Gillette Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wyoming, United States
Is Airbnb profitable in Gillette in 2025? Explore comprehensive Airbnb analytics for Gillette, Wyoming, United States to uncover income potential. This 2025 STR market report for Gillette, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Gillette, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gillette Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gillette Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gillette (2025)
Understanding the monthly revenue variations for Airbnb listings in Gillette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gillette is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gillette across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,832 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,229 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gillette
Gillette Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gillette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gillette:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gillette
Average Daily Rate (ADR) Airbnb Trends in Gillette (2025)
Effective short term rental pricing strategy in Gillette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gillette typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $746+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Gillette
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Airbnb Seasonality Analysis & Trends in Gillette (2025)
Peak Season (July, August, June)
- Revenue averages $4,362 per month
- Occupancy rates average 50.9%
- Daily rates average $293
Shoulder Season
- Revenue averages $2,427 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $285
Low Season (February, October, December)
- Revenue drops to average $1,909 per month
- Occupancy decreases to average 46.4%
- Daily rates adjust to average $280
Seasonality Insights for Gillette
- The Airbnb seasonality in Gillette shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gillette's highest earning potential, with monthly revenues capable of climbing to $6,388, occupancy reaching a high of 60.3%, and ADRs peaking at $296.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,840, occupancy could drop to 43.0%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gillette.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gillette seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gillette (2025)
Exploring the top neighborhoods for short-term rentals in Gillette? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gillette Downtown | The heart of Gillette, featuring local shops, restaurants, and easy access to main roads. Ideal for travelers looking to experience the local culture and businesses. | Campbell County Rockpile Museum, Dalton Gang Hideout, Local dining options, Gillette Main Street events, Historic downtown architecture |
| Energy Capital Sports Complex | A hub for sports enthusiasts, this area boasts fields and facilities for various sports events. Popular among families and sports teams traveling for competitions. | Energy Capital Sports Complex, Youth sports tournaments, Walking trails, Parks |
| Lake D volunteer area | A scenic area popular for its outdoor activities such as fishing, boating, and hiking. Attracts nature lovers and those looking for a peaceful retreat. | Lake DeSmet, Fishing and boating opportunities, Campgrounds, Hiking trails |
| Gillette-Campbell County Airport | Convenient for travelers, this location provides easy access for visitors flying in. Great option for those needing quick accommodation upon arrival. | Airport services, Proximity to hotels, Rental car services |
| Belle Fourche River | An area with beautiful river views and outdoor recreational activities. Popular with families and groups seeking adventure or relaxation in nature. | Belle Fourche River access points, River walks, Picnic areas, Outdoor recreation opportunities |
| Outdoor Recreation Areas near Gillette | Gillette offers various options for outdoor enthusiasts, ranging from hiking to hunting. Ideal for visitors looking for adventure in Wyoming's stunning landscapes. | Hiking trails around Gillette, Hunting grounds, Scenic views, Wildlife watching |
| Local Historical Sites | Gillette is rich in history, offering many historical sites and museums for those interested in learning about the area's past. | Campbell County Rockpile Museum, Historical walking tours, Local historic landmarks |
| Gillette Community Center | A gathering place for events and activities, the center attracts visitors attending local events and community gatherings. | Community events, Fitness facilities, Classes and workshops |
Understanding Airbnb License Requirements & STR Laws in Gillette (2025)
While Gillette, Wyoming, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gillette to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gillette (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gillettebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wyoming Views Next to Cam-Plex
Entire Place • 4 bedrooms
Warm Western Stay By The Camplex
Entire Place • 3 bedrooms
Camporee Multi-Family House
Entire Place • 3 bedrooms
The Richards House
Entire Place • 3 bedrooms
McCreery Ranch Guest House
Entire Place • 3 bedrooms
The Prairie Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gillette (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gillette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 2 | $113,773 | 68 | 4.94/5.0 |
| Briana | 4 | $107,070 | 286 | 4.95/5.0 |
| Michelle | 9 | $51,675 | 8 | 0.44/5.0 |
| Angela | 7 | $50,875 | 70 | 4.19/5.0 |
| Host #179973236 | 1 | $47,797 | 0 | 0.00/5.0 |
| Morgan | 1 | $47,122 | 23 | 4.87/5.0 |
| Tram | 2 | $45,604 | 39 | 4.85/5.0 |
| Stephanie | 2 | $40,239 | 16 | 2.50/5.0 |
| Host #152745118 | 1 | $36,209 | 0 | 0.00/5.0 |
| Danette | 1 | $34,279 | 139 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gillette.
Dive Deeper: Advanced Gillette STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gillette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGillette Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gillette
- The Gillette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gillette, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Gillette Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gillette
- The dominant room capacity in Gillette is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Gillette, indicating a high concentration in these sizes.
- A significant 46.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gillette.
Gillette Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gillette
- The most common guest capacity trend in Gillette vacation rentals is listings accommodating 8+ guests (34.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gillette STR market, accounting for 61.0% of listings.
- 53.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gillette.
- On average, properties in Gillette are equipped to host 5.5 guests.
Gillette Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gillette
- The most common availability pattern in Gillette falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Gillette (45.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gillette Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
67.4% of total
2 Nights
9 listings
19.6% of total
3 Nights
2 listings
4.3% of total
4-6 Nights
1 listings
2.2% of total
7-29 Nights
3 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gillette is 1 Night, adopted by 67.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.0%) of the Gillette Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.4% of Gillette hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gillette.
Gillette Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
54.5% of total
Moderate
8 listings
24.2% of total
Firm
2 listings
6.1% of total
Strict
5 listings
15.2% of total
Cancellation Policy Insights for Gillette
- The prevailing Airbnb cancellation policy trend in Gillette is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 78.7% of listings offering Flexible or Moderate policies. This suggests guests in Gillette may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Gillette.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Gillette.
Gillette STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gillette
- The overall average booking lead time for vacation rentals in Gillette is 72 days.
- Guests book furthest in advance for stays during August (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Gillette.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Gillette averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gillette (2025)
Amenity Prevalence
Amenity Insights for Gillette
- Essential amenities in Gillette that guests expect include: Free parking on premises, Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gillette: Free parking on premises, Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gillette to stay competitive.
Gillette Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gillette
- The typical guest profile for Airbnb in Gillette consists of primarily domestic travelers (97%), often arriving from nearby Evans, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (0.9%).
- Top languages spoken are English (77.3%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Evans and Casper.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gillette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.