Rock Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wyoming, United States
Is Airbnb profitable in Rock Springs in 2025? Explore comprehensive Airbnb analytics for Rock Springs, Wyoming, United States to uncover income potential. This 2025 STR market report for Rock Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Rock Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rock Springs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rock Springs (2025)
Understanding the monthly revenue variations for Airbnb listings in Rock Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Springs is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Springs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,573+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,459 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $866, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock Springs
Rock Springs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rock Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Springs:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock Springs
Average Daily Rate (ADR) Airbnb Trends in Rock Springs (2025)
Effective short term rental pricing strategy in Rock Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Springs typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Rock Springs
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Airbnb Seasonality Analysis & Trends in Rock Springs (2025)
Peak Season (July, August, October)
- Revenue averages $2,589 per month
- Occupancy rates average 64.2%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,837 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $121
Low Season (January, March, December)
- Revenue drops to average $1,296 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $122
Seasonality Insights for Rock Springs
- The Airbnb seasonality in Rock Springs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock Springs's highest earning potential, with monthly revenues capable of climbing to $2,918, occupancy reaching a high of 69.9%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,183, occupancy could drop to 33.6%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock Springs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rock Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rock Springs (2025)
Exploring the top neighborhoods for short-term rentals in Rock Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rock Springs | The heart of Rock Springs, offering a mix of local shops, restaurants, and easy access to amenities. Ideal for guests wanting to stay in the center of the action. | Rock Springs Historical Museum, Bunning Park, Sweetwater County Library, Historic Downtown District |
| White Mountain | A residential area known for its mountain views and proximity to outdoor activities. Popular with families and nature lovers looking for tranquility and adventure. | White Mountain Golf Course, Riverside Park, Pathfinder Reservoir, Outdoor recreation areas |
| Expedition Island | Located along the Green River, this area offers scenic views and outdoor recreational opportunities, appealing to those seeking relaxation and nature. | Expedition Island Park, Green River Trail, Fishing and kayaking opportunities |
| Evanston | Just a short drive from Rock Springs, this area features beautiful landscapes and outdoor activities, attracting guests looking for adventure escapes. | Bear River State Park, Bear River |
| North Side | A quiet neighborhood with access to local schools and parks, suitable for families and longer-stay visitors. | Green River, Local parks, Sports facilities |
| South Side | Known for its residential comfort and easy access to shopping and dining, a preferred spot for business travelers. | Shopping centers, Restaurants, Parks |
| Green River | Nearby town known for its outdoor events and nature activities, ideal for guests wishing to explore the wider Sweetwater County. | Green River, Events and festivals, Natural landscapes |
| Industrial Park | An area that is seeing growth with business travelers and workers, receiving visitors connected to local industries. | Local businesses, Industrial growth area, Business amenities |
Understanding Airbnb License Requirements & STR Laws in Rock Springs (2025)
While Rock Springs, Wyoming, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock Springs to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rock Springs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful, spacious, sunny & comfy 4-bdrm home
Entire Place • 4 bedrooms
4 Pet-friendly Units! Free Parking, Kitchenette
Entire Place • 4 bedrooms
Wyoming Boat House
Entire Place • 4 bedrooms
Convenient Stay! Free Parking, Pets Allowed
Entire Place • 1 bedroom
Spacious Townhome w/ Garage
Entire Place • 3 bedrooms
Amazing house! Great location
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rock Springs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rock Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RoomPicks By Victoria | 9 | $171,532 | 28 | 1.22/5.0 |
| James & Tammara | 7 | $95,504 | 1022 | 4.75/5.0 |
| Debra | 1 | $73,585 | 63 | 4.98/5.0 |
| Melinda | 2 | $48,584 | 216 | 4.95/5.0 |
| Adriana | 3 | $48,128 | 275 | 4.93/5.0 |
| Ashley | 1 | $39,557 | 229 | 4.72/5.0 |
| Blake | 2 | $38,348 | 339 | 4.59/5.0 |
| D J | 2 | $37,070 | 825 | 4.71/5.0 |
| Amanda | 2 | $34,161 | 431 | 2.48/5.0 |
| Beth | 1 | $32,371 | 66 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Springs.
Dive Deeper: Advanced Rock Springs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Springs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock Springs
- The Rock Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock Springs, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 3.6%) offer potential for unique stay experiences.
Rock Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock Springs
- The dominant room capacity in Rock Springs is 2 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.9% of the active Airbnb listings in Rock Springs, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Springs.
Rock Springs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock Springs
- The most common guest capacity trend in Rock Springs vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rock Springs STR market, accounting for 52.6% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Springs.
- On average, properties in Rock Springs are equipped to host 4.4 guests.
Rock Springs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock Springs
- The most common availability pattern in Rock Springs falls within the 181-270 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rock Springs (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rock Springs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
85.7% of total
2 Nights
3 listings
5.4% of total
3 Nights
2 listings
3.6% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
2 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rock Springs is 1 Night, adopted by 85.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.1%) of the Rock Springs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.7% of Rock Springs hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Springs.
Rock Springs Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
36.7% of total
Moderate
26 listings
53.1% of total
Firm
3 listings
6.1% of total
Strict
2 listings
4.1% of total
Cancellation Policy Insights for Rock Springs
- The prevailing Airbnb cancellation policy trend in Rock Springs is Moderate, used by 53.1% of listings.
- The market strongly favors guest-friendly terms, with 89.8% of listings offering Flexible or Moderate policies. This suggests guests in Rock Springs may expect booking flexibility.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.1% market standard in Rock Springs.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock Springs.
Rock Springs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock Springs
- The overall average booking lead time for vacation rentals in Rock Springs is 28 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Rock Springs.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Rock Springs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rock Springs (2025)
Amenity Prevalence
Amenity Insights for Rock Springs
- Essential amenities in Rock Springs that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rock Springs: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock Springs to stay competitive.
Rock Springs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rock Springs
- The typical guest profile for Airbnb in Rock Springs consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (0.9%).
- Top languages spoken are English (73.4%) followed by Spanish (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rock Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Valley Ranch | 45 | $3,080 | $273.96 | 49% |
| Pinedale | 61 | $2,446 | $212.61 | 52% |
| Thayne | 21 | $2,434 | $233.64 | 49% |
| Lander | 56 | $2,421 | $193.04 | 48% |
| Daniel | 10 | $2,388 | $135.81 | 59% |
| Vernal | 55 | $2,071 | $158.73 | 51% |
| Manila | 31 | $2,032 | $171.86 | 45% |
| Afton | 34 | $1,591 | $187.05 | 38% |
| Evanston | 11 | $1,558 | $158.50 | 42% |
| Rangely | 11 | $862 | $85.71 | 38% |