Airbnb Market Analytics, Statistics and Data in Jackson, Wyoming, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jackson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jackson:
How much do Airbnb hosts make on average per month in Jackson?
The short-term rental market in Jackson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,214 per month
- Strong performing properties (top 25%) make $10,354 or more
- Best-in-class properties (top 10%) achieve $15,048+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,920
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jackson
The market in Jackson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jackson
Daily rates in Jackson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $418 per night
- Strong performing properties (top 25%) secure $631 or more
- Best-in-class properties (top 10%) pull in $1,025+ per night
- Entry-level properties (bottom 25%) earn around $284
Daily Rate Variations by Month
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Seasonality patterns in Jackson
Peak Season (July, August, June)
- Revenue peaks at $12508.40 per month
- Occupancy rates reach 61.76%
- Daily rates average $678.54
Shoulder Season
- Revenue averages $7524.61 per month
- Occupancy maintains 45.22%
- Daily rates hold at $561.89
Low Season (January, April, November)
- Revenue drops to $3564.23 per month
- Occupancy decreases to 30.19%
- Daily rates adjust to $452.23
Is it still profitable to do Airbnb in Jackson in 2025?
Yes! Jackson demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $7525 and With 320 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jackson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jackson Hole Mountain Resort | A premier destination for skiing and outdoor activities, attracting both winter sports enthusiasts and summer adventurers. Its proximity offers breathtaking mountain views and access to activities year-round. | Jackson Hole Ski Resort, Grand Teton National Park, Jackson Hole Aerial Tram, Snow King Mountain, Bridger-Teton National Forest |
| Downtown Jackson | The vibrant heart of the town with charming shops, art galleries, and local eateries. Visitors enjoy its unique Western atmosphere and events, making it a hot spot for tourists. | Town Square, Antler Arch, Jackson Hole Historical Society, Art galleries, Local restaurants |
| Grand Teton National Park | One of the most beautiful national parks in the US, drawing nature lovers, hikers, and photographers. Ideal for listings targeting eco-tourists and those seeking solitude and natural beauty. | Jenny Lake, Mount Moran, Snake River, Signal Mountain, Hiking Trails |
| Teton Village | A ski resort area offering stunning mountain views and luxury accommodations, popular among tourists looking for both winter sports and summer hiking opportunities. | Jackson Hole Mountain Resort, Aerial Tram, Dining and nightlife, Shopping, Scenic views |
| Wilson | A small community close to Jackson, ideal for guests looking for a more peaceful stay while still being near the action. Offers easy access to both Jackson and outdoor activities. | Pine Creek, Wilson Backcountry, Local dining, Scenic drives, Outdoor activities |
| East Jackson | Provides quick access to downtown Jackson and the surrounding natural beauty, making it an attractive spot for families and larger groups seeking convenience and comfort. | National Elk Refuge, Teton Raptor Center, Local parks, Community events, Family-friendly activities |
| South Park Loop | A scenic area showcasing the beautiful landscapes of Wyoming, appealing to guests who want a retreat close to both nature and the local culture in Jackson. | Scenic drives, Wildlife viewing, Photographic opportunities, Access to trails, Outdoor recreation |
| Moose | Small community known for its proximity to Grand Teton National Park and the Snake River, perfect for visitors wanting a serene natural setting with opportunities for adventure. | Schwabacher's Landing, Snake River, Grand Teton views, Hiking trails, Wildlife spotting |
Do you need a license for Airbnb in Jackson?
We recommend checking directly with Jackson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jackson
Outpost: Teton Retreat - Expansive Teton Views
Entire Place • 4 bedrooms
Penthouse on Pearl - downtown Jackson, Wyoming
Entire Place • 3 bedrooms
Outpost: Love Ridge 241 - Freestanding, AC!
Entire Place • 4 bedrooms
Elk Ridge Estate - 2 Home Retreat in Jackson Hole
Entire Place • 5 bedrooms
Outpost: Mountain Top Lodge - Immense Views
Entire Place • 4 bedrooms
Outpost: Choate 3123 - Amazing Teton Views & A/C!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Jackson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Outpost | 124 | $12,479,787 | 5191 | 4.78/5.0 |
| Vacasa Jackson Hole | 26 | $773,051 | 538 | 4.59/5.0 |
| Cowboy Village Resort | 8 | $504,238 | 2232 | 4.74/5.0 |
| Matt | 5 | $486,188 | 697 | 4.77/5.0 |
| White Buffalo Club | 6 | $476,824 | 153 | 3.97/5.0 |
| Abode Luxury Rentals | 7 | $439,666 | 17 | 1.43/5.0 |
| C&C | 3 | $439,575 | 111 | 4.95/5.0 |
| 302332075 | 4 | $420,892 | 0 | 0.00/5.0 |
| Elk Country Inn | 5 | $321,333 | 1237 | 4.83/5.0 |
| 49er Inn & Suites | 9 | $317,877 | 739 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jackson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.2%), with apartment & condo and house properties comprising 79.0% of inventory
- Strong specialty sector (20.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.9% combined)
Room Capacity Distribution
Analysis of 320 properties in Jackson shows that 2 bedrooms properties are most prevalent, making up 30% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.2% of all listings.
Key Insights
- Most common: 2 bedrooms (30%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 320 properties in Jackson reveals that 8+ guests properties dominate the market, representing 30% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 59.4% of the market.
Key Insights
- Most common capacity: 8+ guests (30% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 59.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 320 properties in Jackson, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.4% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 181-270 days (34.4%)
- Properties with high availability (180+ days): 60.9%
- Properties with long-term bookings (180+ days): 40.9%
Minimum Stay Distributions
1 Night
69 listings
23.2% of total
2 Nights
20 listings
6.7% of total
3 Nights
52 listings
17.4% of total
4-6 Nights
108 listings
36.2% of total
7-29 Nights
18 listings
6% of total
30+ Nights
31 listings
10.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.9%
- Mid-length stays (4-6 nights) represent 36.2% of listings
- Monthly+ stays (10.4%) suggest a stable extended-stay market
- High market flexibility with 47.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.7% of total
Super Strict 60 Days
6 listings
2.1% of total
Super Strict 30 Days
16 listings
5.7% of total
Refundable
3 listings
1.1% of total
Flexible
8 listings
2.8% of total
Moderate
58 listings
20.6% of total
Firm
18 listings
6.4% of total
Strict
170 listings
60.5% of total
Key Insights
- Strict is the preferred policy at 60.5% of listings
- Stricter policies (Firm & Strict) dominate at 66.9% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 66.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Sep, averaging 104 days
- Shortest booking windows are in Dec, Apr, Nov, averaging 61 days
- Summer shows the longest average booking window at 104 days, while Winter has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 104 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Jackson
Every property in Jackson comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and DC (0.8%)
- English is the top language at 80.1%, followed by Spanish (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for New York and Denver markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jackson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Teton Village | 275 | $6,842 | $773.12 | 42% |
| Fish Haven | 56 | $6,322 | $810.78 | 35% |
| Island Park | 883 | $4,245 | $397.18 | 48% |
| Wilson | 262 | $4,071 | $446.39 | 45% |
| West Yellowstone | 254 | $3,852 | $361.05 | 46% |
| Tetonia | 104 | $3,475 | $302.09 | 47% |
| Alpine | 52 | $3,433 | $336.87 | 44% |
| Star Valley Ranch | 42 | $3,334 | $282.16 | 51% |
| Driggs | 336 | $3,313 | $266.66 | 47% |
| Ashton | 79 | $3,189 | $283.17 | 49% |
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