2.90/5.0 |
| Jackson Hole Resort Lodging | 23 | $831,443 | 356 | 4.36/5.0 |
| Abode Luxury Rentals | 4 | $368,950 | 34 | 2.46/5.0 |
| Adi | 6 | $329,509 | 434 | 4.96/5.0 |
| Apex | 5 | $257,504 | 177 | 4.83/5.0 |
| Vacasa Jackson Hole | 13 | $236,029 | 378 | 4.77/5.0 |
| Fireside Resort | 2 | $221,738 | 297 | 4.86/5.0 |
| Carol | 5 | $208,647 | 405 | 4.99/5.0 |
| Derek | 1 | $203,377 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wilson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.2%), with apartment & condo and house properties comprising 92.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (8.0% combined)
Room Capacity Distribution
Analysis of 262 properties in Wilson shows that 2 bedrooms properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 69.1% of all listings.
Key Insights
- Most common: 2 bedrooms (37%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 69.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 262 properties in Wilson reveals that 6 guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 6 guests (30.5% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 262 properties in Wilson, the most common availability pattern is 271-366 days (42% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (42%)
- Most common booking duration: 181-270 days (29%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 30.9%
Minimum Stay Distributions
1 Night
29 listings
12% of total
2 Nights
27 listings
11.2% of total
3 Nights
94 listings
39% of total
4-6 Nights
51 listings
21.2% of total
7-29 Nights
12 listings
5% of total
30+ Nights
28 listings
11.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 23.2%
- Mid-length stays (4-6 nights) represent 21.2% of listings
- Monthly+ stays (11.6%) suggest a stable extended-stay market
- High market flexibility with 62.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
2% of total
Super Strict 30 Days
61 listings
24.9% of total
Super Strict 95 Days
1 listings
0.4% of total
Flexible
7 listings
2.9% of total
Moderate
20 listings
8.2% of total
Firm
29 listings
11.8% of total
Strict
122 listings
49.8% of total
Key Insights
- Strict is the preferred policy at 49.8% of listings
- Stricter policies (Firm & Strict) dominate at 61.6% of the market
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 61.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Jul, Jun, averaging 108 days
- Shortest booking windows are in Oct, Apr, Nov, averaging 66 days
- Summer shows the longest average booking window at 104 days, while Spring has the shortest at 75 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 104 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Wilson
Below is the distribution of amenities across listings in Wilson:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.6%)
- English is the top language at 80.1%, followed by Spanish (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for New York and Salt Lake City markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wilson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Teton Village | 275 | $6,842 | $773.12 | 42% |
| Fish Haven | 56 | $6,322 | $810.78 | 35% |
| Jackson | 320 | $6,037 | $578.62 | 45% |
| Island Park | 883 | $4,245 | $397.18 | 48% |
| West Yellowstone | 254 | $3,852 | $361.05 | 46% |
| Tetonia | 104 | $3,475 | $302.09 | 47% |
| Alpine | 52 | $3,433 | $336.87 | 44% |
| Star Valley Ranch | 42 | $3,334 | $282.16 | 51% |
| Driggs | 336 | $3,313 | $266.66 | 47% |
| Ashton | 79 | $3,189 | $283.17 | 49% |
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